Nature's Variety Instinct Raw Boost Grain-Free Chicken Meal Formula Dry Cat Food

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10-lb bag
  • 5-lb bag
  • 5.1-lb bag (Original)
  • 10-lb bag
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Instinct Raw Boost combines high-protein kibble and freeze-dried raw pieces together in the same bag – the perfect marriage of convenience and nutrition to give your pet energy, vitality and vibrant health. This dry food delivers a grain-free, gluten-free nutrition similar to what your cat would eat in nature, with a diet rich in protein and nutrients to help maintain an ideal weight and lean muscles. Additionally, the freeze-dried raw pieces provide enzymes for digestive health, nutritious oils for healthy skin and coat, and a great taste your cat will crave. Formulated to mirror your cat’s ancestral diet, it’s never been easier to nourish your pet with the pure and wholesome nutrition of raw.

Key Benefits

  • High-protein kibble with raw freeze-dried pieces that provide a nutrient rich diet
  • A grain and gluten-free formula that does not contain any corn, wheat, soy or fillers
  • Healthy Omega 3 and Omega 6 fatty acids for a soft and shiny coat
  • Formulated to mirror your cat’s natural ancestral diet
  • Probiotics support healthy digestion and antioxidants promote immune system health

Nature's Variety has recently undergone a packaging and slight formulation change. Please refer to transition instructions when transitioning your pet to the new formula. Note: Customers may receive the old formulation during this transition.

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  • Item Number
  • Brand
  • Food Form
    Dry Food
  • Lifestage
    Adult, All Stages
  • Made in
    United States
  • Special Diet
    High-Protein, Grain-Free, No Corn No Wheat No Soy

Nutritional Info


  1. Chicken Meal, Chicken Fat (Preserved with Mixed Tocopherols and Citric Acid), Tapioca, Chicken, Menhaden Fish Meal, Tomato Pomace, Sun-Cured Alfalfa Meal, Freeze Dried Turkey, Natural Flavor, Freeze Dried Chicken (Including Freeze Dried Ground Chicken Bone), Freeze Dried Turkey Liver, Pumpkinseeds, Potassium Chloride, Montmorillonite Clay, Choline Chloride, Dl-Methionine, Carrots, Apples, Cranberries, Salt, Vitamins (Vitamin A Supplement, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, L-Ascorbyl-2-Polyphosphate, D-Calcium Pantothenate, Thiamine Mononitrate, Pyridoxine Hydrochloride, Riboflavin Supplement, Folic Acid, Biotin, Vitamin B12 Supplement), Taurine, Butternut Squash, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Ethylenediamine Dihydriodide, Sodium Selenite), Ground Flaxseed, Dried Kelp, Broccoli, Dried Bacillus Coagulans Fermentation Product, Rosemary Extract, Apple Cider Vinegar, Salmon Oil, Dried Chicory Root, Blueberries.

Caloric Content

  1. 3,840 kcal/kg, 441 kcal/cup
Guaranteed Analysis
Crude Protein 37.5% min
Crude Fat 20.0% min
Crude Fiber 4.0% max
Moisture 9.0% max
Zinc 120 mg/kg min
Selenium 0.6 mg/kg min
Vitamin A 18000 IU?kg
Vitamin E 120 IU/kg min
Ascorbic Acid (Vitamin C)* 100mg/kg min
Omega 3 Fatty Acids* 0.6% min
Omega 6 Fatty Acids* 3.3% min
Bacillus Coagulans* 60,000,000 CFU/lb min

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.

Feeding Instructions

Ideal feeding amounts will vary by age, weight, and activity level so the guide below should be used as an initial recommendation. Divide the cups per day by the number of feedings per day. Be sure to always provide clean, fresh water. Along with dry food, we recommend feeding raw or wet food to help increase the amount of water in your pet’s diet.

Daily Feeding Guidelines (standard 8 oz dry measure cup):

Weight Adult Daily Feeding (Cups) Weight Loss Daily Feeding (Cups)
5 lbs 3/8 1/4
10 lbs 1/2 3/8
15 lbs 3/4 1/2

Kittens: Feed up to twice the adult maintenance amount. Pregnant/Nursing Females: Feed up to three times the adult maintenance amount shown above.

Transition Instructions

Always introduce any new diet over a period of 5 to 7 days, mixing increasing amounts with the present diet.

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Give Them More Real, Raw Nutrition

Instinct Raw Boost is grain-free, high-protein kibble and freeze-dried raw pieces all in one bag. Real meats, whole fruits and vegetables, coconut oil and turmeric are just some of the ingredients Instinct uses to provide naturally derived nutrients and enzymes that contribute to overall wellness, immune and digestive health, lean muscles and healthy skin and coat.

Give Them More Real, Raw Nutrition
Transforming the Lives of Pets

Transforming the Lives of Pets

Nature's Variety Instinct believes that everything we feed our pets should be real, whole, pure and as close to its natural state as possible. They are on a mission to transform the lives of pets and make it possible for more people to feed their own pets the pure, real nutrition that only comes from raw.

Pure, Real Nutrition of Raw in Every Recipe

Instinct is on a mission to transform the lives of pets through the pure, real nutrition of raw. Their belief in the power of raw inspires every food they make. Instinct has carefully crafted their foods to provide easy ways to incorporate raw into your pet's diet.

Pure, Real Nutrition of Raw in Every Recipe

Real Food for Real Nutrition


Instinct believes protein should primarily come from pure animal sources. Animal protein provides all the essential amino acids, which vegetable protein alone can't provide.


Instinct never uses fillers like grain, gluten, corn, wheat and soy, because they think every ingredient should have a specific nutritional and functional purpose.


