Nature's Variety Instinct Grain-Free Rabbit Meal Formula Dry Cat Food

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12.1-lb bag
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Nature’s Variety Instinct is formulated like your pet’s ancestral diet, thoughtfully balanced with the wholesome foods your cat would eat in nature, like high levels of real meat or poultry, healthy vegetables and fruits, and no grain or gluten. A pure, biologically appropriate diet like this provides nutrient-rich, highly digestible nutrition to help your cat thrive. Feed ancestrally – give pets the nourishment and energy to achieve a healthy, happy life.

Key Benefits

  • Only natural ingredients with added vitamins and minerals with no artificial colors, flavors or preservatives
  • A grain and gluten-free formula that does not contain any corn, wheat, soy or fillers
  • Protein-rich diet focuses on the primal nutrition a cat would have in the wild
  • Healthy Omega 3 and Omega 6 fatty acids for a soft and shiny coat
  • Probiotics support healthy digestion and antioxidants promote immune system health

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  • Item Number
  • Brand
  • Food Form
    Dry Food
  • Lifestage
    Adult, All Stages
  • Made in
    United States
  • Special Diet
    Grain-Free, Gluten Free

Nutritional Info


  1. Rabbit Meal, Turkey Meal, Chicken Fat (Preserved with Mixed Tocopherols and Citric Acid), Menhaden Fish Meal, Peas, Rabbit, Tapioca, Sun-Cured Alfalfa Meal, Tomato Pomace, Montmorillonite Clay, Natural Flavor, Potassium Chloride, Choline Chloride, Dl-Methionine, Carrots, Apples, Cranberries, Salt, Vitamins (Vitamin A Supplement, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, L-Ascorbyl-2-Polyphosphate, D-Calcium Pantothenate, Thiamine Mononitrate, Pyridoxine Hydrochloride, Riboflavin Supplement, Folic Acid, Biotin, Vitamin B12 Supplement), Taurine, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Ethylenediamine Dihydriodide, Sodium Selenite), Freeze Dried Rabbit, Freeze Dried Pork Liver, Freeze Dried Pork Heart, Pumpkinseeds, Dried Bacillus Coagulans Fermentation Product, Rosemary Extract, Butternut Squash, Ground Flaxseed, Dried Kelp, Broccoli, Apple Cider Vinegar, Salmon Oil, Dried Chicory Root, Blueberries.

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Food that Follows Nature's Lead

Instinct is thoughtfully crafted to match your pet's instinctive diet with high protein levels and no grains or gluten. Each blend contains nutrient-dense, highly digestible ingredients like real meat or poultry plus fruits and vegetables for a pure, biologically appropriate diet. Dry formulas feature a freeze-dried raw coating to help your cat thrive.

Food that Follows Nature's Lead
Transforming the Lives of Pets

Transforming the Lives of Pets

Nature's Variety Instinct believes that everything we feed our pets should be real, whole, pure and as close to its natural state as possible. They are on a mission to transform the lives of pets and make it possible for more people to feed their own pets the pure, real nutrition that only comes from raw.

Pure, Real Nutrition of Raw in Every Recipe

Instinct is on a mission to transform the lives of pets through the pure, real nutrition of raw. Their belief in the power of raw inspires every food they make. Instinct has carefully crafted their foods to provide easy ways to incorporate raw into your pet's diet.

Pure, Real Nutrition of Raw in Every Recipe

Real Food for Real Nutrition


Instinct believes protein should primarily come from pure animal sources. Animal protein provides all the essential amino acids, which vegetable protein alone can't provide.


Instinct never uses fillers like grain, gluten, corn, wheat and soy, because they think every ingredient should have a specific nutritional and functional purpose.


Real meats, whole fruits and vegetables and turmeric are a few of the ingredients Instinct uses to provide naturally derived nutrients and enzymes for overall wellness.

The Mindful Choices Instinct Makes

Every Instinct recipe shows the careful, deliberate approach they take in crafting their food. They use only real ingredients, and you'll never find artificial colors, flavors or preservatives or fillers like corn, wheat or soy.



Well-balanced food source that contains fiber, vitamins, minerals and beta-carotene.



Provide a complete amino acid profile, including essential nutrients for optimal health.



