Nature's Variety Instinct Grain-Free Venison Formula Canned Cat Food

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5.5-oz, case of 12
  • 3-oz, case of 24
  • 5.5-oz, case of 12
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Nature’s Variety Instinct is formulated like your cat’s ancestral diet – high in protein and free of grain and gluten. Each recipe is thoughtfully balanced with wholesome foods your pet would eat in nature, like real meat or poultry and healthy vegetables and fruits. In addition to providing great tasting, quality nutrition, Instinct Canned Cat Food can be rotated with other Instinct grain-free diets to give your cat variety at the food bowl. Feed ancestrally – give pets the nourishment and energy to achieve a healthy, happy life.

Key Benefits

  • Made with 95% meat protein and liver to mirror your cat’s ancestral diet
  • Contains 5% vegetables for wholesome ingredients that are a natural source of vitamins and minerals
  • Includes healthy Omega 3 and Omega 6 fatty acids for a soft and shiny coat
  • Grain-free and gluten free for complete and balanced nutrition even cats with food sensitivities can enjoy
  • Free from artificial colors, flavors, preservatives, corn, soy and potato

See all items by Nature's Variety

  • Item Number
  • Food Texture
  • Food Form
    Wet Food
  • Lifestage
    Adult, All Stages
  • Made in
    United States
  • Special Diet
    High-Protein, Grain-Free, Gluten Free

Nutritional Info


  1. Venison, Pork Liver, Water, Ground Flaxseed, Montmorillonite Clay, Peas, Carrots, Lecithin, Vitamins (Choline Chloride, L-Ascorbyl-2-Polyphosphate, Vitamin E Supplement, Niacin Supplement, Vitamin B12 Supplement, Vitamin A Supplement, Thiamine Mononitrate, Biotin, Riboflavin Supplement, D-Calcium Pantothenate, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Folic Acid), Dried Kelp, Potassium Chloride, Salt, Taurine, Minerals (Zinc Proteinate, Iron Proteinate, Manganese Proteinate, Copper Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Artichokes, Cranberries, Pumpkin, Tomato, Blueberries, Broccoli, Cabbage, Kale, Parsley.

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Food that Follows Nature's Lead

Instinct is thoughtfully crafted to match your pet's instinctive diet with high protein levels and no grains or gluten. Each blend contains nutrient-dense, highly digestible ingredients like real meat or poultry plus fruits and vegetables for a pure, biologically appropriate diet. Dry formulas feature a freeze-dried raw coating to help your cat thrive.

Food that Follows Nature's Lead
Transforming the Lives of Pets

Transforming the Lives of Pets

Nature's Variety Instinct believes that everything we feed our pets should be real, whole, pure and as close to its natural state as possible. They are on a mission to transform the lives of pets and make it possible for more people to feed their own pets the pure, real nutrition that only comes from raw.

Pure, Real Nutrition of Raw in Every Recipe

Instinct is on a mission to transform the lives of pets through the pure, real nutrition of raw. Their belief in the power of raw inspires every food they make. Instinct has carefully crafted their foods to provide easy ways to incorporate raw into your pet's diet.

Pure, Real Nutrition of Raw in Every Recipe

Real Food for Real Nutrition


Instinct believes protein should primarily come from pure animal sources. Animal protein provides all the essential amino acids, which vegetable protein alone can't provide.


Instinct never uses fillers like grain, gluten, corn, wheat and soy, because they think every ingredient should have a specific nutritional and functional purpose.


Real meats, whole fruits and vegetables and turmeric are a few of the ingredients Instinct uses to provide naturally derived nutrients and enzymes for overall wellness.

The Mindful Choices Instinct Makes

Every Instinct recipe shows the careful, deliberate approach they take in crafting their food. They use only real ingredients, and you'll never find artificial colors, flavors or preservatives or fillers like corn, wheat or soy.



Well-balanced food source that contains fiber, vitamins, minerals and beta-carotene.



Provide a complete amino acid profile, including essential nutrients for optimal health.



An all-natural hypoallergenic starch that is highly digestible, grain-free and gluten-free.



Helps maintain the proper balance of acid and alkaline throughout the body.

About Nature's Variety

Nature's Variety is an independent pet food company based in St. Louis, Missouri with manufacturing operations in Lincoln, Nebraska. They believe the best nutrition comes from healthy, natural ingredients. Nature's Variety makes a variety of premium, wholesome, natural foods to keep pets healthy and happy. The company produces pet food through two brands - Instinct, the leader in raw pet food; and Prairie, a balanced holistic line of food.

