Nature's Variety Instinct Grain-Free Salmon Meal Formula Dry Cat Food, 5.5-lb bag

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Nature’s Variety Instinct is formulated like your pet’s ancestral diet, thoughtfully balanced with the wholesome foods your cat would eat in nature, like high levels of real meat, poultry or fish, healthy vegetables and fruits, and no grain or gluten. A pure, biologically appropriate diet like this provides nutrient-rich, highly digestible nutrition to help your cat thrive. Feed ancestrally – give pets the nourishment and energy to achieve a healthy, happy life.

Key Benefits

  • Only natural ingredients with added vitamins and minerals with no artificial colors, flavors or preservatives
  • A grain and gluten-free formula that does not contain any corn, wheat, soy or fillers
  • Protein-rich diet focuses on the primal nutrition a cat would have in the wild
  • Healthy Omega 3 and Omega 6 fatty acids for a soft and shiny coat
  • Probiotics support healthy digestion and antioxidants promote immune system health

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  • Item Number
  • Brand
  • Food Form
    Dry Food
  • Lifestage
    Adult, All Stages
  • Made in
    United States
  • Special Diet
    Grain-Free, Gluten Free

Nutritional Info


  1. Salmon Meal, Menhaden Fish Meal, Tapioca, Herring Meal, Salmon, Canola Oil (Preserved with Mixed Tocopherols and Citric Acid), Peas, Natural Flavor, Montmorillonite Clay, Choline Chloride, Dl-Methionine, Potassium Chloride, Carrots, Apples, Cranberries, Salt, Vitamins (Vitamin A Supplement, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, L-Ascorbyl-2-Polyphosphate, D-Calcium Pantothenate, Thiamine Mononitrate, Pyridoxine Hydrochloride, Riboflavin Supplement, Folic Acid, Biotin, Vitamin B12 Supplement), Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Ethylenediamine Dihydriodide, Sodium Selenite), Taurine, Freeze Dried Cod, Dried Bacillus Coagulans Fermentation Product, Rosemary Extract.

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Food that Follows Nature's Lead

Instinct is thoughtfully crafted to match your pet's instinctive diet with high protein levels and no grains or gluten. Each blend contains nutrient-dense, highly digestible ingredients like real meat or poultry plus fruits and vegetables for a pure, biologically appropriate diet. Dry formulas feature a freeze-dried raw coating to help your cat thrive.

Food that Follows Nature's Lead
Transforming the Lives of Pets

Transforming the Lives of Pets

Nature's Variety Instinct believes that everything we feed our pets should be real, whole, pure and as close to its natural state as possible. They are on a mission to transform the lives of pets and make it possible for more people to feed their own pets the pure, real nutrition that only comes from raw.

Pure, Real Nutrition of Raw in Every Recipe

Instinct is on a mission to transform the lives of pets through the pure, real nutrition of raw. Their belief in the power of raw inspires every food they make. Instinct has carefully crafted their foods to provide easy ways to incorporate raw into your pet's diet.

Pure, Real Nutrition of Raw in Every Recipe

Real Food for Real Nutrition


Instinct believes protein should primarily come from pure animal sources. Animal protein provides all the essential amino acids, which vegetable protein alone can't provide.


Instinct never uses fillers like grain, gluten, corn, wheat and soy, because they think every ingredient should have a specific nutritional and functional purpose.


Real meats, whole fruits and vegetables and turmeric are a few of the ingredients Instinct uses to provide naturally derived nutrients and enzymes for overall wellness.

The Mindful Choices Instinct Makes

Every Instinct recipe shows the careful, deliberate approach they take in crafting their food. They use only real ingredients, and you'll never find artificial colors, flavors or preservatives or fillers like corn, wheat or soy.



Well-balanced food source that contains fiber, vitamins, minerals and beta-carotene.



Provide a complete amino acid profile, including essential nutrients for optimal health.



An all-natural hypoallergenic starch that is highly digestible, grain-free and gluten-free.



Helps maintain the proper balance of acid and alkaline throughout the body.

