Nature's Variety Instinct Grain-Free Salmon Meal Formula Dry Cat Food

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4.5-lb bag
  • 4.5-lb bag
  • 10-lb bag
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Nature’s Variety Instinct is formulated like your pet’s ancestral diet, thoughtfully balanced with the wholesome foods your cat would eat in nature, like high levels of real meat, poultry or fish, healthy vegetables and fruits, and no grain or gluten. A pure, biologically appropriate diet like this provides nutrient-rich, highly digestible nutrition to help your cat thrive. Feed ancestrally – give pets the nourishment and energy to achieve a healthy, happy life.

Key Benefits

  • Only natural ingredients with added vitamins and minerals with no artificial colors, flavors or preservatives
  • A grain and gluten-free formula that does not contain any corn, wheat, soy or fillers
  • Protein-rich diet focuses on the primal nutrition a cat would have in the wild
  • Healthy Omega 3 and Omega 6 fatty acids for a soft and shiny coat
  • Probiotics support healthy digestion and antioxidants promote immune system health

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  • Item Number
  • Brand
  • Food Form
    Dry Food
  • Lifestage
    Adult, All Stages
  • Made in
    United States
  • Special Diet
    Grain-Free, Gluten Free, No Corn No Wheat No Soy

Nutritional Info


  1. Salmon, Menhaden Fish Meal, White Fish Meal (Pacific Whiting, Pacific Sole, Pacific Rockfish), Herring Meal, Peas, Canola Oil (preserved with Mixed Tocopherols and Citric Acid), Salmon Meal, Tapioca, Natural Flavor, Suncured Alfalfa Meal, Montmorillonite Clay, Vitamins (Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate, Niacin Supplement, Thiamine Mononitrate, d-Calcium Pantothenate, Vitamin A Supplement, Menadione Sodium Bisulfite Complex, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Carrots, Apples, Cranberries, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Choline Chloride, Taurine, Freeze Dried Cod, Potassium Chloride, Salt, DL-Methionine, Dried Bacillus Coagulans Fermentation Product, Rosemary Extract

Caloric Content

  1. 4410 kcal/kg, 525 kcal/cup
Guaranteed Analysis
Crude Protein 43.0% min
Crude Fat 18.0% min
Crude Fiber 3.0% max
Moisture 9.0% max
Vitamin E 100 IU/kg min
Ascorbic Acid (Vitamin C) (min). 85 IU/kg min
Omega 3 Fatty Acids (min). 1.8%
Omega 6 Fatty Acids (min). 2.0%
Bacillus coagulans (min) 60,000,000 CFU/lb

Feeding Instructions

Ideal feeding amounts will vary by age, weight, and activity level so the guide below should be used as an initial recommendation. Divide the cups per day by the number of feedings per day. Be sure to always provide clean, fresh water. Along with dry food, we recommend feeding raw or wet food to help increase the amount of water in your pet’s diet.

Daily Feeding Guidelines (standard 8 oz dry measure cup):

Weight Adult Maintenance Daily Feeding (Cups) Weight Loss Daily Feeding (Cups)
5 lbs 3/8 1/4
10 lbs 1/2 3/8
15 lbs 3/4 1/2

*Standard 8 oz dry measuring cup

Kittens: Feed up to twice the adult maintenance amount shown above.

Pregnant/Nursing Females: Feed up to three times the adult maintenance amount shown above.

Transition Instructions

Always introduce a new food over a period of 5 to 7 days, mixing increasing amounts of Instinct with the current food each day.

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Food that Follows Nature's Lead

Instinct is thoughtfully crafted to match your pet's instinctive diet with high protein levels and no grains or gluten. Each blend contains nutrient-dense, highly digestible ingredients like real meat or poultry plus fruits and vegetables for a pure, biologically appropriate diet. Dry formulas feature a freeze-dried raw coating to help your cat thrive.

Food that Follows Nature's Lead
Transforming the Lives of Pets

Transforming the Lives of Pets

Nature's Variety Instinct believes that everything we feed our pets should be real, whole, pure and as close to its natural state as possible. They are on a mission to transform the lives of pets and make it possible for more people to feed their own pets the pure, real nutrition that only comes from raw.

