Nature's Variety Instinct Grain-Free Salmon Formula Canned Dog Food

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13.2-oz, case of 12
  • 5.5-oz, case of 12
  • 13.2-oz, case of 12
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Nature’s Variety Instinct is formulated like your dog’s ancestral diet, thoughtfully balanced with the wholesome foods your dog would eat in nature, like real meat or poultry and healthy vegetables and fruits. Instinct Canned Dog food provides great tasting, quality nutrition that’s free of grains or fillers and formulated to be rotated with other Instinct grain-free diets to give your dog variety at the food bowl. Feed ancestrally – give pets the nourishment and energy to achieve a healthy, happy life.

Key Benefits

  • Made with 95% meat protein and liver to mirror your dog’s ancestral diet
  • Contains 5% vegetables for wholesome ingredients that are a natural source of vitamins and minerals
  • Includes healthy Omega 3 and Omega 6 fatty acids for a soft and shiny coat
  • Grain-free and gluten free for complete and balanced nutrition even dogs with food sensitivities can enjoy
  • Free from artificial colors, flavors, preservatives, corn, soy and potato

See all items by Nature's Variety

  • Item Number
  • Food Texture
  • Brand
  • Breed Size
    All Breeds, Large, Medium, Small
  • Food Form
    Wet Food
  • Lifestage
    Adult, All Stages
  • Made in
    United States
  • Special Diet
    No Corn No Wheat No Soy, Grain-Free, Gluten Free

Nutritional Info


  1. Salmon, Salmon Broth, Pork Liver, Ground Flaxseed, Montmorillonite Clay, Eggs, Peas, Potassium Chloride, Carrots, Salt, Lecithin, Vitamins (Choline Chloride, L-Ascorbyl-2-Polyphosphate, Vitamin E Supplement, Niacin Supplement, Vitamin B12 Supplement, Vitamin A Supplement, Thiamine Mononitrate, Biotin, Riboflavin Supplement, D-Calcium Pantothenate, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Folic Acid), Dried Kelp, Tricalcium Phosphate, Taurine, Minerals (Zinc Proteinate, Iron Proteinate, Manganese Proteinate, Copper Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Artichokes, Cranberries, Pumpkin, Tomato, Blueberries, Broccoli, Cabbage, Kale, Parsley.

Caloric Content

  1. 1,190 kcal/kg, 185 kcal/5.5 oz can, 445 kcal/13.2 oz can
Guaranteed Analysis
Crude Protein 9.5% min
Crude Fat 4.0% min
Crude Fiber 2.0% max
Moisture 78.0% max
Calcium 0.25% min
Phosphorus 0.2% min
Vitamin E 20 IU/kg min
Ascorbic Acid (Vitamin C) 30 mg/kg min
Omega 6 Fatty Acids 0.45% min
Omega 3 Fatty Acids 0.09% min

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Food that Follows Nature's Lead

Instinct is thoughtfully crafted to match your pet's instinctive diet with high protein levels and no grains or gluten. Each blend contains nutrient-dense, highly digestible ingredients like real meat or poultry plus fruits and vegetables for a pure, biologically appropriate diet. Dry formulas feature a freeze-dried raw coating to help your dog thrive.

Food that Follows Nature's Lead
Transforming the Lives of Pets

Transforming the Lives of Pets

Nature's Variety Instinct believes that everything we feed our pets should be real, whole, pure and as close to its natural state as possible. They are on a mission to transform the lives of pets and make it possible for more people to feed their own pets the pure, real nutrition that only comes from raw.

Pure, Real Nutrition of Raw in Every Recipe

Instinct is on a mission to transform the lives of pets through the pure, real nutrition of raw. Their belief in the power of raw inspires every food they make. Instinct has carefully crafted their foods to provide easy ways to incorporate raw into your pet's diet.

Pure, Real Nutrition of Raw in Every Recipe

Real Food for Real Nutrition


Instinct believes protein should primarily come from pure animal sources. Animal protein provides all the essential amino acids, which vegetable protein alone can't provide.


Instinct never uses fillers like grain, gluten, corn, wheat and soy, because they think every ingredient should have a specific nutritional and functional purpose.


Real meats, whole fruits and vegetables and turmeric are a few of the ingredients Instinct uses to provide naturally derived nutrients and enzymes for overall wellness.

