Nature's Variety Instinct Grain-Free Rabbit Meal Formula Dry Cat Food

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12.1-lb bag
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Nature’s Variety Instinct is formulated like your pet’s ancestral diet, thoughtfully balanced with the wholesome foods your cat would eat in nature, like high levels of real meat or poultry, healthy vegetables and fruits, and no grain or gluten. A pure, biologically appropriate diet like this provides nutrient-rich, highly digestible nutrition to help your cat thrive. Feed ancestrally – give pets the nourishment and energy to achieve a healthy, happy life.

Key Benefits

  • Only natural ingredients with added vitamins and minerals with no artificial colors, flavors or preservatives
  • A grain and gluten-free formula that does not contain any corn, wheat, soy or fillers
  • Protein-rich diet focuses on the primal nutrition a cat would have in the wild
  • Healthy Omega 3 and Omega 6 fatty acids for a soft and shiny coat
  • Probiotics support healthy digestion and antioxidants promote immune system health

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  • Item Number
  • Brand
  • Food Form
    Dry Food
  • Lifestage
    Adult, All Stages
  • Made in
    United States
  • Special Diet
    Grain-Free, Gluten Free

Nutritional Info


  1. Rabbit Meal, Turkey Meal, Chicken Fat (Preserved with Mixed Tocopherols and Citric Acid), Menhaden Fish Meal, Peas, Rabbit, Tapioca, Sun-Cured Alfalfa Meal, Tomato Pomace, Montmorillonite Clay, Natural Flavor, Potassium Chloride, Choline Chloride, Dl-Methionine, Carrots, Apples, Cranberries, Salt, Vitamins (Vitamin A Supplement, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, L-Ascorbyl-2-Polyphosphate, D-Calcium Pantothenate, Thiamine Mononitrate, Pyridoxine Hydrochloride, Riboflavin Supplement, Folic Acid, Biotin, Vitamin B12 Supplement), Taurine, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Ethylenediamine Dihydriodide, Sodium Selenite), Freeze Dried Rabbit, Freeze Dried Pork Liver, Freeze Dried Pork Heart, Pumpkinseeds, Dried Bacillus Coagulans Fermentation Product, Rosemary Extract, Butternut Squash, Ground Flaxseed, Dried Kelp, Broccoli, Apple Cider Vinegar, Salmon Oil, Dried Chicory Root, Blueberries.

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Food that Follows Nature's Lead

Instinct is thoughtfully crafted to match your pet's instinctive diet with high protein levels and no grains or gluten. Each blend contains nutrient-dense, highly digestible ingredients like real meat or poultry plus fruits and vegetables for a pure, biologically appropriate diet. Dry formulas feature a freeze-dried raw coating to help your cat thrive.

Food that Follows Nature's Lead
Transforming the Lives of Pets

Transforming the Lives of Pets

Nature's Variety Instinct believes that everything we feed our pets should be real, whole, pure and as close to its natural state as possible. They are on a mission to transform the lives of pets and make it possible for more people to feed their own pets the pure, real nutrition that only comes from raw.

Pure, Real Nutrition of Raw in Every Recipe

Instinct is on a mission to transform the lives of pets through the pure, real nutrition of raw. Their belief in the power of raw inspires every food they make. Instinct has carefully crafted their foods to provide easy ways to incorporate raw into your pet's diet.

Pure, Real Nutrition of Raw in Every Recipe

Real Food for Real Nutrition


Instinct believes protein should primarily come from pure animal sources. Animal protein provides all the essential amino acids, which vegetable protein alone can't provide.


Instinct never uses fillers like grain, gluten, corn, wheat and soy, because they think every ingredient should have a specific nutritional and functional purpose.


Real meats, whole fruits and vegetables and turmeric are a few of the ingredients Instinct uses to provide naturally derived nutrients and enzymes for overall wellness.

The Mindful Choices Instinct Makes

Every Instinct recipe shows the careful, deliberate approach they take in crafting their food. They use only real ingredients, and you'll never find artificial colors, flavors or preservatives or fillers like corn, wheat or soy.



Well-balanced food source that contains fiber, vitamins, minerals and beta-carotene.



Provide a complete amino acid profile, including essential nutrients for optimal health.



An all-natural hypoallergenic starch that is highly digestible, grain-free and gluten-free.



Helps maintain the proper balance of acid and alkaline throughout the body.

About Nature's Variety

Nature's Variety is an independent pet food company based in St. Louis, Missouri with manufacturing operations in Lincoln, Nebraska. They believe the best nutrition comes from healthy, natural ingredients. Nature's Variety makes a variety of premium, wholesome, natural foods to keep pets healthy and happy. The company produces pet food through two brands - Instinct, the leader in raw pet food; and Prairie, a balanced holistic line of food.

