Instinct by Nature's Variety Original Grain-Free Recipe with Real Chicken Dry Dog Food

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22.5-lb bag
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Satisfy your pet’s need for real food with Instinct by Nature's Variety Original Grain-Free Recipe with Real Chicken Dry Dog Food. Guided by Instinct’s belief in raw nutrition, this recipe unlocks your dog’s ability to thrive. It’s thoughtfully balanced with wholesome foods, like real chicken and vegetables, plus guaranteed levels of probiotics, natural omegas and antioxidants. The result is a tasty, high animal protein diet that promotes maximum digestibility, a healthy coat and skin, and immune health.

Key Benefits

  • Cage-free chicken is the first ingredient for high animal protein to support strong, lean muscles.
  • Features 70% real animal ingredients and nutritious oils, plus 30% fruits, vegetables and other wholesome ingredients.
  • Never contains any grain, potato, corn, wheat, soy, by-product meal, artificial colors or preservatives.
  • Guaranteed levels of live, natural probiotics, natural omegas and antioxidants to support digestive health, healthy skin and coat, and immune health.
  • It’s the only kibble with the pure, real nutrition of raw in every piece, and made in the USA with the finest ingredients from around the world.

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  • Item Number
  • Brand
    Nature's Variety
  • Breed Size
    Small Breeds, Medium Breeds, Large Breeds, All Breeds
  • Food Form
    Dry Food
  • Lifestage
    All Stages, Adult
  • Made in
    United States
  • Special Diet
    Grain-Free, Gluten Free, No Corn No Wheat No Soy

Nutritional Info


Chicken, Turkey Meal, Chicken Meal, Peas, Chickpeas, Chicken Fat (preserved with Mixed Tocopherols and Citric Acid), Salmon Meal, Chicken Eggs, Tapioca, Dried Tomato Pomace, Natural Flavor, Menhaden Fish Meal, Vitamins (Vitamin E Supplement, Niacin Supplement, L-Ascorbyl-2-Polyphosphate, Thiamine Mononitrate, d-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Montmorillonite Clay, Carrots, Apples, Cranberries, Salt, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Potassium Chloride, Freeze Dried Chicken, Choline Chloride, Freeze Dried Chicken Liver, Pumpkinseeds, Freeze Dried Chicken Heart, Dried Bacillus coagulans Fermentation Product, Rosemary Extract

Caloric Content

4,250 kcal/kg, 499 kcal/cup

Guaranteed Analysis
Crude Protein 37.0% min
Crude Fat 20.0% min
Crude Fiber 3.0% max
Moisture 10.0% max
Vitamin E 100 IU/kg min
Ascorbic Acid (Vitamin C) 85 mg/kg min
Omega 3 Fatty Acids 0.3% min
Omega 6 Fatty Acids 2.6% min
Bacillus Coagulants 60,000,000 CFU/lb min

Feeding Instructions

Ideal feeding amounts will vary by age, weight, and activity level so the guide below should be used as an initial recommendation. Divide the cups per day by the number of feedings per day. Be sure to always provide clean, fresh water. Along with dry food, we recommend feeding raw or wet food to help increase the amount of water in your pet’s diet.

Daily Feeding Guidelines (standard 8 oz dry measure cup):

Weight Adult Maintenance Daily Feeding (Cups) Adult Weight Loss Daily Feeding (Cups)
5 - 15 lbs 1/2 - 1 1/4 - 1/2
16 - 25 lbs 1 - 1 1/4 1/2 - 3/4
26 - 50 lbs 1 1/4 - 2 1/4 3/4 - 1 1/2
51 - 75 lbs 2 1/4 - 3 1/4 1 1/2 - 2
76 - 100 lbs 3 1/4 - 4 2 - 2 1/2

Puppies (Except Large Breed [70+lbs as an adult]): Feed up to twice the adult maintenance amount shown above.

Pregnant and Nursing Females: Feed up to three times the adult maintenance amount shown above.

Transition Instructions

Always introduce a new food over a period of 5 - 7 days, mixing increasing amounts of Instinct with the current food each day.

Visit the Instinct Pet Food website for more specific feeding recommendations and information on how to easily combine different forms of food.

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Food that Follows Nature's Lead

Instinct is thoughtfully crafted to match your pet's instinctive diet with high protein levels and no grains or gluten. Each blend contains nutrient-dense, highly digestible ingredients like real meat or poultry plus fruits and vegetables for a pure, biologically appropriate diet. Dry formulas feature a freeze-dried raw coating to help your dog thrive.

Food that Follows Nature's Lead
Transforming the Lives of Pets

Transforming the Lives of Pets

Nature's Variety Instinct believes that everything we feed our pets should be real, whole, pure and as close to its natural state as possible. They are on a mission to transform the lives of pets and make it possible for more people to feed their own pets the pure, real nutrition that only comes from raw.

