Natural Balance Beef Formula Dog Food Roll

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  • 1-lb
  • 2.25-lb
  • 3.5-lb
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Natural Balance Dog Food Rolls are formulated to be meaty tasting and full of delicious flavors that no dog can resist. These delicious rolls are packed with high quality nutrition and the finest ingredients. Featuring premium meats, added kelp meal and various fruits and veggies, Natural Balance Rolls provide a natural source of vitamins and minerals to promote healthy skin and coat condition. Simply chop, grate or crumble and it's ready to go!

Key Benefits

  • Highly palatable and packed with protein and flavor dogs crave with no added BHA, BHT or Ethoxyquin
  • Simply grate, chop or crumple over food to entice the pickiest of eaters or cut into small pieces to enhance your pup’s focus for training
  • Formulated without corn, soy, wheat, artificial flavors or colors
  • Made with sweet potatoes to aid in good digestive health
  • Added vitamins and minerals like Vitamin A and Vitamin B12 help support a healthy immune system

See all items by Natural Balance

  • Item Number
  • Food Texture
  • Breed Size
    All Breeds, Small, Medium, Large
  • Food Form
    Wet Food
  • Lifestage
  • Made in
    United States
  • Special Diet
    No Corn No Wheat No Soy

Nutritional Info


  1. Beef, Beef Liver, Pea Flour, Dried Egg, Molasses, Brown Rice Flour, Sugar, Glycerin, Pea Fiber, Lactic Acid, Beef Broth, Canola Oil, Natural Smoke Flavor, Sodium Lactate, Carrageenan, Tricalcium Phosphate, Salt, Sweet Potato, Carrots, Potassium Chloride, Vitamins (Vitamin E Supplement, Vitamin A Supplement, Thiamine Mononitrate, Niacin, Calcium Pantothenate, Vitamin D3 Supplement, Vitamin B12 Supplement, Riboflavin, Pyridoxine Hydrochloride, Biotin, Folic Acid), Calcium Propionate, Choline Chloride, Celery Extract, Kelp Meal, Minerals (Ferrous Sulfate, Zinc Oxide, Copper Amino Acid Complex, Manganese Sulfate, Sodium Selenite, Potassium Iodide), Sage, Zinc Propionate, Mixed Tocopherols (preservative), L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Rosemary Extract.

Caloric Content

  1. 2,300 kcal/kg, 65 kcal/ounce
Guaranteed Analysis
Crude Protein 11.0% min
Crude Fat 6.0% min
Crude Fiber 4.0% max
Moisture 43.0% max

Feeding Instructions

Daily feeding guidelines for full feed (inch/day):

  • Dogs under 10 lb: 1"
  • Toy (18 lb): 1.5"
  • Small (25 lb): 1.75"
  • Medium (50 lb): 2.75"
  • Large (80 lb): 3.75"

Daily feeding guidelines when mixing with dry dog food (inch/day):

  • Dogs under 10 lb: 0.25"
  • Toy (18 lb): 0.5"
  • Small (25 lb): 0.5"
  • Medium (50 lb): 0.75"
  • Large (80 lb): 1"

For growing puppies, our Beef Formula Dog Food Rolls can be mixed with Natural Balance® Dry Dog Food to ease the weaning process and to stimulate puppies’ appetites.

Storage: Unopened Natural Balance® Beef Formula Dog Food Rolls can be kept at room temperature until ‘best by’ date. Please refrigerate rolls upon opening. We suggest refrigerating rolls at the time of purchase to preserve the full flavor. For extended storage, Natural Balance® Beef Formula Dog Food Rolls should be frozen.

Transition Instructions

When introducing a new diet to your dog, it should be done gradually over 5 to 7 days. Replacing the current food with increasing proportions of Natural Balance® Dog Food Rolls can prevent digestive upsets and help to make a smooth dietary transition. Always provide your dog with plenty of fresh water.

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Customer Reviews

Natural Balance Beef Formula Dog Food Roll is rated 4.5 out of 5 by 134.
Rated 5 out of 5 by from Great Product I have been using this product for years. I am a dog trainer and 90% of the dogs I work with absolutely love it. I use it mainly for training treats. Cut up into small pieces, throw it in a Ziploc bag and you can use them to train your dog. I have also used it when my dogs get fussy about eating their food. Again, cut into small pieces, I will mix a handful into their normal food and they will eat it up.
Date published: 2017-01-04
Rated 5 out of 5 by from Love Natural Balance My dogs love Natural Balance any way they can get it! This roll food is actually what got me started on Natural Balance, and from there we have gone to the dry food, canned food and treats. They love it all. Since my two are "picky" and get tired of one flavor of canned food or just rolls with their dry food, I alternate between the two. The roll also makes a great treat or training tool, I just cut it into small squares, and keep it in a baggy in the fridge, and give out one or two pieces. The price can't be beat on Chewy - it retails for 12.99-14.99 in the big stores, so for 7.99 I can get two rolls from Chewy for a little more than I would pay at the stores. Highly recommend this product and all Natural Balance products, as do Thor and Onyx!
Date published: 2016-12-27
Rated 1 out of 5 by from Chicken? I'm beyond frustrated with "beef" dogfood that has one or more forms of chicken! My dog is allergic to all forms of meat except fish and beef. All Blue Buffalo that I've looked at also has chicken as its second or third ingredient. My sweet rescue pit loves these rolls, but I've only found 1 "beef" one that doesn't have chicken!!
Date published: 2017-01-13
Rated 5 out of 5 by from Perfect for treats I usually cut the entire roll up in bite size cubes and freeze them in small ziploc bags. Then I can take out a single bag as needed throughout the week as treats for my pup. He LOVES them and they are perfect for training treats!
Date published: 2017-03-05
Rated 5 out of 5 by from Great appetizer! My chocolate lab loves this mixed in with his dry food. It goes a long way to fill up my big boy. Will continue to purchase this from Chewy.
Date published: 2016-12-31
Rated 5 out of 5 by from Special Treat We cut the roll up, place half in the freezer and half in a container in the frdge. Our girl loves them as treats.
Date published: 2017-01-07
Rated 4 out of 5 by from Good for training treats I cut this up and use for training treats. Pup really likes it. It is a little messy because it crumbles and is wet when it's first cut up.
Date published: 2016-12-04
Rated 5 out of 5 by from Tuzzi Approved I decided to try this out for my dog Tuzzi as a treat since it was on sale. It quickly has to be added to his regular treats, because he goes crazy for it. I like to cut his portion for the day then cut that up into 8 small pieces so he can get it more often, without eating more.
Date published: 2016-11-08
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