Nature's Variety Instinct Grain-Free Salmon Meal Formula Dry Dog Food

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25.3-lb bag
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Nature’s Variety Instinct is formulated like your dog’s ancestral diet, thoughtfully balanced with the wholesome foods your dog would eat in nature, like high levels of real meat, poultry or fish, healthy vegetables and fruits, and no grain or gluten. A pure, biologically appropriate diet like this provides nutrient-rich, highly digestible nutrition to help your pet thrive. Feed ancestrally – give pets the nourishment and energy to achieve a healthy, happy life.

Key Benefits

  • A grain and gluten free formula made from only natural ingredients that has a mouthwatering freeze dried coating
  • Free from artificial colors, flavors and preservatives with no corn, wheat or soy
  • This protein-rich diet is made primarily from animal ingredients your dog would eat in nature
  • Healthy Omega 3 and Omega 6 fatty acids give a soft and shiny coat
  • Probiotics support healthy digestion and antioxidants promote immune system health

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  • Item Number
  • Weight
    25.3 pounds
  • Breed Size
    All Breeds, Large, Medium, Small
  • Food Form
    Dry Food
  • Lifestage
    Adult, All Stages
  • Made in
    United States
  • Special Diet
    Grain-Free, Gluten Free

Nutritional Info


  1. Salmon Meal, Salmon, Tapioca, Canola Oil (Preserved with Mixed Tocopherols and Citric Acid), Menhaden Fish Meal, White Fish Meal (Pacific Whiting, Pacific Sole, Pacific Rockfish), Herring Meal, Peas, Tomato Pomace, Chickpeas, Natural Flavor, Montmorillonite Clay, Potassium Chloride, Carrots, Apples, Cranberries, Salt, Vitamins (Vitamin A Supplement, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, L-Ascorbyl-2-Polyphosphate, D-Calcium Pantothenate, Thiamine Mononitrate, Pyridoxine Hydrochloride, Riboflavin Supplement, Folic Acid, Biotin, Vitamin B12 Supplement), Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Ethylenediamine Dihydriodide, Sodium Selenite), Choline Chloride, Freeze Dried Cod, Dried Bacillus Coagulans Fermentation Product, Rosemary Extract.

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Food that Follows Nature's Lead

Instinct is thoughtfully crafted to match your pet's instinctive diet with high protein levels and no grains or gluten. Each blend contains nutrient-dense, highly digestible ingredients like real meat or poultry plus fruits and vegetables for a pure, biologically appropriate diet. Dry formulas feature a freeze-dried raw coating to help your dog thrive.

Food that Follows Nature's Lead
Transforming the Lives of Pets

Transforming the Lives of Pets

Nature's Variety Instinct believes that everything we feed our pets should be real, whole, pure and as close to its natural state as possible. They are on a mission to transform the lives of pets and make it possible for more people to feed their own pets the pure, real nutrition that only comes from raw.

Pure, Real Nutrition of Raw in Every Recipe

Instinct is on a mission to transform the lives of pets through the pure, real nutrition of raw. Their belief in the power of raw inspires every food they make. Instinct has carefully crafted their foods to provide easy ways to incorporate raw into your pet's diet.

Pure, Real Nutrition of Raw in Every Recipe

Real Food for Real Nutrition


Instinct believes protein should primarily come from pure animal sources. Animal protein provides all the essential amino acids, which vegetable protein alone can't provide.


Instinct never uses fillers like grain, gluten, corn, wheat and soy, because they think every ingredient should have a specific nutritional and functional purpose.


Real meats, whole fruits and vegetables and turmeric are a few of the ingredients Instinct uses to provide naturally derived nutrients and enzymes for overall wellness.

The Mindful Choices Instinct Makes

Every Instinct recipe shows the careful, deliberate approach they take in crafting their food. They use only real ingredients, and you'll never find artificial colors, flavors or preservatives or fillers like corn, wheat or soy.



Well-balanced food source that contains fiber, vitamins, minerals and beta-carotene.



Provide a complete amino acid profile, including essential nutrients for optimal health.



An all-natural hypoallergenic starch that is highly digestible, grain-free and gluten-free.



Helps maintain the proper balance of acid and alkaline throughout the body.

About Nature's Variety

Nature's Variety is an independent pet food company based in St. Louis, Missouri with manufacturing operations in Lincoln, Nebraska. They believe the best nutrition comes from healthy, natural ingredients. Nature's Variety makes a variety of premium, wholesome, natural foods to keep pets healthy and happy. The company produces pet food through two brands - Instinct, the leader in raw pet food; and Prairie, a balanced holistic line of food.

