Instinct by Nature's Variety Grain-Free Beef Formula Canned Cat Food

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5.5-oz, case of 12
  • 3-oz, case of 24
  • 5.5-oz, case of 12
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Nature’s Variety Instinct is formulated like your cat’s ancestral diet – high in protein and free of grain and gluten. Each recipe is thoughtfully balanced with wholesome foods your pet would eat in nature, like real meat or poultry and healthy vegetables and fruits. In addition to providing great tasting, quality nutrition, Instinct Canned Cat Food can be rotated with other Instinct grain-free diets to give your cat variety at the food bowl. Feed ancestrally – give pets the nourishment and energy to achieve a healthy, happy life.

Key Benefits

  • Made with 95% meat protein and liver to mirror your cat’s ancestral diet
  • Contains 5% vegetables for wholesome ingredients that are a natural source of vitamins and minerals
  • Includes healthy Omega 3 and Omega 6 fatty acids for a soft and shiny coat
  • Grain-free and gluten free for complete and balanced nutrition even cats with food sensitivities can enjoy
  • Free from artificial colors, flavors, preservatives, corn, soy and potato

See all items by Instinct

  • Item Number
  • Food Texture
  • Brand
    Nature's Variety
  • Food Form
    Wet Food
  • Lifestage
    Adult, All Stages
  • Made in
    United States
  • Special Diet
    High-Protein, Grain-Free, Gluten Free

Nutritional Info


  1. Beef, Beef Liver, Beef Broth, Tricalcium Phosphate, Ground Flaxseed, Montmorillonite Clay, Eggs, Calcium Carbonate, Peas, Carrots, Lecithin, Vitamins (Choline Chloride, L-Ascorbyl-2-Polyphosphate, Vitamin E Supplement, Niacin Supplement, Vitamin B12 Supplement, Vitamin A Supplement, Thiamine Mononitrate, Biotin, Riboflavin Supplement, D-Calcium Pantothenate, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Folic Acid), Potassium Chloride, Dried Kelp, Salt, Taurine, Minerals (Zinc Proteinate, Iron Proteinate, Manganese Proteinate, Copper Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Artichokes, Cranberries, Pumpkin, Tomato, Blueberries, Broccoli, Cabbage, Kale, Parsley.

Caloric Content

  1. 1490 kcal/kg, 232 kcal/can
Guaranteed Analysis
Crude Protein 11.0% min
Crude Fat 5.5% min
Crude Fiber 3.0% max
Moisture 78.0% max
Calcium 0.25% min
Phosphorous 0.2% min
Vitamin E 20 IU/kg min

Feeding Instructions

ADULT: Feed 1 can per 6-8 lb of body weight per day. KITTEN: Feed up to twice the Adult amount per day. GESTATION & LACTATION: Feed up to three times the normal adult amount per day. Refrigerate unused portion.

Transition Instructions

It is always a good idea to start out slowly on a new diet with any pet. Slowly increase the amount of new food being added to the present diet over a period of 5-7 days. If any digestive upset or loose stool occurs, make the transition more gradual. It is a good idea to allow your pet's digestive system to calm down and return to normal before proceeding. There is no need to rush this transition. (Once your pet is accustomed to Nature's Variety foods, you can rotate freely between forms and flavors. All Nature's Variety diets are specially formulated for rotation feeding.)

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Customer Reviews

58 reviews 58 Reviews 4.1 out of 5 Stars
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79% Recommend

79% of reviewersrecommend this product

4.1 / 5
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  • My cat liked it

    By on

    After changing my cat's diet to a free grain and more organic line of food, we finally found a brand that he likes. At the beginning was a little challenging since he did not like the change but he seems happy with this brand for wet food.

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  • I like it - my cats not so much sometimes...

    By on

    I think this is a good quality product, that does not contain carageenan, guar gum or xantham gum (which I am trying to avoid for an IBD kitty). My two cats don't seem to be overly enthusiastic about it, for the most part. I sometimes mix boiled chicken pieces in with it, and that's more of a hit with them.

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  • Disappointed

    By on Top 10 Contributor

    It appears as though Nature's Variety has made some changes... for the worse. (I heard they made ownership changes in 2016/'15) this food looks and smells awful when you open the can, and my cat who really is not fussy (will typically eat any kind of canned and even commercial raw) doesn't really seem to like this food.... he doesn't rush to eat it and leaves some in his bowl. I doubt I will be purchasing Nature's Variety canned again.

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  • Cats love this food

    By on

    My cats love this food and I love feeding them healthy food without unnecessary ingredients.

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  • Baby Loves!!

    By on

    Quality product, Baby eats a raw diet but when I am not home or overnight when raw cannot sit out I feed this in rotation and Baby LOVES it! Licks plate clean! She will be 16 soon and is thriving!! She loves the rabbit too, Natures Variety delivers quality food.

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  • I won't buy this again

    By on

    I ordered this for the first time and the color of the food was a weird gray color and it smelled bad. The other varieties of meat were fine, so I don't know if this is typical for the beef, but I am not feeding it to my cats.

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  • Too Much Filler?

    By on

    Even though my cats love this food, I think I will stop feeding it because the SECOND ingredient on the ingredients list is tricalcium phosphate. I can understand a small amount of this ingredient as a source of phosphorus, but as the second ingredient it looks like it is being used as a filler. I will stick with the Nature's Variety LID formulas.

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  • meh.

    By on

    Meh is my verdict. The top was covered with a layer of white grease...I had to scrape it off, don't want my cat eating that. I have 2 cats, one loved it (he'll eat anything and I think it's because he was a starving little guy when he was rescued) My other cat turned up his nose and walked away.

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  • Feels healthy

    By on

    When I opened the fırst can, white dots on the top of the food made me worried but I assume it is the way the food is since expiration date and smell are both fine. Our cat can not kill a portion at once so we give half and half within the same day. I guess due its healthy nature, she feels full sooner than usual. I would recommend. We also use the dry food of the same company.

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  • great product!

    By on

    one of my cats favorite.Soooo juicy!!!!will always be a must!

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