Diggin' Your Dog Firm Up! Pumpkin Super Dog & Cat Supplement

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Diggin' Your Dog Firm Up! Pumpkin Super Dog & Cat Supplement quickly and effectively supports and maintains proper digestion and normal bowel function in pets. It’s a great supplement to use when transitioning to a new or different food, or just for pets with naturally loose stool. Fiber contained in this supplement helps digestion and makes the switch much easier on your pet’s digestive tract. This supplement also helps regulate overall bowel function for less mess and easier cleanup.

Key Benefits

  • Limited ingredient, antioxidant-rich blend of pumpkin and apple fiber support and maintain normal digestive and bowel function, also functions as an anti-diarrhea supplement
  • Great for use when transitioning to new food, travel, camping, pet related events and as a daily digestive supplement to promote regularity.
  • Provides pets with necessary vitamins and nutrients such as vitamin C and E, potassium, magnesium, fiber and alpha and beta carotenes
  • Safe and effective for use with cats and dogs, can be fed wet or dry
  • 100% grown, harvested, made and packaged in the USA!

See all items by Diggin' Your Dog

  • Item Number
  • Breed Size
    All Breeds, Small Breeds, Medium Breeds, Large Breeds
  • Lifestage
    All Stages, Adult
  • Made in
    United States
  • Supplement Form

Nutritional Info


Pumpkin, Apple Fiber.

Guaranteed Analysis
Crude Protein 4.0% min
Fiber 40.0% max
Crude Fat 0.5% min
Moisture 8.0% max

Feeding Instructions

Weight Daily Feeding (teaspoons hydrated)
Up to 50 lbs 1 - 2
50+ lbs 2 - 5

Mix 1 part FiRM UP!™ to 1 part water. Use daily with food or as needed for digestive tract support in your dog or cat. For supplemental feeding only.


Frequently Asked Questions

Do dogs & cats like the taste of FiRM UP? I have picky eaters.

Most pets LOVE the taste of our supplements.  There are some dogs & cats that will initially turn their snout up at the products,   but we encourage our customers to be persistent with the products as you are feeding your pet a supplement to help a condition or issue and you want to do what you can to get the products into the diet.  We encourage mixing the product into the food with a little bit of water.   

Do I have to add water to FiRM UP and FiRM UP + cranberry?

Nope!  That is the beauty of FiRM UP!  It's mobile and easy.  The dogs/cats like it a little more and it's a little easier to eat (not as dry) when it is mixed with water... but the only side effect of feeding it dry is a condition we call "orange beard".?

My dog got into the pantry and ate an entire bag of FiRM UP!  Should I be concerned?  Should I seek vet care?

Our dogs have done this so many times without issue!!  FIRM UP is like candy to them!   With that said... it's not a bad idea to check in with your Vet if your dog has "racoooned" your bag of FIRM UP!.  We literally have a lock on our pantry now because of this!

I just received your firm up product and thought it smelled really nice when opening the package.  I haven't tried it on my dogs yet,  but I wondered why it's not available for humans?  It might be great replacement for other fiber sources such as psyllium?

Thank you!  We get this question a lot.  Although we use 100% Human Grade top notch ingredients, we license our products to sell in the pet industry, not the human supplement industry.   

How many times a day should I feed your supplements?

All of our products are to be fed once a day or in 1 meal of the day with the exception of Urinary Berry... it is to be fed twice per day.

FiRM UP feeding instructions.  I am unclear on how much product and water to mix?

You will mix equal amounts of product and water.  So let's say you have a 20 lb dog.  Your would mix 1 - 2 tsp of product and 1 - 2 tsp of water.  The amounts are on the back of the packaging for reference.

How much cranberry is in FiRM UP Cranberry?

There is approx. 250mg of nutraceutical grade cranberry in each tbs. of FiRM UP! + Cranberry.

My dog/cat gets UTI's regularly.  Will FiRM UP Cranberry work?

FiRM UP! + Cranberry has the added benefit of cranberry (PAC's to fight infection and antioxidants).  There is enough cranberry in most cases to help maintain a healthy bladder and urinary tract however, if your dog/cat is prone to chronic UTI's, our Super Snout Urinary Berry supplement is a better choice.  Always consult with your Veterinarian before feeding any supplements to your dog/cat**Can your supplements be given to any age dog/cat?**

First,  always consult with your Veterinarian prior to feeding any food supplement....Ours or anyone else's!  Our products are pure, whole foods from nature... so there should not be any problems with the age of the dog/cat.  Please note though that puppies/kittens under the age of 12 weeks and pregnant/nursing mothers should be monitored more closely.

Your company name is Diggin' Your Dog and Super Snouts...are your supplements good for cats too?

Definitely!  Our products work excellent on cats! There is a dosage on every product for cats/cat weights.

Do your supplements require refrigeration after opening?

NEVER!  Use what you need when you need it and put the rest back in the cupboard/pantry! Our products are 100% shelf stable and ZERO WASTE products.?

Are your supplements gluten free/gmo free/pesticide free?

Yes... all of the above.    

Where do you source your ingredients?

