Nature's Variety Instinct Grain-Free Salmon Meal Formula Dry Dog Food

  • List Price:


  • Price:

    $76.72 FREE 1-2 Day Shipping on this item

  • You Save:

    $8.52 (10%)

In stock
25.3-lb bag
  • 4.4-lb bag
  • 25.3-lb bag
- Quantity +


Nature’s Variety Instinct is formulated like your dog’s ancestral diet, thoughtfully balanced with the wholesome foods your dog would eat in nature, like high levels of real meat, poultry or fish, healthy vegetables and fruits, and no grain or gluten. A pure, biologically appropriate diet like this provides nutrient-rich, highly digestible nutrition to help your pet thrive. Feed ancestrally – give pets the nourishment and energy to achieve a healthy, happy life.

Key Benefits

  • A grain and gluten free formula made from only natural ingredients that has a mouthwatering freeze-dried coating
  • Free from artificial colors, flavors and preservatives with no corn, wheat or soy
  • This protein-rich diet is made primarily from animal ingredients your dog would eat in nature
  • Healthy Omega 3 and Omega 6 fatty acids give a soft and shiny coat
  • Probiotics support healthy digestion and antioxidants promote immune system health

See all items by Nature's Variety

  • Item Number
  • Brand
  • Breed Size
    All Breeds, Large, Medium, Small
  • Food Form
    Dry Food
  • Lifestage
    Adult, All Stages
  • Made in
    United States
  • Special Diet
    Grain-Free, Gluten Free

Nutritional Info


  1. Salmon Meal, Salmon, Tapioca, Canola Oil (Preserved with Mixed Tocopherols and Citric Acid), Menhaden Fish Meal, White Fish Meal (Pacific Whiting, Pacific Sole, Pacific Rockfish), Herring Meal, Peas, Tomato Pomace, Chickpeas, Natural Flavor, Montmorillonite Clay, Potassium Chloride, Carrots, Apples, Cranberries, Salt, Vitamins (Vitamin A Supplement, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, L-Ascorbyl-2-Polyphosphate, D-Calcium Pantothenate, Thiamine Mononitrate, Pyridoxine Hydrochloride, Riboflavin Supplement, Folic Acid, Biotin, Vitamin B12 Supplement), Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Ethylenediamine Dihydriodide, Sodium Selenite), Choline Chloride, Freeze Dried Cod, Dried Bacillus Coagulans Fermentation Product, Rosemary Extract.

Pet Lovers Also Bought

Food that Follows Nature's Lead

Instinct is thoughtfully crafted to match your pet's instinctive diet with high protein levels and no grains or gluten. Each blend contains nutrient-dense, highly digestible ingredients like real meat or poultry plus fruits and vegetables for a pure, biologically appropriate diet. Dry formulas feature a freeze-dried raw coating to help your dog thrive.

Food that Follows Nature's Lead
Transforming the Lives of Pets

Transforming the Lives of Pets

Nature's Variety Instinct believes that everything we feed our pets should be real, whole, pure and as close to its natural state as possible. They are on a mission to transform the lives of pets and make it possible for more people to feed their own pets the pure, real nutrition that only comes from raw.

Pure, Real Nutrition of Raw in Every Recipe

Instinct is on a mission to transform the lives of pets through the pure, real nutrition of raw. Their belief in the power of raw inspires every food they make. Instinct has carefully crafted their foods to provide easy ways to incorporate raw into your pet's diet.

Pure, Real Nutrition of Raw in Every Recipe

Real Food for Real Nutrition


Instinct believes protein should primarily come from pure animal sources. Animal protein provides all the essential amino acids, which vegetable protein alone can't provide.


Instinct never uses fillers like grain, gluten, corn, wheat and soy, because they think every ingredient should have a specific nutritional and functional purpose.


Real meats, whole fruits and vegetables and turmeric are a few of the ingredients Instinct uses to provide naturally derived nutrients and enzymes for overall wellness.

The Mindful Choices Instinct Makes

Every Instinct recipe shows the careful, deliberate approach they take in crafting their food. They use only real ingredients, and you'll never find artificial colors, flavors or preservatives or fillers like corn, wheat or soy.



