I have two 100+ lb mastiffs. Their clash of the titans style play is enough to bend and break metal tags every few months. My younger pup likes to roll in the dirt as well, so while fabric collars usually hold up, they just look muddy and gross all the time. So I went looking for something I could personalize (no tags) that I could wipe off easily. This fits the bill! The designs are nice and the personalization is easily legible. They don’t seem to be easily scratched and since they are waterproof, they don’t even pick up the dirt/dog smell that most collars do. I expect my girl will find a way to bust one eventually, but if it lasts longer than six months, it will be worth the money for me.