In the News

03/29/2012 - 10:00pm

In the real world, Michael Day has a poodle named Cookie. But it’s Mr. Chewy, the dog he created for his virtual world, that he’s banking on to fetch him success.

With an initial investment of $50,000, the 28-year-old entrepreneur created last year. The company’s website offers dog and cat food, treats and health products at prices competitive with brick-and-mortar retailers, and those selling strictly online.

03/27/2012 - 10:00pm

MIAMI, Mar 28, 2012 (BUSINESS WIRE) --, an online retailer featuring pet food, treats and supplies, today announced the official launch of its Pet Health section, a new category devoted to health-specific products for pets. This latest extension for the brand is another giant step towards its mission to deliver pet happiness, now providing pet parents easy access to products that will maintain overall pet wellness, support preventive care and improve pet health.

03/21/2012 - 10:00pm, an online retailer featuring pet food, treats and supplies, announced it was named the exclusive online retail partner for Nulo, a leading brand of wholesome pet food. Through, Nulo customers will benefit from better prices, free shipping on orders over $49, auto-ship features, and access to a growing assortment of treats and pet health products.

01/31/2012 - 10:00pm

Online Pet Retailer Hits Financial Milestone Just Under Five Months After Official Launch

MIAMI--(BUSINESS WIRE), an online retailer selling pet food, treats and supplies today announced it recorded $1 million in revenue for January 2012, less than half a year since the site’s official launch. was started from scratch in June 2011 by two 20-somethings who approached the business with a solid strategy and business model in a niche space – pet food – and saw immediate growth, doubling revenue month after month.