Nature's Variety Instinct Grain-Free Beef Formula Canned Dog Food

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In stock
  • 5.5-oz, case of 12
  • 13.2-oz, case of 12
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  • Item Number
  • Breed Size
    Small, Medium, Large, All Breeds
  • Food Form
    Wet Food
  • Lifestage
    Adult, All Stages
  • Made in
    United States
  • Special Diet
    No Corn No Wheat No Soy, Grain-Free, Gluten Free

Nature’s Variety Instinct is formulated like your dog’s ancestral diet, thoughtfully balanced with the wholesome foods your dog would eat in nature, like real meat or poultry and healthy vegetables and fruits. Instinct Canned Dog food provides great tasting, quality nutrition that’s free of grains or fillers and formulated to be rotated with other Instinct grain-free diets to give your dog variety at the food bowl. Feed ancestrally – give pets the nourishment and energy to achieve a healthy, happy life.

Key Benefits

  • Formulated to mirror your dog’s ancestral diet
  • Made with 95% beef and liver and 5% vegetables, fruits and wholesome ingredients
  • Contains natural ingredients with added vitamins and minerals
  • No artificial colors, flavors or preservatives
  • Free of grain and gluten
  • No corn, wheat, soy or fillers
  • Includes healthy Omega fatty acids for a soft and shiny coat
  • Complete and balanced for all life stages and all breeds
  • Made in the USA

See all items by Nature's Variety

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Food that Follows
Nature's Lead

Instinct is thoughtfully crafted to match your pet's instinctive diet with high protein levels and no grains or gluten. Each blend contains nutrient-dense, highly digestible ingredients like real meat or poultry plus fruits and vegetables for a pure, biologically appropriate diet. Dry formulas feature a freeze-dried raw coating to help your dog thrive.

Transforming the
Lives of Pets

Nature's Variety Instinct believes that everything we feed our pets should be real, whole, pure and as close to its natural state as possible. They are on a mission to transform the lives of pets and make it possible for more people to feed their own pets the pure, real nutrition that only comes from raw.

Pure, Real Nutrition of Raw
in Every Recipe

Instinct is on a mission to transform the lives of pets through the pure, real nutrition of raw. Their belief in the power of raw inspires every food they make. Instinct has carefully crafted their foods to provide easy ways to incorporate raw into your pet's diet.

Real Food for Real Nutrition


Instinct believes protein should primarily come from pure animal sources. Animal protein provides all the essential amino acids, which vegetable protein alone can't provide.


Instinct never uses fillers like grain, gluten, corn, wheat and soy, because they think every ingredient should have a specific nutritional and functional purpose.


Real meats, whole fruits and vegetables and turmeric are a few of the ingredients Instinct uses to provide naturally derived nutrients and enzymes for overall wellness.

The Mindful Choices Instinct Makes

Every Instinct recipe shows the careful, deliberate approach they take in crafting their food. They use only real ingredients, and you'll never find artificial colors, flavors or preservatives or fillers like corn, wheat or soy.


Well-balanced food source that contains fiber, vitamins, minerals and beta-carotene.


Provide a complete amino acid profile, including essential nutrients for optimal health.


An all-natural hypoallergenic starch that is highly digestible, grain-free and gluten-free.


Helps maintain the proper balance of acid and alkaline throughout the body.

About Nature's Variety

Nature's Variety is an independent pet food company based in St. Louis, Missouri with manufacturing operations in Lincoln, Nebraska. They believe the best nutrition comes from healthy, natural ingredients. Nature's Variety makes a variety of premium, wholesome, natural foods to keep pets healthy and happy. The company produces pet food through two brands - Instinct, the leader in raw pet food; and Prairie, a balanced holistic line of food.

Shop Nature's Variety Foods


Beef, Beef Liver, Beef Broth, Tricalcium Phosphate, Ground Flaxseed, Montmorillonite Clay, Eggs, Calcium Carbonate, Peas, Carrots, Lecithin, Vitamins (Choline Chloride, L-Ascorbyl-2-Polyphosphate, Vitamin E Supplement, Niacin Supplement, Vitamin B12 Supplement, Vitamin A Supplement, Thiamine Mononitrate, Biotin, Riboflavin Supplement, D-Calcium Pantothenate, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Folic Acid), Potassium Chloride, Dried Kelp, Salt, Taurine, Minerals (Zinc Proteinate, Iron Proteinate, Manganese Proteinate, Copper Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Artichokes, Cranberries, Pumpkin, Tomato, Blueberries, Broccoli, Cabbage, Kale, Parsley.