All Diggin' Your Dog products are 100% sourced in the USA.  From the ground to the bag they come from domestic sources.  Our Super Snouts brand has some ingredients that are selectively sourced outside of the USA... For Example: Green Lipped Mussel from New Zealand... the only place on earth to source it.  Egyptian Fennel (in Our GI Balance) is THE BEST fennel for gas.  The USA is really good at a lot of products... but we aren't the best at absolutely everything!

Do you source anything from China?

No, Nothing.  

Where are the products manufactured and /or packaged?

Our treats are handcrafted / hand - packed for us by our partner in California.  All of our other products/supplements are formulated, handcrafted and hand - packed in our facility in Reno, NV.  We like to use to people, not machines to make our products.

How does FiRM UP work?

FIRM UP supports stool consistency and regularity in dogs and cats.  It does this through the fiber in the Whole Pumpkin and Apple Fiber.  It works great when switching foods or when GI upset occurs unexpectedly.  It works for both diarrhea and constipation.  How?  Diarrhea is a LACK of water absorption the colon and lower bowel. Fiber (FIRM UP) directly aids in forming solid stool by slowing down digestion and the passage of waste, giving the body more time to naturally absorb water.On the other paw,  Constipation is TOO MUCH water reabsorbing into the body due to the slow passage of waste matter through the colon.  The result is dry and difficult to pass stools. Fiber (FIRM UP) will keep some of this water from being re - absorbed by the colon, giving the colon the fluids needed for hard to pass stools.

Customer Reviews

106 reviews 106 Reviews 4.6 out of 5 Stars

97% Recommend

97% of reviewersrecommend this product

4.6 / 5

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  • Great for Poops!

    By on

    This is great to firm up your dog's poop! When I got my puppy, she kept having diarrhea or loose stools, and the vet I went to would not give her puppy shots because they dont give shots to "sick" puppies. They tried to prescribed food with all the nasty fillers, but I bought this after doing research and it helped firm up her poop within 2 days. My coworker's large dog was having diarrhea for a few days and she was losing sleep due to the dog having to go in the middle of the night. I gave her some of this to try, and she said it worked! I put it as food topping instead of adding water since my dogs are picky and doesn't eat their food immediately.

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  • I love this product!!

    By on

    I love this product!! I have 4 dogs, soon to be 5, and my two youngest were very lethargic and had runny stool from eating and drinking too fast and bloating, within 48 hours of using firm up both of my babies stools were solid. I also used it on all 4 when I had to change their food from one brand to another and the town I moved to does not carry the brand of food I was feeding them, when I used firm up I have not had one runny stool. I will reccomend this to my friends..

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  • Cat and Companion Human Dig Firm Up! Pumpkin

    By on

    There's just nothing not to like about this all natural, shelf-stable, delicious supplement that is highly effective for both kitty constipation and diarrhea. Since getting enough hydration is a challenge for my elderly boy (and most cats) I add water to this, mixing up a day or two's worth which I store in the fridge, then serving a couple tablespoons as a tasty side sauce at each meal. We both love it.

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  • Happy I found this!

    By on

    We have an Olde English Bulldogge...she has a very sensitive stomach. I have definitely seen a difference in her stool. It helps it firm up quite a bit. Her stool never gets super firm but it does help it stay somewhat firm enough to be an easy clean up. It also helps that she loves the taste!

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  • Works awesome!

    By on

    I have a kitten that showed up on our door step as a itty bitty stray. He was covered in feces, after a visit to the vet we found out that he has total tail paralysis due to an injury (most likely falling or being dropped). He has nerve damage due to the injury which causes constant diarrhea. So after we all had fallen in love with the sweet baby, I was desperate to try to solve the issue. I started using a tsp of canned pumpkin, but lets be honest, the texture turns awful after being frozen and thawed. I saw this and decided to give it a go. I add a tsp with his wet food in the evening and he now has solid stools! YAY! And it is SO convienient. No refrigerating or anything!

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  • AMAZING!!!!

    By on

    Our Malamute has a very sensitive stomach. Sometimes he’d even skip meals causing him to throw up. After adding this to his breakfast and supper he has never skipped a meal! No more throwing up or diarreha, has definitely regulated his system.

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  • Great stuff

    By on

    My 9 month old chi has been having lose stools for months, so I went on line to find this and it did what it says. I give him a teaspoon with every meal dry and it really help to firm his stools. I really like that it's all natural too.

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  • Cat approved fiber!

    By on

    My cats loved canned vegetables and baby food. I need to add fiber to my cats diet to help control their weight and help bulk their stool to keep their anal glands clear. This supplement is great because canned pumpkin goes bad before i can go through it with my cats. This product reduces waste and my cats love it on their food. After using the product for a few weeks, my anal gland problem child has kept his glands empty. Glad i will not have to fight that battle with him this month, and hopefully he will keep it up.

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  • Diggin Firm Up

    By on

    This works great use to buy pure pumpkin from grocery store and give it to her for her loose bowls,, but this works great and is less expensive easy to use and don't have to worry about it going bad,,

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  • Gives breakfast more flavor

    By on Top 250 Contributor

    Our three large pups are always excited for breakfast because their pumpkin goes into their food every morning. It definitely firms up their stool after just a couple of uses. We will continue buying this product as all three of them seem to love it and it works for them.

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