Pure, Real Nutrition of Raw in Every Recipe

Instinct is on a mission to transform the lives of pets through the pure, real nutrition of raw. Their belief in the power of raw inspires every food they make. Instinct has carefully crafted their foods to provide easy ways to incorporate raw into your pet's diet.

Pure, Real Nutrition of Raw in Every Recipe

Real Food for Real Nutrition


Instinct believes protein should primarily come from pure animal sources. Animal protein provides all the essential amino acids, which vegetable protein alone can't provide.


Instinct never uses fillers like grain, gluten, corn, wheat and soy, because they think every ingredient should have a specific nutritional and functional purpose.


Real meats, whole fruits and vegetables and turmeric are a few of the ingredients Instinct uses to provide naturally derived nutrients and enzymes for overall wellness.

The Mindful Choices Instinct Makes

Every Instinct recipe shows the careful, deliberate approach they take in crafting their food. They use only real ingredients, and you'll never find artificial colors, flavors or preservatives or fillers like corn, wheat or soy.



Well-balanced food source that contains fiber, vitamins, minerals and beta-carotene.



Provide a complete amino acid profile, including essential nutrients for optimal health.



An all-natural hypoallergenic starch that is highly digestible, grain-free and gluten-free.



Helps maintain the proper balance of acid and alkaline throughout the body.

About Nature's Variety

Nature's Variety is an independent pet food company based in St. Louis, Missouri with manufacturing operations in Lincoln, Nebraska. They believe the best nutrition comes from healthy, natural ingredients. Nature's Variety makes a variety of premium, wholesome, natural foods to keep pets healthy and happy. The company produces pet food through two brands - Instinct, the leader in raw pet food; and Prairie, a balanced holistic line of food.

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About Nature's Variety

Instinct is sharing the pure, real nutrition of raw by providing over one million meals annually to the dogs and cats in all Best Friends Adoption Centers nationwide. This includes their sanctuary in Kanab, UT as well as shelters in Los Angeles, Salt Lake City and New York. Together, Instinct and Best Friends Animal Society can transform - and save - the lives of pets.

Customer Reviews

16 reviews 16 Reviews 4.8 out of 5 Stars
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100% of reviewersrecommend this product

4.8 / 5
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  • Great food but expensive

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    My cats loved this food but it's a little too expensive for the amount you get. After about 2 weeks I noticed my cat's coat was shinerer and eyes brighter. I recommend product but I will probably look for something more budget friendly.

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  • Cat Treats

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    My cat loves this. When I adopted her I wanted to get her on wet food. I did that while supplementing with this as a treat.. She used to get Temptations but now it's Instinct and she loves it.

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  • My 3 sons are very happy

    By on

    While I have purchased this brand in the past, elsewhere, I had no idea they had salmon flavor until I found it on chewy.com. The price was lower, the shipping is fast, my 3 boys love it so mommy's happy too.

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  • Good for sensitive stomach

    By on

    My cat has a very sensitive stomach but had had no problems with this food. Poop not odorous as the rabbit formula.

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  • Freeze dried coated kitty love

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    I have been searching everywhere for this food and chewy had it at a great price. I got it for my cats way back and it got taken off pet supermarket shelves. Thanks chew chew

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  • Great quality and my cat loves it.

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    Glad I found this food with great ingredients. My cat loves it.

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  • Grain Free and my cats love it!

    By on

    I have made the switch from Natural Balance to Natures Variety. The only food my kitten did well on. He had horrible diarrhea when I got him. After switching to the raw diet it was the best I could have done for him.

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  • Yummy

    By on

    My cats love this food. I used it in addition to the Natural Variety canned food for a balanced diet.

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  • Great product.

    By on

    This food is fantastic, my cats love Nature's Variety, and I love the healthy food.

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  • Great for cat with chicken allergy

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    Our older kitty can no longer eat chicken and finding something without any poultry that she would also eat was a huge challenge. She loves this food and is tolerating it really well. The new formula is better than the previous version of the food.

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