It is always a good idea to start out slowly on a new diet with any pet. Slowly increase the amount of new food being added to the present diet over a period of 5-7 days. If any digestive upset or loose stool occurs, make the transition more gradual. It is a good idea to allow your pet's digestive system to calm down and return to normal before proceeding. There is no need to rush this transition. (Once your pet is accustomed to Nature's Variety foods, you can rotate freely between forms and flavors. All Nature's Variety diets are specially formulated for rotation feeding.
Frequently Asked Questions
Why should I consider grain-free foods for my pet?
A dog and cat's natural diet is high in meat, poultry, and fish protein and low in carbohydrates. Instinctive nutrition helps dogs and cats thrive, nourishing muscles and building strong bones. Improved skin and coat, weight management and increased energy are some of the amazing testimonials we receive about our food.
What is rotation?
We believe dogs and cats will be healthier and happier with variety in their diet - just like you! We also believe that eating the exact same thing every day may contribute to the development of allergies or lack of interest at feeding time. For optimal nutrition, we recommend rotating between flavors (duck, venison, salmon...) and formats (raw, kibble, canned). A rotation diet consisting of more meat and less grain can help provide biologically appropriate weight control, sustained interest in the food dish, and better overall health and happiness for your pet.
What does complete and balanced mean?
Complete and balanced means the diet contains all of the necessary vitamins and minerals that your pets needs for daily health and well-being. Nature's Variety foods are complete and balanced for all life stages and all breeds. We always recommend working with your trusted veterinarian when choosing your pet's diet, especially if you are feeding a puppy, kitten, or unique breed.
What are the components of superior nutrition?
At Nature's Variety, we believe superior nutrition for dogs and cats starts with healthy, natural ingredients. This means high quality animal proteins like meat, poultry, and fish should make up the majority of your pet's diet. Fruits, vegetables, and whole grains are also beneficial, providing many vital nutrients for your pet's health and well-being.
What is Meal, such as Chicken Meal?
High quality, protein specific meals are simply a dried and more concentrated form of the meat, poultry or fish protein. It is important to make sure the meal is protein specific (Beef Meal, Lamb Meal), and not generic like Meat Meal or By-Product Meal, which by definition can contain any species of animal.
What is freeze drying?
Our freeze dried food is essentially raw food minus water. Freeze drying is the removal of moisture from the product while it is frozen. Since it remains frozen throughout the process, it does not damage the nutrients as more traditional high temperature drying will do.
What is Ash?
Ash is the inorganic mineral portion of any substance. When referring to dog and cat food, "ash content" is the mineral matter, including magnesium, calcium, phosphorus, iron, and copper.
What ingredients should I look for when choosing a pet food?
Animal protein - Dogs and cats do best on a diet high in animal protein. Look for a named, single-source meat, poultry, or fish protein as the first ingredient (chicken, venison, duck, etc.). High quality dry kibble diets may list animal proteins as “meal,” which is a dried and more concentrated form of the meat, poultry, or fish protein (rabbit meal, chicken meal, salmon meal). Fruits, vegetables, and whole grain - Look for vegetables and fruits (broccoli, carrots, blueberries, or cranberries). These ingredients contain antioxidants and important vitamins and minerals to help your dog maintain proper health. If you are feeding a product that contains some grain, be sure the grains are whole and hearty (brown rice, oatmeal, or barley). Complete and balanced - Diets that are complete and balanced contain the vitamins and minerals your dog and cat need for daily health and well-being. In kibble and canned diets, also look for chelated minerals (iron proteinate, zinc proteinate). Chelated minerals are more easily absorbed during digestion.
What ingredients do you recommend avoiding when choosing a pet food?
Unnamed proteins and generic fat sources - Try to avoid products that contain unnamed, generic proteins (meat and bone meal, poultry meal). Also try to avoid foods with generic fat sources (poultry fat, animal fat). Meat protein substitutes - We believe protein should come from meat! Try to avoid foods that include meat protein substitutes (wheat gluten, corn gluten meal). Since dogs and cats naturally prefer to eat like a carnivore, you should also try to avoid foods high in grain - especially corn, wheat and soy. Unnecessary artificial additives - Avoid foods that contain chemical preservatives (BHA, BHT) or artificial coloring (caramel color, FD&C colors).
What are prebiotics and probiotics and why are they included in your foods?
