Bio-Groom Super White Shampoo, 1-gal bottle

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Help keep your furry friend’s coat snowy white and full of shine with Bio-Groom’s Super White Shampoo. No bleaching here—just a gentle, coconut-based, protein-enriched formula! This pH-balanced shampoo is designed to not only keep white coats bright, but it also helps control matting and tangling for a smooth finish. It’s easy to use and gentle on your favorite furry friend. Simply use the shampoo as is or dilute it with two parts water. This blue shampoo will help make your pet’s coat look as good as new! 

Key Benefits
  • Helps keep your dog's coat snowy white.
  • pH-balanced shampoo is enriched with protein and formulated with coconut-based ingredients.
  • Helps to remove tangles, encouraging a smoother coat. 
  • Easy to use—use this shampoo right from the bottle or dilute it with two parts water. 
  • No bleaching necessary, just a gentle, tearless solution to help maintain the color and quality of your pet’s coat. 

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Purified Water, Sodium Coco Sulfate, Disodium Cocoamphodiacetate, Cocoamidopropylamine Oxide, PEG-4 Rapeseedamide, Vegetable Glycerine, Hydrolyzed Soy Protein, Ethylene Glycol Distearate, Panthenol (Pro Vitamin B5), Floral Perfume, Citric Acid, Blue1, Red 33.


Wet the coat with warm water. Apply Super White Shampoo and work well through the coat and avoid contact with eyes. Rinse. For best results shampoo and rinse again, then dry and groom as usual. Super White may be diluted with up to 8 parts of water.

Customer Reviews

4 Reviews 4 Reviews 4.8 out of 5 Stars

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75% Recommend

75% of reviewersrecommend this product

4.8 / 5

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4 Reviews

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  • 5 out of 5 stars

    Superb Shampoo

    By on

    I've used this shampoo for a very long time, both at a grooming shop where I once worked and on my own English Setters. It really brightens the white on the setters, but works on all colors. It is very concentrated. It's most effective when diluted, so a little bit goes a long way. It also rinses freely, and it's easy on the groomer's hands. I've never found a better basic shampoo.

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  • 5 out of 5 stars

    Very Good Whiting Shampoo

    By on Top 1000 Contributor

    A very gentle whiting shampoo an be used on any color of dog . Dilutes down and still works fine so bottle lasts a long time .

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  • 5 out of 5 stars

    West Highland White terrier

    By on

    Truman's coat was super silky after using this shampoo. Be sure to add water before using it as it is very concentrated.

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  • 4 out of 5 stars

    Don’t like the fragrance as well

    By on

    I have purchased another large concentrate by Pet Ag called Fresh and Clean Moisturizing and prefer the fragrance of that. I will say that this Bio-Groom super white shampoo mixes more easily with water. Not sure whether it whitens or not. It certainly gets them clean.

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