Fromm Gold Holistic Reduced Activity & Senior Dry Dog Food

By Fromm
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33-lb bag
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Support your dog’s nutritional needs with the Fromm Gold Holistic Reduced Activity & Senior Dry Dog Food. Well-suited for less active dogs and senior dogs, this recipe is formulated with duck, chicken, lamb, whole eggs, and real cheese with added vitamins and minerals—offering the gold standard in nutrition. The addition of probiotics aid with digestion, and salmon oil promotes a healthy coat. And to ensure the best flavor and quality, it’s all prepared in small batches with the freshest ingredients delivered daily.

Key Benefits

  • Fromm Family Foods is a fifth generation family-owned and operated artisan pet food company.
  • Produced with a commitment to quality and consistency at Fromm's hands-on facility in Wisconsin.
  • High-nutrient digestibility and utilization offers complete and balanced nutrition.
  • Third-party pathogenic bacteria testing is practiced on all production batches to ensure safety.
  • Holistic recipe includes Fromm's specially developed blend of probiotics for digestive health.

*This item is not eligible for discounts.

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  • Item Number
  • Breed Size
    Small, Medium, Large, All Breeds
  • Food Form
    Dry Food
  • Lifestage
    Senior, Adult
  • Made in
    United States
  • Special Diet
    No Corn No Wheat No Soy

Nutritional Info


  1. Duck, Chicken Meal, Chicken, Oatmeal, Brown Rice, Pearled Barley, Menhaden Fish Meal, Potatoes, Millet, Dried Tomato Pomace, Lamb, White Rice, Dried Whole Egg, Salmon Oil (Preserved With Mixed Tocopherols), Cheese, Flaxseed, Brewers Dried Yeast, Alfalfa Meal, Carrots, Lettuce, Celery, Chicken Cartilage, Monosodium Phosphate, Salt, Potassium Chloride, Dl-Methionine, L-Tryptophan, Taurine, Chicory Root Extract, Yucca Schidigera Extract, Sodium Selenite, Sorbic Acid (Preservative), Vitamins [Vitamin A Acetate, Vitamin D3 Supplement, Vitamin E Supplement, Vitamin B12 Supplement, Choline Bitartrate, Niacin Supplement, D-Calcium Pantothenate, L-Ascorbyl-2-Polyphosphate, Riboflavin Supplement, Thiamine Mononitrate, Pyridoxine Hydrochloride, Folic Acid, Biotin], Minerals [Zinc Sulfate, Ferrous Sulfate, Manganese Sulfate, Magnesium Sulfate, Copper Sulfate, Cobalt Carbonate, Calcium Iodate, Iron Proteinate, Zinc Proteinate, Copper Proteinate, Manganese Proteinate, Magnesium Proteinate, Cobalt Proteinate], Dried Lactobacillus Acidophilus Fermentation Product, Dried Bifidobacterium Longum Fermentation Product, Dried Lactobacillus Plantarum Fermentation Product, Dried Pediococcus Acidilactici Fermentation Product.

Caloric Content

  1. 3,661 kcal/kg, 1,664 kcal/lb, 359 kcal/cup
Guaranteed Analysis
Crude Protein 23.0% min
Crude Fat 11.0% min
Crude Fiber 3.5% max
Crude Moisture 10.0% max
Omega 3 Fatty Acids 0.4% min
Omega 6 Fatty Acids 2.0% min

Feeding Instructions

Weight Daily Feeding (Cups)
5-15 lbs 1/2 - 1 1/8
15-30 lbs 1 1/8 - 2
30-50 lbs 2 - 2 7/8
50-70 lbs 2 7/8 - 3 3/4
70-90 lbs 3 3/4 - 4 1/2
90-100 lbs 4 1/2 - 4 7/8

The given chart provides a good place to start, but determining the correct amount of food for your pet depends upon your evaluation of your pet's overall performance on the amount of food consumed along with any treats given. Spayed or neutered dogs may require up to 25% less food. Two to four times more food may be required for puppies, gestating dogs, and nursing dog.

Transition Instructions

If you are currently experiencing digestive upset or loose stools, switch to the new food immediately.

If you are switching from another brand of food and currently have solid stools, start with a 25% of the new food mixed with 75% of the old food. Move to a 50% mix once two solid stools are produced. Continue to 75% new food and 100% new food in the same manner.

If you are switching from one Fromm food to another, a transition period is typically not needed.

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Holistic Nutrition for Seniors and Less Active Dogs

Fromm Gold takes a holistic approach to nutrition with recipes that are made for specific life stages and lifestyles. Their Reduced Activity and Senior Gold recipe is specially formulated to support the appetites and nutritional needs of aging seniors as well as less active adult dogs. This nutritious entrée is enhanced with probiotics to aid digestion and salmon oil for a healthy coat.

Fromm Four Star Products

Naturally Formulated for Specific Life Stages

The Fromm Gold Nutritionals line is naturally formulated with multiple diverse protein sources, fruits and vegetables for the right nutritional balance. These holistic recipes are precisely created for puppies, adults and seniors, with more specific recipes for large breed puppies and adults, small breed adults, and canines needing to lose weight. It's easy to find the perfect combination of wholesome nutrients and appropriate nutrition for your dog's specific needs.

Prepared in Small Batches

Fresh ingredients like duck, chicken, lamb and eggs are cooked the morning of delivery and prepared in small, hands-on batches at Fromm's family facility in Wisconsin. This allows for the food to be minimally processed for optimal freshness, flavor and nutritional value. Every Gold formula is made with USDA-certified ingredients with added probiotics, probiotics, vitamins and minerals.