Probiotics are beneficial bacteria that live in your pet's intestinal tract. They ferment specific food types into amino acids, vitamins, and fatty acids to nourish your pet. Probiotics help aid digestion and prevent harmful bacteria from colonizing in the intestinal tract. Prebiotics, such as inulin, can be thought of as food for the probiotics. Bacteria ferment a specific type of non-digestible fiber found in natural sources like inulin. Nature's Variety foods include prebiotics to ensure that your pet receives 100% of the benefits from the probiotics.
Which Nature's Variety formula should I feed?
Nature's Variety offers many nutritious choices for your dog or cat, including our Raw Frozen Diets, grain-free Instinct kibble and cans, and our wholesome Prairie kibble. Any or all of these nutritious diets may be right for your special pet, but a few initial considerations may be helpful... Are you trying to avoid certain ingredients? If your pet has problems with certain ingredients, you may want to consider our Raw Frozen and Instinct Limited Ingredient Diets. These foods have less ingredients, so it is easier to control what your pet eats. Does your pet enjoy a particular protein? Nature's Variety offers a wide array of choices for your pet to enjoy, including chicken, lamb, duck, beef, rabbit, salmon, and venison. Variety – also known as rotation – not only helps your pet enjoy their food, but also can help prevent overexposure to ingredients and be helpful in preventing allergies. Are you looking for a wholesome, well-rounded diet that promotes easy and appetizing variety? If so, you could consider our Prairie foods. Prairie is rich in meat, poultry and fish with whole grains, fruits, and vegetables – and we offer a complete line of kibble formulas for your pet to enjoy. Whichever Nature's Variety food you choose for your pet, you can feel confident they are getting the best nutrition nature has to offer. We encourage you to work closely with your veterinarian to determine which foods may be right for your special animal companion.
What should I feed if my pet has a special health condition?
We encourage you to work out a solution with your veterinarian, by identifying the problem and carefully determining what to feed.
What should I feed if my dog/cat has allergies?
It is important to work closely with your veterinarian to determine if your pet's reaction is food-related or not. If it is food-related, it can be a true allergy (immune response) or simply intolerance. Either case requires careful identification of the irritant and special attention to ingredient quality and pet food labels. Common food irritants can include chicken, beef, eggs, wheat, and corn. We make foods that do not contain these common ingredients called Limited Ingredient Diets.
What should I feed if my dog/cat has allergies to grain?
Nature's Variety offers a wholesome variety of grain-free foods for your pet. Our Raw Frozen Diets and our Instinct kibble and canned foods are all grain-free and could provide relief from the symptoms associated with grain allergies. Duck, Rabbit, and Chicken are just some of the foods your pet could enjoy with our grain-free diets.
What is the digestibility of your foods and how do you determine it?
Our Prairie and Instinct kibble diets are made from high quality meat, poultry, and fish meals. Digestibility of these kibble diets range from 85-90%. Our canned formulas are closer to 90% digestible. Our Raw Frozen Diets have been tested and shown to be 92% digestible. Digestibility is calculated by using the amount of calories and nutrients consumed vs. the amount of calories and nutrients excreted in feces.
What is a Limited Ingredient Diet?
The term Limited Ingredient Diet (LID) is commonly known as a formula or diet that uses a restricted or limited number of ingredients. For some pets, less is more. Only the most essential, nutrient-rich, easily digestible ingredients are used in a Limited Ingredient Diet. Because some pets thrive on a pure and simple diet, Instinct Limited Ingredient Diets contain only one protein and one starch, with just a few other wholesome ingredients. Each ingredient is carefully chosen for its nutritional value and high digestibility. LID diets make it easy to manage what your pet eats – or doesn’t eat – everyday.
What are the benefits of feeding Instinct Limited Ingredient Diets?
Instinct Limited Ingredient Diets are made with minimal ingredients to provide optimal nutrition. Each formula is made with pure and simple ingredients carefully chosen for their nutritional value and high digestibility. Each diet is grain-free & gluten-free, with one pure animal protein, one simple starch, vitamins and minerals, and just a few other wholesome ingredients. Instinct Limited Ingredient Diets are not only easily digestible, but also contain a variety of omega fatty acids in canola oil and coconut oil that help naturally nourish your pet’s skin and coat. Now your pets can enjoy pure and simple nutrition that is easy on their digestive system and nourishing to their health.
My pet is always itching – could this be allergies? What food do you recommend?
