Nature's Variety Instinct Grain-Free Venison Formula Canned Cat Food

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5.5-oz, case of 12
  • 3-oz, case of 24
  • 5.5-oz, case of 12
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Nature’s Variety Instinct is formulated like your cat’s ancestral diet – high in protein and free of grain and gluten. Each recipe is thoughtfully balanced with wholesome foods your pet would eat in nature, like real meat or poultry and healthy vegetables and fruits. In addition to providing great tasting, quality nutrition, Instinct Canned Cat Food can be rotated with other Instinct grain-free diets to give your cat variety at the food bowl. Feed ancestrally – give pets the nourishment and energy to achieve a healthy, happy life.

Key Benefits

  • Formulated to mirror your cat’s ancestral diet
  • Made with 95% venison and pork liver and 5% vegetables, fruits and wholesome ingredients
  • Contains natural ingredients with added vitamins and minerals
  • No artificial colors, flavors or preservatives
  • Grain-free and gluten-free nutrition
  • No corn, wheat, soy or fillers
  • Includes healthy Omega 3 and Omega 6 fatty acids for a soft and shiny coat
  • Complete and balanced for all life stages including kitten, adult and senior, and all lifestyles including indoor cats
  • Made in the USA

See all items by Nature's Variety

  • Item Number
  • Food Texture
  • Food Form
    Wet Food
  • Lifestage
    Adult, All Stages
  • Made in
    United States
  • Special Diet
    High-Protein, Grain-Free, Gluten Free

Nutritional Info


  1. Venison, Pork Liver, Water, Ground Flaxseed, Montmorillonite Clay, Peas, Carrots, Lecithin, Vitamins (Choline Chloride, L-Ascorbyl-2-Polyphosphate, Vitamin E Supplement, Niacin Supplement, Vitamin B12 Supplement, Vitamin A Supplement, Thiamine Mononitrate, Biotin, Riboflavin Supplement, D-Calcium Pantothenate, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Folic Acid), Dried Kelp, Potassium Chloride, Salt, Taurine, Minerals (Zinc Proteinate, Iron Proteinate, Manganese Proteinate, Copper Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Artichokes, Cranberries, Pumpkin, Tomato, Blueberries, Broccoli, Cabbage, Kale, Parsley.

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Food that Follows Nature's Lead

Instinct is thoughtfully crafted to match your pet's instinctive diet with high protein levels and no grains or gluten. Each blend contains nutrient-dense, highly digestible ingredients like real meat or poultry plus fruits and vegetables for a pure, biologically appropriate diet. Dry formulas feature a freeze-dried raw coating to help your cat thrive.

Food that Follows Nature's Lead
Transforming the Lives of Pets

Transforming the Lives of Pets

Nature's Variety Instinct believes that everything we feed our pets should be real, whole, pure and as close to its natural state as possible. They are on a mission to transform the lives of pets and make it possible for more people to feed their own pets the pure, real nutrition that only comes from raw.

Pure, Real Nutrition of Raw in Every Recipe

Instinct is on a mission to transform the lives of pets through the pure, real nutrition of raw. Their belief in the power of raw inspires every food they make. Instinct has carefully crafted their foods to provide easy ways to incorporate raw into your pet's diet.

Pure, Real Nutrition of Raw in Every Recipe

Real Food for Real Nutrition


Instinct believes protein should primarily come from pure animal sources. Animal protein provides all the essential amino acids, which vegetable protein alone can't provide.


Instinct never uses fillers like grain, gluten, corn, wheat and soy, because they think every ingredient should have a specific nutritional and functional purpose.


Real meats, whole fruits and vegetables and turmeric are a few of the ingredients Instinct uses to provide naturally derived nutrients and enzymes for overall wellness.

The Mindful Choices Instinct Makes

Every Instinct recipe shows the careful, deliberate approach they take in crafting their food. They use only real ingredients, and you'll never find artificial colors, flavors or preservatives or fillers like corn, wheat or soy.



Well-balanced food source that contains fiber, vitamins, minerals and beta-carotene.



Provide a complete amino acid profile, including essential nutrients for optimal health.



An all-natural hypoallergenic starch that is highly digestible, grain-free and gluten-free.



Helps maintain the proper balance of acid and alkaline throughout the body.

