Nature's Variety Instinct Grain-Free Beef Formula Canned Dog Food

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13.2-oz, case of 12
  • 5.5-oz, case of 12
  • 13.2-oz, case of 12
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Nature’s Variety Instinct is formulated like your dog’s ancestral diet, thoughtfully balanced with the wholesome foods your dog would eat in nature, like real meat or poultry and healthy vegetables and fruits. Instinct Canned Dog food provides great tasting, quality nutrition that’s free of grains or fillers and formulated to be rotated with other Instinct grain-free diets to give your dog variety at the food bowl. Feed ancestrally – give pets the nourishment and energy to achieve a healthy, happy life.

Key Benefits

  • Made with 95% meat protein and liver to mirror your dog’s ancestral diet
  • Contains 5% vegetables for wholesome ingredients that are a natural source of vitamins and minerals
  • Includes healthy Omega 3 and Omega 6 fatty acids for a soft and shiny coat
  • Grain-free and gluten free for complete and balanced nutrition even dogs with food sensitivities can enjoy
  • Free from artificial colors, flavors, preservatives, corn, soy and potato

See all items by Nature's Variety

  • Item Number
  • Food Texture
  • Brand
  • Breed Size
    Small, Medium, Large, All Breeds
  • Food Form
    Wet Food
  • Lifestage
    Adult, All Stages
  • Made in
    United States
  • Special Diet
    No Corn No Wheat No Soy, Grain-Free, Gluten Free

Nutritional Info


  1. Beef, Beef Liver, Beef Broth, Tricalcium Phosphate, Ground Flaxseed, Montmorillonite Clay, Eggs, Calcium Carbonate, Peas, Carrots, Lecithin, Vitamins (Choline Chloride, L-Ascorbyl-2-Polyphosphate, Vitamin E Supplement, Niacin Supplement, Vitamin B12 Supplement, Vitamin A Supplement, Thiamine Mononitrate, Biotin, Riboflavin Supplement, D-Calcium Pantothenate, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Folic Acid), Potassium Chloride, Dried Kelp, Salt, Taurine, Minerals (Zinc Proteinate, Iron Proteinate, Manganese Proteinate, Copper Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Artichokes, Cranberries, Pumpkin, Tomato, Blueberries, Broccoli, Cabbage, Kale, Parsley.

Caloric Content

  1. 1,490 kcal/kg, 232 kcal/5.5 oz can, 556 kcal/13.2 oz can
Guaranteed Analysis
Crude Protein 11.0% min
Crude Fat 5.5% min
Crude Fiber 3.0% max
Moisture 78.0% max
Calcium 0.25% min
Phosphorus 0.2% min
Vitamin E 20 IU/kg min
Ascorbic Acid (Vitamin C) 30 mg/kg min
Omega 6 Fatty Acids 0.45% min
Omega 3 Fatty Acids 0.1% min

Pet Lovers Also Bought

Food that Follows Nature's Lead

Instinct is thoughtfully crafted to match your pet's instinctive diet with high protein levels and no grains or gluten. Each blend contains nutrient-dense, highly digestible ingredients like real meat or poultry plus fruits and vegetables for a pure, biologically appropriate diet. Dry formulas feature a freeze-dried raw coating to help your dog thrive.

Food that Follows Nature's Lead
Transforming the Lives of Pets

Transforming the Lives of Pets

Nature's Variety Instinct believes that everything we feed our pets should be real, whole, pure and as close to its natural state as possible. They are on a mission to transform the lives of pets and make it possible for more people to feed their own pets the pure, real nutrition that only comes from raw.

Pure, Real Nutrition of Raw in Every Recipe

Instinct is on a mission to transform the lives of pets through the pure, real nutrition of raw. Their belief in the power of raw inspires every food they make. Instinct has carefully crafted their foods to provide easy ways to incorporate raw into your pet's diet.

Pure, Real Nutrition of Raw in Every Recipe

Real Food for Real Nutrition


Instinct believes protein should primarily come from pure animal sources. Animal protein provides all the essential amino acids, which vegetable protein alone can't provide.


