Nature's Variety Instinct Grain-Free Beef Formula Canned Cat Food

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5.5-oz, case of 12
  • 3-oz, case of 24
  • 5.5-oz, case of 12
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Nature’s Variety Instinct is formulated like your cat’s ancestral diet – high in protein and free of grain and gluten. Each recipe is thoughtfully balanced with wholesome foods your pet would eat in nature, like real meat or poultry and healthy vegetables and fruits. In addition to providing great tasting, quality nutrition, Instinct Canned Cat Food can be rotated with other Instinct grain-free diets to give your cat variety at the food bowl. Feed ancestrally – give pets the nourishment and energy to achieve a healthy, happy life.

Key Benefits

  • Made with 95% meat protein and liver to mirror your cat’s ancestral diet
  • Contains 5% vegetables for wholesome ingredients that are a natural source of vitamins and minerals
  • Includes healthy Omega 3 and Omega 6 fatty acids for a soft and shiny coat
  • Grain-free and gluten free for complete and balanced nutrition even cats with food sensitivities can enjoy
  • Free from artificial colors, flavors, preservatives, corn, soy and potato

See all items by Nature's Variety

  • Item Number
  • Food Texture
  • Brand
  • Food Form
    Wet Food
  • Lifestage
    Adult, All Stages
  • Made in
    United States
  • Special Diet
    High-Protein, Grain-Free, Gluten Free

Nutritional Info


  1. Beef, Beef Liver, Beef Broth, Tricalcium Phosphate, Ground Flaxseed, Montmorillonite Clay, Eggs, Calcium Carbonate, Peas, Carrots, Lecithin, Vitamins (Choline Chloride, L-Ascorbyl-2-Polyphosphate, Vitamin E Supplement, Niacin Supplement, Vitamin B12 Supplement, Vitamin A Supplement, Thiamine Mononitrate, Biotin, Riboflavin Supplement, D-Calcium Pantothenate, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Folic Acid), Potassium Chloride, Dried Kelp, Salt, Taurine, Minerals (Zinc Proteinate, Iron Proteinate, Manganese Proteinate, Copper Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Artichokes, Cranberries, Pumpkin, Tomato, Blueberries, Broccoli, Cabbage, Kale, Parsley.

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Customer Reviews

Nature's Variety Instinct Grain-Free Beef Formula Canned Cat Food is rated 4.1 out of 5 by 52.
Rated 3 out of 5 by from Too Much Filler? Even though my cats love this food, I think I will stop feeding it because the SECOND ingredient on the ingredients list is tricalcium phosphate. I can understand a small amount of this ingredient as a source of phosphorus, but as the second ingredient it looks like it is being used as a filler. I will stick with the Nature's Variety LID formulas.
Date published: 2017-02-07
Rated 4 out of 5 by from Good food but buy the 'dog' cans instead. The dog food (instinct only!!) is the exact same recipe and nutrition, so if you want to save money and your cat eats alot, or you have multiple, just buy that. My cat's won't eat it all unless it's nearly soup though, have to add a tiny bit of water.. Another tip, most people should know this, don't forget to warm or let food get to room temp, cold food can sometimes make kittys vomit! :(
Date published: 2016-12-12
Rated 5 out of 5 by from Qulaity food I have ordered cases of the rabbit, beef, venison, chicken, salmon, and duck. Although all of the products are excellent, my cat seems to prefer the ones that have a stronger smell.The highest of the rankings is, therefore, smellier flavors: the salmon, chicken, and duck. The beef, rabbit, and venison have very little smell at all—something I think attests to the cleanness and quality of the meat—but my cat does not seem to enjoy it as much. As far as the beef, rabbit, and venison are concerned, the vet recommended warming the food in the microwave for 30 seconds to give the food a stronger smell. I do not like microwaves, so leaving the food out at room temperature seems to work for the beef, rabbit, and venison, although, once again, it is not a favorite. It is, however, worth a try like all Nature's Variety wet food products. It is the very best wet food I have encountered in my years as a pet owner, i.e. 10+ years. It is worth every penny.
Date published: 2014-02-17
Rated 5 out of 5 by from a good food for a cat with poultry allergies Nature's Variety is a respected brand. The Grain-Free Beef contains no poultry, which is crucial for my very poultry-intolerant cat. And he likes it!
Date published: 2016-11-14
Rated 5 out of 5 by from Good example of real customer service In this day and age when promises of customer service are high and advertised hourly, it's reaffirming to have a company that actually responds immediately to a reported problem even though it was not their fault in the first place. I attempted to expand my cat's diet and bought some catfood that turned out to be unacceptable to the cat because of her allergies. I notified Chewy to ask for a return of the opened case and they gave me total credit and asked me to take the catfood to the nearest animal shelter. Hooray for Chewy!!
Date published: 2014-06-21
Rated 5 out of 5 by from Best quality canned food I've found My cat loves this brand of food, and it's great that there are a number of varieties to alternate with (avoiding the development of food allergies from only eating the same protein for a long time)...since the base formula is similar in all of them, it doesn't upset his stomach to make a quick switch in flavors during the same week. And he seems to enjoy the variety, the food always disappears quickly from his plate. I love this brand of food for him, since it doesn't have guar gum or carrageenan, two ingredients which have debatable safety issues for cats to ingest. Because these two ingredients are missing, that is perhaps why the texture is firmer than other brands. I don't find it a problem, and always add hot water to the food anyway so it's tastier when out of the fridge, with the added benefit of increasing his water intake. I've found there to be more than enough moisture in the beef variety, even without adding the water. Also I'm unsure if it's a coincidence, but since feeding him this brand, my cat's health has greatly improved. Before this he was constantly coughing, and was about to be tested for asthma. After being 100% on this brand (in combination with Nature's Variety raw and Primal Raw food), his coughing has completely stopped. And his fur is so soft, he feels like a baby bunny. By the way, for anyone wondering where the rabbit for this brand is sourced from, I contacted the company and was told the meat was sourced from France. Good to know for anyone avoiding meat originating from China. I highly recommend this brand!
Date published: 2015-06-20
Rated 5 out of 5 by from My cats LOVE it!!! I've been searching ENDLESSLY for a chicken-free canned food that my cats will eat. Finally, SUCCESS!!!! They absolutely LOVE it!!! (All 4).
Date published: 2016-09-29
Rated 4 out of 5 by from Mixed reviews from my 3 cats But it is healthy food. They eat it but don't love it.
Date published: 2016-10-17
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