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Nature's Variety Instinct Grain-Free Rabbit Meal Formula Dry Cat Food

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12.1-lb bag
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Product Description

Nature’s Variety Instinct is formulated like your pet’s ancestral diet, thoughtfully balanced with the wholesome foods your cat would eat in nature, like high levels of real meat or poultry, healthy vegetables and fruits, and no grain or gluten. A pure, biologically appropriate diet like this provides nutrient-rich, highly digestible nutrition to help your cat thrive. Feed ancestrally – give pets the nourishment and energy to achieve a healthy, happy life.

Key Benefits

  • Natural ingredients with added vitamins and minerals
  • No artificial colors, flavors or preservatives
  • Grain-free and gluten-free nutrition
  • No corn, wheat, soy or fillers
  • Protein-rich diet made primarily from animal ingredients your cat would eat in nature
  • Healthy Omega 3 and Omega 6 fatty acids for a soft and shiny coat
  • Probiotics support healthy digestion and antioxidants promote immune system health
  • Freeze dried raw coating for pure nutrition and great taste
  • Complete and balanced for all life stages including kitten, adult and senior, and all lifestyles including indoor cats
  • Made in the USA

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Item Number 74998
Breed Size
  • All Breeds
Special Diet
  • No Corn No Wheat No Soy
  • Grain-Free
  • Gluten Free
Country of Origin
  • United States
  • Adult
  • All Stages
Food Form
  • Dry Food

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Important Information


Rabbit meal, turkey meal, chicken fat (preserved with mixed tocopherols and citric acid), menhaden fish meal, peas, rabbit, tapioca, sun-cured alfalfa meal, tomato pomace, montmorillonite clay, natural flavor, potassium chloride, choline chloride, dl-methionine, carrots, apples, cranberries, salt, vitamins (vitamin A supplement, vitamin D3 supplement, vitamin E supplement, niacin supplement, l-ascorbyl-2-polyphosphate, d-calcium pantothenate, thiamine mononitrate, pyridoxine hydrochloride, riboflavin supplement, folic acid, biotin, vitamin b12 supplement), taurine, minerals (zinc proteinate, iron proteinate, copper proteinate, manganese proteinate, ethylenediamine dihydriodide, sodium selenite), freeze dried rabbit, freeze dried pork liver, freeze dried pork heart, pumpkinseeds, dried bacillus coagulans fermentation product, rosemary extract, butternut squash, ground flaxseed, dried kelp, broccoli, apple cider vinegar, salmon oil, dried chicory root, blueberries

