Instinct by Nature's Variety Beef Formula Grain-Free Canned Dog Food

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5.5-oz, case of 12
  • 5.5-oz, case of 12
  • 13.2-oz, case of 6
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Instinct Beef Formula Grain-Free Canned Dog Food by Nature’s Variety is formulated like your pet’s ancestral diet with high protein and no grains or gluten. Each formula is thoughtfully balanced with the wholesome foods he would eat in nature, like real meat or poultry, plus healthy vegetables and fruit. An easy way to provide great tasting, quality nutrition that is free from grains or fillers, it’s smartly formulated to be rotated with other Instinct grain-free diets — giving your happy dog variety at the bowl. Because when you feed ancestrally, you give pets the nourishment and energy needed to achieve a happy, healthy life.

Key Benefits

  • Formulated to mirror your dog’s ancestral diet with 95% beef and liver, plus 5% vegetables, fruits, and wholesome ingredients, and 0% grain and gluten.
  • Natural ingredients with added vitamins and minerals provide complete and balanced nutrition for all life stages and breeds.
  • Includes healthy omega fatty acids to promote a soft and shiny coat.
  • Delicious loaf texture comes in a variety of proteins that can be rotated to bring your dog great-tasting variety at the bowl.
  • Made in USA facilities with no grain, gluten, corn, wheat, soy or fillers or artificial colors, flavors or preservatives.

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  • Item Number
  • Food Texture
  • Brand
    Nature's Variety
  • Breed Size
    Small, Medium, Large, All Breeds
  • Food Form
    Wet Food
  • Lifestage
    Adult, All Stages, Kitten, Senior
  • Made in
    United States
  • Special Diet
    No Corn No Wheat No Soy, Grain-Free, Gluten Free

Nutritional Info


  1. Beef, Beef Liver, Beef Broth, Tricalcium Phosphate, Ground Flaxseed, Montmorillonite Clay, Eggs, Calcium Carbonate, Peas, Carrots, Lecithin, Vitamins (Choline Chloride, L-Ascorbyl-2-Polyphosphate, Vitamin E Supplement, Niacin Supplement, Vitamin B12 Supplement, Vitamin A Supplement, Thiamine Mononitrate, Biotin, Riboflavin Supplement, D-Calcium Pantothenate, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Folic Acid), Potassium Chloride, Dried Kelp, Salt, Taurine, Minerals (Zinc Proteinate, Iron Proteinate, Manganese Proteinate, Copper Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Artichokes, Cranberries, Pumpkin, Tomato, Blueberries, Broccoli, Cabbage, Kale, Parsley.

Caloric Content

  1. 1,490 kcal/kg, 232 kcal/5.5 oz can, 556 kcal/13.2 oz can
Guaranteed Analysis
Crude Protein 11.0% min
Crude Fat 5.5% min
Crude Fiber 3.0% max
Moisture 78.0% max
Calcium 0.25% min
Phosphorus 0.2% min
Vitamin E 20 IU/kg min
Ascorbic Acid (Vitamin C) 30 mg/kg min
Omega 6 Fatty Acids 0.45% min
Omega 3 Fatty Acids 0.1% min

Feeding Instructions

For adult dogs: Feed 2 to 2 3/4 cans per 15 lbs of body weight per day. For puppies: Feed up to twice the adult amount per day. For pregnant and lactating dogs: Feed up to three times the normal adult amount per day. Refrigerate unused portion.

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Food that Follows Nature's Lead

Instinct is thoughtfully crafted to match your pet's instinctive diet with high protein levels and no grains or gluten. Each blend contains nutrient-dense, highly digestible ingredients like real meat or poultry plus fruits and vegetables for a pure, biologically appropriate diet. Dry formulas feature a freeze-dried raw coating to help your dog thrive.

Food that Follows Nature's Lead
Transforming the Lives of Pets

Transforming the Lives of Pets

Nature's Variety Instinct believes that everything we feed our pets should be real, whole, pure and as close to its natural state as possible. They are on a mission to transform the lives of pets and make it possible for more people to feed their own pets the pure, real nutrition that only comes from raw.

Pure, Real Nutrition of Raw in Every Recipe

Instinct is on a mission to transform the lives of pets through the pure, real nutrition of raw. Their belief in the power of raw inspires every food they make. Instinct has carefully crafted their foods to provide easy ways to incorporate raw into your pet's diet.