An all-natural hypoallergenic starch that is highly digestible, grain-free and gluten-free.



Helps maintain the proper balance of acid and alkaline throughout the body.

About Nature's Variety

Nature's Variety is an independent pet food company based in St. Louis, Missouri with manufacturing operations in Lincoln, Nebraska. They believe the best nutrition comes from healthy, natural ingredients. Nature's Variety makes a variety of premium, wholesome, natural foods to keep pets healthy and happy. The company produces pet food through two brands - Instinct, the leader in raw pet food; and Prairie, a balanced holistic line of food.

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About Nature's Variety

Instinct is sharing the pure, real nutrition of raw by providing over one million meals annually to the dogs and cats in all Best Friends Adoption Centers nationwide. This includes their sanctuary in Kanab, UT as well as shelters in Los Angeles, Salt Lake City and New York. Together, Instinct and Best Friends Animal Society can transform - and save - the lives of pets.

Customer Reviews

42 reviews 42 Reviews 4.8 out of 5 Stars
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95% Recommend

95% of reviewersrecommend this product

4.8 / 5
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  • great food

    By on

    My picky eaters definitely approve of this kibble. Bowls are picked clean, and I noticed the litter box smell is not nearly as bad as with the limited ingredients option for this same brand/flavor. Kinda early to tell, but it seems to be clearing up some gunky ear issues one of my cats was having with a previous food.

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  • Good food. Cats like it.

    By on

    Good food. I had the chicken meal formula, which the cats like, and I wanted to vary their protein source with the rabbit. They seem to be happy with it.

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  • Cats love it

    By on Top 500 Contributor

    I have some picky cats and they love this food. They love their moist cat food too, but the cat treats, they don't like, I wish that they made treats that had the freeze dried coating not the whole treat being freeze dried, I have tried many different brands and flavors of freeze dried treats, they don't like freeze dried anything, except the cat food, the freeze dried coating they do like.

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  • Cat love the taste.

    By on

    Trying this food our for a cat with allergies. So far, the new food is a big hit. Too early to tell if it will help with the allergies.

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  • The Best

    By on

    My Katy "Loves" this Rabbit food. She eats mostly the cans of "Natures Instinct Rabbit" but she really likes to also have the Kibbles handy as a very healthy snack in between. This brand is very well balanced in minerals and vitamins for cats. Great cat food !!

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  • High quality

    By on Top 500 Contributor

    I've read the ingredients on nearly every cat food product on this site. This is the only brand that has complete nutrition, but doesn't contain unwanted ingredients (grain, potatoes, etc.) My cats love the taste, and I like that it's an unusual protein, so my cats get a wider variety in their diet. Nature's Variety has informed me that they use dioxin-free calcium Montmorillonite clay in their products, which I've read has many health benefits.

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  • Product appears to be working.

    By on

    One of my 3 cats was scratching herself intensely, especially around her neck and causing much scabbing (scabby cat disease). Vet said most likely allergic to her food, recommended changing to rabbit formula. She's now been eating only this product for the past 2 months plus I removed her collar. Other than that, no changes. The scabbing is gone and so is the scratching. Since it's pretty impossible to separate the food of 3 cats, the other two are eating it as well and like it.

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  • Awesome product for my special needs cat.

    By on

    My poor cat has horrible allergies & during the 5 yrs of her life she has been able to eat only prescription food. This gave her absolutely no variety. The Instinct Rabbit meal proved to be an excellent change of diet for her with absolutely no adverse affects. Awesome product for this cat's special needs diet. Thanks so much for introducing this product to us.

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  • Miss Picky, Rosie, approves!

    By on Top 50 Contributor

    Incredibly, Rosie ate this with gusto the first time I offered it to her yesterday and even later in the evening. Been looking for a rabbit dry food that she would agree with and I am excited to report this will be added to her rotation! I am always happy when she doesn't do the sniff and walk away thing with a food that would be so good for her! LOL

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  • Good So Far

    By on

    I got this based on reviews on here and other boards. One of my kitties all of a sudden started developing scabs on her neck and head that then fall off with hair, the bacterial meds and cortisone shot haven't worked. I saw a couple people with the same problem mention this food and cutting out food with chicken helped. It's been less than a week so I can't say if it helps her, but all the kitties like it so I am happy so far.

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