Pure, Real Nutrition of Raw in Every Recipe

Instinct is on a mission to transform the lives of pets through the pure, real nutrition of raw. Their belief in the power of raw inspires every food they make. Instinct has carefully crafted their foods to provide easy ways to incorporate raw into your pet's diet.

Pure, Real Nutrition of Raw in Every Recipe

Real Food for Real Nutrition


Instinct believes protein should primarily come from pure animal sources. Animal protein provides all the essential amino acids, which vegetable protein alone can't provide.


Instinct never uses fillers like grain, gluten, corn, wheat and soy, because they think every ingredient should have a specific nutritional and functional purpose.


Real meats, whole fruits and vegetables and turmeric are a few of the ingredients Instinct uses to provide naturally derived nutrients and enzymes for overall wellness.

The Mindful Choices Instinct Makes

Every Instinct recipe shows the careful, deliberate approach they take in crafting their food. They use only real ingredients, and you'll never find artificial colors, flavors or preservatives or fillers like corn, wheat or soy.



Well-balanced food source that contains fiber, vitamins, minerals and beta-carotene.



Provide a complete amino acid profile, including essential nutrients for optimal health.



An all-natural hypoallergenic starch that is highly digestible, grain-free and gluten-free.



Helps maintain the proper balance of acid and alkaline throughout the body.

About Nature's Variety

Nature's Variety is an independent pet food company based in St. Louis, Missouri with manufacturing operations in Lincoln, Nebraska. They believe the best nutrition comes from healthy, natural ingredients. Nature's Variety makes a variety of premium, wholesome, natural foods to keep pets healthy and happy. The company produces pet food through two brands - Instinct, the leader in raw pet food; and Prairie, a balanced holistic line of food.

Shop Nature's Variety

About Nature's Variety

Instinct is sharing the pure, real nutrition of raw by providing over one million meals annually to the dogs and cats in all Best Friends Adoption Centers nationwide. This includes their sanctuary in Kanab, UT as well as shelters in Los Angeles, Salt Lake City and New York. Together, Instinct and Best Friends Animal Society can transform - and save - the lives of pets.

Customer Reviews

154 reviews 154 Reviews 4.7 out of 5 Stars

95% Recommend

95% of reviewersrecommend this product

4.7 / 5
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  • Our dogs love it!

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    I have been buying this brand since my dog was about 8 months old. She went through a phase where she would barely eat. We tried several foods but she wouldn't eat any of them. Someone recommended this and she loves it. My mother's elderly dog stopped eating his food about a month ago and was losing a lot of weight. I sat for him a few times. While he was with us he never touched his own but always ate all of my dog's food. We buy it for him now too.

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  • Great dog food product

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    I Switched from Nutro because they changed formula with no warning. Many customers that used Chicken Oatmeal Rice, were upset, that new formula gave my dog the runs, and vomiting. Switched to Instinct Original Grain Free, recommended by friend that has three American Pit Bulls. So I'm giving my girl this and she loves it and has healthy bowels, and no vomiting! Great Product!. .

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  • Instinct chicken dry dog food

    By on

    I have only used Origen for my golden retriever but is no longer available from Cheney.comSo I bought a small bag of all different flavors offered by Instinct. The only one I have fed to Charlie so far is the Chicken and she seems to like that as good as the Origen.

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  • Great food! mini-kibble

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    My small dog loves this food. Kibbles are mini size so great for a small dog. Arrived timely from Chewy, but handling by FedEx punched a small hole in the carton, creating a hole in the bag. Good thing it was close to dinner, the dog was happy to take care of the 'leakage."

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  • She loved it then she didn't

    By on

    I have not doubt the product was of good quality and fine. She wolfed down two feedings then wouldn't touch it after that. She has been getting more finicky about her food lately and she is a 13 year old standard poodle.

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  • Healthy Bowel Movements

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    A true dog owner always checks out the bowel movements of their pets. Since starting this dog food, my dogs both have healthy bowel movements for the first time ever! I highly recommend this dog food.

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  • Great company

    By on

    Very pleased with the product and the promptness of delivery. I order two kinds of birdseed and two bags of dog food each month. Very convenient and affordable. I will order from them again

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  • They ate it!

    By on

    Got this 50% off to try it. My Wolf dogs are eating it. Protein is not as high but they get raw supplemented any way . Smells decent and I am happy with it.

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  • Price just doubled

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    Great food, but the price just doubled while the size of the bag was reduced by 2 pounds. I get prices sometimes need to go up. But double? Time to try a new brand.

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  • Still prefer Orijen

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    My dogs eat it ok, still mixing 30% Instinct to 70% Orijen until it's no longer available. Not sold on the Instinct brand.

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