Instinct by Nature's Variety Grain-Free Venison Formula Canned Cat Food

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5.5-oz, case of 12
  • 3-oz, case of 24
  • 5.5-oz, case of 12
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Instinct by Nature's Variety Grain-Free Venison Formula Canned Cat Food is formulated like your cat’s ancestral diet—high in protein and free of grain and gluten. Each recipe is thoughtfully balanced with wholesome foods your pet would eat in nature, like real meat or poultry and healthy vegetables and fruits. In addition to providing great tasting, quality nutrition, Instinct Canned Cat Food can be rotated with other Instinct grain-free diets to give your cat variety at the food bowl. Feed ancestrally—give pets the nourishment and energy to achieve a healthy, happy life.

Key Benefits

  • Made with 95% meat protein and liver to mirror your cat’s ancestral diet.
  • Contains 5% vegetables for wholesome ingredients that are a natural source of vitamins and minerals.
  • Includes healthy omega-3 and 6 fatty acids to promote a soft and shiny coat.
  • Grain-free and gluten free for complete and balanced nutrition even cats with food sensitivities can enjoy.
  • Free from artificial colors, flavors, preservatives, corn, soy and potato.

See all items by Instinct

  • Item Number
  • Weight
    4.8 pounds
  • Food Texture
  • Brand
    Nature's Variety
  • Food Form
    Wet Food
  • Lifestage
    All Stages, Adult
  • Made in
    United States
  • Special Diet
    High-Protein, Grain-Free, Gluten Free

Nutritional Info


Venison, Pork Liver, Water, Ground Flaxseed, Montmorillonite Clay, Peas, Carrots, Lecithin, Dried Kelp, Potassium Chloride, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Cobalt Proteinate, Potassium Iodide), Vitamins (Vitamin E Supplement, Thiamine Mononitrate, Niacin Supplement, d-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Vitamin A Supplement, Biotin, Vitamin D3 Supplement, Vitamin B12 Supplement, Folic Acid), Taurine, Salt, Choline Chloride, L-Ascorbyl-2-Polyphosphate, Artichokes, Cranberries, Pumpkin, Tomato, Blueberries, Broccoli, Cabbage, Kale, Parsley

Caloric Content

1,320 kcal/kg, 124 kcal/3 oz can, 228 kcal/5.5 oz can

Guaranteed Analysis
Crude Protein 11.0% min
Crude Fat 6.0% min
Crude Fiber 3.0% max
Moisture 78.0% max
Calcium 0.3% min
Phosphorus 0.2% min
Vitamin E 20 IU/kg min
Ascorbic Acid (Vitamin C) 30 mg/kg min
Omega 6 Fatty Acids 1.0% min
Omega 3 Fatty Acids 0.2% min

Feeding Instructions

ADULT: Feed 1 can per 6-8 lb of body weight per day.

KITTEN: Feed up to twice the adult amount per day.

GESTATION & LACTATION: Feed up to three times the normal adult amount per day.

Refrigerate unused portion.

Transition Instructions

Always introduce a new food over a period of 5 - 7 days, mixing increasing amounts of Instinct with the current food each day.

Visit the Instinct Pet Food website for more specific feeding recommendations and information on how to easily combine different forms of food.

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Food that Follows Nature's Lead

Instinct is thoughtfully crafted to match your pet's instinctive diet with high protein levels and no grains or gluten. Each blend contains nutrient-dense, highly digestible ingredients like real meat or poultry plus fruits and vegetables for a pure, biologically appropriate diet. Dry formulas feature a freeze-dried raw coating to help your cat thrive.

Food that Follows Nature's Lead
Transforming the Lives of Pets

Transforming the Lives of Pets

Nature's Variety Instinct believes that everything we feed our pets should be real, whole, pure and as close to its natural state as possible. They are on a mission to transform the lives of pets and make it possible for more people to feed their own pets the pure, real nutrition that only comes from raw.

Pure, Real Nutrition of Raw in Every Recipe

Instinct is on a mission to transform the lives of pets through the pure, real nutrition of raw. Their belief in the power of raw inspires every food they make. Instinct has carefully crafted their foods to provide easy ways to incorporate raw into your pet's diet.

Pure, Real Nutrition of Raw in Every Recipe

Real Food for Real Nutrition


Instinct believes protein should primarily come from pure animal sources. Animal protein provides all the essential amino acids, which vegetable protein alone can't provide.


Instinct never uses fillers like grain, gluten, corn, wheat and soy, because they think every ingredient should have a specific nutritional and functional purpose.