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About Nature's Variety

Instinct is sharing the pure, real nutrition of raw by providing over one million meals annually to the dogs and cats in all Best Friends Adoption Centers nationwide. This includes their sanctuary in Kanab, UT as well as shelters in Los Angeles, Salt Lake City and New York. Together, Instinct and Best Friends Animal Society can transform - and save - the lives of pets.

Customer Reviews

Rated 4.3 out of 5 by 38 reviewers.
Rated 5 out of 5 by High quality canned food My cats really enjoy the venison flavor Nature's variety canned cat food. It is pretty smelly but I think that is one of the reasons why they like it! I usually give them canned food once a day in order to mix medicines into and this one works really well for that January 17, 2017
Rated 3 out of 5 by The canned venison flavor is too firm. My senior cat needs a limited ingredient diet due to a health condition. I tried giving her the canned venison formula of Nature's Variety Instinct but it is not a true pate...too hard/firm. Then I ordered the duck formula (small cans are in smooth pate form) and she loves it. She really looks forward to Nature's Variety Instinct Grain free Duck formula canned cat food. I like that it does not contain carrageenan either...good product. January 11, 2017
Rated 3 out of 5 by Not Well-Liked by cats Out of 3 cats, only 1 readily eats this food. I will continue buying it for him, since he has IBS and this is one of the rare canned meats that causes no diarrhea. One of the other cats will eat it only if really hungry and the 3rd won't touch it. It's very solid and dry so I add warm water to it. It seems very fatty. I also think Nature's Variety charges too much for this venison. January 10, 2017
Rated 3 out of 5 by Typically like Instinct but... My cats and I both typically like Instinct but I'm just not sure about this one - and I don't know if it's this particular formula or if NV is making changes, anyway - I have only used 2 cans so far - but I immediately notice a big lack of consistency. The first can I opened was definitely pate (but had this weird white stuff congealed at the top - I'm assuming fat, but was under impression venison is a lean meat?) and when spooning out the texture was VERY grainy - it literally felt like there was sand mixed in the with food. Can #2 was REALLY soupy/saucy more like a "stew" cat food and had TONS of peas and HUGE pieces of carrot. I will be very disappointed if NV is making big changes to their foods .... September 14, 2016
Rated 5 out of 5 by Quality product I have tried the rabbit, beef, venison, chicken, salmon, and duck. I recommend the smellier of the wet food: the salmon, chicken, and duck. Although all of the products are excellent, my cat seems to prefer the ones that have a stronger smell. The beef, rabbit, and venison have very little smell at all—something I think attests to the cleanness and quality of the meat—but my cat does not seem to enjoy it as much. As far as the beef, rabbit, and venison are concerned, the vet recommended warming the food in the microwave for 30 seconds to give the food a stronger smell. I do not like microwaves, so leaving the food out at room temperature seems to work for the beef, rabbit, and venison, although, once again, it is not a favorite. It is, however, worth a try like all Nature's Variety wet food products. It is the very best wet food I have encountered in my years as a pet owner, i.e. 10+ years. It is worth every penny. February 17, 2014
Rated 4 out of 5 by Great product but... Great product but cats didn't gobble it down. Old kitties and picky these days. They ate it but not real excited like fish (which isn't always the best for them) October 15, 2016
Rated 5 out of 5 by Quality food Both my cats like this flavor. Some of the cans seem to be less moist than others, but I add a tablespoon of water to the can and let it sit, then stir the food before dishing it out. October 6, 2016
Rated 3 out of 5 by Venison is great food for kitty with IBS and chicken allergy! Having a hard time finding food for my Persian who has IBS and seems to be allergic to anything chicken. Nature's Variety Instinct Venison, Lamb and Rabbit were recommended to me. I ordered the venison and lamb from Chewy as I was having a hard time finding them at our local pet stores, The venison was fine but the lamb was more liquid than meat and must have been full of fat because it gave my kitty the runs big time. I had purchased it before and it was not like that, was more solid like the venison. I was disappointed because ordering it to my door was way easier than running all over town looking for it. For the price per can I expect better! Every can should be uniform in content and quality! June 27, 2016
  • 2017-01-24 T06:47:23.754-06:00
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