Diggin' Your Dog Firm Up! Pumpkin Super Dog & Cat Supplement

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Diggin' Your Dog Firm Up! Pumpkin Super Dog & Cat Supplement quickly and effectively supports and maintains proper digestion and normal bowel function in pets. It’s a great supplement to use when transitioning to a new or different food, or just for pets with naturally loose stool. Fiber contained in this supplement helps digestion and makes the switch much easier on your pet’s digestive tract. This supplement also helps regulate overall bowel function for less mess and easier cleanup.

Key Benefits

  • Limited ingredient, antioxidant-rich blend of pumpkin and apple fiber support and maintain normal digestive and bowel function, also functions as an anti-diarrhea supplement
  • Great for use when transitioning to new food, travel, camping, pet related events and as a daily digestive supplement to promote regularity.
  • Provides pets with necessary vitamins and nutrients such as vitamin C and E, potassium, magnesium, fiber and alpha and beta carotenes
  • Safe and effective for use with cats and dogs, can be fed wet or dry
  • 100% grown, harvested, made and packaged in the USA!

See all items by Diggin' Your Dog

  • Item Number
  • Breed Size
    All Breeds
  • Lifestage
    All Stages, Adult
  • Made in
    United States
  • Supplement Form

Nutritional Info


  1. Pumpkin, Apple Fiber.
Guaranteed Analysis
Crude Protein 4.0% min
Fiber 40.0% max
Crude Fat 0.5% min
Moisture 8.0% max

Feeding Instructions

Weight Daily Feeding (teaspoons hydrated)
Up to 50 lbs 1 - 2
50+ lbs 2 - 5

Mix 1 part FiRM UP!™ to 1 part water. Use daily with food or as needed for digestive tract support in your dog or cat. For supplemental feeding only.

Frequently Asked Questions

Do dogs & cats like the taste of FiRM UP? I have picky eaters.

Most pets LOVE the taste of our supplements.  There are some dogs & cats that will initially turn their snout up at the products,   but we encourage our customers to be persistent with the products as you are feeding your pet a supplement to help a condition or issue and you want to do what you can to get the products into the diet.  We encourage mixing the product into the food with a little bit of water.   

Do I have to add water to FiRM UP and FiRM UP + cranberry?

Nope!  That is the beauty of FiRM UP!  It's mobile and easy.  The dogs/cats like it a little more and it's a little easier to eat (not as dry) when it is mixed with water... but the only side effect of feeding it dry is a condition we call "orange beard". ? My dog got into the pantry and ate an entire bag of FiRM UP!  Should I be concerned?  Should I seek vet care?

Our dogs have done this so many times without issue!!  FIRM UP is like candy to them!   With that said... it's not a bad idea to check in with your Vet if your dog has "racoooned" your bag of FIRM UP!.  We literally have a lock on our pantry now because of this!

I just received your firm up product and thought it smelled really nice when opening the package.  I haven't tried it on my dogs yet,  but I wondered why it's not available for humans?  It might be great replacement for other fiber sources such as psyllium?

Thank you!  We get this question a lot.  Although we use 100% Human Grade top notch ingredients, we license our products to sell in the pet industry, not the human supplement industry.   

How many times a day should I feed your supplements?

All of our products are to be fed once a day or in one meal of the day with the exception of Urinary Berry... it is to be fed twice per day.

FiRM UP feeding instructions.  I am unclear on how much product and water to mix?

You will mix equal amounts of product and water.  So let's say you have a 20 lb dog.  Your would mix 1-2 tsp of product and 1-2 tsp of water.  The amounts are on the back of the packaging for reference.

How much cranberry is in FiRM UP Cranberry?

There is approx. 250mg of nutraceutical grade cranberry in each tbs. of FiRM UP! + Cranberry.

My dog/cat gets UTI's regularly.  Will FiRM UP Cranberry work?

FiRM UP! + Cranberry has the added benefit of cranberry (PAC's to fight infection and antioxidants).  There is enough cranberry in most cases to help maintain a healthy bladder and urinary tract however, if your dog/cat is prone to chronic UTI's, our Super Snout Urinary Berry supplement is a better choice.  Always consult with your Veterinarian before feeding any supplements to your dog/cat/

Can your supplements be given to any age dog/cat?

First,  always consult with your Veterinarian prior to feeding any food supplement....Ours or anyone else's!  Our products are pure, whole foods from nature... so there should not be any problems with the age of the dog/cat.  Please note though that puppies/kittens under the age of 12 weeks and pregnant/nursing mothers should be monitored more closely.

Your company name is Diggin' Your Dog and Super Snouts...are your supplements good for cats too?

Definitely!  Our products work excellent on cats! There is a dosage on every product for cats/cat weights.

Do your supplements require refrigeration after opening?

NEVER!  Use what you need when you need it and put the rest back in the cupboard/pantry! Our products are 100% shelf stable and ZERO WASTE products. ? Are your supplements gluten free/gmo free/pesticide free?