Well-balanced food source that contains fiber, vitamins, minerals and beta-carotene.



Provide a complete amino acid profile, including essential nutrients for optimal health.



An all-natural hypoallergenic starch that is highly digestible, grain-free and gluten-free.



Helps maintain the proper balance of acid and alkaline throughout the body.

About Nature's Variety

Nature's Variety is an independent pet food company based in St. Louis, Missouri with manufacturing operations in Lincoln, Nebraska. They believe the best nutrition comes from healthy, natural ingredients. Nature's Variety makes a variety of premium, wholesome, natural foods to keep pets healthy and happy. The company produces pet food through two brands - Instinct, the leader in raw pet food; and Prairie, a balanced holistic line of food.

Shop Nature's Variety

About Nature's Variety

Instinct is sharing the pure, real nutrition of raw by providing over one million meals annually to the dogs and cats in all Best Friends Adoption Centers nationwide. This includes their sanctuary in Kanab, UT as well as shelters in Los Angeles, Salt Lake City and New York. Together, Instinct and Best Friends Animal Society can transform - and save - the lives of pets.

Customer Reviews

58 reviews 58 Reviews 4.8 out of 5 Stars
  • 5 Stars
  • 4 Stars
  • 3 Stars
  • 2 Stars
  • 1 Stars

95% Recommend

95% of reviewersrecommend this product

4.8 / 5
Write a Review

You've Already Reviewed This Item

Showing 1-10 of 58 Reviews

Sort by:
  • My dog loves this food.

    By on

    In addition to the dog food, I also got cat food and cat liter. All at good prices and the best part of the order is that it was delivered to my front door. Thanks, Chewy.

    0 You liked it! Something went wrong. Please try again later. Report
  • The jury is out.....

    By on

    The jury is still out on this product. This is the third type of dog food which I have tried. My parti colored 9 year old Cocker Spaniel has not turned pink again (which was the problem with Zignature Zentials), but my 6 month old Cocker Spaniel is still scratching/biting himself. Both have such loose stools that I have resorted to adding pumpkin to their food to stabilize. They love the food - but I certainly don't see improvement from previous products.

    2 You liked it! Something went wrong. Please try again later. Report
  • Quick and easy!

    By on

    I really needed to replace my dogs treats and kibble in a hurry. On Amazon, the estimate for delivery was actually several days through a 3rd party. After seeing so many Chewy commercials lately, I thought I would give it a try. I placed the order on Wednesday evening, and it was delivered on Friday!! Regarding this product, my dog has a sensitive tummy. She does very well on this kibble. I soften it with warm water, and let it sit before feeding it to her. She gobbles it right down.

    2 You liked it! Something went wrong. Please try again later. Report
  • Wonderful Flavor

    By on

    We feed Nature's Variety and just wanted a change of flavor for the girls (American Bulldogs) Loved the Salmon flavor....

    0 You liked it! Something went wrong. Please try again later. Report
  • Great food

    By on

    This is an excellent kibble and provides a different protein source. My dog loves it.

    0 You liked it! Something went wrong. Please try again later. Report
  • Great food

    By on

    My westie/chihuahua mix had really "itchy" skin and once I put her on this food, the itchy skin went out the door! She loves it and Instinct is the best food ever.

    1 You liked it! Something went wrong. Please try again later. Report
  • Good quality food

    By on

    Seems like a quality product at a decent price point. My two little dogs loved it, so I will be including it as a regular part of their diet.

    1 You liked it! Something went wrong. Please try again later. Report
  • Great product

    By on

    My older dog needs good food packed with protein and this is exactly that.

    0 You liked it! Something went wrong. Please try again later. Report
  • Amazed!

    By on

    My dogs are doing so good on this dog food! You will be amazed when you see how good it really is. I especially think this dog food company cares about dogs and cats. The blood work just came in today and Amazed is my only word.

    0 You liked it! Something went wrong. Please try again later. Report
  • Great food

    By on

    My dogs love this food. It is expensive but well worth it. They have thrived on this. The kibble is very tiny so even good for small dogs. This is a top notch food and I have recommended it many times to other pet owners.

    0 You liked it! Something went wrong. Please try again later. Report