Pure, Real Nutrition of Raw in Every Recipe

Real Food for Real Nutrition


Instinct believes protein should primarily come from pure animal sources. Animal protein provides all the essential amino acids, which vegetable protein alone can't provide.


Instinct never uses fillers like grain, gluten, corn, wheat and soy, because they think every ingredient should have a specific nutritional and functional purpose.


Real meats, whole fruits and vegetables and turmeric are a few of the ingredients Instinct uses to provide naturally derived nutrients and enzymes for overall wellness.

The Mindful Choices Instinct Makes

Every Instinct recipe shows the careful, deliberate approach they take in crafting their food. They use only real ingredients, and you'll never find artificial colors, flavors or preservatives or fillers like corn, wheat or soy.



Well-balanced food source that contains fiber, vitamins, minerals and beta-carotene.



Provide a complete amino acid profile, including essential nutrients for optimal health.



An all-natural hypoallergenic starch that is highly digestible, grain-free and gluten-free.



Helps maintain the proper balance of acid and alkaline throughout the body.

About Nature's Variety

Nature's Variety is an independent pet food company based in St. Louis, Missouri with manufacturing operations in Lincoln, Nebraska. They believe the best nutrition comes from healthy, natural ingredients. Nature's Variety makes a variety of premium, wholesome, natural foods to keep pets healthy and happy. The company produces pet food through two brands - Instinct, the leader in raw pet food; and Prairie, a balanced holistic line of food.

Shop Nature's Variety

About Nature's Variety

Instinct is sharing the pure, real nutrition of raw by providing over one million meals annually to the dogs and cats in all Best Friends Adoption Centers nationwide. This includes their sanctuary in Kanab, UT as well as shelters in Los Angeles, Salt Lake City and New York. Together, Instinct and Best Friends Animal Society can transform - and save - the lives of pets.

Customer Reviews

48 reviews 48 Reviews 4.6 out of 5 Stars
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92% Recommend

92% of reviewersrecommend this product

4.6 / 5
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  • My dogs are living longer!

    By on

    I have 12 rescues/adoptees of my own and half are in their upper teens! I attribute their health and longevity to my many, many years of feeding them Natures Variety Instinct. I alternate between the beef, chicken, venison and Salmon in the kibble and cans. I also give them the Nature's treats. I did my research on dog food and came up with this brand many years ago and could not be more pleased with it.

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  • Awesome Food!!!

    By on

    This is an incredible product, my little doggies love it and I can rely on this can food just as if it is a home made food, they have very sensitive intestinal track and this is a very healthy product, based on how easy it is for them to digest it.

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  • Dog likes this food

    By on

    The previous dog food we used was discontinued so we had to switch to another brand. Our four year old Lhasa-Bichon rescue had no difficulty adjusting to this new brand. No stomach upset, loose stools... She loves all of the flavors too--turkey, chicken, and beef. I occasionally spot an entire pea or nice sized carrot chunk :-)

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  • Would not recommend

    By on

    It smells terrible the dogs Would not really eat it . I'm ready to donate it to the shelter . I have been using wellness brand with the same ingredients and it smells just like something that people would eat .

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  • Not a winner

    By on

    Unfortunately both dogs didn't like it. I think because it is more of a pate - even mixing with dry food they still didn't like it.

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  • One of the better dog foods nutritionally out there and our dog loves it.

    By on

    Good taste apparently as our dog gobbles it up, a little expensive.

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  • Uncertain

    By on

    I thought this brand offered higher protein amounts than other commercial brands and while protein is 2% higher the moisture portion is stiil over 75% so I don't think I will purchase brand again. I will begin to cook food for my dog who is suffering w Cushings.

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  • Excellent Grain-free Wet Food

    By on

    My dogs love it. Too bad it has been discontinued.

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  • Good product...

    By on

    Basic instinct makes a good product that very much suits my German Shep's sensitive stomach. We mix this wet food with water to make a gravy to pour over dry food,

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  • One of the best dog food brands and my dog loves it.

    By on

    Great product and my dog loves it. I've ordered from Chewy multiple times and spoke with their service reps. Always great service and very friendly.

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