Nature's Variety Instinct Grain-Free Chicken Meal Formula Dry Dog Food

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25.3-lb bag
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Nature’s Variety Instinct is formulated like your dog’s ancestral diet, thoughtfully balanced with the wholesome foods your dog would eat in nature, like high levels of real meat or poultry, healthy vegetables and fruits, and no grain or gluten. A pure, biologically appropriate diet like this provides nutrient-rich, highly digestible nutrition to help your pet thrive. Feed ancestrally – give pets the nourishment and energy to achieve a healthy, happy life.

Key Benefits

  • A grain and gluten free formula made from only natural ingredients that has a mouthwatering freeze-dried coating
  • Free from artificial colors, flavors and preservatives with no corn, wheat or soy
  • This protein-rich diet is made primarily from animal ingredients your dog would eat in nature
  • Healthy Omega 3 and Omega 6 fatty acids give a soft and shiny coat
  • Probiotics support healthy digestion and antioxidants promote immune system health

See all items by Nature's Variety

  • Item Number
  • Brand
  • Breed Size
    Small, Medium, Large, All Breeds
  • Food Form
    Dry Food
  • Lifestage
    Adult, All Stages
  • Made in
    United States
  • Special Diet
    Grain-Free, Gluten Free

Nutritional Info


  1. Chicken Meal, Chicken, Chicken Fat (Preserved with Mixed Tocopherols and Citric Acid), Chicken Eggs, Chickpeas, Peas, Tapioca, Tomato Pomace, Montmorillonite Clay, Natural Flavor, Salmon Oil, Potassium Chloride, Salt, Carrots, Apples, Cranberries, Vitamins (Vitamin A Supplement, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, L-Ascorbyl-2-Polyphosphate, D-Calcium Pantothenate, Thiamine Mononitrate, Pyridoxine Hydrochloride, Riboflavin Supplement, Folic Acid, Biotin, Vitamin B12 Supplement), Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Ethylenediamine Dihydriodide, Sodium Selenite), Choline Chloride, Freeze Dried Turkey, Freeze Dried Chicken (Including Freeze Dried Ground Chicken Bone), Rosemary Extract, Freeze Dried Turkey Liver, Pumpkinseeds, Dried Bacillus Coagulans Fermentation Product, Butternut Squash, Ground Flaxseed, Dried Kelp, Broccoli, Apple Cider Vinegar, Dried Chicory Root, Blueberries.

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Food that Follows Nature's Lead

Instinct is thoughtfully crafted to match your pet's instinctive diet with high protein levels and no grains or gluten. Each blend contains nutrient-dense, highly digestible ingredients like real meat or poultry plus fruits and vegetables for a pure, biologically appropriate diet. Dry formulas feature a freeze-dried raw coating to help your dog thrive.

Food that Follows Nature's Lead
Transforming the Lives of Pets

Transforming the Lives of Pets

Nature's Variety Instinct believes that everything we feed our pets should be real, whole, pure and as close to its natural state as possible. They are on a mission to transform the lives of pets and make it possible for more people to feed their own pets the pure, real nutrition that only comes from raw.

Pure, Real Nutrition of Raw in Every Recipe

Instinct is on a mission to transform the lives of pets through the pure, real nutrition of raw. Their belief in the power of raw inspires every food they make. Instinct has carefully crafted their foods to provide easy ways to incorporate raw into your pet's diet.

Pure, Real Nutrition of Raw in Every Recipe

Real Food for Real Nutrition


Instinct believes protein should primarily come from pure animal sources. Animal protein provides all the essential amino acids, which vegetable protein alone can't provide.


Instinct never uses fillers like grain, gluten, corn, wheat and soy, because they think every ingredient should have a specific nutritional and functional purpose.


Real meats, whole fruits and vegetables and turmeric are a few of the ingredients Instinct uses to provide naturally derived nutrients and enzymes for overall wellness.

The Mindful Choices Instinct Makes

Every Instinct recipe shows the careful, deliberate approach they take in crafting their food. They use only real ingredients, and you'll never find artificial colors, flavors or preservatives or fillers like corn, wheat or soy.



Well-balanced food source that contains fiber, vitamins, minerals and beta-carotene.



Provide a complete amino acid profile, including essential nutrients for optimal health.



An all-natural hypoallergenic starch that is highly digestible, grain-free and gluten-free.



Helps maintain the proper balance of acid and alkaline throughout the body.

