Blue Buffalo Life Protection Formula Adult Fish & Brown Rice Recipe Dry Dog Food

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30-lb bag
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Blue Buffalo Life Protection Formula was created for the health and well-being of dogs. All formulas start with real meat, whole grains, garden veggies and fruit, plus added LifeSource Bits, a precise blend of nutrients that have been enhanced with a Super 7 package of antioxidant-rich ingredients. This Adult Fish & Brown Rice Recipe features delicious, protein-rich deboned whitefish and other natural ingredients for a healthy meal your dog will love.

Key Benefits

  • Essential, high-quality protein for healthy muscle development and carbs for energy for an active life
  • Calcium, phosphorus and essential vitamins for strong bones and teeth
  • Glucosamine for joint health and mobility and Omega 3 and 6 fatty acids for healthy skin and coat
  • Vitamins, chelated minerals and antioxidants for immune system health
  • No corn, wheat, soy or chicken (or poultry) by-product meals

See all items by Blue Buffalo

  • Item Number
  • Weight
    30.0 pounds
  • Brand
    Blue Life Protection
  • Breed Size
    All Breeds, Small, Medium, Large
  • Food Form
    Dry Food
  • Lifestage
  • Made in
    United States
  • Special Diet
    No Corn No Wheat No Soy

Nutritional Info


  1. Whitefish, Menhaden Fish Meal (Source Of Omega 3 Fatty Acids And Glucosamine), Brown Rice, Barley, Oatmeal, Peas, Chicken Fat (Preserved With Mixed Tocopherols), Flaxseed (Source Of Omega 6 Fatty Acids), Pea Protein, Natural Flavor, Dried Tomato Pomace, Potatoes, Dehydrated Alfalfa Meal, Calcium Carbonate, Dried Chicory Root, Potato Starch, Choline Chloride, Potassium Chloride, Salt, Caramel, Dicalcium Phosphate, DL-Methionine, Sweet Potatoes, Carrots, Preserved With Mixed Tocopherols, Garlic, Vitamin E Supplement, Ferrous Sulfate, Iron Amino Acid Chelate, Zinc Amino Acid Chelate, Zinc Sulfate, Yucca Schidigera Extract, Oil Of Rosemary, Blueberries, Cranberries, Apples, Blackberries, Pomegranate, Spinach, Pumpkin, Barley Grass, Dried Kelp, Parsley, Turmeric, L-Ascorbyl-2-Polyphosphate (Source Of Vitamin C), Copper Sulfate, Copper Amino Acid Chelate, Nicotinic Acid (Vitamin B3), Calcium Pantothenate (Vitamin B5), L-Lysine, Taurine, Biotin (Vitamin B7), Manganese Sulfate, Vitamin A Supplement, Manganese Amino Acid Chelate, L-Carnitine, Thiamine Mononitrate (Vitamin B1), Riboflavin (Vitamin B2), Vitamin D3 Supplement, Vitamin B12 Supplement, Pyridoxine Hydrochloride (Vitamin B6), Beta Carotene, Dried Yeast, Dried Enterococcus Faecium Fermentation Product, Dried Lactobacillus Acidophilus Fermentation Product, Dried Aspergillus Niger Fermentation Extract, Dried Trichoderma Longibrachiatum Fermentation Extract, Dried Bacillus Subtilis Fermentation Extract, Folic Acid (Vitamin B9), Calcium Iodate, Sodium Selenite.

Caloric Content

  1. 3,625 kcal/kg, 379 kcal/cup
Guaranteed Analysis
Crude Protein 22.0% min
Crude Fat 14.0% min
Crude Fiber 5.0% max
Moisture 10.0% max
Calcium 1.0% min
Phosphorus 0.7% min
Omega 3 Fatty Acids 0.9% min
Omega 6 Fatty Acids 2.5% min
Glucosamine 400 mg/kg min

Feeding Instructions

Weight Daily Feeding (Cups)
Up to 15 lbs 1/4 - 1
16 - 25 lbs 1 - 1 3/4
26 - 40 lbs 1 3/4 - 2 1/2
41 - 60 lbs 2 1/2 - 3 1/2
61 - 80 lbs 3 1/2 - 4 1/2
81 - 100 lbs 4 1/4 - 5
100+ lbs 5 + 1/2 per 20 lbs

Transition Instructions

Start by mixing 25% of BLUE with your dog’s old food, and gradually increase the proportion of BLUE over the next 14 days.