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About Nature's Variety

Instinct is sharing the pure, real nutrition of raw by providing over one million meals annually to the dogs and cats in all Best Friends Adoption Centers nationwide. This includes their sanctuary in Kanab, UT as well as shelters in Los Angeles, Salt Lake City and New York. Together, Instinct and Best Friends Animal Society can transform - and save - the lives of pets.

Customer Reviews

Rated 4.8 out of 5 by 51 reviewers.
Rated 5 out of 5 by Best Dog Food I tried this food for my yorkipoo who wouldn't stop scratching. The vet said to give her Benadryl but I wanted to see if a different food would help first. I chose Instinct because it didn't have any of the common ingredients. It worked perfectly. Her skin is healthy, fur is super soft, and no scratching. Her stools are small and dark. She doesn't need to eat much at all. She is 16 lbs and eats less than a cup a day. She has been on this food for over 4 years. I have tried to switch to cheaper foods a few times only to have her scratch again like crazy. Fortunately she doesn't each much and chewy saves me money. I could never afford to feed this to my bigger dog. But with the high amount of protein you probably shouldn't feed it to a larger dog anyway unless they are super active. If you have a smaller or active dog with skin problems this may just be the medicine you are looking for! Don't forget to mix it in slowly over 2 weeks for a gradual switch or your dog will get sick. December 6, 2015
Rated 3 out of 5 by Improvement in 12 hours Our 3 year old GSD has major allergy issues now for over a year. 5 food changes later, I can't believe it but could not wait to comment, we started converting her over 12 hours ago and already she has started to reduce her constant scratching and chewing on her feet and knees. She has been on a vet prescribed limited diet for over 2 months now with no relief in sight. A friend/trainer of ours for over 20 years suggested a diet of gluten/grain free food. We had already had her on grain free for a year. The vet diet number one ingrediant is Potato. Our trainer said that potatoes can be a real problem, that conversation was yesterday. That led us to this food, and I can't believe what we have seen already. This poor dog scratched herself every wakened moment and now for the first time in a year is relaxed and showing signs of relief sleeping now like a baby. I pray tomorrow shows continued relief and if so Natures Variety will have won over a new best customer! March 27, 2014
Rated 5 out of 5 by Great product My older dog needs good food packed with protein and this is exactly that. September 7, 2016
Rated 4 out of 5 by Nature's Variety Instinct Grain-Free Salmon Meal Formula Dry Dog Food This diet is tailor made for my Yorki, Bella. She has developed food allergies over the years and has become allergic to grains, chicken, turkey, beef, potatoes, carbohydrates, (including sugar, molasses, fructuous), and the vet suggested we try her on either lamb or fish. The previous fish food I got for her was Wysong Epigen Fish kibble. She loved it, and it was all she ate for 6 months. The rash, however persisted. Turns out that one of the minor ingredients in Wyson was fish meal. I was astonished when I read that. It's a really great product, but NOT for my dog. I switched to Nature's Variety about ten days ago. No problem doing a gradual switch and it took about 4 days converting her from one food to the other. No bowel or stomach problems. I feed her twice a day. Dry kibble in the morning and kibble mixed with a small amount of freshly cooked Tilapia or Cod at night. I also add a capsule of Acidophilus to help prevent any yeast infections and 1/2 capsule of an immune builder to help her own system fight off the allergies. Her paw chewing and itching is now in remission. Thanks Nature's Variety!! November 6, 2013
Rated 5 out of 5 by Amazed! My dogs are doing so good on this dog food! You will be amazed when you see how good it really is. I especially think this dog food company cares about dogs and cats. The blood work just came in today and Amazed is my only word. May 2, 2016
Rated 5 out of 5 by Great food My dogs love this food. It is expensive but well worth it. They have thrived on this. The kibble is very tiny so even good for small dogs. This is a top notch food and I have recommended it many times to other pet owners. March 22, 2016
Rated 5 out of 5 by practically allergy free... Our Schnoodle has suffered with allergies since the day we adopted her. We tried about 5 different dry dog foods, giving them each about 4 weeks, to see how she reacted. She definitely seemed better with salmon/fish over meat or fowl as the main ingredient (less paw licking/scratching/ear infections) but she still had some skin irritation. Next, the Vet suggested cutting out grains and white potato! Well, this really limits options! I thought I would have to start making her food. lol. Alas, after much research, I found this grain free!, potato free! salmon meal! formula. She has been on it about 2 weeks and already a MARKED improvement. She loves it too (yes, it's smelly but it REALLY attracts her.) We hope it will only get better... August 30, 2013
Rated 5 out of 5 by I fill the bowl up and my beautiful boy wipes it clean!!! My boy has no problems with any of the Nature's Variety Instinct food. I believe ANY dog will eat it because it's just simply good and has great nutrition and obviously tastes great too! March 8, 2016
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