About Nature's Variety

Nature's Variety is an independent pet food company based in St. Louis, Missouri with manufacturing operations in Lincoln, Nebraska. They believe the best nutrition comes from healthy, natural ingredients. Nature's Variety makes a variety of premium, wholesome, natural foods to keep pets healthy and happy. The company produces pet food through two brands - Instinct, the leader in raw pet food; and Prairie, a balanced holistic line of food.

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About Nature's Variety

Instinct is sharing the pure, real nutrition of raw by providing over one million meals annually to the dogs and cats in all Best Friends Adoption Centers nationwide. This includes their sanctuary in Kanab, UT as well as shelters in Los Angeles, Salt Lake City and New York. Together, Instinct and Best Friends Animal Society can transform - and save - the lives of pets.

Customer Reviews

Nature's Variety Instinct Grain-Free Chicken Meal Formula Dry Dog Food is rated 4.7 out of 5 by 123.
Rated 5 out of 5 by from Great Product I have two very picky dogs and have tried many different food brands to no avail. My daughter came to visit with her dog and brought Natures Variety to feed her dog. She had the small kibble and the freeze dried. Her dog LOVES it but I wasn't sure if my 2 picky eaters would find it pleasing! Well, they not only liked it they LOVED it too! I ordered it online and will continue to buy and feed them the different Nature Bariety products. I may try the freeze dried my next order. Thank you for your quality products that have helped keep my 2 fur babies healthy and energetic.
Date published: 2017-01-16
Rated 5 out of 5 by from The Canine Kibble of Champions! I created and breed the Native American Indian Dog(R). I currently have 64 dogs I am feeding this product to. All my dogs are self-fed and do not overeat, bloat or gorge with food at all. 18 of my dogs are retired and are over the age of 11 + up to 16 yrs of age. The clay, the butternut squash and the pumpkin seed included in this unique, special food, helps with the absorption of nutrients, squash is considered the perfect food source(for humans as well) and the pumpkin seeds help keep your dog's digestional tract free of common internal parasites. It also does not contain grains or sweet potato, which is considered a laxative to a dog. With cleaning up after 65 dogs, a firm stool, with not much of it to clean up is a very special plus to feeding Nature's Variety Instinct.~~~
Date published: 2016-10-08
Rated 5 out of 5 by from This product is so healthy for my dog. My vet recommended Instinct kibble for my Boxer dog. I have been feeding her this product for many years. She is healthy, her coat is shiny and soft, and she is very happy.
Date published: 2017-01-15
Rated 5 out of 5 by from Finally a kibble my KBT will eat My 13 year old Kerry Blue Terrier suddenly refused his kibble. I tried at least four different brands which he refused until I tried Instinct. He's eating again-happily and that makes two of us. Thank you for offering this fine product.
Date published: 2017-03-05
Rated 5 out of 5 by from This product will hopefully help Our 2 Bassett hounds suffer from terrible allergies and by switching to this dog food we hope to be able to control it along with there allergy shot our vet gives them. So far, so good.
Date published: 2017-02-08
Rated 5 out of 5 by from Have been using this product for nine years. It is the only product my dog has eaten. Great food for our Golden retriever. He is 80 lbs and very healthy. He is nine years old.
Date published: 2017-03-09
Rated 5 out of 5 by from Allergies no more! My dog has suffered from allergies since he was a pup. We were told by the vet we needed to change his protein type. That didn't help. Another vet said the same thing but also said he has environmental allergies too. After much research I found that yeast overgrowth on dogs will produce false positives on environmental allergy tests. I also found that dogs with too much yeast must NEVER have starches, gluten and carbohydrates in their food because they turn to sugar which is what causes too much yeast on the skin and in the ears as well as internally. Every dog food I looked at contained some type of starch or carbohydrate or gluten. This was the only food that I could afford for my 110 lb beast of a dog. IT WORKED !!! He is no longer suffering and we are no longer suffering having to live with a stinky yeasty dog! The only other thing that would have worked for him was a raw diet or to cook for him but I didn't have the time for either of those options.
Date published: 2015-06-13
Rated 5 out of 5 by from Very satisfied This food is great. We pair it up with the Nature's Variety patties and rotate flavors around for optimum nutrition. My dog had trouble with other foods, but with this one her tummy is settled, and she loves her meals. She is bursting with health and energy and has a beautiful, shiny coat.
Date published: 2017-01-01
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