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About BLUE Life Protection Formula Dry Dog Food

BLUE Life Protection Formula Dry Dog Food

The Original Healthy Formula That Started It All

BLUE Life Protection Formula always features high-quality real meat, healthy fruits and wholesome whole grains. Like all BLUE foods, it's made from the finest natural ingredients enhanced with vitamins and minerals.

Finding the Right Food for Your Best Pal Is Easy

BLUE has more breed size and life stage-specific foods than any other natural pet food. You'll find healthy, delicious BLUE Life Protection Formula recipes for toy, small and large breeds as well as puppies, adults and senior dogs

The True BLUE Promise

BLUE is formulated with only the finest natural ingredients:
Always features protein-rich real meat
NO chicken (or poultry) by-product meals
NO corn, wheat or soy

A Sampling of Premium Natural Ingredients

APPLES: Good source of antioxidants, vitamin A, vitamin C and dietary fiber, which promotes overall gastrointestinal health.

SPINACH: Rich in carotenoids, including beta-carotene and lutein, and also contains quercetin, a phytochemical with antioxidant properties.

BLUEBERRIES: Loaded with vitamins C and E, healthy carbs, fiber and powerful antioxidants for immune system support and urinary tract health.

PUMPKIN: Rich in beta-carotene, vitamin A, iron, potassium, magnesium and zinc, plus a good source of fiber to help regulate digestion.

A satisfying, tasty treat

Exclusive LifeSource Bits

All BLUE dry food formulas feature a precise blend of vitamins, minerals and antioxidants selected by holistic veterinarians and animal nutritionists to help promote immune system health, fulfill life stage requirements and support a healthy oxidative balance. All Life Protection Formula LifeSource Bits are enhanced with their Super 7 package of antioxidant-rich ingredients:

Apples, Blackberries, Blueberries, Cranberries, Pomegranate, Pumpkin, Spinach

Formulated to Help Dogs Thrive

Healthy Muscle Development: High-quality protein plus protein meal and egg help promote strong muscles. Small breed formulas are precisely blended to help meet small and toy breeds' higher energy needs. Large breed formulas feature L-carnitine to help promote lean muscle mass.

Strong Bones AND Teeth: Calcium, phosphorus and essential vitamins help promote strong bones and teeth. Small breed formulas feature special "small-bite" kibble for easier chewing and tartar removal. Large breed formulas contain glucosamine and chondroitin to support joint function and mobility.

Healthy Skin, Coat and Immune System: Omega-3 and 6 fatty acids help promote a shiny coat and healthy skin. Essential vitamins, chelated minerals and important antioxidants help support the immune system.

Formulated to help your pet

Compare BLUE Buffalo's Unique Recipes


BLUE Basics

BLUE Wilderness

BLUE Freedom

BLUE Life Protection Formula

REAL MEAT Turkey, Salmon, Duck, Lamb, Duck Chicken, Duck, Salmon, Bison, Rabbit, Red Meat Beef, Chicken, Lamb Chicken, Fish, Lamb
LIFE STAGE FORMULAS Puppy, Adult, Senior Puppy, Adult, Senior Puppy, Adult, Senior Puppy, Adult, Senior
BREED SIZE FORMULAS Small, Standard, Large Toy, Small, Standard, Large Small, Standard, Large Toy, Small, Standard, Large
Yes Yes Yes Yes
TREATS Yes Yes No Yes

About BLUE Buffalo

Blue Buffalo began with unconditional love and some furry inspiration from a large breed Airedale, Blue. When Blue's family started a pet food company, their vision was clear. They wanted every pet parent to be able to feed their pet with the same care they would feed family. So they created the #1 natural pet specialty food to help furry family members live happy, healthy lives. Of course, they named it after Blue.


