Nature's Variety Pride by Instinct Champ's Chicken Recipe Flaked Grain-Free Canned Cat Food

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5.5-oz, case of 12
  • 3-oz, case of 24
  • 5.5-oz, case of 12
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Whether king of the jungle or king of your heart, cats crave delicious taste and quality meat. Pride by Instinct is made with carefully selected natural ingredients so your cat can strut and saunter with the confidence of his ancestors. The full family of grain-free and gluten-free offerings includes a variety of proteins in flavors inspired by the vibrant, quirky and bold personalities of the cats we love. Each is crafted to satisfy lion-sized appetites, provide energy and vitality, and help you feel good about feeding your cat well.

Key Benefits

  • A natural grain-free and gluten-free recipe that’s great for felines with food sensitivities
  • This complete and balanced formula is perfect adult cats with an indoor lifestyle
  • Healthy omega fatty acids give your furry friend a soft and shiny coat
  • Added vitamins and minerals like Vitamin A and Vitamin B12 help support a healthy immune system
  • Made with blueberries and cranberries for a natural source of antioxidants that protect against free radicals and environmental stress

See all items by Nature's Variety

  • Item Number
  • Food Texture
  • Food Form
    Wet Food
  • Lifestage
  • Made in
    United States
  • Special Diet
    Grain-Free, Gluten Free

Nutritional Info


  1. Chicken Broth, Chicken, Chicken Liver, Peas, Egg Whites, Spinach, Eggs, Ground Flaxseed, Carrots, Montmorillonite Clay, Natural Flavor, Sodium Phosphate, Salt, Dried Kelp, Potassium Chloride, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Cobalt Proteinate, Potassium Iodide), Vitamins (Vitamin E Supplement, Thiamine Mononitrate, Niacin Supplement, D-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Vitamin A Supplement, Biotin, Vitamin D3 Supplement, Vitamin B12 Supplement, Folic Acid), Taurine, Guar Gum, L-Ascorbyl-2-Polyphosphate, Choline Chloride, Cassia Gum, Xanthan Gum, Artichokes, Cranberries, Pumpkin, Tomato, Blueberries, Broccoli, Cabbage, Kale.

Caloric Content

  1. 1,050 kcal/kg, 89 kcal/3 oz can, 163 kcal/5.5 oz can
Guaranteed Analysis
Crude Protein 8.0% min
Crude Fat 4.0% min
Crude Fiber 3.0% max
Moisture 80.0% max
Calcium 0.36% min
Phosphorus 0.28% min
Vitamin E 20 IU/kg min
Ascorbic Acid (Vitamin C) 30 mg/kg min
Omega 3 Fatty Acids 0.15% min
Omega 6 Fatty Acids 0.75% min

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Customer Reviews

Rated 4.7 out of 5 by 31 reviewers.
Rated 5 out of 5 by My cat loved this My Cat can't wait for me to get this into his bowl, he loves it so much. January 17, 2017
Rated 5 out of 5 by Good consistency, cat loves it My cat has enjoyed this food for months. Sometimes he gets picky and stops eating a food, sometimes he won't eat a food at all, but that's not the case with this brand and flavor. It breaks apart into bite-sized pieces when you take it out of the can. It's watery enough that it doesn't dry out quickly (and he loves licking juice up first). Apparently it tastes pretty good! My cat approves, the price is right, really the perfect canned cat food. November 24, 2016
Rated 5 out of 5 by Yummy & Grain-free I'd been trying for months to find a premium grain-free canned food that my 3 cats would all eat. I picked up a few cans of Pride in several flavors at local pet food location. (Note: at least in St. Louis, the major pet store chains do not carry. I could find it only at the posh premium pet food stores, in case you want to try in small quantities 1st.) All 3 like/love Pride, with chicken and rabbit ranking 1st, duck 2nd, and lamb 3rd, which only one of the cats will eat, but he adores it. They like the tuna as a change of pace, but salmon didn't cut it. I hate to review cat food, because as you know only too well, your cats have their own ideas about what they like and couldn't care less what mine think. All I can tell you is that the spoiled plutocats in my house will eat this when nothing else will do. Good luck! August 8, 2016
Rated 5 out of 5 by Healthy ingredients with vegetables I was not sure the flaked chicken would go over well with my four cats. They loved it! It contains an ample amount of juice/gravy which adds to overall texture, very appealing to the cats. October 26, 2016
Rated 4 out of 5 by Totally overpriced for what it is, but my cats love For a "premium" priced food with a somewhat pate texture, this has lower protein and higher moisture content than many others in the same price range. Therefore, I'm spending a lot of money on water and stuff my cats don't need -like veggies-. This food should be priced much lower for what it is. That being said.... My senior cat who is finicky about texture -doesn't love pates- and prefers fish to poultry, actually loves this food. I am really thankful to have found another poultry food he will eat, and for that I will continue to purchase even though I disagree with the ingredient composition and price. The texture is minced, and you can see little chunks of veggies -which cats don't need- and meat on the plate. The minced pieces are surrounded by a soft pate. It has a lot of moisture in the can, so it stays soft after leaving it out for a while. My kitten eats anything, so he gets the higher quality foods, that are actually cheaper than this one. We'll keep this in the rotation for the senior, in between his Weruva and Tiki cat fishy foods. April 19, 2014
Rated 5 out of 5 by My cats love this! My senior cat has IBD so I'm very careful about what he can eat. After going through so many kinds of food brands I tried Natures Variety Pride. He can eat this food with no stomach issues and he loves it! I use the chicken, lamb and rabbit for variety. My other cats love this as well. I highly recommend! August 19, 2016
Rated 5 out of 5 by So Far, So Good :) It has only been 1 1/2 weeks; but, so far, he is enjoying! August 6, 2016
Rated 4 out of 5 by It smells like real food. There's real chicken in there. Makes great sandwiches. (no, just kidding). I had someone else believe me, though, when I told them that. July 19, 2016
  • 2017-01-23 T06:45:36.127-06:00
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