Natural Balance Chicken Formula Dog Food Roll

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  • 1-lb
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  • 3.5-lb
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Natural Balance Dog Food Rolls are formulated to be meaty tasting and full of delicious flavors that no dog can resist. These delicious rolls are packed with high quality nutrition and the finest ingredients. Featuring premium meats, added kelp meal and various fruits and veggies, Natural Balance Rolls provide a natural source of vitamins and minerals to promote healthy skin and coat condition. Simply chop, grate or crumble and it's ready to go!

Key Benefits

  • Highly palatable and packed with protein and flavor dogs crave with no added BHA, BHT or Ethoxyquin
  • Simply grate, chop or crumple over food to entice the pickiest of eaters or cut into small pieces to enhance your pup’s focus for training
  • Formulated without corn, soy, wheat, artificial flavors or colors
  • Made with sweet potatoes to aid in good digestive health
  • Added vitamins and minerals like Vitamin A and Vitamin B12 help support a healthy immune system

See all items by Natural Balance

  • Item Number
  • Food Texture
  • Breed Size
    All Breeds, Small, Medium, Large
  • Food Form
    Wet Food
  • Lifestage
  • Made in
    United States
  • Special Diet
    No Corn No Wheat No Soy

Nutritional Info


  1. Chicken, Pea Flour, Chicken Liver, Dried Egg, Sugar, Brown Rice Flour, Glycerin, Pea Fiber, Molasses, Lactic Acid, Chicken Broth, Carrageenan, Calcium Sulfate, Sodium Phosphate, Natural Smoke Flavor, Sodium Lactate, Carrots, Papaya, Salt, Potassium Chloride, Calcium Propionate, Choline Chloride, Celery Extract, Canola Oil, Kelp Meal, Minerals (Ferrous Sulfate, Zinc Oxide, Copper Amino Acid Complex, Manganese Sulfate, Sodium Selenite, Potassium Iodide), Vitamins (Vitamin E Supplement, Vitamin A Supplement, Thiamine Mononitrate, Niacin, Calcium Pantothenate, Vitamin D3 Supplement, Vitamin B12 Supplement, Riboflavin, Pyridoxine Hydrochloride, Biotin, Folic Acid), Sage, Zinc Propionate, Mixed Tocopherols, Ascorbic Acid, Rosemary Extract.

Caloric Content

  1. 2,307 kcal/kg, 64 kcal/oz
Guaranteed Analysis
Crude Protein 11.0% min
Crude Fat 6.5% min
Crude Fiber 4.0% max
Moisture 43.0% max

Feeding Instructions

Daily feeding guidelines for full feed (inch/day):

  • Dogs under 10 lb: 1"
  • Toy (18 lb): 1.5"
  • Small (25 lb): 1.75"
  • Medium (50 lb): 2.75"
  • Large (80 lb): 3.75"

Daily feeding guidelines when mixing with dry dog food (inch/day):

  • Dogs under 10 lb: 0.25"
  • Toy (18 lb): 0.25"
  • Small (25 lb): 0.5"
  • Medium (50 lb): 0.75"
  • Large (80 lb): 1"

For growing puppies, our Chicken Formula Dog Food Rolls can be mixed with Natural Balance® Dry Dog Food to ease the weaning process and to stimulate puppies’ appetites.

Storage: Unopened Natural Balance® Chicken Formula Dog Food Rolls can be kept at room temperature until ‘best by’ date. Please refrigerate rolls upon opening. We suggest refrigerating rolls at the time of purchase to preserve the full flavor. For extended storage, Natural Balance® Chicken Formula Dog Food Rolls should be frozen.

Transition Instructions

When introducing a new diet to your dog, it should be done gradually over 5 to 7 days. Replacing the current food with increasing proportions of Natural Balance® Dog Food Rolls can prevent digestive upsets and help to make a smooth dietary transition. Always provide your dog with plenty of fresh water.

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Customer Reviews

Rated 4.6 out of 5 by 55 reviewers.
Rated 3 out of 5 by They seem to like it. We have 6 dogs. Switched to this product. Our 1 dog hates it. Wont seem to eat it. Very hard to cut up. Almost to dry. The picky one seems to not like the dry Natural Balance we started purchasing too. Not sure what we are going to do from here. January 6, 2017
Rated 5 out of 5 by My picky dog loves it I have 2 dogs, one which is very picky where the other one will eat anything. They both love this. (Natural Balance Chicken Formula roll dog food). I bought a roll of the Blue Buffalo wilderness chicken roll and the picky dog sniffed it and walked away and the other dog ate it but didn't like it as much as this. This will be a regular part of their diet from now on unless Chewy starts carrying the Pet Fresh brand chicken flavor roll dog food, which they also love which if they do I will buy both and alternate between the 2. With this food they get so excited when I bring it out they start jumping and barking and then sit patiently staring while I crumble it in their plates, and when they get it they have it all eaten within about 2 minutes. I do keep the Blue Buffalo dry out at all times and they love that too but this is their absolute favorite. I feed them this when we eat and when they have this they don't ask for table food. September 16, 2016
Rated 4 out of 5 by my two puppies love it! my puppies are crazy about it and I treat them with their food December 15, 2016
Rated 5 out of 5 by The product was well received by our dog. The products that Chewy provides are top quality and the selection variety is wide. I have great confidence in the Chewy products to be the very best I can purchase. But what is most outstanding is the person to person customer service I receive when talking to a Chewy's customer service specialist. When product problems develop, your Chewy's customer service specialist is very accommodating to make the situation right. Great Work. November 24, 2016
Rated 5 out of 5 by Excellent versatile food! Whether used as a meal, a quick slice as a snack, or cut into small bits for training rewards, this is a healthy addition to my dog's regular food. December 2, 2016
Rated 5 out of 5 by This was recommended by my trainer to be used as rewards. I slice and then chop the slices into TINY little pieces. My Amer Bulldog loves the tiny reward. It is used to reinforce positive behavior. November 22, 2016
Rated 5 out of 5 by Good training treat We bought the large log of this food, so to keep it fresh, we cut it into slices and froze them (separated by wax paper). When we need more training treats, we pull out a slice or two and cut them into bit sized treats. It's soft, so we don't need to wait for the dog to chew and leave crumbs before moving on with training. The dog likes it, so it's a motivating training treat. November 10, 2016
Rated 5 out of 5 by Natural balance meat roll Dogs love it. Easy to cut up. No messy cans to deal with. November 22, 2016
  • 2017-01-19 T07:12:58.713-06:00
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