Customer Reviews

Rated 4.8 out of 5 by 31 reviewers.
Rated 5 out of 5 by NVI is quality food I believe that quality food is one of the components important for a pet's quality of life. Being very picky about what foods I choose for my dogs, NVI wet food is one I chose to feed as I have never been disappointed in NV quality. The ingredients are good and there are no fillers or unwanted surprises in the foods. I feed all the varieties with something different at each meal. The food smells enticing and those doggy noses get a great workout sniffing the air waiting for dinner. The wet foods work great for mixing with kibble or feeding by itself. It is easy to digest and my dogs love meal time. I will continue to buy the Beef as it is a favorite. August 28, 2016
Rated 5 out of 5 by Great Product I like the fact that this product is 95% meat. I mix this w/kibble (Go, Fresh Puppy) and my puppy likes this a lot. With my pup, I must mix as this food by itself is a bit rich for her. But so far so good. I also use the chicken can as well. August 27, 2016
Rated 5 out of 5 by high calorie food this seems to be a quailty food. It is a little pricey, but I need a high calorie food that my dog likes....& she does. August 26, 2016
Rated 5 out of 5 by My dog loves this! I feed the Ultimate Protein Small Breed formula to my 15 yr old Jack Russell. I mix this with the dry food since she is finicky. She loves the taste, eats all her food now & has put on weight & is back to her old self. Hyper! I love it. It is well worth the price if you have an older dog or a hard to maintain dog. June 29, 2016
Rated 5 out of 5 by Nature's Variety Instinct GF Beef canned - a winner I did a lot of research before choosing this five star (dogfoodadvisor) topper for the Origen kibble my 7 month old Boston Terrier eats. I ordered both the beef and the turkey. I was looking for best quality in a food I would not have to handle myself. Both my personal doctor, and my pets' vet recommended against my handling raw due to my health history. At the same time I was looking for a new canned food for my cat. Both pets were initially fed one - two tablespoons of the NV I and both adjusted without any intestional difficulties at all. My cat is also finishing cans of Weruva, but I will not be re-ordering that brand due to their extreme price increase. Both kitty and pup love the taste of the Nature's Variety Instinct canned. Other customers have attested to the suitability of feeding NV I to cats, and of having contacted the company in this regard. So, we are good to go, and I recommend this product. June 10, 2015
Rated 5 out of 5 by natures instinct can food I have purchased this food previously for my old dog that had cancer and was not eating much. She absolutely loved this food! And it was good for her, too! Score! Got a new pup when the old girl finally passed and was needing to switch from puppy food to adult dog food (Bailey IS one year old now!) so I switched her to Natures Instinct. So far so good. She loves it and had no tummy problems switching to grown up dog food. Have never had any problems with this food and will continue to feed it to Bailey. June 3, 2016
Rated 5 out of 5 by excellent product I think highly of this product, Instinct. it comes highly recommended by w. food journal and F. Advisor, etc. My dogs happen to love this Instinct canned food better than any other I tried. I give them the beef, lamb, and the chicken formulas. but I add the Nulo puppy kibble for my pup because Instinct does not have a small puppy kibble. the Instinct canned smells so good and is so healthy... my dogs love it. I have researched this product and believe me, it is very healthy. also, Chewy has the best price. I buy the case and really save. Love Chewy! May 21, 2016
Rated 5 out of 5 by American made and American Sources Great Food I use raw boost chicken dry and grain free beef in the can. Both my dogs LOVE this food. I did research and found that most of the food products in this food are sourced from America or places that have the highest saftey standards for food processing. It is highly nutricious and i feel very comfortable giving to my dogs. A little on the expensive side if you have multiple pets to feed. But I believe it is worth the money to give quality food to my animals and avoid health problems later in life. May 1, 2016
  • 2016-09-23 T06:00:51.335-05:00
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