Itching, foot biting, nose or eye discharge, and hot spots, are common signs of allergies. However, allergies can be environmental or food related. It is important that you work closely with your veterinarian to determine if your pet's reaction is food-related or not. If it is food-related, it can be a true allergy (immune response) or simply intolerance. Either case requires careful identification of the irritant and special attention to ingredient quality and pet food labels. Common food irritants can include chicken, beef, eggs, wheat, and corn. We make foods that do not contain these common ingredients called Limited Ingredient Diets.
My pet is a picky eater! Which foods are the most popular tastes?
Pets are finicky about different things – for some it is the flavor, for others it may be texture or odor. Experimenting with your pet's diet may help to identify their likes and dislikes. Try to find an animal protein your dog or cat enjoys. We often hear from our customers that our Instinct Rabbit and Duck canned formulas are particularly palatable, as is our Prairie Chicken kibble and chicken raw diets. We understand that pets have likes and dislikes when it comes to what they eat every day – we offer free kibble samples at your local retailer as well as small sizes of our raw diets. Our foods always come with a 100% satisfaction guarantee, so you can feel confident trying our foods for your special dog or cat. Remember to always transition slowly when changing your pet's diet.
My pet has a special condition – how can I find out what has worked for other pets with the same condition?
Every day we hear amazing stories from our customers about the results their pets have enjoyed on our natural and nourishing diets. Visit our Testimonial page to learn more about all these success stories.
My pet frequently has digestive upset. Which foods are the most gentle for sensitive stomachs?
If your pet's stomach upset is caused by certain ingredients, our Limited Ingredient Diets are made with only pure, simple, essential ingredients that have been carefully chosen for their nutritional value and high digestibility. Each diet provides grain-free, gluten-free nutrition with one protein and one simple starch, combined with just a few other wholesome, natural ingredients.
Is your food recommended by veterinarians?
Yes, many veterinarians recognize the critical importance of superior nutrition and recommend our foods for the pets in their practice. Although dogs and cats have eaten raw foods in the wild for thousands of years, commercially available raw food for pets is relatively new. As a result, your veterinarian may not yet be aware of the benefits associated with raw diets. Many vets first learn about raw when one of their patients experiences positive results from the diets, such as relief from allergies, healthy skin, and improved vitality. Make sure to talk with your veterinarian about the proper nutrition for your pet, and also do your own research to better understand the nutritional needs of your pet and the options that exist in pet foods today.
Instinct Kibble is also grain-free... how is Instinct Limited Ingredient Diet different?
While Instinct Kibble and Instinct Limited Ingredient Diets (LID) are both grain-free and gluten-free, LID foods are unique because they use a simplified ingredient list. Each LID formula contains only one animal protein, one starch, and just a handful of other simple ingredients. Instinct LID formulas are free of commonly used pet food ingredients like chicken, beef, eggs, dairy, grain, and gluten. Additionally, Instinct LID kibble contains a unique green tea extract coating for a great taste and aroma your pet will enjoy.
I want my pet to shed less… what food do you recommend?
Nature's Variety Raw Frozen Diets and our Instinct kibble and canned formulas provide superior nutrition without grains rich in animal protein and essential fatty acids to keep your pet's skin and coat healthy.
How should I feed my large breed puppy?
The needs of a large breed puppy are no different from a small breed puppy. All puppies need high quality protein, low carbohydrate, balanced calcium to phosphorus (CA:P), bioavailable vitamins and minerals, and beneficial omega fatty acids like DHA (found in fish and fish oil). What does vary with large breeds is the growth rate and how the growth is managed through diet and lifestyle. We recommend working closely with your veterinarian to develop a healthy plan for your large breed puppy's feeding and exercise regimen. We also recommend varying the flavor and format of food fed to puppies – it will help to prevent boredom and possibly prevent food intolerances from developing.
How often should I feed my dog/cat?
We recommend feeding your pet twice daily. Studies have shown that feeding more than once a day may help to prevent bloat and behavior issues. We suggest talking with your veterinarian to determine the best feeding schedule for your animal companion.
How much do I feed my puppy/kitten?
Puppies and kittens are very active and spend a lot of energy playing, exploring, and growing - and they need to be fed appropriately. Each of our wholesome diets has feeding guidelines for puppies and kittens; you may also visit our Feeding Guide for more information. Each puppy and kitten is different, so it is important to work with your veterinarian to ensure your new little family member gets just the right nutrition.