Customer Ratings & Reviews

Rated 4.7 out of 5 by 25 reviewers.
Rated 5 out of 5 by Great High Quality Food My cats LOVE this dry good. I have 3 Peterbald Sphynx and all 3 chow this right down. I mix about 1 cup of Nature's Variety dry kibble (rabbit flavor is their favorite# with one 3 oz can of Nature's Variety Instinct wet #my cats LOVE the rabbit flavor# and they go crazy over it and lick their plates clean. Nature's Variety Instinct is the ONLY cat food #canned and dry) that I will give to my cats. I have tried all 6 wet canned flavors and my cats LOVE all 6 varieties and I have tried the Rabbit and the Chicken flavor in the dry kibble and all 3 of my cats LOVE it! My cats eyes are brighter and they have much more energy. I also noticed my cats always had brown wax build up in their ears and I was told that was a sign of food allergies and I have to say since I started using Nature's Variety Instinct No Grain, they barely have any build up in their ears anymore. I can't say enough good things about this brand of cat food. I HIGHLY recommend! October 25, 2012
Rated 4 out of 5 by Recommended -- with caution We have a cat that, because of physical problems, cannot eat regular store bought cat food. We have been feeding him (and two others in the house--you can't feed cats seperately!) a rather expensive duck-based cat food we get from the vet. A friend recommended rabbit-based food as healthier and the vet said that would be fine. We got Chewy as a trial. Problem is, the cats love it--but the sick cat reacts badly to it when he eats it. He has IBS and the rabbit food exascerbates his problems, so we've had to discontinue using it. So, if your cat can eat it without problems, go for it--it's good stuff and healthy, but if you have a cat with a chronic illness, try a little first and watch and see how s/he reacts before stocking up. January 21, 2014
Rated 5 out of 5 by Apparently very tasty I'm amazed that both of my cats are eating this. I'd like to feed all canned, but they want kibble too. One of mine is impossibly finicky and the one of the only canned foods she'll eat is Nature's Variety rabbit flavor. For kibble, for a while she liked Blue Wilderness chicken, then stopped eating it. Then she liked Blue Basics fish & potato, and recently stopped eating that too, so I bought this. I didn't try to mix it in, since I don't care which food they eat. I just left out the 3 different kinds of kibble. The big surprise is that the cat who doesn't like the canned rabbit ignored the other two and she absolutely inhales this. The one I bought it for wouldn't go near it for the first few days, and I think it was because the shape of the kibble is quite different from most. The pieces are about the same size as regular kibble, but they're round and flat, like small, concave discs. She was attracted by the smell and took a couple of pieces. But she clearly couldn't swallow or chew them and had a bit of a gag reaction. She spit them back out (she didn't vomit). But she seems to have gotten used to the new shape, because now she loves it too. So if your cat llikes rabbit but won't eat it at first, don't give up right away. It might be just because it's different from what they're used to. And even if your cat doesn't like rabbit, it's worth trying out. April 6, 2013
Rated 5 out of 5 by My cats love this food! I have two Bengals that are very picky eaters and also require more protein in their diet. This food has worked wonderfully. Plus, you can switch the different kinds of meats within this brand and it doesn't hurt their stomachs. I've tried to switch mine, but they prefer the rabbit by far. I'm not sure I will ever be able to feed them anything else! It also keeps them at a healthy weight. The cost is a little more than other brands, but it is well worth it for two happy, healthy cats! April 8, 2014
Rated 5 out of 5 by They LOVE this I purchased this primarily as an alternative to the pricey RX diets for my 12 year old with IBD. He LOVED it right from the first bowl! (as did the other 2 cats.) The IBD fellow had been vomiting at least once a day but since switching him over, we've had only one such episode. Great stuff! October 20, 2014
Rated 5 out of 5 by My cats love it! My 9 and 11-old cats went directly to this ' new' food, which totally surprised me. The older cat has had digestive issues FOREVER, with regular vomitting. The vet found nothing wrong, but I started investigating on my own. We've tried so many 'quality' foods with no changes in the vomitting. We are now slowly removing the other cat foods from their diets. We are now seeing less frequent vomitting and hoping that once we are down to just this one food, there will be even better results. THANKS! September 6, 2014
Rated 5 out of 5 by Both cats love this flavor. Haven't tried the other flavors. One cat nibbles a bit on dry and eats the wet while the other nibbles on the wet and eats the dry. Stool has improved greatly with the older cat. He developed irritable bowl on well known brand named food. Tried NVI grain-free brand and IB has gone away. Food costs 4-5 times more but health of cats has improved greatly. Rabbit is their most favorite flavor, wet and dry. July 30, 2013
Rated 5 out of 5 by A Must Try. This is the only brand/flavor that all my 4 cats eat. I have tried at least 70% of all the grainless out there, and keep 5 different bags. I put all the flavors in 5" glass bowls and my cats get to eat twice a day for about 5 min and they always rotate to different flavors while one might stick more with a specific flavor/brand at times. When the Rabbit was introduced they all pushed to get to it ignoring the other bowls, at the end. this had to become a treat between meals since they would not eat anything else while this was part of the mix. Eventually I will try to mix it with the others, but cats have a way of picking what they want also. December 29, 2012
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