Instinct by Nature's Variety Original Grain-Free Recipe with Real Rabbit Dry Cat Food

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10-lb bag
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Satisfy your pet’s need for real food with Instinct Original Grain-Free Recipe with Real Rabbit Dry Cat Food by Nature’s Variety. Guided by Instinct’s belief in raw nutrition, this recipe unlocks your cat’s ability to thrive. It’s thoughtfully balanced with wholesome foods, like real rabbit and vegetables, plus guaranteed levels of probiotics, natural omegas and antioxidants. The result is a tasty, high animal protein diet that promotes maximum digestibility, a healthy coat and skin, and immune health.

Key Benefits

  • Farm-raised rabbit is the first ingredient for high animal protein to support strong, lean muscles.
  • Features 80% real animal ingredients and nutritious oils, plus 20% fruits, vegetables and other wholesome ingredients.
  • Never contains any grain, potato, corn, wheat, soy, by-product meal, artificial colors or preservatives.
  • Guaranteed levels of live, natural probiotics, natural omegas and antioxidants support digestive health, healthy skin and coat, and immune health.
  • It’s the only kibble with the pure, real nutrition of raw on every piece. Made in the USA with the finest ingredients from around the world.

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  • Item Number
  • Brand
    Nature's Variety
  • Food Form
    Dry Food
  • Lifestage
    Adult, All Stages
  • Made in
    United States
  • Special Diet
    Grain-Free, Gluten Free

Nutritional Info


Rabbit, Turkey Meal, Menhaden Fish Meal, Chicken Fat (preserved with Mixed Tocopherols and Citric Acid), Peas, White Fish Meal (Pacific Whiting, Pacific Sole, Pacific Rockfish), Tapioca, Salmon Meal, Rabbit Meal, Dried Tomato Pomace, Natural Flavor, Montmorillonite Clay, Vitamins (Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate, Niacin Supplement, Thiamine Mononitrate, d-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Menadione Sodium Bisulfite Complex, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Carrots, Apples, Cranberries, Choline Chloride, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Salt, Potassium Chloride, Freeze Dried Rabbit (including Freeze Dried Ground Rabbit Bone), DL-Methionine, Taurine, Pumpkinseeds, Dried Bacillus coagulans Fermentation Product, Freeze Dried Rabbit Liver, Freeze Dried Rabbit Lung, Freeze Dried Rabbit Kidney, Rosemary Extract

Caloric Content

4,160 kcal/kg, 489 kcal/cup

Guaranteed Analysis
Crude Protein 40.0% min
Crude Fat 23.0% min
Crude Fiber 3.5% max
Moisture 9.0% max
Vitamin E 100 IU/kg min
Ascorbic Acid (Vitamin C)* 85 mg/kg min
Omega 3 Fatty Acids* 0.75% min
Omega 6 Fatty Acids* 3.1% min
Bacillus coagulans* 60,000,000 CFU/lb min

*Not recognized as an essential nutrient by the AAFCO Cat Food Nutrient Profile

Feeding Instructions

Ideal feeding amounts will vary by age, weight, and activity level so the guide below should be used as an initial recommendation. Divide the cups per day by the number of feedings per day. Be sure to always provide clean, fresh water. Along with dry food, we recommend feeding raw or wet food to help increase the amount of water in your pet’s diet.

Daily Feeding Guidelines (standard 8 oz dry measure cup):

Weight Adult Maintenance Daily Feeding (Cups) Weight Loss Daily Feeding (Cups)
5 lbs 3/8 1/4
10 lbs 1/2 3/8
15 lbs 3/4 1/2

Kittens: Feed up to twice the adult maintenance amount shown above.

Pregnant or Nursing Females: Feed up to three times the adult maintenance amount shown above.

Transition Instructions

Always introduce a new food over a period of 5 to 7 days, mixing increasing amounts of Instinct with the current food each day.

Visit the Instinct Pet Food website for more specific feeding recommendations and information on how to easily combine different forms of food.

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Food that Follows Nature's Lead

Instinct is thoughtfully crafted to match your pet's instinctive diet with high protein levels and no grains or gluten. Each blend contains nutrient-dense, highly digestible ingredients like real meat or poultry plus fruits and vegetables for a pure, biologically appropriate diet. Dry formulas feature a freeze-dried raw coating to help your cat thrive.

Food that Follows Nature's Lead
Transforming the Lives of Pets

Transforming the Lives of Pets

Nature's Variety Instinct believes that everything we feed our pets should be real, whole, pure and as close to its natural state as possible. They are on a mission to transform the lives of pets and make it possible for more people to feed their own pets the pure, real nutrition that only comes from raw.

Pure, Real Nutrition of Raw in Every Recipe

Instinct is on a mission to transform the lives of pets through the pure, real nutrition of raw. Their belief in the power of raw inspires every food they make. Instinct has carefully crafted their foods to provide easy ways to incorporate raw into your pet's diet.