Real meats, whole fruits and vegetables and turmeric are a few of the ingredients Instinct uses to provide naturally derived nutrients and enzymes for overall wellness.

The Mindful Choices Instinct Makes

Every Instinct recipe shows the careful, deliberate approach they take in crafting their food. They use only real ingredients, and you'll never find artificial colors, flavors or preservatives or fillers like corn, wheat or soy.



Naturally freeze-dried to lock in nutrients and taste without the use of chemicals or additives.



Provides beneficial Omega-3 fatty acids to promote healthy skin and a shiny coat.



An all-natural hypoallergenic starch that is highly digestible, grain-free and gluten-free.



Source of important vitamins, minerals and carotenoids to help support the immune system.

About Nature's Variety

Nature's Variety is an independent pet food company based in St. Louis, Missouri with manufacturing operations in Lincoln, Nebraska. They believe the best nutrition comes from healthy, natural ingredients. Nature's Variety makes a variety of premium, wholesome, natural foods to keep pets healthy and happy. The company produces pet food through two brands - Instinct, the leader in raw pet food; and Prairie, a balanced holistic line of food.

Shop Nature's Variety

About Nature's Variety

Instinct is sharing the pure, real nutrition of raw by providing over one million meals annually to the dogs and cats in all Best Friends Adoption Centers nationwide. This includes their sanctuary in Kanab, UT as well as shelters in Los Angeles, Salt Lake City and New York. Together, Instinct and Best Friends Animal Society can transform - and save - the lives of pets.

Customer Reviews

54 reviews 54 Reviews 4.4 out of 5 Stars
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87% Recommend

87% of reviewersrecommend this product

4.4 / 5
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  • Deliciousness

    By on

    My two fur balls absolutely LOVE this dry food. I used to feed them Friskies and Nine Lives, but wanted to get them something healthier. I came across Nature's Variety Instict Raw Boost and wasn't disappointed and neither were my kitties. At first sniff, they inhaled the food and wanted more. They especially liked the raw chicken nuggets mixed in. I love the fact that it's grain-free, natural, chicken being number one ingredient and has nutrients and vitamins. I'm so glad i came across this brand, i won't be feeding anything but this. Would love to try other flavors, and I'm sure my fur babies would love those as well

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  • best food ever

    By on

    I finally found a food I can trust with no garbage in it to feed my furbabies!. If I wouldn't eat it, why should I feed it to my cats? The pet food industry is trying to save hundreds of dollars by adding fillers and by-products to pet food at the consumers and their pets' expense, making them sick. I truly believe in giving my babies the best food to prolong their lives and keep them healthy and happy, and this food is it.

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  • I've fed Nature's Variety for years

    By on

    The girls love this. So much that I can't get my older cat off of it and on to anything wet when the vet said we need to treat her for struvite crystals. So I put up another water fountain on the other side of the house. My other girl always eats the raw boost pieces first. My boys were on Healthy Weight formula but since have been moved to raw, which Nature's Variety makes and they loved that too. I just make it homemade now because of finances, and it takes two hours. So Nature's Variety has been very good to my four cats.

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  • Instinct Raw Boost is the Cat's Meow!

    By on

    This food is just purrfect... both of my cats love this food. When they are happy, I am happy! My local store no longer carries this particular brand, so "we" are happy to have found Chewy.Com.

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  • My cats are not liking this dry food with freeze-dried chicken

    By on

    They seemed to like it when I first started serving it, but currently, they prefer their old dry food. Also, upon scanning the nutritional analysis, I find there's a whopping 19.5% fat! Won't be using this anymore. I'm pretty sure Chewy would probably make some sort of allowance for it, but I also feed an outdoor kitty who still seems to enjoy it. Thank you, Chewy, for your service and product representation!

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  • Nature's Variety Instinct cat food

    By on

    We have a cat that has very sensitive stomach and weigh this food he has done great! I do have to feed him measured amount 2 times a day but he has thrived on this food.

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  • Pretty good, pricey though.

    By on

    I am back to feeding this expensive kibble to my cats because 1) they'll eat it --eventually, after they get used to it and 2) because it's top-of-the-line. The raw boost treats that are incorporated into the kibble remind me of Lucky Charms cereal. The cats pick them out first and then sniff at the boring ceareal part. What is a bummer is they reduced the number of "marshmallows" significantly. Anyway, this kibble is helping my cats slowly overcome their skin itchies. I thought they had fleas but it turns out their other kibble is giving them dry, flakey, itchy skin. That's what happens when you have sensitive kitties eatin' cheap stuff.

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  • Don't blink or it's gone!

    By on

    So, I have tried a couple of dry cat foods for my two cats. One being a Petsmart brand, simply nourish, and another being Wellness core indoor formula. The cats ate it, but I noticed they would leave some food in the bowl. I thought maybe I'm feeding too much. Well, I decided to try Nature's Variety Instinct Raw Boost Grain free Chicken meal formula and let me tell you, they LOVE it! My cats eat it within a couple of hours of it being in the bowl. Of course this means they have to wait another 22 hours before their bowl is filled again LOL! I am glad there is a food they both love. There is never anything left....never.

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  • My cats love it

    By on

    I try to fed only raw but when I have to be away this is the only food I will feed my cats , it causes no upset stomach and no up turned noses like with many other brands of kibble

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  • Raw Boost Kibble - Almost Non-Existant

    By on

    I decided to purchase a bag of this and was extremely disappointed in the minute volume of raw boost kibble in the mix. I bought the 5.1 lb. bag and would guess that it contains less than 50 of the raw kibble. My cats went crazy for the raw pieces, but I won't buy this again. I'll be searching for a new formula with a greater amount of raw included.

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