Nature's Variety Pride by Instinct Champ's Chicken Recipe Flaked Grain-Free Canned Cat Food

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5.5-oz, case of 12
  • 3-oz, case of 24
  • 5.5-oz, case of 12
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Whether king of the jungle or king of your heart, your kitty craves delicious taste and quality meat, so give him the nutrition he thrives on with Nature's Variety Pride by Instinct Champ's Chicken Recipe Flaked Grain-Free Canned Cat Food. It's made with carefully selected natural ingredients so your cat can strut and saunter with the confidence of his ancestors. The full family of grain-free and gluten-free offerings includes a variety of proteins in flavors inspired by the vibrant, quirky and bold personalities of the cats we love. Each is crafted to satisfy lion-sized appetites, provide energy and vitality, and help you feel good about feeding your cat well.

Key Benefits

  • A natural grain-free and gluten-free recipe that’s great for felines with food sensitivities.
  • This complete and balanced formula is perfect for adult cats with an indoor lifestyle.
  • Healthy omega fatty acids give your furry friend a soft and shiny coat.
  • Added vitamins and minerals like vitamin A and vitamin B12 help support a healthy immune system.
  • Made with blueberries and cranberries for a natural source of antioxidants that protect against free radicals and environmental stress.

See all items by Nature's Variety

  • Item Number
  • Food Texture
  • Brand
  • Food Form
    Wet Food
  • Lifestage
  • Made in
    United States
  • Special Diet
    Grain-Free, Gluten Free

Nutritional Info


Chicken Broth, Chicken, Chicken Liver, Peas, Egg Whites, Spinach, Eggs, Ground Flaxseed, Carrots, Montmorillonite Clay, Natural Flavor, Sodium Phosphate, Salt, Dried Kelp, Potassium Chloride, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Cobalt Proteinate, Potassium Iodide), Vitamins (Vitamin E Supplement, Thiamine Mononitrate, Niacin Supplement, d-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Vitamin A Supplement, Biotin, Vitamin D3 Supplement, Vitamin B12 Supplement, Folic Acid), Taurine, Guar Gum, L-Ascorbyl-2-Polyphosphate, Choline Chloride, Cassia Gum, Xanthan Gum, Artichokes, Cranberries, Pumpkin, Tomato, Blueberries, Broccoli, Cabbage, Kale

Caloric Content

1,050 kcal/kg, 89 kcal/3 oz can, 163 kcal/5.5 oz can

Guaranteed Analysis
Crude Protein 8.0% min
Crude Fat 4.0% min
Crude Fiber 3.0% max
Moisture 80.0% max
Calcium 0.36% min
Phosphorus 0.28% min
Vitamin E 20 IU/kg min
Taurine 0.05% min
Ascorbic Acid (Vitamin C) 30 mg/kg min
Omega 6 Fatty Acids 0.75% min
Omega 3 Fatty Acids 0.15% min

Feeding Instructions

3 oz Can: For Adult cats, feed about 3 cans per 7 lb of body weight.

5.5 oz Can: For Adult cats, feed about 2 cans per 7 lb of body weight.

The amount of food your cat requires will depend on activity level, age, and environment. Feed at room temperature and refrigerate unused portion. Always provide access to clean, fresh water.

Transition Instructions

It is always a good idea to start out slowly on a new diet with any pet. Slowly increase the amount of new food being added to the present diet over a period of 5 - 7 days. If any digestive upset or loose stool occurs, make the transition more gradual. It is a good idea to allow your pet's digestive system to calm down and return to normal before proceeding. There is no need to rush this transition. Once your pet is accustomed to NatureS Variety foods, you can rotate freely between forms and flavors.

Frequently Asked Questions

Where are your products made?

All NatureS Variety foods and treats are manufactured in the United States.

Where do your meat and poultry come from?

NatureS Variety is committed to using high quality, safe ingredients from government-inspected facilities. Our natural ingredients are continuously inspected for quality and tested for analytical compliance before being accepted at our facilities.

