Nature's Variety Instinct Grain-Free Chicken Meal Formula Dry Cat Food

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12.1-lb bag
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  • 12.1-lb bag
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Nature’s Variety Instinct is formulated like your pet’s ancestral diet, thoughtfully balanced with the wholesome foods your cat would eat in nature, like high levels of real meat or poultry, healthy vegetables and fruits, and no grain or gluten. A pure, biologically appropriate diet like this provides nutrient-rich, highly digestible nutrition to help your cat thrive. Feed ancestrally – give pets the nourishment and energy to achieve a healthy, happy life.

Key Benefits

  • Only natural ingredients with added vitamins and minerals with no artificial colors, flavors or preservatives
  • A grain and gluten-free formula that does not contain any corn, wheat, soy or fillers
  • Protein-rich diet focuses on the primal nutrition a cat would have in the wild
  • Healthy Omega 3 and Omega 6 fatty acids for a soft and shiny coat
  • Probiotics support healthy digestion and antioxidants promote immune system health

See all items by Nature's Variety

  • Item Number
  • Brand
  • Food Form
    Dry Food
  • Lifestage
    Adult, All Stages
  • Made in
    United States
  • Special Diet
    Grain-Free, Gluten Free

Nutritional Info


  1. Chicken Meal, Chicken Fat (Preserved with Mixed Tocopherols and Citric Acid), Tapioca, Chicken, Menhaden Fish Meal, Tomato Pomace, Sun-Cured Alfalfa Meal, Natural Flavor, Potassium Chloride, Montmorillonite Clay, Choline Chloride, Dl-Methionine, Carrots, Apples, Cranberries, Salt, Vitamins (Vitamin A Supplement, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, L-Ascorbyl-2-Polyphosphate, D-Calcium Pantothenate, Thiamine Mononitrate, Pyridoxine Hydrochloride, Riboflavin Supplement, Folic Acid, Biotin, Vitamin B12 Supplement), Taurine, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Ethylenediamine Dihydriodide, Sodium Selenite), Freeze Dried Turkey, Freeze Dried Chicken (Including Freeze Dried Ground Chicken Bone), Freeze Dried Turkey Liver, Pumpkinseeds, Dried Bacillus Coagulans Fermentation Product, Rosemary Extract, Butternut Squash, Ground Flaxseed, Dried Kelp, Broccoli, Apple Cider Vinegar, Salmon Oil, Dried Chicory Root, Blueberries.

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Customer Reviews

Nature's Variety Instinct Grain-Free Chicken Meal Formula Dry Cat Food is rated 4.7 out of 5 by 122.
Rated 5 out of 5 by from Great! Great price and my ferrets and cat love it! I will definitely continue to feed this to my animals.
Date published: 2017-01-01
Rated 5 out of 5 by from Low Carb We have a pre-diabetic cat and finally found a reasonably priced low carb dry food. It has just 7% carbs. Kitty loves it and it's excellent for her diet.
Date published: 2016-12-11
Rated 5 out of 5 by from More filling than grain-based food We switched to this food from a popular grain based brand to see if it would help reduce the amount of fur balls our medium-haired cat produced. We think it has helped but don't have a super reliable way of measuring this; he still produces furballs but less frequently than before. Our cat eats less of this food than the grain-based kind but is still satisfied and healthy, he also poops less. It was easy to switch, he seemed to take to it right away, only maybe one day of "hesitant" eating, and then it was like it was the only food he ever had!! I totally recommend it because it is healthier for him and ends up costing less than the grain-based food from the grocery store because the bag comes with more and he needs a smaller amount to be full. We give him a little bit of the canned pate of this same brand and he goes crazy for it! This was our first time ordering from Chewy.com, usually we use Amazon, but we got a great first time buyer's discount and free shipping, which ended up being super fast! The food arrived in one day which was totally unexpected.
Date published: 2016-06-09
Rated 5 out of 5 by from Best dryfood This is by far the best dry food I've tried for my cats. I was trying to switch them to an all wet food diet however they like this so much I decided to stick with it. I still feed them wet with this food and it doesn't make them sick or give them diarrhea. My cats love the chicken formula. I've tried the rabbit and they were not a fan but this brand guarantees your money back if they don't like it which I was very grateful for!
Date published: 2017-02-17
Rated 5 out of 5 by from Helping We bought the wet food for our two 15 year old cats, but they still like having some dry food too. Our vet said to feed the cats more protein and this is 95% protein. Can't get any better than that! The cats love it.
Date published: 2016-12-24
Rated 5 out of 5 by from Our cats love it This is one of the higher protein formulas on the market. It seems like it is so much more expensive per pound; but it lasts longer than the supermarket kibble.
Date published: 2016-12-06
Rated 5 out of 5 by from Quality for my kitties My four cats have been eating this food for over two years. They love it and are in great health.
Date published: 2016-12-03
Rated 5 out of 5 by from great alternative to less healthy foods Finding a healthy kibble that my cats won't turn their noses up at is a tough game, but Nature's Variety delivers! They run to it just as quickly as they did to Purina and they seem to think it's a treat rather than a meal. My cats are both a year old and prone to eating a lot, but one 12-lb bag lasts me nearly two months, especially when mingled with canned food every other meal (I like to keep moisture in their diets). Its history is a lot more reassuring than other "healthy" brands like Wellness and Blue Buffalo, too, so I definitely recommend.
Date published: 2016-09-12
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