Nature's Variety Instinct Grain-Free Lamb Formula Canned Cat Food

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5.5-oz, case of 12
  • 3-oz, case of 24
  • 5.5-oz, case of 12
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Nature’s Variety Instinct is formulated like your cat’s ancestral diet – high in protein and free of grain and gluten. Each recipe is thoughtfully balanced with wholesome foods your pet would eat in nature, like real meat or poultry and healthy vegetables and fruits. In addition to providing great tasting, quality nutrition, Instinct Canned Cat Food can be rotated with other Instinct grain-free diets to give your cat variety at the food bowl. Feed ancestrally – give pets the nourishment and energy to achieve a healthy, happy life.

Key Benefits

  • Made with 95% meat protein and liver to mirror your cat’s ancestral diet
  • Contains 5% vegetables for wholesome ingredients that are a natural source of vitamins and minerals
  • Includes healthy Omega 3 and Omega 6 fatty acids for a soft and shiny coat
  • Grain-free and gluten free for complete and balanced nutrition even cats with food sensitivities can enjoy
  • Free from artificial colors, flavors, preservatives, corn, soy and potato

See all items by Nature's Variety

  • Item Number
  • Food Texture
  • Brand
  • Food Form
    Wet Food
  • Lifestage
    Adult, All Stages
  • Made in
    United States
  • Special Diet
    High-Protein, Grain-Free, Gluten Free

Nutritional Info


  1. Lamb, Lamb Broth, Pork Liver, Turkey, Montmorillonite Clay, Eggs, Peas, Ground Flaxseed, Carrots, Lecithin, Potassium Chloride, Salt, Tricalcium Phosphate, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Cobalt Proteinate, Potassium Iodide), Vitamins (Vitamin E Supplement, Thiamine Mononitrate, Niacin Supplement, D-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Vitamin A Supplement, Biotin, Vitamin D3 Supplement, Vitamin B12 Supplement, Folic Acid), Taurine, Dried Kelp, Choline Chloride, L-Ascorbyl-2-Polyphosphate, Artichokes, Cranberries, Pumpkin, Tomato, Blueberries, Broccoli, Cabbage, Kale, Parsley.

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Food that Follows Nature's Lead

Instinct is thoughtfully crafted to match your pet's instinctive diet with high protein levels and no grains or gluten. Each blend contains nutrient-dense, highly digestible ingredients like real meat or poultry plus fruits and vegetables for a pure, biologically appropriate diet. Dry formulas feature a freeze-dried raw coating to help your cat thrive.

Food that Follows Nature's Lead
Transforming the Lives of Pets

Transforming the Lives of Pets

Nature's Variety Instinct believes that everything we feed our pets should be real, whole, pure and as close to its natural state as possible. They are on a mission to transform the lives of pets and make it possible for more people to feed their own pets the pure, real nutrition that only comes from raw.

Pure, Real Nutrition of Raw in Every Recipe

Instinct is on a mission to transform the lives of pets through the pure, real nutrition of raw. Their belief in the power of raw inspires every food they make. Instinct has carefully crafted their foods to provide easy ways to incorporate raw into your pet's diet.

Pure, Real Nutrition of Raw in Every Recipe

Real Food for Real Nutrition


Instinct believes protein should primarily come from pure animal sources. Animal protein provides all the essential amino acids, which vegetable protein alone can't provide.


Instinct never uses fillers like grain, gluten, corn, wheat and soy, because they think every ingredient should have a specific nutritional and functional purpose.


Real meats, whole fruits and vegetables and turmeric are a few of the ingredients Instinct uses to provide naturally derived nutrients and enzymes for overall wellness.

The Mindful Choices Instinct Makes

Every Instinct recipe shows the careful, deliberate approach they take in crafting their food. They use only real ingredients, and you'll never find artificial colors, flavors or preservatives or fillers like corn, wheat or soy.



Well-balanced food source that contains fiber, vitamins, minerals and beta-carotene.



Provide a complete amino acid profile, including essential nutrients for optimal health.



An all-natural hypoallergenic starch that is highly digestible, grain-free and gluten-free.



Helps maintain the proper balance of acid and alkaline throughout the body.

About Nature's Variety

Nature's Variety is an independent pet food company based in St. Louis, Missouri with manufacturing operations in Lincoln, Nebraska. They believe the best nutrition comes from healthy, natural ingredients. Nature's Variety makes a variety of premium, wholesome, natural foods to keep pets healthy and happy. The company produces pet food through two brands - Instinct, the leader in raw pet food; and Prairie, a balanced holistic line of food.