Why do I occasionally notice a slight change in the color of your diets?

NatureS Variety does not include any artificial colors or dyes in our wholesome foods. As a result, the color of our food is totally dependent upon the color of our healthy ingredients, and may vary from time to time. Absolutely consistent and uniform color does not come from nature.

Why do I occasionally notice a difference in the moisture content of your Instinct cans?

Our Instinct canned diets are predominantly meat and are all natural (with added vitamins and minerals). As a result, our canned diets will directly reflect the amount of natural moisture that is in a variety of meat or poultry. For example, lamb is a drier meat - so our lamb formulas often have less noticeable moisture than our rabbit formulas (as rabbit meat has higher levels of natural moisture). Please be assured that the natural moisture present in our canned diets will never exceed the percentage that is guaranteed on the label.

What is the shelf life for your products?

Instinct, Prairie, and Homestyle cans - 2 years (unopened).

How are your foods preserved?

NatureS Variety uses only natural preservatives for our wholesome foods. For our canned diets, the manufacturing (or retort) process sterilizes the food and removes all air, thus there is no need for additional preservatives.

How do I store your kibble and canned diets?

We recommend storing our canned foods in a cool place, protected from extreme heat or cold. Once a can has been opened, refrigerate the unused portion until it can be fed (up to a day or so).

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Customer Reviews

41 reviews 41 Reviews 4.7 out of 5 Stars

97% Recommend

97% of reviewersrecommend this product

4.7 / 5
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  • My cat loves it

    By on

    My cat loves this food. I wish it was just a little wetter so I tend to add a little water to the can and rinse out anything that is in the can creases.

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  • Keeping your cat healthy and happy.

    By on

    One cat is a fussy eater, one cat has digestive problems. Fussy cat likes the food and the cat with digestive problems seems to digest the food with no problems. I have tired many wet cat foods and I believe this is the best one yet. So happy to find wet cat food that is healthy and my fussy cat will eat and the one with digestive problems has no problem digesting the food. They are part of my family and I love them and want them to always be healthy and happy.

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  • Yum! Love it!

    By on

    My cats loved Nature's Variety chicken, so I decided to try this one to see if they would enjoy the flaked chicken too. They love it!! They love it so much that Now they barely touch the other chicken.

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  • Smells Fantastic

    By on

    I have 3 boys, one is very finicky and did well once I went grain-free. All 3 eat this food pretty quickly, most of the time. The food smells delicious, like human food and they get very excited when I open the cans. Just wish it was more affordable.

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  • My two cats love it.

    By on

    After doing a lot of research this food is one of the most nutritionally sound for cats. My two girls love it.

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  • Cats love it

    By on

    My two cats love this food! However they do leave some on the plate and I think this because it is minced/flaked. In general, they prefer pate, but they eat this well.

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  • Excellent product and excellent delivery service!

    By on

    Both of my cats love this stuff. Chicken is really the only animal protein they both like. Chewy delivered ahead of their estimated time ..definitely a plus! :)

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  • No one really liked it....

    By on Top 100 Contributor

    It had such great reviews I just had to try it, I guess I'll just have to keep looking.

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  • Recommended for cats with Irritable Bowel Syndrom

    By on

    This particular cat food was on the list of brands for cats with Irritable Bowel Syndrome (IBS). The cat likes it and it did not irritate her digestion. I wish I could get it in pate because this particular cat is old and missing a few teeth. I would recommend this product.

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  • Good consistency, cat loves it

    By on

    My cat has enjoyed this food for months. Sometimes he gets picky and stops eating a food, sometimes he won't eat a food at all, but that's not the case with this brand and flavor. It breaks apart into bite-sized pieces when you take it out of the can. It's watery enough that it doesn't dry out quickly (and he loves licking juice up first). Apparently it tastes pretty good! My cat approves, the price is right, really the perfect canned cat food.

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