Yes... all of the above.    

Where do you source your ingredients?

All Diggin' Your Dog products are 100% sourced in the USA.  From the ground to the bag they come from domestic sources.  Our Super Snouts brand has some ingredients that are selectively sourced outside of the USA... For Example: Green Lipped Mussel from New Zealand... the only place on earth to source it.  Egyptian Fennel (in Our GI Balance) is THE BEST fennel for gas.  The USA is really good at a lot of products... but we aren't the best at absolutely everything!

Do you source anything from China?

No, Nothing.  

Where are the products manufactured and /or packaged?

Our treats are handcrafted / hand-packed for us by our partner in California.  All of our other products/supplements are formulated, handcrafted and hand-packed in our facility in Reno, NV.  We like to use to people, not machines to make our products.

How does FiRM UP work?

FIRM UP supports stool consistency and regularity in dogs and cats.  It does this through the fiber in the Whole Pumpkin and Apple Fiber.  It works great when switching foods or when GI upset occurs unexpectedly.  It works for both diarrhea and constipation.  How?  Diarrhea is a LACK of water absorption the colon and lower bowel. Fiber (FIRM UP) directly aids in forming solid stool by slowing down digestion and the passage of waste, giving the body more time to naturally absorb water.

On the other paw,  Constipation is TOO MUCH water reabsorbing into the body due to the slow passage of waste matter through the colon.  The result is dry and difficult to pass stools. Fiber (FIRM UP) will keep some of this water from being re-absorbed by the colon, giving the colon the fluids needed for hard to pass stools.

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Customer Reviews

43 reviews 43 Reviews 4.6 out of 5 Stars
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98% Recommend

98% of reviewersrecommend this product

4.6 / 5
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  • Love this!

    By on

    Works well, and is much more cost effective than canned pumpkin when you need only a little bit. With canned pumpkin you have to open a whole can, even if you want only a little, then store the rest in the fridge. If you don't need anymore in the next week you have to toss it - what a waste! With this product you can use what you need only and there is no waste! We don't use it on a regular basis for stool firmness but instead use it as needed when our puppy has diarrhea due to eating strange things (he loves grass, sometimes picks up and tries to eat sticks and rocks and if we don't catch him in time...is sometimes successful).

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  • Definitely worth a try!!

    By on

    I have a ten year-old cat who has had diarrhea most of his life. I have tried many foods and probiotics, but we got to a point at which he needed to be put on prednisone. I started using canned pumpkin which seemed to help a little, but it was a nuisance to use. So I discovered this product and gave it a try. It has definitely helped, although we are still trying to figure out the right amount to use. I am hoping I will be able to take him off the prednisone soon. He likes the Firm Up, so it has been easy to add to his food. The only reason I didn't give it 5 stars is because I do wish the packaging indicated the sugar and fiber content.

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  • helped, but wish it worked better

    By on

    Worked better than most things we have tried, including probiotics. Stools still a little soft and messy to clean up. Dog didn't care for the taste but eventually ate it. Not sure if we will continue to give daily or just on occasion.

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  • Its ok I guess

    By on

    Well, he eats it but it did not change the consistency of his poop at all. Of course fiber is good for him but I do not see any result that I can recognize. I tried different amounts with each meal.

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  • Love this product!

    By on

    My dog would only go poop every 12 hours, I was worried that he was lacking fiber in his diet. After checking some products on chewy I finally found this. I mix a teaspoon with his food and he goes out regularly now. Highly recommend this product!!

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  • works great

    By on

    Our 3 year old German Shepherd has always had bouts of diarrhea or constipation. She's been taking this once daily with her dinner and has been doing great. Her bowels are regular and normal.

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  • 5-Star Product

    By on

    One of the best products I've ever purchased for my dogs. If a stomach problem occurs (with loose stools), this works great. It's all natural. I've even given the name to my vet as he was interested in a product like this.

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  • Helpful for dogs with mushy stool

    By on

    My 2 yr old Weim has bouts of very soft stool - doing 6-10 plops. He has been treated for diarrhea several times but we rarely see him have a more regular stool. We have tried bland diet, canned pumpkin. slippery elm, applesauce. His normal diet is commercial frozen raw. We have been using Firm Up for only a short time and it has made a big difference. He is now regularly having firm stools and also seems to have less trouble pooping.

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  • Wouldn't Eat It

    By on

    I had high hopes when I read the reviews, but neither of my dogs would get even close to their food when I added just a little bit of Firm Up. I had to throw out two bowls of food. I even tried introducing a very small portion, but they turned their noses up and walked away.

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  • This works!

    By on

    This is an amazing product and it actually worked the next day. Probiotic powders had little effect on our goldendoodle's mushy doings, but this did the trick. Lovely, firm logs. She will eat it in dry form, but chokes a little. Much better to make the paste one to one with water.

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