Nature's Variety Instinct Grain-Free Rabbit Meal Formula Dry Dog Food

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25.3-lb bag
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Nature’s Variety Instinct is formulated like your dog’s ancestral diet, thoughtfully balanced with the wholesome foods your dog would eat in nature, like high levels of real meat or poultry, healthy vegetables and fruits, and no grain or gluten. A pure, biologically appropriate diet like this provides nutrient-rich, highly digestible nutrition to help your pet thrive. Feed ancestrally – give pets the nourishment and energy to achieve a healthy, happy life.

Key Benefits

  • A grain and gluten free formula made from only natural ingredients that has a mouthwatering freeze-dried coating
  • Free from artificial colors, flavors and preservatives with no corn, wheat or soy
  • This protein-rich diet is made primarily from animal ingredients your dog would eat in nature
  • Healthy Omega 3 and Omega 6 fatty acids give a soft and shiny coat
  • Probiotics support healthy digestion and antioxidants promote immune system health

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  • Item Number
  • Brand
  • Breed Size
    Small, Medium, Large, All Breeds
  • Food Form
    Dry Food
  • Lifestage
    Adult, All Stages
  • Made in
    United States
  • Special Diet
    Grain-Free, Gluten Free

Nutritional Info


  1. Rabbit Meal, Salmon Meal, Canola Oil (Preserved with Mixed Tocopherols and Citric Acid), Tapioca, Rabbit, Peas, Tomato Pomace, Menhaden Fish Meal, Montmorillonite Clay, Natural Flavor, Chickpeas, Potassium Chloride, Salt, Carrots, Apples, Cranberries, Vitamins (Vitamin A Supplement, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, L-Ascorbyl-2-Polyphosphate, D-Calcium Pantothenate, Thiamine Mononitrate, Pyridoxine Hydrochloride, Riboflavin Supplement, Folic Acid, Biotin, Vitamin B12 Supplement), Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Ethylenediamine Dihydriodide, Sodium Selenite), Choline Chloride, Freeze Dried Rabbit, Freeze Dried Pork Liver, Freeze Dried Pork Heart, Dried Bacillus Coagulans Fermentation Product, Butternut Squash, Pumpkinseeds, Rosemary Extract, Ground Flaxseed, Dried Kelp, Broccoli, Apple Cider Vinegar, Salmon Oil, Dried Chicory Root, Blueberries.

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Food that Follows Nature's Lead

Instinct is thoughtfully crafted to match your pet's instinctive diet with high protein levels and no grains or gluten. Each blend contains nutrient-dense, highly digestible ingredients like real meat or poultry plus fruits and vegetables for a pure, biologically appropriate diet. Dry formulas feature a freeze-dried raw coating to help your dog thrive.

Food that Follows Nature's Lead
Transforming the Lives of Pets

Transforming the Lives of Pets

Nature's Variety Instinct believes that everything we feed our pets should be real, whole, pure and as close to its natural state as possible. They are on a mission to transform the lives of pets and make it possible for more people to feed their own pets the pure, real nutrition that only comes from raw.

Pure, Real Nutrition of Raw in Every Recipe

Instinct is on a mission to transform the lives of pets through the pure, real nutrition of raw. Their belief in the power of raw inspires every food they make. Instinct has carefully crafted their foods to provide easy ways to incorporate raw into your pet's diet.

Pure, Real Nutrition of Raw in Every Recipe

Real Food for Real Nutrition


Instinct believes protein should primarily come from pure animal sources. Animal protein provides all the essential amino acids, which vegetable protein alone can't provide.


Instinct never uses fillers like grain, gluten, corn, wheat and soy, because they think every ingredient should have a specific nutritional and functional purpose.


Real meats, whole fruits and vegetables and turmeric are a few of the ingredients Instinct uses to provide naturally derived nutrients and enzymes for overall wellness.

The Mindful Choices Instinct Makes

Every Instinct recipe shows the careful, deliberate approach they take in crafting their food. They use only real ingredients, and you'll never find artificial colors, flavors or preservatives or fillers like corn, wheat or soy.



Well-balanced food source that contains fiber, vitamins, minerals and beta-carotene.



