Instinct by Nature's Variety Original Grain-Free Recipe with Real Rabbit Dry Dog Food

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20-lb bag
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Satisfy your pet’s need for real food with Instinct Original Grain-Free Recipe with Real Rabbit Dry Dog Food by Nature’s Variety. Guided by Instinct’s belief in raw nutrition, this recipe unlocks your dog’s ability to thrive. It’s thoughtfully balanced with wholesome foods, like real rabbit and vegetables, plus guaranteed levels of probiotics, natural omegas and antioxidants. The result is a tasty, high animal protein diet that promotes maximum digestibility, a healthy coat and skin, and immune health.

Key Benefits

  • Farm-raised rabbit is the first ingredient for high animal protein to support strong, lean muscles.
  • Features 71% real animal ingredients and nutritious oils, plus 29% fruits, vegetables and other wholesome ingredients.
  • Never contains any grain, potato, corn, wheat, soy, by-product meal, artificial colors or preservatives.
  • Guaranteed levels of live, natural probiotics, natural omegas and antioxidants support digestive health, healthy skin and coat, and immune health.
  • It’s the only kibble with the pure, real nutrition of raw on every piece. Made in the USA with the finest ingredients from around the world.

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  • Item Number
  • Brand
    Nature's Variety
  • Breed Size
    Small, Medium, Large, All Breeds
  • Food Form
    Dry Food
  • Lifestage
    Adult, All Stages, Puppy, Senior
  • Made in
    United States
  • Special Diet
    Grain-Free, Gluten Free

Nutritional Info


  1. Rabbit Meal, Salmon Meal, Canola Oil (Preserved with Mixed Tocopherols and Citric Acid), Tapioca, Rabbit, Peas, Tomato Pomace, Menhaden Fish Meal, Montmorillonite Clay, Natural Flavor, Chickpeas, Potassium Chloride, Salt, Carrots, Apples, Cranberries, Vitamins (Vitamin A Supplement, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, L-Ascorbyl-2-Polyphosphate, D-Calcium Pantothenate, Thiamine Mononitrate, Pyridoxine Hydrochloride, Riboflavin Supplement, Folic Acid, Biotin, Vitamin B12 Supplement), Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Ethylenediamine Dihydriodide, Sodium Selenite), Choline Chloride, Freeze Dried Rabbit, Freeze Dried Pork Liver, Freeze Dried Pork Heart, Dried Bacillus Coagulans Fermentation Product, Butternut Squash, Pumpkinseeds, Rosemary Extract, Ground Flaxseed, Dried Kelp, Broccoli, Apple Cider Vinegar, Salmon Oil, Dried Chicory Root, Blueberries.

Caloric Content

  1. 3,830 kcal/kg, 451 kcal/cup
Guaranteed Analysis
Crude Protein 33.0% min
Crude Fat 20.0% min
Crude Fiber 5.5% min
Moisture 10.0% max
Vitamin E 100IU/kg min
Ascorbic Acid (Vitamin C) 85 mg/kg min
Omega 6 Fatty Acids 2.5% min
Omega 3 Fatty Acids 0.7% min

Feeding Instructions

Weight Adult Maintenance Daily Feeding (Cups) Weight Loss Daily Feeding (Cups)
5 - 15 lbs 1/2 - 1 1/4 - 3/4
16 - 25 lbs 1 - 1 1/2 3/4 - 1
26 - 50 lbs 1 1/2 - 2 3/4 1 - 1 3/4
51 - 100 lbs 2 3/4 - 4 3/4 1 3/4 - 2 3/4

Puppies: Feed up to twice the adult amount shown above.

Nursing Females: Feed up to three times the adult amount shown above.

Transition Instructions

It is always a good idea to start out slowly on a new diet with any pet. Slowly increase the amount of new food being added to the present diet over a period of 5 - 7 days. If any digestive upset or loose stool occurs, make the transition more gradual. It is a good idea to allow your pet's digestive system to calm down and return to normal before proceeding. There is no need to rush this transition. (Once your pet is accustomed to Nature's Variety foods, you can rotate freely between forms and flavors. All Nature's Variety diets are specially formulated for rotation feeding.)

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Food that Follows Nature's Lead

Instinct is thoughtfully crafted to match your pet's instinctive diet with high protein levels and no grains or gluten. Each blend contains nutrient-dense, highly digestible ingredients like real meat or poultry plus fruits and vegetables for a pure, biologically appropriate diet. Dry formulas feature a freeze-dried raw coating to help your dog thrive.

Food that Follows Nature's Lead
Transforming the Lives of Pets

Transforming the Lives of Pets

Nature's Variety Instinct believes that everything we feed our pets should be real, whole, pure and as close to its natural state as possible. They are on a mission to transform the lives of pets and make it possible for more people to feed their own pets the pure, real nutrition that only comes from raw.