Pure, Real Nutrition of Raw in Every Recipe

Real Food for Real Nutrition


Instinct believes protein should primarily come from pure animal sources. Animal protein provides all the essential amino acids, which vegetable protein alone can't provide.


Instinct never uses fillers like grain, gluten, corn, wheat and soy, because they think every ingredient should have a specific nutritional and functional purpose.


Real meats, whole fruits and vegetables and turmeric are a few of the ingredients Instinct uses to provide naturally derived nutrients and enzymes for overall wellness.

The Mindful Choices Instinct Makes

Every Instinct recipe shows the careful, deliberate approach they take in crafting their food. They use only real ingredients, and you'll never find artificial colors, flavors or preservatives or fillers like corn, wheat or soy.



Well-balanced food source that contains fiber, vitamins, minerals and beta-carotene.



Provide a complete amino acid profile, including essential nutrients for optimal health.



An all-natural hypoallergenic starch that is highly digestible, grain-free and gluten-free.



Helps maintain the proper balance of acid and alkaline throughout the body.

About Nature's Variety

Nature's Variety is an independent pet food company based in St. Louis, Missouri with manufacturing operations in Lincoln, Nebraska. They believe the best nutrition comes from healthy, natural ingredients. Nature's Variety makes a variety of premium, wholesome, natural foods to keep pets healthy and happy. The company produces pet food through two brands - Instinct, the leader in raw pet food; and Prairie, a balanced holistic line of food.

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About Nature's Variety

Instinct is sharing the pure, real nutrition of raw by providing over one million meals annually to the dogs and cats in all Best Friends Adoption Centers nationwide. This includes their sanctuary in Kanab, UT as well as shelters in Los Angeles, Salt Lake City and New York. Together, Instinct and Best Friends Animal Society can transform - and save - the lives of pets.

Customer Reviews

45 reviews 45 Reviews 4.8 out of 5 Stars

93% Recommend

93% of reviewersrecommend this product

4.8 / 5
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  • Sub~Parrbit!

    By on

    At first the cats appeared to like this, then after second day I noticed the bowl was still half full. . . Now they simply walk by as the youngest tries to bury it? I'll donate it to the local shelter along with some wet food I purchased at a discount. This was a substitute for the usual rabbit I buy.

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  • Winner with my four cats!!

    By on

    My cats eat mostly wet food but they enjoy a little bit of dry food before bedtime. The only dry food brands they are allowed to have are Farmina, Nature's Logic and Nature's Variety Instinct. This was the first time they tried the rabbit formula. All four seemed to enjoy it, I would definitely buy this one again!!

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  • Ferrets LOVE this!

    By on

    We had to take our ferrets off of all foods containing chicken because they developed chicken allergies, (which is common). This is one of the few chicken free foods that is safe for ferrets to eat. Our 3 show ferrets love tgis food! They have beautiful coats and are full of energy!

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  • great food

    By on

    My picky eaters definitely approve of this kibble. Bowls are picked clean, and I noticed the litter box smell is not nearly as bad as with the limited ingredients option for this same brand/flavor. Kinda early to tell, but it seems to be clearing up some gunky ear issues one of my cats was having with a previous food.

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  • Good food. Cats like it.

    By on

    Good food. I had the chicken meal formula, which the cats like, and I wanted to vary their protein source with the rabbit. They seem to be happy with it.

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  • Cats love it

    By on Top 250 Contributor

    I have some picky cats and they love this food. They love their moist cat food too, but the cat treats, they don't like, I wish that they made treats that had the freeze dried coating not the whole treat being freeze dried, I have tried many different brands and flavors of freeze dried treats, they don't like freeze dried anything, except the cat food, the freeze dried coating they do like.

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  • Cat love the taste.

    By on

    Trying this food our for a cat with allergies. So far, the new food is a big hit. Too early to tell if it will help with the allergies.

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  • The Best

    By on

    My Katy "Loves" this Rabbit food. She eats mostly the cans of "Natures Instinct Rabbit" but she really likes to also have the Kibbles handy as a very healthy snack in between. This brand is very well balanced in minerals and vitamins for cats. Great cat food !!

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  • High quality

    By on Top 1000 Contributor

    I've read the ingredients on nearly every cat food product on this site. This is the only brand that has complete nutrition, but doesn't contain unwanted ingredients (grain, potatoes, etc.) My cats love the taste, and I like that it's an unusual protein, so my cats get a wider variety in their diet. Nature's Variety has informed me that they use dioxin-free calcium Montmorillonite clay in their products, which I've read has many health benefits.

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  • Product appears to be working.

    By on

    One of my 3 cats was scratching herself intensely, especially around her neck and causing much scabbing (scabby cat disease). Vet said most likely allergic to her food, recommended changing to rabbit formula. She's now been eating only this product for the past 2 months plus I removed her collar. Other than that, no changes. The scabbing is gone and so is the scratching. Since it's pretty impossible to separate the food of 3 cats, the other two are eating it as well and like it.

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