Provide a complete amino acid profile, including essential nutrients for optimal health.



An all-natural hypoallergenic starch that is highly digestible, grain-free and gluten-free.



Helps maintain the proper balance of acid and alkaline throughout the body.

About Nature's Variety

Nature's Variety is an independent pet food company based in St. Louis, Missouri with manufacturing operations in Lincoln, Nebraska. They believe the best nutrition comes from healthy, natural ingredients. Nature's Variety makes a variety of premium, wholesome, natural foods to keep pets healthy and happy. The company produces pet food through two brands - Instinct, the leader in raw pet food; and Prairie, a balanced holistic line of food.

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About Nature's Variety

Instinct is sharing the pure, real nutrition of raw by providing over one million meals annually to the dogs and cats in all Best Friends Adoption Centers nationwide. This includes their sanctuary in Kanab, UT as well as shelters in Los Angeles, Salt Lake City and New York. Together, Instinct and Best Friends Animal Society can transform - and save - the lives of pets.

Customer Reviews

61 reviews 61 Reviews 4.7 out of 5 Stars
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95% Recommend

95% of reviewersrecommend this product

4.7 / 5
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  • Natures Variety Dog Food

    By on

    My dogs LOVE this dog food! It's the cheapest I've found it, here on Chewy. I always feed my dogs NV Instinct, and they especially love the rabbit. I was pleased to find it so reasonably priced!

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  • Great for pooch with allergies - no potatoes or poultry!!

    By on

    Our Welsh Terrier was recently allergy tested and cannot have poultry, duck, venison, white potatoes, or lamb. She also has very specific fiber needs due to a digestive surgery, so there are only a few brands/varieties of foods that we can even try for her. Fortunately we found this! We add a little bit of psyllium husk to dial in the exact fiber content and she devours it.

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  • DOg Food

    By on

    Fast and easy. delivery was made very quickly and was exactly what I thought I was ordering. no tricks. the 15% off coupon made it cheaper than local stores. otherwise not competitive on LID food.

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  • Great for our dog with allergies

    By on

    We went through many different types of food with our dog still scratching all the time. Vet finally put her on all rabbit diet and she is doing much better.

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  • Dog Loves it

    By on

    Bruno has been kinda a picky eater when it comes to dog food...he also has allergic reaction of something, so i switched his food recently and Instinct has great quality and limited ingredient. Bruno loves his food and will chow down every single drop everynight. His skin also has improved...not to mention Chewy has fast shipping and great customer service. Love it~

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  • Great results

    By on

    This product has made a huge difference in my baby boys life. He is living an yeast free life no more chewing of the paws and crying from all the allergies. Thank you so much for making this product available.

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  • Great food, but not for my dog.

    By on

    I have two chihuahuas, one always having itchy feet and fur loss. Tried this food for a couple of months, and was hoping to see improvement but unfortunately saw none. It's a good food and they both liked it but I'll have to keep looking.

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  • Very satisfied

    By on

    This food is great. We pair it up with the Nature's Variety patties and rotate flavors around for optimum nutrition. My dog had trouble with other foods, but with this one her tummy is settled, and she loves her meals. She is bursting with health and energy and has a beautiful, shiny coat.

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  • Great Stuff

    By on

    Our dog has severe allergies and this food is the best thing we have done. Allergic reactions disappeared. Also, the company is super-responsive. The first time I ordered, the bag of dog food came in a large box with lots of paper stuffed around it. I suggested they change to smaller boxes or not put paper in the larger box because I hate wasting paper. The next bag I received came in a smaller box with no packaging. I call that a very responsive and responsible company, P.S. Their raw rabbit patties are fabulous too.

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  • The Wabbit has her tail waggin and hoppin all over the place.

    By on

    This was a good buy, a food my little Dauchund and Chihuahua loves. She is a bouncy girl, and this will help her much. I belong to an organization in San Francisco that will start providing her food. I am on SSDI, and I was hoping Chewy might make contributions to Pets Are Wonderful Support. They help the Disabled have Pets. There Phone Number is: (415)979-9550 Ext.311-There address is 3170 23rd St. San Francisco,CA.

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