Diggin' Your Dog Firm Up! Pumpkin Super Dog & Cat Supplement

  • Was:


  • Price:

    $8.99 FREE 1-2 Day Shipping over $49

  • You Save:

    $0.65 (7%)

In stock
4-oz bag
  • 4-oz bag
  • 16-oz bag
- Quantity +


Diggin' Your Dog Firm Up! Pumpkin Super Dog & Cat Supplement quickly and effectively supports and maintains proper digestion and normal bowel function in pets. It’s a great supplement to use when transitioning to a new or different food, or just for pets with naturally loose stool. Fiber contained in this supplement helps digestion and makes the switch much easier on your pet’s digestive tract. This supplement also helps regulate overall bowel function for less mess and easier cleanup.

Key Benefits

  • Limited ingredient, antioxidant-rich blend of pumpkin and apple fiber support and maintain normal digestive and bowel function, also functions as an anti-diarrhea supplement
  • Great for use when transitioning to new food, travel, camping, pet related events and as a daily digestive supplement to promote regularity.
  • Provides pets with necessary vitamins and nutrients such as vitamin C and E, potassium, magnesium, fiber and alpha and beta carotenes
  • Safe and effective for use with cats and dogs, can be fed wet or dry
  • 100% grown, harvested, made and packaged in the USA!

See all items by Diggin' Your Dog

  • Item Number
  • Breed Size
    All Breeds, Small Breeds, Medium Breeds, Large Breeds
  • Lifestage
    All Stages, Adult
  • Made in
    United States
  • Supplement Form

Nutritional Info


Pumpkin, Apple Fiber.

Guaranteed Analysis
Crude Protein 4.0% min
Fiber 40.0% max
Crude Fat 0.5% min
Moisture 8.0% max

Feeding Instructions

Weight Daily Feeding (teaspoons hydrated)
Up to 50 lbs 1 - 2
50+ lbs 2 - 5

Mix 1 part FiRM UP!™ to 1 part water. Use daily with food or as needed for digestive tract support in your dog or cat. For supplemental feeding only.

Frequently Asked Questions

Do dogs & cats like the taste of FiRM UP? I have picky eaters.

Most pets LOVE the taste of our supplements.  There are some dogs & cats that will initially turn their snout up at the products,   but we encourage our customers to be persistent with the products as you are feeding your pet a supplement to help a condition or issue and you want to do what you can to get the products into the diet.  We encourage mixing the product into the food with a little bit of water.   

Do I have to add water to FiRM UP and FiRM UP + cranberry?

Nope!  That is the beauty of FiRM UP!  It's mobile and easy.  The dogs/cats like it a little more and it's a little easier to eat (not as dry) when it is mixed with water... but the only side effect of feeding it dry is a condition we call "orange beard". ? My dog got into the pantry and ate an entire bag of FiRM UP!  Should I be concerned?  Should I seek vet care?

Our dogs have done this so many times without issue!!  FIRM UP is like candy to them!   With that said... it's not a bad idea to check in with your Vet if your dog has "racoooned" your bag of FIRM UP!.  We literally have a lock on our pantry now because of this!

I just received your firm up product and thought it smelled really nice when opening the package.  I haven't tried it on my dogs yet,  but I wondered why it's not available for humans?  It might be great replacement for other fiber sources such as psyllium?

Thank you!  We get this question a lot.  Although we use 100% Human Grade top notch ingredients, we license our products to sell in the pet industry, not the human supplement industry.   

How many times a day should I feed your supplements?

All of our products are to be fed once a day or in one meal of the day with the exception of Urinary Berry... it is to be fed twice per day.

FiRM UP feeding instructions.  I am unclear on how much product and water to mix?

You will mix equal amounts of product and water.  So let's say you have a 20 lb dog.  Your would mix 1-2 tsp of product and 1-2 tsp of water.  The amounts are on the back of the packaging for reference.

How much cranberry is in FiRM UP Cranberry?

There is approx. 250mg of nutraceutical grade cranberry in each tbs. of FiRM UP! + Cranberry.

My dog/cat gets UTI's regularly.  Will FiRM UP Cranberry work?

FiRM UP! + Cranberry has the added benefit of cranberry (PAC's to fight infection and antioxidants).  There is enough cranberry in most cases to help maintain a healthy bladder and urinary tract however, if your dog/cat is prone to chronic UTI's, our Super Snout Urinary Berry supplement is a better choice.  Always consult with your Veterinarian before feeding any supplements to your dog/cat/

Can your supplements be given to any age dog/cat?

First,  always consult with your Veterinarian prior to feeding any food supplement....Ours or anyone else's!  Our products are pure, whole foods from nature... so there should not be any problems with the age of the dog/cat.  Please note though that puppies/kittens under the age of 12 weeks and pregnant/nursing mothers should be monitored more closely.

Your company name is Diggin' Your Dog and Super Snouts...are your supplements good for cats too?

Definitely!  Our products work excellent on cats! There is a dosage on every product for cats/cat weights.

Do your supplements require refrigeration after opening?

NEVER!  Use what you need when you need it and put the rest back in the cupboard/pantry! Our products are 100% shelf stable and ZERO WASTE products. ? Are your supplements gluten free/gmo free/pesticide free?

Yes... all of the above.    

Where do you source your ingredients?

