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Nature's Variety Instinct Grain-Free Beef Formula Canned Cat Food

List Price: $27.29
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5.5-oz, case of 12
  • 3-oz, case of 24
  • 5.5-oz, case of 12

Product Description

Nature’s Variety Instinct is formulated like your cat’s ancestral diet – high in protein and free of grain and gluten. Each recipe is thoughtfully balanced with wholesome foods your pet would eat in nature, like real meat or poultry and healthy vegetables and fruits. In addition to providing great tasting, quality nutrition, Instinct Canned Cat Food can be rotated with other Instinct grain-free diets to give your cat variety at the food bowl. Feed ancestrally – give pets the nourishment and energy to achieve a healthy, happy life.

Key Benefits

  • Formulated to mirror your cat’s ancestral diet
  • Made with 95% beef and liver and 5% vegetables, fruits and wholesome ingredients
  • Contains natural ingredients with added vitamins and minerals
  • No artificial colors, flavors or preservatives
  • Grain-free and gluten-free nutrition
  • No corn, wheat, soy or fillers
  • Includes healthy Omega 3 and Omega 6 fatty acids for a soft and shiny coat
  • Complete and balanced for all life stages including kitten, adult and senior, and all lifestyles including indoor cats
  • Made in the USA

See all items by Nature's Variety »

Item Number 49559
Breed Size
  • All Breeds
Country of Origin
  • United States
Special Diet
  • No Corn No Wheat No Soy
  • Grain-Free
  • Gluten Free
  • Adult
  • All Stages
Food Form
  • Wet Food

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Important Information


Beef, beef liver, beef broth, tricalcium phosphate, ground flaxseed, montmorillonite clay, eggs, calcium carbonate, peas, carrots, lecithin, vitamins (choline chloride, l-ascorbyl-2-polyphosphate, vitamin E supplement, niacin supplement, vitamin B12 supplement, vitamin A supplement, thiamine mononitrate, biotin, riboflavin supplement, d-calcium pantothenate, pyridoxine hydrochloride, vitamin D3 supplement, folic acid), potassium chloride, dried kelp, salt, taurine, minerals (zinc proteinate, iron proteinate, manganese proteinate, copper proteinate, sodium selenite, ethylenediamine dihydriodide), artichokes, cranberries, pumpkin, tomato, blueberries, broccoli, cabbage, kale, parsley

Customer Ratings & Reviews

Rated 4.1 out of 5 by 26 reviewers.
Rated 5 out of 5 by Good example of real customer service In this day and age when promises of customer service are high and advertised hourly, it's reaffirming to have a company that actually responds immediately to a reported problem even though it was not their fault in the first place. I attempted to expand my cat's diet and bought some catfood that turned out to be unacceptable to the cat because of her allergies. I notified Chewy to ask for a return of the opened case and they gave me total credit and asked me to take the catfood to the nearest animal shelter. Hooray for Chewy!! June 21, 2014
Rated 1 out of 5 by CATS WON'T TOUCH IT This used to be a favorite but it seems like the formula was changed. It used to be pink, looked like ground meat, and the cats loved it. The latest batch is just a gray sticky blob that the cats won't touch. December 25, 2013
Rated 5 out of 5 by Best quality canned food I've found My cat loves this brand of food, and it's great that there are a number of varieties to alternate with (avoiding the development of food allergies from only eating the same protein for a long time)...since the base formula is similar in all of them, it doesn't upset his stomach to make a quick switch in flavors during the same week. And he seems to enjoy the variety, the food always disappears quickly from his plate. I love this brand of food for him, since it doesn't have guar gum or carrageenan, two ingredients which have debatable safety issues for cats to ingest. Because these two ingredients are missing, that is perhaps why the texture is firmer than other brands. I don't find it a problem, and always add hot water to the food anyway so it's tastier when out of the fridge, with the added benefit of increasing his water intake. I've found there to be more than enough moisture in the beef variety, even without adding the water. Also I'm unsure if it's a coincidence, but since feeding him this brand, my cat's health has greatly improved. Before this he was constantly coughing, and was about to be tested for asthma. After being 100% on this brand (in combination with Nature's Variety raw and Primal Raw food), his coughing has completely stopped. And his fur is so soft, he feels like a baby bunny. By the way, for anyone wondering where the rabbit for this brand is sourced from, I contacted the company and was told the meat was sourced from France. Good to know for anyone avoiding meat originating from China. I highly recommend this brand! June 20, 2015
Rated 5 out of 5 by The cat food has great ingredients My cat LOVES this food! He has allergies and this food works well for him. January 6, 2015
Rated 5 out of 5 by TOP QUALITY FOR YOUR KITTY When I pop open a can of Instinct, my Maine Coon feline family gathers at my feet waiting for their plates to be filled. All ages from 6 weeks to 17 years start singing its praises. High in protein, it looks like meat; it even has some fat on the top, which is good for cats. It's solid real meat, not filler, not grain, not gelatin, and it smells like meat. My cats have nice shiny coats, good boning, and playful personalities, and Instinct plays a big part in that. . I feed Instinct to them with confidence, knowing that I, as a responsible cat "parent" am giving them the best nutrition I can buy. April 13, 2014
Rated 1 out of 5 by Not missing the beef They didn't like it at all. I would put it in their bowl and they'd look at me like you're crazy and walk away. February 15, 2012
Rated 1 out of 5 by Poor quality I heard about Nature's Variety and ordered three cases. I was very disappointed because the food was very dry, like cement. I had to cut it out of the can with a knife and add hot water to loosen it up. At nearly two dollars per can, this is not the quality I want for my kitties. I'll be going back to Halo. March 24, 2012
Rated 4 out of 5 by Not aesthetically pleasing but still good stuff for my 5 picky eaters. It's not the most visually appetizing food I've seen but then again, leave some cooked ground beef casserole in the fridge and you'll see it has the same gray appearance. So, no biggie there and I certainly don't want the company to add artificial stuff to make it look better. Ingredients are decent, protein content is decent and so far, my cats dig the beef! I would suggest mixing at least 1/4th can of hot water to each can you use. I personally use about half a can to get the fat from it's pasty white to a liquid. I even do a 'surf-n-turf' sometimes by mixing a can of salmon with a can of beef. August 24, 2015
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Questions? Call our friendly customer service team anytime. We're here 24 hours a day! 1-800-67-CHEWY (672-4399)