Instinct never uses fillers like grain, gluten, corn, wheat and soy, because they think every ingredient should have a specific nutritional and functional purpose.


Real meats, whole fruits and vegetables and turmeric are a few of the ingredients Instinct uses to provide naturally derived nutrients and enzymes for overall wellness.

The Mindful Choices Instinct Makes

Every Instinct recipe shows the careful, deliberate approach they take in crafting their food. They use only real ingredients, and you'll never find artificial colors, flavors or preservatives or fillers like corn, wheat or soy.



Well-balanced food source that contains fiber, vitamins, minerals and beta-carotene.



Provide a complete amino acid profile, including essential nutrients for optimal health.



An all-natural hypoallergenic starch that is highly digestible, grain-free and gluten-free.



Helps maintain the proper balance of acid and alkaline throughout the body.

About Nature's Variety

Nature's Variety is an independent pet food company based in St. Louis, Missouri with manufacturing operations in Lincoln, Nebraska. They believe the best nutrition comes from healthy, natural ingredients. Nature's Variety makes a variety of premium, wholesome, natural foods to keep pets healthy and happy. The company produces pet food through two brands - Instinct, the leader in raw pet food; and Prairie, a balanced holistic line of food.

Shop Nature's Variety

About Nature's Variety

Instinct is sharing the pure, real nutrition of raw by providing over one million meals annually to the dogs and cats in all Best Friends Adoption Centers nationwide. This includes their sanctuary in Kanab, UT as well as shelters in Los Angeles, Salt Lake City and New York. Together, Instinct and Best Friends Animal Society can transform - and save - the lives of pets.

Customer Reviews

43 reviews 43 Reviews 4.6 out of 5 Stars
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91% Recommend

91% of reviewersrecommend this product

4.6 / 5
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  • Would not recommend

    By on

    It smells terrible the dogs Would not really eat it . I'm ready to donate it to the shelter . I have been using wellness brand with the same ingredients and it smells just like something that people would eat .

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  • Not a winner

    By on

    Unfortunately both dogs didn't like it. I think because it is more of a pate - even mixing with dry food they still didn't like it.

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  • Uncertain

    By on

    I thought this brand offered higher protein amounts than other commercial brands and while protein is 2% higher the moisture portion is stiil over 75% so I don't think I will purchase brand again. I will begin to cook food for my dog who is suffering w Cushings.

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  • Good product...

    By on

    Basic instinct makes a good product that very much suits my German Shep's sensitive stomach. We mix this wet food with water to make a gravy to pour over dry food,

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  • One of the best dog food brands and my dog loves it.

    By on

    Great product and my dog loves it. I've ordered from Chewy multiple times and spoke with their service reps. Always great service and very friendly.

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  • My dogs really enjoy the food and I feel that I am giving good, wholesum food to my dogs.

    By on

    I am told by my vet to give grain-free food to my dogs. This is nutritious and seems to satisfy their taste buds. I like the auto-shipping.

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  • NVI is quality food

    By on Top 250 Contributor

    I believe that quality food is one of the components important for a pet's quality of life. Being very picky about what foods I choose for my dogs, NVI wet food is one I chose to feed as I have never been disappointed in NV quality. The ingredients are good and there are no fillers or unwanted surprises in the foods. I feed all the varieties with something different at each meal. The food smells enticing and those doggy noses get a great workout sniffing the air waiting for dinner. The wet foods work great for mixing with kibble or feeding by itself. It is easy to digest and my dogs love meal time. I will continue to buy the Beef as it is a favorite.

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  • Healthy food

    By on

    Nature Variety Instinct has great products that you can trust are healthy for your dog. My Boston loves this canned food mixed with his dry food.

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  • Dogs love it!!!

    By on

    Dogs love it! I use as a topper during the weekends along with Orijen Red.

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  • Recommend

    By on

    Our Goldendoodle loves this food. Had no trouble changing foods. Seem to agree with her and she looks forward to her meals.

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