Real meats, whole fruits and vegetables and turmeric are a few of the ingredients Instinct uses to provide naturally derived nutrients and enzymes for overall wellness.

The Mindful Choices Instinct Makes

Every Instinct recipe shows the careful, deliberate approach they take in crafting their food. They use only real ingredients, and you'll never find artificial colors, flavors or preservatives or fillers like corn, wheat or soy.



Well-balanced food source that contains fiber, vitamins, minerals and beta-carotene.



Provide a complete amino acid profile, including essential nutrients for optimal health.



An all-natural hypoallergenic starch that is highly digestible, grain-free and gluten-free.



Helps maintain the proper balance of acid and alkaline throughout the body.

About Nature's Variety

Nature's Variety is an independent pet food company based in St. Louis, Missouri with manufacturing operations in Lincoln, Nebraska. They believe the best nutrition comes from healthy, natural ingredients. Nature's Variety makes a variety of premium, wholesome, natural foods to keep pets healthy and happy. The company produces pet food through two brands - Instinct, the leader in raw pet food; and Prairie, a balanced holistic line of food.

Shop Nature's Variety

About Nature's Variety

Instinct is sharing the pure, real nutrition of raw by providing over one million meals annually to the dogs and cats in all Best Friends Adoption Centers nationwide. This includes their sanctuary in Kanab, UT as well as shelters in Los Angeles, Salt Lake City and New York. Together, Instinct and Best Friends Animal Society can transform - and save - the lives of pets.

Customer Reviews

50 reviews 50 Reviews 4.3 out of 5 Stars

90% Recommend

90% of reviewersrecommend this product

4.3 / 5
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  • High Quality Food

    By on

    This is food is a little pricey, but you definitely GET WHAT YOU PAY FOR. This food does not contain some of the emulsifiers that are in some other foods and which can irritate the GI tract of some cats (e.g. carageenan). Yay! Because of this, the food may separate (solids from liquids) so stir it up in-can before you serve. Thanks Nature's Variety and Chewy!

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  • Expensive but my cat really likes it

    By on

    I have a kitty who is allergic to chicken so finding food he likes isn't easy. He had eaten a different food for years but lately just doesn't like it so the search was on for another. He really likes his food and will eat the rabbit but much prefers the venison. I haven't tried other protein sources in this brand but am thankful he likes this. Because of the cost we have to limit his servings and use some dry along with it but so far so good.

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  • Very yummy!

    By on

    My Siberians love Nature's Variety. Decided to try the venison to give them a new flavor option. I was a bit apprehensive after reading some of the reviews but decided to try anyway. I'm so glad I did-they absolutely love it!! I followed another reviewer's recommendation and added a little water to one of the cans that seemed a bit drier and they loved it just as much as the wetter cans. Definite keeper!

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  • Cats wouldn't go near it

    By on

    My cats used to like to like the Venison, but now they won't go near it. Not sure if Instinct changed their formula or what. I've tried everything to adding a little warm water to make a gravy. Cats still won't go near it

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  • Cat's love it!

    By on

    My 16 year old Maine Coon Pumpkin and his 7 year old brother George love the venison formula....They have recently discovered it..It's their favorite food now!!!

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  • Delicious!

    By on

    My two cats love the venison. This is the first time I ordered it and they licked their plates clean.

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  • Both cats love it!

    By on

    My cats have become very finicky over the last few weeks. They both really loved the Venison!

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  • A High Quality Product

    By on

    Instinct canned foods are a high quality product. My cat is poultry sensitive and I feed the poultry free products that Instinct offers.

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  • Lost 1/2 lb on Nature's Variety & Blue Buffalo!

    By on

    95% meat protein not vegetable protein is the diet for my carnivore. The Rabbit formula is best liked by Thomas. It is good pate with some juices in it but not mushy. Just the opening of a can fets his attention. We've tried venison, turkey, chicken, lamb & fish. The Rabbit formula is the best received. We'll try duck next, then beef. I feed Tom the Nature's Variety 95% meat protein meals and Blue Buffalo Wilderness kibble. Over the Winter, he trimmed 1/2 lb and is down fro 20.5 lbs on that junk filled Hill's Science Diet to 19.3. He will be 18 something by this Summer. He's 30" long and a large frame cat to begin with.

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  • Didn't like venison

    By on

    All 3 cats wouldn't eat it.they love all the other flavors.wpildnt eat it when mixed with other things as well

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