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About Nature's Variety

Instinct is sharing the pure, real nutrition of raw by providing over one million meals annually to the dogs and cats in all Best Friends Adoption Centers nationwide. This includes their sanctuary in Kanab, UT as well as shelters in Los Angeles, Salt Lake City and New York. Together, Instinct and Best Friends Animal Society can transform - and save - the lives of pets.

Customer Reviews

Nature's Variety Instinct Grain-Free Rabbit Meal Formula Dry Cat Food is rated 4.8 out of 5 by 42.
Rated 5 out of 5 by from Great High Quality Food My cats LOVE this dry good. I have 3 Peterbald Sphynx and all 3 chow this right down. I mix about 1 cup of Nature's Variety dry kibble (rabbit flavor is their favorite# with one 3 oz can of Nature's Variety Instinct wet #my cats LOVE the rabbit flavor# and they go crazy over it and lick their plates clean. Nature's Variety Instinct is the ONLY cat food #canned and dry) that I will give to my cats. I have tried all 6 wet canned flavors and my cats LOVE all 6 varieties and I have tried the Rabbit and the Chicken flavor in the dry kibble and all 3 of my cats LOVE it! My cats eyes are brighter and they have much more energy. I also noticed my cats always had brown wax build up in their ears and I was told that was a sign of food allergies and I have to say since I started using Nature's Variety Instinct No Grain, they barely have any build up in their ears anymore. I can't say enough good things about this brand of cat food. I HIGHLY recommend!
Date published: 2012-10-25
Rated 5 out of 5 by from great food My picky eaters definitely approve of this kibble. Bowls are picked clean, and I noticed the litter box smell is not nearly as bad as with the limited ingredients option for this same brand/flavor. Kinda early to tell, but it seems to be clearing up some gunky ear issues one of my cats was having with a previous food.
Date published: 2016-12-28
Rated 5 out of 5 by from Good food. Cats like it. Good food. I had the chicken meal formula, which the cats like, and I wanted to vary their protein source with the rabbit. They seem to be happy with it.
Date published: 2017-02-09
Rated 5 out of 5 by from Cat love the taste. Trying this food our for a cat with allergies. So far, the new food is a big hit. Too early to tell if it will help with the allergies.
Date published: 2017-01-25
Rated 4 out of 5 by from Recommended -- with caution We have a cat that, because of physical problems, cannot eat regular store bought cat food. We have been feeding him (and two others in the house--you can't feed cats seperately!) a rather expensive duck-based cat food we get from the vet. A friend recommended rabbit-based food as healthier and the vet said that would be fine. We got Chewy as a trial. Problem is, the cats love it--but the sick cat reacts badly to it when he eats it. He has IBS and the rabbit food exascerbates his problems, so we've had to discontinue using it. So, if your cat can eat it without problems, go for it--it's good stuff and healthy, but if you have a cat with a chronic illness, try a little first and watch and see how s/he reacts before stocking up.
Date published: 2014-01-21
Rated 5 out of 5 by from Apparently very tasty I'm amazed that both of my cats are eating this. I'd like to feed all canned, but they want kibble too. One of mine is impossibly finicky and the one of the only canned foods she'll eat is Nature's Variety rabbit flavor. For kibble, for a while she liked Blue Wilderness chicken, then stopped eating it. Then she liked Blue Basics fish & potato, and recently stopped eating that too, so I bought this. I didn't try to mix it in, since I don't care which food they eat. I just left out the 3 different kinds of kibble. The big surprise is that the cat who doesn't like the canned rabbit ignored the other two and she absolutely inhales this. The one I bought it for wouldn't go near it for the first few days, and I think it was because the shape of the kibble is quite different from most. The pieces are about the same size as regular kibble, but they're round and flat, like small, concave discs. She was attracted by the smell and took a couple of pieces. But she clearly couldn't swallow or chew them and had a bit of a gag reaction. She spit them back out (she didn't vomit). But she seems to have gotten used to the new shape, because now she loves it too. So if your cat llikes rabbit but won't eat it at first, don't give up right away. It might be just because it's different from what they're used to. And even if your cat doesn't like rabbit, it's worth trying out.
Date published: 2013-04-06
Rated 5 out of 5 by from The Best My Katy "Loves" this Rabbit food. She eats mostly the cans of "Natures Instinct Rabbit" but she really likes to also have the Kibbles handy as a very healthy snack in between. This brand is very well balanced in minerals and vitamins for cats. Great cat food !!
Date published: 2016-11-10
Rated 5 out of 5 by from My cats love this food! I have two Bengals that are very picky eaters and also require more protein in their diet. This food has worked wonderfully. Plus, you can switch the different kinds of meats within this brand and it doesn't hurt their stomachs. I've tried to switch mine, but they prefer the rabbit by far. I'm not sure I will ever be able to feed them anything else! It also keeps them at a healthy weight. The cost is a little more than other brands, but it is well worth it for two happy, healthy cats!
Date published: 2014-04-08
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