All Diggin' Your Dog products are 100% sourced in the USA.  From the ground to the bag they come from domestic sources.  Our Super Snouts brand has some ingredients that are selectively sourced outside of the USA... For Example: Green Lipped Mussel from New Zealand... the only place on earth to source it.  Egyptian Fennel (in Our GI Balance) is THE BEST fennel for gas.  The USA is really good at a lot of products... but we aren't the best at absolutely everything!

Do you source anything from China?

No, Nothing.  

Where are the products manufactured and /or packaged?

Our treats are handcrafted / hand-packed for us by our partner in California.  All of our other products/supplements are formulated, handcrafted and hand-packed in our facility in Reno, NV.  We like to use to people, not machines to make our products.

How does FiRM UP work?

FIRM UP supports stool consistency and regularity in dogs and cats.  It does this through the fiber in the Whole Pumpkin and Apple Fiber.  It works great when switching foods or when GI upset occurs unexpectedly.  It works for both diarrhea and constipation.  How?  Diarrhea is a LACK of water absorption the colon and lower bowel. Fiber (FIRM UP) directly aids in forming solid stool by slowing down digestion and the passage of waste, giving the body more time to naturally absorb water.

On the other paw,  Constipation is TOO MUCH water reabsorbing into the body due to the slow passage of waste matter through the colon.  The result is dry and difficult to pass stools. Fiber (FIRM UP) will keep some of this water from being re-absorbed by the colon, giving the colon the fluids needed for hard to pass stools.

Pet Lovers Also Bought

Customer Reviews

66 reviews 66 Reviews 4.6 out of 5 Stars

98% Recommend

98% of reviewersrecommend this product

4.6 / 5
Write a Review

You've Already Reviewed This Item

Showing 1-10 of 66 Reviews

Sort by:
Filter by:
  • Best stuff ever

    By on

    I have a 7 yr old Boxer mix with stomach issues. I've recently switched her food after trying different approaches to her diet and this stuff is really helping her with her stool. It's gotten much firmer. It had been very, very soft for quite awhile. I tried regular canned pumpkin, but all that did was give her gas, didn't help with her stool at all. After reading the reviews, I decided to give this a try. I'm glad I did! Works like a charm and my dog loves it! I even recommended it to a friend for her dog and it worked well for her dog also. I HIGHLY recommend this product!

    You liked it! Something went wrong. Please try again later. Report
  • Dog loves the taste!

    By on

    I could get my dog to eat just about anything if I sprinkle this stuff on it. He isn't normally all antsy-pants to get to his food, but when he sees me adding the Firm Up he gets all worked up and barely let's me put the bowl down before he digs in. Not only does he love the taste, it has very visibly improved the consistency of his stools. I bought this after he had 2 consecutive instances of blocked anal glands. After a month of use, he hasn't had any issues with that!

    You liked it! Something went wrong. Please try again later. Report
  • does what it says

    By on

    I adopted a chug from a local shelter who had to be treated for tapeworms. For about a week or so he battled diarrhea and loose stool. Pumpkin, sweet potato, not too much was working. 2 days of sprinkling this on his food and viola! This works great for med side effects and such. I didn't wet it or anything just sprinkled on his food and he ate it right up.

    You liked it! Something went wrong. Please try again later. Report
  • Helped a bit

    By on

    I've been giving this to my cat for about 2 weeks. I mix a heaping tsp. into her canned food and she actually seems to like the taste. Her stools are slightly firmer, but not as much as I'd hoped. I'll keep trying, and will probably try two tsp. to see if that makes more of a difference.

    You liked it! Something went wrong. Please try again later. Report
  • It works!!!!!!!

    By on

    Our cat that we had adopted was having some digestive/food issues and was having loose stools/diarrhea, frequently. We had tried everything for him but his symptoms were not letting up. Bought this with a "what do we have to lose, we'll try ANYTHING'' attitude. Mixed in with his food (dry) for a couple of days and his symptoms were resolved! Took a bit for him to take to it, but now he eats it with his food no problem. Happy cat mom here!!

    You liked it! Something went wrong. Please try again later. Report
  • Great Supplement for Regularity

    By on

    I have been giving my pup one teaspoon mixed in water with his dinner for two years now. He loves the pumpkin flavor, and his stools have been very healthy, consistently. Great supplement, and I will continue to purchase this from Chewy.

    You liked it! Something went wrong. Please try again later. Report
  • Tough product to rate

    By on

    Tough for me to rate this product. My dog loves the taste, but I don't think it is helping her gland issue. I feel she is scooting more than before the firm up. But I have tried multiple products with the same results, so again I can't say if it works like it states or not.

    You liked it! Something went wrong. Please try again later. Report
  • Pets Love the Taste!

    By on

    5 stars on taste - my two cats and dog love having it in their food! That said, I bought it to (hopefully) relieve my cat's diarrhea but unfortunately I think his case is too severe so it didn't help.

    You liked it! Something went wrong. Please try again later. Report
  • So easy to use

    By on

    As a foster mama to bottle babies, we always run into issues when the babies start food. This products works really well to control the diarrhea and is much easier to use than canned pumpkin.

    You liked it! Something went wrong. Please try again later. Report
  • Great product

    By on

    This product is a lifesaver. Both my dogs a German shepherd & Newfoundland had loose stools. After 3 days of use the issue was resolved. And they love it. Will never be without

    You liked it! Something went wrong. Please try again later. Report