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About Nature's Variety

Instinct is sharing the pure, real nutrition of raw by providing over one million meals annually to the dogs and cats in all Best Friends Adoption Centers nationwide. This includes their sanctuary in Kanab, UT as well as shelters in Los Angeles, Salt Lake City and New York. Together, Instinct and Best Friends Animal Society can transform - and save - the lives of pets.

Customer Reviews

Nature's Variety Instinct Grain-Free Lamb Formula Canned Cat Food is rated 4.5 out of 5 by 54.
Rated 5 out of 5 by from Best limited ingredient diet on the planet.. PERIOD... For 12 years my poor cat suffered from IBS and an allergy to all products containing fowl... I had tried every limited ingredient food on this planet including vet prescription foods... No matter what I tried the IBS would continue... loose smelly stools all over the house that were a real challenge to clean up... I was at the point of having him put down as nobody would adopt a 12 year old cat with this problem... Then one day I found this food and decided to give it a try... It was a miracle... one time a day poop with hard or basically hard stools and he actually used the liter box... this food saved his life and my sanity... If I could I would give it 10 stars... also, I use this brands Rabbit formula LID dry food to supplement the wet... again, another miracle... no I'm not a plant, just a person that is overjoyed about a food that saved the life of my most cherished cat... Thank you Natures Variety.... If you ever need a truthful spokesperson, I'm your guy...
Date published: 2015-12-11
Rated 5 out of 5 by from great quality ordered 4 other flavors of this can cat food and i am very pleased with the quality . have not had to waste any of it as my cat is cleaning the bowl. if you have been feeding a can food such as fancy feast may have to gradually cut back and offer this. had to get my cat use to it and now she loves it so far . also ordered the beef, rabbit, chicken, and duck. all were good and rotate them each day.
Date published: 2017-01-15
Rated 5 out of 5 by from Real Food Like the Holistic Select, this is a lower carb more real food for your cat with NO carrageen! My cat who is readily susceptible to struvite crystals does well on this better quality food. All 4 of my cats thoroughly enjoy both of these brands. For my male cat that gets stones, I add water since it is a thick meat!
Date published: 2017-01-16
Rated 4 out of 5 by from not perfect but much better than dry food Have a cat with problems maintaining weight and severe skin issues. Did a lot of research and switched from dry food (with meat as first ingredient) to Ziwipeak Rabbit and lamb. He not only gained needed weight but also improved skin and coat issues. Husband got new job and I switched my cat back to dry in anticipation of the big change. Over the following couple months, he lost weight and his skin got flaky again. Swtiched back to grain-free wet but needed a better bargin than Ziwipeak so I tried Nature's Variety Instinct brand even though it had veggies and fruits that aren't necessary to feline diet. After only a couple of weeks, he gained weight and his coat has dramatically improved. In a perfect world there would be a wet food that the industry didn't try to glamorize with unnecessary stuff but still managed to keep costs reasonable. This wet food is a good compromise. Of lamb, duck, and rabbit, his favorite is the rabbit but still eats the others.
Date published: 2014-03-08
Rated 5 out of 5 by from Alternative to Fish and Chicken One of my cats has extreme allergies to any type of fowl, fish, and grain; and she can't eat dry food. This food is one of the only ones that doesn't contain any of those items. Thankfully she loves it...and my other cats don't. It works out wonderfully.
Date published: 2017-01-25
Rated 5 out of 5 by from Cats love it -- add water! Good discovery This is a very nutritious blend & the cats seem to enjoy it, i'd add a bit of water to it, like about 1 TBSP per 1/2 can serving.
Date published: 2017-02-17
Rated 5 out of 5 by from Our Charlie likes this! Charlie has IBD and he does like this food. We are hoping it also helps him with his IBD.
Date published: 2017-03-18
Rated 5 out of 5 by from Natures Variety, good food This is a high quality, grain free food from a company who seems to strive to put out the best product possible. My cats also love the chicken and turkey version of this canned food. Also, very important to us is that there is no Carrageenan in the ingredients and no BPA is used in the lining of the 3 and 5.5 oz cans. These things are very important to informed pet parents when trying to make informed choices to benefit the health of our beloved companions.
Date published: 2013-03-18
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