About Nature's Variety

Nature's Variety is an independent pet food company based in St. Louis, Missouri with manufacturing operations in Lincoln, Nebraska. They believe the best nutrition comes from healthy, natural ingredients. Nature's Variety makes a variety of premium, wholesome, natural foods to keep pets healthy and happy. The company produces pet food through two brands - Instinct, the leader in raw pet food; and Prairie, a balanced holistic line of food.

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About Nature's Variety

Instinct is sharing the pure, real nutrition of raw by providing over one million meals annually to the dogs and cats in all Best Friends Adoption Centers nationwide. This includes their sanctuary in Kanab, UT as well as shelters in Los Angeles, Salt Lake City and New York. Together, Instinct and Best Friends Animal Society can transform - and save - the lives of pets.

Customer Reviews

Nature's Variety Instinct Grain-Free Salmon Meal Formula Dry Cat Food is rated 4.8 out of 5 by 16.
Rated 5 out of 5 by from Beautiful luscious coat Ever since I've started my cats on Nature's Variety, I've seen a consistent improvement in their appearance and health. When I first adopted my cats, their coats were flat, in my case a dull gray. Since then, after nearly 6 months, their coats have become much softer, lighter (they don't feel oily or anything# and prettier. Their dull grays have now taken on a shimmer and could even be called silver in some areas. My newest addition, a long haired cat that refuses to be groomed for too long, has less hairballs even only after about a month of having the new diet. All of them are more active #even more jingle balls scurrying through the house at night) and eager to rush to have dinner. In regards to specifically the Salmon formula, it smells fresh like fish, a tasty protein to rotate through and most of all, the cats enjoy it. I'm not sure if my cats have tried to new formula yet, but so far they've enjoyed everything that's been out to eat.
Date published: 2014-08-21
Rated 4 out of 5 by from Great food but expensive My cats loved this food but it's a little too expensive for the amount you get. After about 2 weeks I noticed my cat's coat was shinerer and eyes brighter. I recommend product but I will probably look for something more budget friendly.
Date published: 2017-01-24
Rated 4 out of 5 by from Great Food but a Bit Pricy I have to say that I really like Nature's Variety, both the wet food and the dry. I didn't realize at first that they even made a dried food, just wet. I was really excited over the dry food. I'm trying to have a little variety in my cat's dry food. I have one that seems to have an allergy from one food but another cat that won't eat anything else. These are great bite sized chunks. I love all the natural ingredients, especially no grain. You can also tell that these are salmon because you can really smell it. It's also nice that most of my cats enjoy eating it. The only thing that made me rate this 4 stars is the price. $20 for a 5 lb bag is quite a bit of money. I'm sorry to say but with 6 cats, that 5 lbs doesn't go very far. In the end, it's a great cat food just a touch pricy.
Date published: 2013-02-25
Rated 5 out of 5 by from Cat Treats My cat loves this. When I adopted her I wanted to get her on wet food. I did that while supplementing with this as a treat.. She used to get Temptations but now it's Instinct and she loves it.
Date published: 2016-10-20
Rated 5 out of 5 by from Good for sensitive stomach My cat has a very sensitive stomach but had had no problems with this food. Poop not odorous as the rabbit formula.
Date published: 2016-09-28
Rated 5 out of 5 by from Great for cat with chicken allergy Our older kitty can no longer eat chicken and finding something without any poultry that she would also eat was a huge challenge. She loves this food and is tolerating it really well. The new formula is better than the previous version of the food.
Date published: 2015-02-09
Rated 4 out of 5 by from Excellent Grain Free Kibble, But... My picky eater kitten just doesn't seem to like it. I sometimes mixed this flavor with NV's freeze dried lamb. He'd eat the lamb pieces, and leave the kibble alone for a while until he can't stand the hunger anymore. He likes the rabbit and the duck flavor ones, though.
Date published: 2014-08-24
Rated 5 out of 5 by from Grain free My kitten loves this and I love the grain free !!!
Date published: 2014-06-08
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