Nature's Variety Instinct Grain-Free Rabbit Formula Canned Cat Food

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5.5-oz, case of 12
  • 3-oz, case of 24
  • 5.5-oz, case of 12
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Nature’s Variety Instinct is formulated like your cat’s ancestral diet – high in protein and free of grain and gluten. Each recipe is thoughtfully balanced with wholesome foods your pet would eat in nature, like real meat or poultry and healthy vegetables and fruits. In addition to providing great tasting, quality nutrition, Instinct Canned Cat Food can be rotated with other Instinct grain-free diets to give your cat variety at the food bowl. Feed ancestrally – give pets the nourishment and energy to achieve a healthy, happy life.

Key Benefits

  • Formulated to mirror your cat’s ancestral diet
  • Made with 95% rabbit and pork liver and 5% vegetables, fruits and wholesome ingredients
  • Contains natural ingredients with added vitamins and minerals
  • No artificial colors, flavors or preservatives
  • Grain-free and gluten-free nutrition
  • No corn, wheat, soy or fillers
  • Includes healthy Omega 3 and Omega 6 fatty acids for a soft and shiny coat
  • Complete and balanced for all life stages including kitten, adult and senior, and all lifestyles including indoor cats
  • Made in the USA

See all items by Nature's Variety

  • Item Number
  • Food Texture
  • Food Form
    Wet Food
  • Lifestage
    Adult, All Stages
  • Made in
    United States
  • Special Diet
    High-Protein, Grain-Free, Gluten Free

Nutritional Info


  1. Rabbit, Pork Liver, Water, Ground Flaxseed, Tricalcium Phosphate, Montmorillonite Clay, Peas, Carrots, Calcium Carbonate, Lecithin, Vitamins (Choline Chloride, L-Ascorbyl-2-Polyphosphate, Vitamin E Supplement, Niacin Supplement, Vitamin B12 Supplement, Vitamin A Supplement, Thiamine Mononitrate, Biotin, Riboflavin Supplement, D-Calcium Pantothenate, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Folic Acid), Dried Kelp, Salt, Potassium Chloride, Taurine, Minerals (Zinc Proteinate, Iron Proteinate, Manganese Proteinate, Copper Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Artichokes, Cranberries, Pumpkin, Tomato, Blueberries, Broccoli, Cabbage, Kale, Parsley.

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Customer Reviews

Rated 4.7 out of 5 by 156 reviewers.
Rated 4 out of 5 by Healthy ingredients and my cat loves it, but expensive My cat loves this food! He has tried other meats from them like the chicken and duck, and he loves those, too. The ingredients are so healthy, and I feel good giving him this food. Since it is expensive, I do alternate between this and a cheaper one. My only issue is the cans kept arriving dented. That makes me a bit worried about the manufacturer and quality control. October 29, 2016
Rated 4 out of 5 by Excellent features My kitty who is 17 years old has IBD and diabetes. I had tried different cat food but it didn't help her diarrhea until I started feeding her this product. Now her stools are more formed and less diarrhea She loves the savory taste and the consistency .. Highly recommend for cats who has diarrhea especially cats with IBD disease.. And also help her diabetes.. Thank you.. October 26, 2016
Rated 1 out of 5 by none liked it One of my indoor cats literally ran away when I gave her this food. The other tried two bites then refused to eat more (this is the cat who will eat anything, literally). The stray I feed took one sniff and wouldn't take a bite. Add to this the unappetizing lump of pate with the watery sauce that half-filled the can (and spilled on the counter when I opened it) and this is a negative from all of us. I had to take a fork and practically mash it to make it even slightly edible for the cats - and they hated it. The lamb got a similar reaction, although two of three cats at least took a bite. I don't have high hopes for the duck. October 6, 2016
Rated 5 out of 5 by This is great and the Kitties love it!! This is great, easy and very nice not having to "run to the store" when you realize your on the last can. September 22, 2016
Rated 5 out of 5 by Recommended, but with a bit of caveat I started trying this originally because I have been searching for something that could get one of my boy's diarrhea under control, I had bought some of the rabbit freeze-dried meal or mixer as a treat and to my surprise, it turned into kitty crack (at least that's what I call it). Even a friend's cat who has previously turning his nose up at treats ate it. So I was like - give it a shot. With mixed results. My two boys are overweight and one has previously only eaten fish very well. One had chronic diarrhea. Emphasis on had....... I bought a couple cans of this locally to try - being cautious of my fish-lover. To my surprise they both loved this. However, my boy who had diarrhea, has recently started vomiting. I am going to try the LID version of this and see whether that makes a difference. My boys get dry in the morning and wet at night. I have tried a large number of the high end cat foods and this has been the only one to completely stop my little boy's diarrhea- so I'm hopeful that I'll get the mix right at some point.... April 7, 2016
Rated 5 out of 5 by My cats love, love, love it! :) I was feeding my cats other cat food which caused health issues in my male cats. I then switched to the frozen rabbit from nature's variety. Two out of the three loved it and their health issues went away! But the third cat didn't eat it and the frozen was a bit expensive and I had to thaw it out the day before etc. Then I found they had the same rabbit in canned. I tried it and all my cats love, love, love it! I don't have to thaw it out, it's less expensive and all three like the canned version keeping them all happy and healthy! I think the they all liked it better because it's not cold from the frig and isn't as dry as the frozen. It's one of the few cat foods left that don't contain ash which causes urinary issues in male cats or has anything in it that causes an allergic reaction like licking all their fur off their tummies etc. As long as they stick to the formula & never change or add to the ingredients I'll continue to buy it and highly recommend it! :) December 16, 2013
Rated 5 out of 5 by Excellent Food Very expensive. But just about the best I have ever found for my cat with digestive problems. September 12, 2016
Rated 5 out of 5 by HIGH QUALITY My three cats love this food and I love the quality ingredients. When researching canned food, it was important to me that the food had no grains, no artificial ingredients, no carrageenan and no guar gum. NV is one of the few that met those requirements. My cats' coats glisten, their eyes sparkle and they have energy. I highly recommend this food. August 25, 2016
  • 2016-10-31 T06:32:45.229-05:00
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