Fresh, Whole Food Ingredients

All Fromm recipes are made with premium USA-sourced ingredients with no artificial preservatives.

Salmon Oil


Extracted from fresh, cold-water salmon and a direct source of long-chain omega-3 fatty acids, EPA and DHA.



Contains high levels of omega-3 fatty acids as well as insoluble and soluble fiber for proper digestion and good stool consistency.

Chicory Root Extract


Contains vitamin C, an antioxidant, and serves as a natural source of inulin, a soluble fiber that acts as a prebiotic.

Sunflower Seeds


Provides a rich source of calcium and serves as an excellent source of fiber, vitamins and carotene.

About Fromm Family Foods

Since 1904, The Fromm family has maintained a tradition of quiet innovation dedicated to the health and nutrition of animals. As the country's first and oldest premium pet food company, Fromm Family Foods has earned the reputation as an industry leader, producing only the highest grade pet foods with the finest natural ingredients. Each handcrafted gourmet recipe is prepared at their own USDA-inspected plant in Wisconsin.

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Customer Reviews

Fromm Gold Holistic Reduced Activity & Senior Dry Dog Food is rated 4.7 out of 5 by 223.
Rated 5 out of 5 by from Superb Food My 7-year-old basset hound loves this food, and it has really helped her. She was diagnosed with inflammatory bowel disease about two months after her 7th birthday, when I had switched her over to a super high protein food for senior dogs. Convinced that the super-rich diet was causing some of her gastric problems, I conducted a lot of research about dog foods which led me to this Fromm's senior formula. Its benefits include: (1) moderately high protein level (about 21%) which provides good nuitrition without the side effects (diarrhea, vomiting, etc.) that can be experienced by some dogs on a super-high (I.e., rich) protein diet, (2) made in small batches from fresh ingredients, (3) multiple, specifically-identified animal protein sources, (4) recipe includes fresh poultry, fowl, and lamb in addition to animal meals (fresh duck and chicken are the first and third ingredients, respectively), (5) contains no wheat or corn, (6) is priced considerably less than other high quality senior foods, and (7) is made in kitchens located in Wisconsin, not China, that are owned and operated by the Fromm family, not some mystery sub-contractor. This food provides the optimum combination of (A) excellent nutrition for less active and/or senior dogs and (B) value. My vet independently recommended this formula for my pet after she conducted her own research.
Date published: 2016-12-28
Rated 5 out of 5 by from This Is the One My 12 year old Bull Terrier was struggling on a high protein food made for a younger dog. This is my first Bull Terrier and we've had him for a year now. He has a number of health problems including elbow displasia and blindness and adding tummy trouble on top of everything around the holidays was more than this pet mom could stand. We thought initially that he was experiencing pancreatitis but his blood came up clear and sour stomach and indigestion was really to blame. The vet wanted him on I/D but that's such a poor quality food. My mom's vet recommended Fromm Senior as a healthy equivalent and three weeks later, were doing great. Low fat low protein high quality. The delivery times cannot be beat. The product always arrives in under 48 hours! The low calorie formula allows for extra portions and snacks which is a plus for a food motivated Bullie! Please try if you are transitioning to senior food or worried about high protein for an older pet. Always ask a vet you trust and follow feeding guidelines.
Date published: 2013-12-31
Rated 5 out of 5 by from Food smells fresh and dogs are loving it! Decided to switch foods for my two senior dogs so I read a lot of reviews. I like that Fromm is made nearby, hasn't had a recall, family owned and highly recommended. It smells fresh, it doesn't crumble into dust and my dog practically knocks me over while I'm crouched dishing it into her bowl! I like the ingredients used and supplement with fresh carrots, sweet potatoes and pumpkin purée. My old gals are very happy.
Date published: 2017-01-23
Rated 5 out of 5 by from This product rocks ! wasn't sure if my dogs would like it so I got the 5lb bag, my one female has kidney failure and I am trying to have her eat healthy dog food and not the garbage that's out there ! She loves it, so do all my dogs and even saw my cat sneaking nibbles. My only complaint it's too big for older Chi's with not many teeth, so I just bought the Purple gold bag for small breeds, hoping this helps her eat it better and she digs the taste ! Fromm is the best dog food and cat food bar none !
Date published: 2017-01-12
Rated 5 out of 5 by from FROMM We switched to FROMM senior for our senior pup. She loves it and is much more energetic since the change over from her old food. We love it is a local company that uses quality ingredients.
Date published: 2017-01-24
Rated 5 out of 5 by from Great! Our 14-year-old Golden enjoys the product. She was eating apprx. one-third of her meal a day prior to Fromm's. Now she consumes all of her meals.
Date published: 2017-02-08
Rated 2 out of 5 by from Several of my dogs are not eating this food my dogs are usually great eaters but a couple of them are not eating this food...
Date published: 2017-01-30
Rated 5 out of 5 by from He loves it!! I have only been feeding Fromm for one day but I was amazed at the smell. I bought a bag of the senior and a 12 pack of the gold wet. Normally I have to mix a whole can of the old food he was on which was blue basics to entice him to eat it. Last night and this morning I only mixed about a tablespoon of the Fromm wet with his dry and he ate every bit. The can food doesn't even stink like normal can dog food. It smells like people food. I am so impressed. I hope he keeps enjoying it. So far so good.
Date published: 2017-03-16
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