Nature's Variety Instinct Grain-Free Salmon Formula Canned Dog Food

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13.2-oz, case of 12
  • 5.5-oz, case of 12
  • 13.2-oz, case of 12
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Nature’s Variety Instinct is formulated like your dog’s ancestral diet, thoughtfully balanced with the wholesome foods your dog would eat in nature, like real meat or poultry and healthy vegetables and fruits. Instinct Canned Dog food provides great tasting, quality nutrition that’s free of grains or fillers and formulated to be rotated with other Instinct grain-free diets to give your dog variety at the food bowl. Feed ancestrally – give pets the nourishment and energy to achieve a healthy, happy life.

Key Benefits

  • Made with 95% meat protein and liver to mirror your dog’s ancestral diet
  • Contains 5% vegetables for wholesome ingredients that are a natural source of vitamins and minerals
  • Includes healthy Omega 3 and Omega 6 fatty acids for a soft and shiny coat
  • Grain-free and gluten free for complete and balanced nutrition even dogs with food sensitivities can enjoy
  • Free from artificial colors, flavors, preservatives, corn, soy and potato

See all items by Nature's Variety

  • Item Number
  • Food Texture
  • Brand
  • Breed Size
    All Breeds, Large, Medium, Small
  • Food Form
    Wet Food
  • Lifestage
    Adult, All Stages
  • Made in
    United States
  • Special Diet
    No Corn No Wheat No Soy, Grain-Free, Gluten Free

Nutritional Info


  1. Salmon, Salmon Broth, Pork Liver, Ground Flaxseed, Montmorillonite Clay, Eggs, Peas, Potassium Chloride, Carrots, Salt, Lecithin, Vitamins (Choline Chloride, L-Ascorbyl-2-Polyphosphate, Vitamin E Supplement, Niacin Supplement, Vitamin B12 Supplement, Vitamin A Supplement, Thiamine Mononitrate, Biotin, Riboflavin Supplement, D-Calcium Pantothenate, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Folic Acid), Dried Kelp, Tricalcium Phosphate, Taurine, Minerals (Zinc Proteinate, Iron Proteinate, Manganese Proteinate, Copper Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Artichokes, Cranberries, Pumpkin, Tomato, Blueberries, Broccoli, Cabbage, Kale, Parsley.

Caloric Content

  1. 1,190 kcal/kg, 185 kcal/5.5 oz can, 445 kcal/13.2 oz can
Guaranteed Analysis
Crude Protein 9.5% min
Crude Fat 4.0% min
Crude Fiber 2.0% max
Moisture 78.0% max
Calcium 0.25% min
Phosphorus 0.2% min
Vitamin E 20 IU/kg min
Ascorbic Acid (Vitamin C) 30 mg/kg min
Omega 6 Fatty Acids 0.45% min
Omega 3 Fatty Acids 0.09% min

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Food that Follows Nature's Lead

Instinct is thoughtfully crafted to match your pet's instinctive diet with high protein levels and no grains or gluten. Each blend contains nutrient-dense, highly digestible ingredients like real meat or poultry plus fruits and vegetables for a pure, biologically appropriate diet. Dry formulas feature a freeze-dried raw coating to help your dog thrive.

Food that Follows Nature's Lead
Transforming the Lives of Pets

Transforming the Lives of Pets

Nature's Variety Instinct believes that everything we feed our pets should be real, whole, pure and as close to its natural state as possible. They are on a mission to transform the lives of pets and make it possible for more people to feed their own pets the pure, real nutrition that only comes from raw.

Pure, Real Nutrition of Raw in Every Recipe

Instinct is on a mission to transform the lives of pets through the pure, real nutrition of raw. Their belief in the power of raw inspires every food they make. Instinct has carefully crafted their foods to provide easy ways to incorporate raw into your pet's diet.

Pure, Real Nutrition of Raw in Every Recipe

Real Food for Real Nutrition


Instinct believes protein should primarily come from pure animal sources. Animal protein provides all the essential amino acids, which vegetable protein alone can't provide.


Instinct never uses fillers like grain, gluten, corn, wheat and soy, because they think every ingredient should have a specific nutritional and functional purpose.


