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Purina Pro Plan Focus Adult Sensitive Skin & Stomach Formula Dry Dog Food

List Price: $63.69
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33-lb bag
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Product Description

"Fish? That's my favorite food!" Groucho's got a lot to love with this fishy feast. Purina Pro Plan Focus Adult Sensitive Skin & Stomach Formula Dry Dog Food is a crunchy kibble made especially for pets with sensitive stomachs and skin. Salmon is easy to digest and an excellent source of healthy fatty acids that keep the skin and coat healthy and reduce itching.

Key Benefits

  • Made with premium salmon
  • Contains no corn, wheat, or soy; three ingredients that trigger allergies in dogs
  • Naturally preserved dog food
  • Great source of glucosamine for pain-free joints and maximum mobility

Purina Pro Plan is experiencing packaging changes. Customers may receive the old packaging during this transition.

See all items by Purina Pro Plan »

Item Number 67745
  • Purina
Food Form
  • Dry Food
Country of Origin
  • United States
  • Adult
Special Diet
  • No Corn No Wheat No Soy

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Important Information


Salmon, brewer's rice, canola meal, oat meal, animal fat preserved with mixed tocopherols (form of Vitamin E), fish meal (natural source of glucosamine), salmon meal, barley, brewer's dried yeast, animal digest, salt, potassium chloride, L Lysine monohydrochloride, Vitamin E supplement, zinc sulfate, ferrous sulfate, L ascorbyl 2 polyphosphate (source of Vitamin C), manganese sulfate, niacin, Vitamin A supplement, calcium pantothenate, thiamine mononitrate, copper sulfate, riboflavin supplement, Vitamin B 12 supplement, garlic oil, pyridoxine hydrochloride, folic acid, Vitamin D 3 supplement, calcium iodate, biotin, menadione sodium bisulfite complex (source of Vitamin K activity), and sodium selenite

Customer Ratings & Reviews

Rated 4.7 out of 5 by 142 reviewers.
Rated 5 out of 5 by Great food, great price! After adopting my guy nearly 3 years ago as a tiny pup, I've tried countless brands and varieties of dog food. He has a very sensitive stomach and has not always reacted well to certain foods and especially certain ingredients. After being fed up with spending a lot for high-end dog food, I stumbled across the Purina Pro-Plan Sensitive Skin & Stomach formula and it's all I've used since! This food is great! My guy LOVES it and so do all of his furry friends when they come to visit. Every dog I know who has tried this food has absolutely loved it! It's reasonably priced, especially for a fish-based food, my beloved pup goes crazy for it, his stools are solid, he farts less, and I've even noticed him scratching a lot less! I would absolutely recommend this product for anyone looking for a reasonably-priced fish-based dog food and especially if you have a furry friend with sensitivity! November 18, 2014
Rated 5 out of 5 by Proplan Sensitive Skin & Stomach has made all the difference!! After years of trying many different and expensive foods I have found the Proplan Sensitive Skin & Stomach to be the best. I have 4 labs and have always kept a written log on how different foods have worked for them. This has been the ONLY kibble that works for all 4 but also gives them energy again, beautiful coats, small stools (when having 4 dogs is a big plus) and just an overall great food for them. No more gunky ears and licking paws!! Highly recommend this food. December 16, 2014
Rated 5 out of 5 by Finally, firm poo!!!! Antacids not required!!! I couldn't be more pleased with this dog food!! My dog Hadji - age 13, a miniature poodle about 23 pounds - has had digestive problems for a long time. For the first several years of his life, he was on a high quality chicken and rice food. He was also plagued with frequent ear infections. After doing research, I decided to try a grain free product and had him and his sister Molly -- also 13, half toy poodle, half wiener dog -- on a food with salmon as the protein. This was a move in the right direction. Since that change, he has not had one single ear infection. That is a blessing!! However, Hadji produced copious amounts of poo on that food, and his stools were quite soft and gooey. ALL THE TIME. But because his ear infections stopped, I kept him on it. I did try one other food rated 5 stars by the "Dog Food Advisor" website, and had disastrous results. Both dogs ended up with severe bloody diarrhea, and had to be put on antibiotics, IV fluids, etc. It was awful. So back to the seafood grain free, and more gooey soft stools. I was also having to give him antacids twice a day because of acid reflux. But I didn't know what else to do. Then I heard about the Purina Pro Plan Sensitive Skin and Stomach. Since this was the same type of protein - salmon - as they were currently on, I decided to give it a go. I took my time with the transition, and both dogs did extremely well. They love the food and are excited about meal times. Better yet, Hadji's stools are much firmer, and there is less of them, so that tells me his body is digesting it better with less waste. Today I was surprised to discover that his poo didn't smell very bad. Usually it makes you run the other way. I am also in the process of weaning him off his antacid, and he has been doing just fine. Today will be his first full day with no antacids, and he is not having any problems with acid reflux. I am VERY, VERY happy with this food. If your dog has digestive issues or allergies or anything like that, please try this food. I am so happy we did!! February 11, 2015
Rated 5 out of 5 by WOW the food is what we need for our golden retriever but the local Petsmart is always out of stock so I searched online. The price and delivery turn around time is UNBEATABLE!! We saved over 25% and did not even have to leave the house .No need to shop around, you can not beat November 4, 2014
Rated 5 out of 5 by Healthy Am. Staff Purina was the only company other than expensive prescription foods that did not contain the allergens that affect the health of my dog. Purina provided me a list of all their ingredients after one phone call, and was able to give me facts about what I can expect with every bag I purchase. My girl's acne, scratching, and foul odor have permanently eliminated after a week of switching to the Purina skin and stomach formula. I hope with this review that more people buy it and have the luck that we have. November 4, 2014
Rated 5 out of 5 by A nice blend of NON grainfree and salmon. I am tending to move back to some grain. Dogs need carbs and get back to what we used to feed dogs. This food works well on my show German Shepherds. Coats look great, High energy, reasonable price. February 17, 2014
Rated 5 out of 5 by Great for digestive health! I tried multiple brands of food for my male Chessie - holistic, grain free, grain inclusive, alternate protein thing remained the same. His poops were huge, semi-solid, and frequent, and he had horrible gas. After I moved and these "high quality" brands were no longer readily available, I picked up a bag of Pro Plan Select, hoping that it would at the very least not make the issues worse. It exceeded my expectations! He now has solid, formed poops, isn't going as frequently, and his gas is all but gone. I'm very happy with his coat quality and weight, as well as the nutritional specs of the food itself (P/F/kcal, Ca:P ratio, etc.) Highly recommend this product. May 29, 2014
Rated 5 out of 5 by This is an excellent product. My dog has stopped vomiting & her dry skin which looked like psoriasis has cleared up and she loves the taste. I highly recommend. July 31, 2014
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