Pure, Real Nutrition of Raw in Every Recipe

Instinct is on a mission to transform the lives of pets through the pure, real nutrition of raw. Their belief in the power of raw inspires every food they make. Instinct has carefully crafted their foods to provide easy ways to incorporate raw into your pet's diet.

Pure, Real Nutrition of Raw in Every Recipe

Real Food for Real Nutrition


Instinct believes protein should primarily come from pure animal sources. Animal protein provides all the essential amino acids, which vegetable protein alone can't provide.


Instinct never uses fillers like grain, gluten, corn, wheat and soy, because they think every ingredient should have a specific nutritional and functional purpose.


Real meats, whole fruits and vegetables and turmeric are a few of the ingredients Instinct uses to provide naturally derived nutrients and enzymes for overall wellness.

The Mindful Choices Instinct Makes

Every Instinct recipe shows the careful, deliberate approach they take in crafting their food. They use only real ingredients, and you'll never find artificial colors, flavors or preservatives or fillers like corn, wheat or soy.



Well-balanced food source that contains fiber, vitamins, minerals and beta-carotene.



Provide a complete amino acid profile, including essential nutrients for optimal health.



An all-natural hypoallergenic starch that is highly digestible, grain-free and gluten-free.



Helps maintain the proper balance of acid and alkaline throughout the body.

About Nature's Variety

Nature's Variety is an independent pet food company based in St. Louis, Missouri with manufacturing operations in Lincoln, Nebraska. They believe the best nutrition comes from healthy, natural ingredients. Nature's Variety makes a variety of premium, wholesome, natural foods to keep pets healthy and happy. The company produces pet food through two brands - Instinct, the leader in raw pet food; and Prairie, a balanced holistic line of food.

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About Nature's Variety

Instinct is sharing the pure, real nutrition of raw by providing over one million meals annually to the dogs and cats in all Best Friends Adoption Centers nationwide. This includes their sanctuary in Kanab, UT as well as shelters in Los Angeles, Salt Lake City and New York. Together, Instinct and Best Friends Animal Society can transform - and save - the lives of pets.

Customer Reviews

65 reviews 65 Reviews 4.7 out of 5 Stars
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95% Recommend

95% of reviewersrecommend this product

4.7 / 5
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  • Big hit for sensitive boxer!

    By on

    My dog loves this food, the wet, dry and biscuits in Rabbit! He is a 10 years old Boxer, highly allergic and has a very sensitive stomach. I had to switch him in a day to this as opposed to gradually. He had NO diarrhea, NO grass eating and vomiting, NOTHING but can I have some more of that yummy goodness

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  • Natures Variety Dog Food

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    My dogs LOVE this dog food! It's the cheapest I've found it, here on Chewy. I always feed my dogs NV Instinct, and they especially love the rabbit. I was pleased to find it so reasonably priced!

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  • Sadie loves Nature's Variety

    By on

    Our dog Sadie loves Nature's Variety Rabbit Formula. She does lots of circles while we fill her bowl. She looks forward to her meals every day.

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  • Great for pooch with allergies - no potatoes or poultry!!

    By on

    Our Welsh Terrier was recently allergy tested and cannot have poultry, duck, venison, white potatoes, or lamb. She also has very specific fiber needs due to a digestive surgery, so there are only a few brands/varieties of foods that we can even try for her. Fortunately we found this! We add a little bit of psyllium husk to dial in the exact fiber content and she devours it.

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  • DOg Food

    By on

    Fast and easy. delivery was made very quickly and was exactly what I thought I was ordering. no tricks. the 15% off coupon made it cheaper than local stores. otherwise not competitive on LID food.

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  • Great for our dog with allergies

    By on

    We went through many different types of food with our dog still scratching all the time. Vet finally put her on all rabbit diet and she is doing much better.

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  • Great flavor

    By on

    Our Min Pin loves this flavor and he is picky eater. The biscuits come in same flavor. Love.

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  • Dog Loves it

    By on

    Bruno has been kinda a picky eater when it comes to dog food...he also has allergic reaction of something, so i switched his food recently and Instinct has great quality and limited ingredient. Bruno loves his food and will chow down every single drop everynight. His skin also has improved...not to mention Chewy has fast shipping and great customer service. Love it~

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  • Great results

    By on

    This product has made a huge difference in my baby boys life. He is living an yeast free life no more chewing of the paws and crying from all the allergies. Thank you so much for making this product available.

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  • Great food, but not for my dog.

    By on

    I have two chihuahuas, one always having itchy feet and fur loss. Tried this food for a couple of months, and was hoping to see improvement but unfortunately saw none. It's a good food and they both liked it but I'll have to keep looking.

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