About Blue Buffalo

Customer Reviews

Rated 4.8 out of 5 by 209 reviewers.
Rated 5 out of 5 by Very happy with all the Blue Buffalo products I have purchased. I have a picky little Puerto Rican rescue dog who has tolerated BB products very well. June 7, 2016
Rated 5 out of 5 by Excellent healthy choice for dogs I have fed my 4 year old Labrador the Wilderness white fish and sweet potato for his entire life. His coat is perfect, healthy and shiny. He has no allergies and per the vet is in perfect health. May 23, 2016
Rated 5 out of 5 by Excellent dog food! I have an 7 month old Rottweiler puppy. This is my 4th rotti, and, the first that is a finicky eater. He has a super sensitive tummy. We tried several different very high quality "holistic" foods, such as canine caviar. Even tried goats milk, which is supposed to help their tummies. He didn't really like any of them but, worst of all, they all gave him the runs. He would have at least 1-2 very soft to runny stools a day. Felt so bad for him. He'd be out in the yard trying to go and would just look miserable, straining over and over. After starting him on the salmon and potato basic, his stools were solid from the beginning. He's now been on it for a month and has had no issues what so ever. Great product! May 2, 2015
Rated 5 out of 5 by Review My dogs love blue. I happened to get something in the mail for this site and decided to try it because of the free 1 to 2 day shipping. As long as the shipping remains free and no longer than five days I will use this site for all my doggy needs for now on. Only used it once but so far no complaints. It's great! May 3, 2016
Rated 5 out of 5 by Only food we feed Have two pitbull mixes that have allergies to almost everything, this food is the best we have found. Small kibbles for easy eating and healthy natural ingredients! What could be better! Thank you Blue Buffalo for continually food we can trust. May 12, 2016
Rated 5 out of 5 by Exceptional This way of getting food for my dog is not only completely convenient for me but as long as the pricing is competitive, I will order from here. I've told many friends already about it and know that they will find it the same convenient way. Keep the coupons coming in the mail - it's a huge help for those of us who try our best to make ends meet. Thank you!!! April 17, 2016
Rated 4 out of 5 by Different flavor I will try a different flavor next time. I thought my dog would love the flavor but, shes not all that enthusiastic, although, there's a huge improvement in her breath! May 22, 2016
Rated 5 out of 5 by Great Price, on-time delivery! I have used this dog food for quite some time, and the dogs never get tired of it, and they both have great coats. May 29, 2016
Rated 5 out of 5 by Fish & Sweet Potato diet for the sensitive stomach I have four rescue dogs 2 Boston Terriers and 2 large mixed breeds. They are all doing great since I started them on Blue Buffalo. My female Boston had terrible problems with throwing up. When I got her she was throwing up some blood. I finally traced her problems to chicken. She is doing wonderful on her Blue Buffalo fish and sweet potato diet. April 30, 2016
Rated 5 out of 5 by Dogs' Choice I bought this food for my sister's dogs because this is what they eat! (I only have cats; they do NOT eat Blue Buffalo.) Her dogs are Newfies and she has said that they have skin allergies on other foods, and are in general better health when fed Blue. So, since I know she and Bo, Tess and Pilot LOVE this food, I will give it the rating she chooses because they're the ones with the experience. March 27, 2016
Rated 5 out of 5 by Great product great service I love chewy.com the food is high quality and the prices are better than anyone else's. Auto ship is great! Comes right to my door for free! May 10, 2016
Rated 4 out of 5 by This product has too muchsweet potato content as it has the possibility to creat too much waste. Think BB is a generally good product that exceeds most generic brands in quality. May 14, 2016
Rated 5 out of 5 by My three pits love this brand and flavor. Chewy gave me the best price ever. Delivered two days after ordered~~the fastest delivery, too. This company has a wide variety of items. I intend to do more of my dog shopping here. April 24, 2016
Rated 4 out of 5 by We only use Blue My 3 girls' fur is healthy, their weight is perfect, and they have tons of energy. We always use Blue for its high quality ingredients. We add homemade wet food for a tasty, well balanced meal. We eat well and feel our dogs deserve the same. April 16, 2016
Rated 5 out of 5 by Love it! I've been feeding my girls bleu buffalo on and off the last year but I always come back. The ingredients are simple they love. I'll be sticking with this one. Their coats feel softer and they are so lively. The only thing, which is inevitable, is the fish breath but with the dental treats you don't notice it much at all! April 2, 2016
