Nature's Variety Instinct Grain-Free Chicken Formula Canned Dog Food

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13.2-oz, case of 12
  • 5.5-oz, case of 12
  • 13.2-oz, case of 6
  • 13.2-oz, case of 12
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Nature’s Variety Instinct is formulated like your dog’s ancestral diet, thoughtfully balanced with the wholesome foods your dog would eat in nature, like real meat or poultry and healthy vegetables and fruits. Instinct Canned Dog food provides great tasting, quality nutrition that’s free of grains or fillers and formulated to be rotated with other Instinct grain-free diets to give your dog variety at the food bowl. Feed ancestrally – give pets the nourishment and energy to achieve a healthy, happy life.

Key Benefits

  • Made with 95% meat protein and liver to mirror your dog’s ancestral diet
  • Contains 5% vegetables for wholesome ingredients that are a natural source of vitamins and minerals
  • Includes healthy Omega 3 and Omega 6 fatty acids for a soft and shiny coat
  • Grain-free and gluten free for complete and balanced nutrition even dogs with food sensitivities can enjoy
  • Free from artificial colors, flavors, preservatives, corn, soy and potato

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  • Item Number
  • Food Texture
  • Brand
  • Breed Size
    Small, Medium, Large, All Breeds
  • Food Form
    Wet Food
  • Lifestage
    Adult, All Stages
  • Made in
    United States
  • Special Diet
    No Corn No Wheat No Soy, Grain-Free, Gluten Free

Nutritional Info


  1. Chicken, Turkey, Chicken Broth, Chicken Liver, Ground Flaxseed, Montmorillonite Clay, Eggs, Peas, Carrots, Lecithin, Vitamins (Choline Chloride, L-Ascorbyl-2-Polyphosphate, Vitamin E Supplement, Niacin Supplement, Vitamin B12 Supplement, Vitamin A Supplement, Thiamine Mononitrate, Biotin, Riboflavin Supplement, D-Calcium Pantothenate, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Folic Acid), Dried Kelp, Potassium Chloride, Tricalcium Phosphate, Salt, Taurine, Minerals (Zinc Proteinate, Iron Proteinate, Manganese Proteinate, Copper Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Artichokes, Cranberries, Pumpkin, Tomato, Blueberries, Broccoli, Cabbage, Kale, Parsley.

Caloric Content

  1. 1,320 kcal/kg, 205 kcal/5.5 oz can, 493 kcal/13.2 oz can
Guaranteed Analysis
Crude Protein 10.0% min
Crude Fat 6.5% min
Crude Fiber 3.0% max
Moisture 78.0% max
Calcium 0.25% min
Phosphorus 0.2% min
Vitamin E 20 IU/kg min
Ascorbic Acid (Vitamin C) 30 mg/kg min
Omega 6 Fatty Acids 1.0% min
Omega 3 Fatty Acids 0.2% min

Feeding Instructions

  • ADULT: Feed 3/4 to 1 1/4 cans per 15 lb of body weight per day.
  • PUPPY: Feed up to twice the adult amount per day.
  • GESTATION & LACTATION: Feed up to three times the normal adult amount per day. Refrigerate unused portion.

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Food that Follows Nature's Lead

Instinct is thoughtfully crafted to match your pet's instinctive diet with high protein levels and no grains or gluten. Each blend contains nutrient-dense, highly digestible ingredients like real meat or poultry plus fruits and vegetables for a pure, biologically appropriate diet. Dry formulas feature a freeze-dried raw coating to help your dog thrive.

Food that Follows Nature's Lead
Transforming the Lives of Pets

Transforming the Lives of Pets

Nature's Variety Instinct believes that everything we feed our pets should be real, whole, pure and as close to its natural state as possible. They are on a mission to transform the lives of pets and make it possible for more people to feed their own pets the pure, real nutrition that only comes from raw.

Pure, Real Nutrition of Raw in Every Recipe

Instinct is on a mission to transform the lives of pets through the pure, real nutrition of raw. Their belief in the power of raw inspires every food they make. Instinct has carefully crafted their foods to provide easy ways to incorporate raw into your pet's diet.