How much do I feed my pregnant/lactating dog or cat?
When dogs and cats are pregnant they need to consume much more food than they traditionally would eat. Each dog and cat is different, so it is important to work with your veterinarian to ensure your pet does not become too heavy or too thin. As a general rule, pregnant dogs and cats eat approximately 50% more food than when not pregnant. Please work with your veterinarian to develop the proper feeding regimen for your pregnant/lactating pet. Also, visit the Feeding Guide for helpful feeding information.
How do you develop feeding recommendations for your foods?
Our diets are based on AAFCO recommendations, which are based on the National Research Council's Nutrient Requirements of Dogs and Cats. This is a compilation of all the scientific research that has been done on dog and cat nutrition and is the reference book used by veterinarians.
How do I transition my pet to a new food?
It is always a good idea to start out slowly on a new diet with any pet. Slowly increase the amount of new food being added to the present diet over a period of 5-7 days. If any digestive upset or loose stool occurs, make the transition more gradual. It is a good idea to allow your pet's digestive system to calm down and return to normal before proceeding. There is no need to rush this transition. (Once your pet is accustomed to Nature's Variety foods, you can rotate freely between forms and flavors. All Nature's Variety diets are specially formulated for rotation feeding.)
Do you have a senior formula? Why not?
Every Nature's Variety diet is complete and balanced for all life stages, from energetic puppies and kittens to adult and senior dogs and cats. Our nutritious foods are rich in meat, poultry, and fish to nourish muscles and build strong bones. Beneficial fruits and vegetables are included to provide important vitamins, minerals, and antioxidants. Our wholesome foods will properly nourish your dog no matter what his age. That said, we also understand that many pet parents are looking for the extra reassurance of a product that is designed especially for seniors, so we do offer Instinct Raw Boost Senior Kibble.
Do you have a puppy/kitten formula? Why not?
Every Nature's Variety diet is complete and balanced for all life stages, from energetic puppies and kittens to adult and senior dogs and cats. Our nutritious foods are rich in meat, poultry, and fish; and beneficial fruits and vegetables are included to provide important vitamins, minerals, and antioxidants. Our wholesome and natural foods will properly nourish your pets no matter what their life stage because they are formulated as nature intended. That said, we also understand that many pet parents are looking for the extra reassurance of a product that is designed especially for puppies, so we do offer Instinct Raw Boost Puppy Kibble.
Do raw and kibble digest differently?
Yes. Typically, kibble digestibility can range from 60%-90% depending on ingredient choice and quality. Likewise, because kibble is cooked, the proteins are denatured and not in their native conformation. Generally, one can say that corn and wheat based diets or those with by-product meals have a lower biological value and are less digestible. This is rather intuitive when we consider that dogs and cats are physiologically designed to digest animal-based protein and not plant-based protein. Our Prairie and Instinct kibble diets are made with high quality meat, poultry, and fish meals. Digestibility of these kibble diets ranges from 85-90%. Our Nature's Variety Raw Frozen Diets have been tested and shown to be 92% digestible. Because the meat is raw, it has a higher biological value, proteins are in the native state, and the body is better equipped to extract all the essential nutrients from the food.
Do I need to add supplements to your food?
No, our diets are complete and balanced for all life stages and all breeds. We would not recommend supplements unless it is specifically recommended by your veterinarian.
Can I feed both raw and kibble during the same mealtime?
Yes. Even though raw leaves the stomach and is digested more quickly than kibble, it is no different from adding canned food to kibble. In fact, the added moisture from the raw helps to speed the gastric emptying (the stomach will empty when the contents have been liquefied). If my dog/cat is allergic to chicken protein, why can he/she eat a product that contains chicken fat? Typically, irritants are proteins (animal or plant), and not fats. As a result, if your pet is allergic to chicken protein, it will not be allergic to chicken fat. Products that are chicken-free (no chicken, chicken organs, or chicken eggs) but include chicken fat should be safe to feed. Please consult your veterinarian if you have any questions.
I want my pet to have smaller – or less – stool… what food do you recommend? Many pet owners have found that a highly digestible, grain-free diet reduces stool volume for their dogs and cats. Nature's Variety Raw Frozen Diets and our Instinct kibble and canned formulas provide superior nutrition without fillers and may decrease backyard and litter box cleanup.