Rated 5 out of 5 by Chewy.com is in a class of its own Great price and speedy delivery. Only problem is , I have 2 large dogs. I would love to apply for auto shipment . I buy the 30lb bag that lasts me exactly 3 weeks . Auto ship is every 4 or 2 weeks and there's no 40lb bag ( in flavor and brand I need) I can purchase.. April 14, 2016
Rated 5 out of 5 by My little dogs love it! I was having problems with my dogs eating. I tried several different brands and still no change. When I tried Blue Buffalo fish and sweet potato recipe they no longer turned up their noses. One of my dogs is like a pig and eats anything. The other two would walk away from their dishes and fat Max would clean up! Now they all stay at their own bowl eat every bit! Sure makes my life easier at feeding time! Chewy has the best price on this food AND free shipping February 17, 2016
Rated 5 out of 5 by My dog loves it! Very healthy dog food and most importantly my dog loves it. April 23, 2016
Rated 1 out of 5 by Caused loose stools in all 5, stopped as soon as we switched. We tried the Blue Buffalo, several types, and were disappointed that our dogs were not able to tolerate the formula. All 5 of our dogs had loose stools, that almost immediately stopped when we switched to something else. April 4, 2016
Rated 5 out of 5 by Bue Buffalo Fish and Sweet Potato 13 week old GSD accepted without any problem; Breeder recommended for large puppies where you need low protein. April 11, 2016
Rated 5 out of 5 by Fabulous service My dog just loves his Blue Mountain. Much cheaper than Pet Flow and faster mail order service . April 15, 2016
Rated 5 out of 5 by Perfect for my dog! My dog has digestive issues which prevent her from gaining weight. The Blue Buffalo fish and sweet potato blend has been very good for her as her ribs no longer show, and her coat is shiny and beautiful! Also, she loves her new food!! March 20, 2016
Rated 5 out of 5 by Great Product, Good Price, Fast Service I have two German Shepherds and feed them Blue Buffalo dog food. I signed up for automatic shipping and saved some money, which is always good when buying quality food for big dogs. So far I'm very satisfied with the price and the delivery service. My dogs seem to prefer the fish and sweet potato combo! March 8, 2016
Rated 5 out of 5 by Quality Food Blue Buffalo is a quality food. My dogs love the taste and I love how healthy it is for them. I checked with Dog Food Advisor.com and it gets a very good rating. This food is good for their coats, which are really shiny, and their insides. March 18, 2016
Rated 5 out of 5 by Great dog food for my 2 year old German Shepard I tried my 2 year old German Shepard on blue buffalo with white fish and sweet potatoes recipe. My Shepard had bad allergies with chicken,beef and lamb so decided to try him on the white fish. He loves it,coat looks fantastic, only con is the doggie breath has a hint of fish on it for a hour or so after eating. But this food is healthy, and I refuse to feed my dog junk from Walmart. February 4, 2016
Rated 5 out of 5 by Product is high-quality Our vet recommended Blue to us and we don't use anything else. Good, quality, wholesome ingredients without all of the extra unhealthy stuff. We've tried several different flavors and this is by far their favorite. March 21, 2016
Rated 5 out of 5 by Must buy from chewy.com Better price than pet stores, arrived in a day or two. Dogs seem to love it!! Highly recommended March 31, 2016
Rated 5 out of 5 by Awesome! I love this dog food! It is perfect for my super active Brittany Spaniels. It has one of the best ingredient lists that you can find in dog foods. It is made in the USA. The dogs love the taste. The oils in the fish flavor are great for my dog who gets ear irritations/infections really easily. It is a great choice for dogs that are super active. It is high in fat so if you have a lazy dog or one that doesn't get exercised often I wouldn't recommend it. However, Blue Buffalo makes other foods for less active dogs. I think it is the best or one of the best brands of dog food on the market. March 29, 2015
Rated 5 out of 5 by Bits without bites Not only does Chewy offer great products at great prices but also supports community shelters via a generous and thoughtful business model providing outstanding service, customer support and all around satisfaction. I hope they can sustain such an exemplary business. March 4, 2016
Rated 5 out of 5 by Has helped with bad breath! My dogs love this food. One dog has a problem with bad breath. This is much better now. My only problem is I keep it in the house in a plastic container. It smells really fishy. Next time I will keep it in the bag it came in and I think that will solve the problem. Very happy with the food. February 24, 2016
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