Pure, Real Nutrition of Raw in Every Recipe

Real Food for Real Nutrition


Instinct believes protein should primarily come from pure animal sources. Animal protein provides all the essential amino acids, which vegetable protein alone can't provide.


Instinct never uses fillers like grain, gluten, corn, wheat and soy, because they think every ingredient should have a specific nutritional and functional purpose.


Real meats, whole fruits and vegetables and turmeric are a few of the ingredients Instinct uses to provide naturally derived nutrients and enzymes for overall wellness.

The Mindful Choices Instinct Makes

Every Instinct recipe shows the careful, deliberate approach they take in crafting their food. They use only real ingredients, and you'll never find artificial colors, flavors or preservatives or fillers like corn, wheat or soy.



Well-balanced food source that contains fiber, vitamins, minerals and beta-carotene.



Provide a complete amino acid profile, including essential nutrients for optimal health.



An all-natural hypoallergenic starch that is highly digestible, grain-free and gluten-free.



Helps maintain the proper balance of acid and alkaline throughout the body.

About Nature's Variety

Nature's Variety is an independent pet food company based in St. Louis, Missouri with manufacturing operations in Lincoln, Nebraska. They believe the best nutrition comes from healthy, natural ingredients. Nature's Variety makes a variety of premium, wholesome, natural foods to keep pets healthy and happy. The company produces pet food through two brands - Instinct, the leader in raw pet food; and Prairie, a balanced holistic line of food.

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About Nature's Variety

Instinct is sharing the pure, real nutrition of raw by providing over one million meals annually to the dogs and cats in all Best Friends Adoption Centers nationwide. This includes their sanctuary in Kanab, UT as well as shelters in Los Angeles, Salt Lake City and New York. Together, Instinct and Best Friends Animal Society can transform - and save - the lives of pets.

Customer Reviews

75 reviews 75 Reviews 4.7 out of 5 Stars
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97% Recommend

97% of reviewersrecommend this product

4.7 / 5
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  • Healthy option

    By on

    The previous dog food we used was discontinued so we had to switch to another brand. Our four year old Lhasa-Bichon rescue had no difficulty adjusting to this new brand. No stomach upset, loose stools... She loves all of the flavors too--turkey, chicken, and beef. I occasionally spot an entire pea or nice sized carrot chunk :-)

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  • I like everything about it but ...

    By on

    I like the product, price, and convenience of having it delivered to my doorstep. I'm thinking about switching to raw feeding, though, and I'm not sure if I'll want those kinds of products delivered. How will I know if food remained frozen in transit? Still, Chewy has been great so far for canned food.

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  • Great canned dog food

    By on

    I have two Border Terriers that stopped eating any canned food at all at any price. I started cooking for them, making them roast beef and grass fed ground beef. I saw Instinct and gave it a try. I couldn't believe it when I saw them actually eating it. It is expensive, but for me, it is cheaper than buying the meat I was getting for them and cooking it. I also like that the food doesn't have any nasty smell. This is the only food I will buy now.

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  • My dog needs

    By on

    Came when expected. Excellent service. Should of packed a little better a couple of dented cans . Used them anyway.

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  • the food seems good

    By on

    We adopted from Best Friends in Mission Hills Ca This was the food they were feeding Sienna. She seems to enjoy it and with a new home and all we did not want to change her diet

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  • Awesome food for growing puppy!

    By on

    We bought this food because it is easy to mix with the dry food and our GSD loves the flavor.

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  • 5 Star rating on Dog Food Advisor web site!

    By on

    Fantastic dog food, nutritious and well-balanced. I use it as a topper, with boiled chicken thighs.

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  • Yummy

    By on

    My greyhound loves this and I know I am giving him healthy natural food.

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  • our poo's vote

    By on

    Our standard poodle prefers the rabbit, lamb or venison over the chicken and turkey.

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  • I feed it to my cats.

    By on

    The ingredients are the same as the cat version, only much cheaper. I have never bought the cat version so I can't say for sure, but I suspect the cat version is just a finer ground version of the dog food. No matter; my cats like this and if they have to chew it a bit rather than inhale it, so much the better!

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