Real meats, whole fruits and vegetables and turmeric are a few of the ingredients Instinct uses to provide naturally derived nutrients and enzymes for overall wellness.

The Mindful Choices Instinct Makes

Every Instinct recipe shows the careful, deliberate approach they take in crafting their food. They use only real ingredients, and you'll never find artificial colors, flavors or preservatives or fillers like corn, wheat or soy.



Well-balanced food source that contains fiber, vitamins, minerals and beta-carotene.



Provide a complete amino acid profile, including essential nutrients for optimal health.



An all-natural hypoallergenic starch that is highly digestible, grain-free and gluten-free.



Helps maintain the proper balance of acid and alkaline throughout the body.

About Nature's Variety

Nature's Variety is an independent pet food company based in St. Louis, Missouri with manufacturing operations in Lincoln, Nebraska. They believe the best nutrition comes from healthy, natural ingredients. Nature's Variety makes a variety of premium, wholesome, natural foods to keep pets healthy and happy. The company produces pet food through two brands - Instinct, the leader in raw pet food; and Prairie, a balanced holistic line of food.

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About Nature's Variety

Instinct is sharing the pure, real nutrition of raw by providing over one million meals annually to the dogs and cats in all Best Friends Adoption Centers nationwide. This includes their sanctuary in Kanab, UT as well as shelters in Los Angeles, Salt Lake City and New York. Together, Instinct and Best Friends Animal Society can transform - and save - the lives of pets.

Customer Reviews

Rated 4.7 out of 5 by 30 reviewers.
Rated 5 out of 5 by Most Natural Product and all USA Ingredients I'm really picky about what we feed our 85 lb Chessie, and there aren't too many more products out there that need to be carefully read than the ingredients in pet food. This one meets all my requirements including one of the most difficult, no guar gum or carageenan! Be careful to check that whatever you are buying is sourced and produced in the USA, one of the highly touted 'natural' dog foods is made in Thailand. Jasper loves this stuff, his coat is the best - everybody remarks on it - and his digestion is top notch too. Pricey? Yes, but the vet is more expensive! January 18, 2017
Rated 5 out of 5 by Dogs love it!!! Dogs love it!!! I use as a topper on the weekends along with Orijen Six Fish!! January 26, 2017
Rated 5 out of 5 by Great value with no fishy smell! There are many inferior canned foods out there disguised as premium with a price tag to match. However, when you research the ingredients, you'll find questionable things on the list such as carageenan or fillers. This is one of the literal handful of canned foods on Chewy that meets my criteria of ingredients, quality and value. If you want a quality canned food for your mutty this is a top pick. Be sure to read ingredients even on the label of other formulas from this brand. They do have different lines of food. The Instinct ine is good quality. A good bit of oil is visible in the food, which is great for your mutty's skin, coat and heart. The clay added to the food provides a lot of added minerals naturally. I love the consistency of it because, even in the fridge, it is easily scooped from the can. All 3 of my mutties can't wait to dig into it. We only use this as a topper and we moisten their dry food to make it a bit easier on digestion and to give them some added hydration. A huge plus to this formula is it smells just fine. There is no rank fish smell like other fish formulas. October 1, 2016
Rated 5 out of 5 by great product. My fussy eater loves it! If my Dozer could talk he'd say "thanks mom". If my review is too short, then do NOT send me these reviews in the future. December 29, 2016
Rated 5 out of 5 by Both dogs love it Factory fresh! I am confident Both dogs will clean their bowls every time, no waste. December 26, 2016
Rated 5 out of 5 by Our Great Danes Love This! We add this to dried kibble and our dogs just love it!! As an added bonus, their coats look healthier and shiny! October 13, 2016
Rated 5 out of 5 by Excellent for my dogs health I have been using Nature's Variety Instinct for more than 6 years. I have 12 rescue dogs whom I have adopted over the years. One is 17 yrs old (cattle dog) and is so very healthy having been on Nature's variety most of her life. I use the kibble mixed with the can. I alternate between each of the different flavors. Having 12 dogs and all healthy is definitely due to this wonderful product. September 24, 2016
Rated 5 out of 5 by Excellent product The best canned dog food I've found so far. 9 mo old Lab loves it. October 1, 2016
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