About Nature's Variety

Nature's Variety is an independent pet food company based in St. Louis, Missouri with manufacturing operations in Lincoln, Nebraska. They believe the best nutrition comes from healthy, natural ingredients. Nature's Variety makes a variety of premium, wholesome, natural foods to keep pets healthy and happy. The company produces pet food through two brands - Instinct, the leader in raw pet food; and Prairie, a balanced holistic line of food.

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About Nature's Variety

Instinct is sharing the pure, real nutrition of raw by providing over one million meals annually to the dogs and cats in all Best Friends Adoption Centers nationwide. This includes their sanctuary in Kanab, UT as well as shelters in Los Angeles, Salt Lake City and New York. Together, Instinct and Best Friends Animal Society can transform - and save - the lives of pets.

Customer Reviews

Rated 4.4 out of 5 by 35 reviewers.
Rated 4 out of 5 by Great product but... Great product but cats didn't gobble it down. Old kitties and picky these days. They ate it but not real excited like fish (which isn't always the best for them) October 15, 2016
Rated 5 out of 5 by Quality food Both my cats like this flavor. Some of the cans seem to be less moist than others, but I add a tablespoon of water to the can and let it sit, then stir the food before dishing it out. October 6, 2016
Rated 3 out of 5 by Typically like Instinct but... My cats and I both typically like Instinct but I'm just not sure about this one - and I don't know if it's this particular formula or if NV is making changes, anyway - I have only used 2 cans so far - but I immediately notice a big lack of consistency. The first can I opened was definitely pate (but had this weird white stuff congealed at the top - I'm assuming fat, but was under impression venison is a lean meat?) and when spooning out the texture was VERY grainy - it literally felt like there was sand mixed in the with food. Can #2 was REALLY soupy/saucy more like a "stew" cat food and had TONS of peas and HUGE pieces of carrot. I will be very disappointed if NV is making big changes to their foods .... September 14, 2016
Rated 5 out of 5 by HIGH QUALITY My three cats love this food and I love the quality ingredients. When researching canned food, it was important to me that the food had no grains, no artificial ingredients, no carrageenan and no guar gum. NV is one of the few that met those requirements. My cats' coats glisten, their eyes sparkle and they have energy. I highly recommend this food. August 25, 2016
Rated 4 out of 5 by Tempted cat that wouldn't eat AFTER trying 6 diff wet foods that were even same brand - this is only 1 my diabetic cat had interest in and he is in recovery after not eating for 3 wks. My internist vet allows me to mix this with his diabetic food & cat loves it. Only complaint is it smells after being put in fridge & becomes too flaky then so my cat doesn't want it after 1 day? Not sufficient gravy - THAT WOULD HELP. July 31, 2016
Rated 3 out of 5 by Venison is great food for kitty with IBS and chicken allergy! Having a hard time finding food for my Persian who has IBS and seems to be allergic to anything chicken. Nature's Variety Instinct Venison, Lamb and Rabbit were recommended to me. I ordered the venison and lamb from Chewy as I was having a hard time finding them at our local pet stores, The venison was fine but the lamb was more liquid than meat and must have been full of fat because it gave my kitty the runs big time. I had purchased it before and it was not like that, was more solid like the venison. I was disappointed because ordering it to my door was way easier than running all over town looking for it. For the price per can I expect better! Every can should be uniform in content and quality! June 27, 2016
Rated 5 out of 5 by Quality product I have tried the rabbit, beef, venison, chicken, salmon, and duck. I recommend the smellier of the wet food: the salmon, chicken, and duck. Although all of the products are excellent, my cat seems to prefer the ones that have a stronger smell. The beef, rabbit, and venison have very little smell at all—something I think attests to the cleanness and quality of the meat—but my cat does not seem to enjoy it as much. As far as the beef, rabbit, and venison are concerned, the vet recommended warming the food in the microwave for 30 seconds to give the food a stronger smell. I do not like microwaves, so leaving the food out at room temperature seems to work for the beef, rabbit, and venison, although, once again, it is not a favorite. It is, however, worth a try like all Nature's Variety wet food products. It is the very best wet food I have encountered in my years as a pet owner, i.e. 10+ years. It is worth every penny. February 17, 2014
Rated 5 out of 5 by High quality I've read the ingredients on nearly every wet cat food product on this site. This is the only brand that has complete nutrition, but doesn't contain any potentially harmful ingredients, such as carrageenan and guar gum. Nature's Variety has informed me that they use dioxin-free calcium Montmorillonite clay in their products, which I've read has many health benefits. July 6, 2016
  • 2016-10-31 T06:32:45.263-05:00
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