The Mindful Choices Instinct Makes

Every Instinct recipe shows the careful, deliberate approach they take in crafting their food. They use only real ingredients, and you'll never find artificial colors, flavors or preservatives or fillers like corn, wheat or soy.



Well-balanced food source that contains fiber, vitamins, minerals and beta-carotene.



Provide a complete amino acid profile, including essential nutrients for optimal health.



An all-natural hypoallergenic starch that is highly digestible, grain-free and gluten-free.



Helps maintain the proper balance of acid and alkaline throughout the body.

About Nature's Variety

Nature's Variety is an independent pet food company based in St. Louis, Missouri with manufacturing operations in Lincoln, Nebraska. They believe the best nutrition comes from healthy, natural ingredients. Nature's Variety makes a variety of premium, wholesome, natural foods to keep pets healthy and happy. The company produces pet food through two brands - Instinct, the leader in raw pet food; and Prairie, a balanced holistic line of food.

Shop Nature's Variety

About Nature's Variety

Instinct is sharing the pure, real nutrition of raw by providing over one million meals annually to the dogs and cats in all Best Friends Adoption Centers nationwide. This includes their sanctuary in Kanab, UT as well as shelters in Los Angeles, Salt Lake City and New York. Together, Instinct and Best Friends Animal Society can transform - and save - the lives of pets.

Customer Reviews

Nature's Variety Instinct Grain-Free Salmon Formula Canned Dog Food is rated 4.7 out of 5 by 31.
Rated 5 out of 5 by from Great value with no fishy smell! There are many inferior canned foods out there disguised as premium with a price tag to match. However, when you research the ingredients, you'll find questionable things on the list such as carageenan or fillers. This is one of the literal handful of canned foods on Chewy that meets my criteria of ingredients, quality and value. If you want a quality canned food for your mutty this is a top pick. Be sure to read ingredients even on the label of other formulas from this brand. They do have different lines of food. The Instinct ine is good quality. A good bit of oil is visible in the food, which is great for your mutty's skin, coat and heart. The clay added to the food provides a lot of added minerals naturally. I love the consistency of it because, even in the fridge, it is easily scooped from the can. All 3 of my mutties can't wait to dig into it. We only use this as a topper and we moisten their dry food to make it a bit easier on digestion and to give them some added hydration. A huge plus to this formula is it smells just fine. There is no rank fish smell like other fish formulas.
Date published: 2016-10-01
Rated 5 out of 5 by from Most Natural Product and all USA Ingredients I'm really picky about what we feed our 85 lb Chessie, and there aren't too many more products out there that need to be carefully read than the ingredients in pet food. This one meets all my requirements including one of the most difficult, no guar gum or carageenan! Be careful to check that whatever you are buying is sourced and produced in the USA, one of the highly touted 'natural' dog foods is made in Thailand. Jasper loves this stuff, his coat is the best - everybody remarks on it - and his digestion is top notch too. Pricey? Yes, but the vet is more expensive!
Date published: 2017-01-18
Rated 5 out of 5 by from My dogs love this stuff! Both of my rescues love the Nature's Variety Instinct canned (and dry) food. It has many healthy ingredients, so I'll keep buying it if they keep eating it!
Date published: 2017-02-02
Rated 5 out of 5 by from great product. My fussy eater loves it! If my Dozer could talk he'd say "thanks mom". If my review is too short, then do NOT send me these reviews in the future.
Date published: 2016-12-29
Rated 5 out of 5 by from Dogs love it!!! Dogs love it!!! I use as a topper on the weekends along with Orijen Six Fish!!
Date published: 2017-01-26
Rated 5 out of 5 by from Nature's Variety Grain-free Salmon Yes I feed my cats canned Nature's Variety "dog" food. It is the exact same recipe. It probably comes out of the same kettle, and Nature's Variety has verified it also. It is cheaper than the same stuff that they put into the cat food cans. I did a lot of research into adding soft food to our cats diets before choosing one to fit our budget. Nature's Variety won hands down. One deciding factor that made me choose this brand over another was the fact that Nature's Variety does not add careggean which most soft pet food does. (Google "careggean" and research it.) I hope that never changes. And, the cats love it! It is a bit pricey but doesn't break the bank like other premium canned foods.
Date published: 2014-11-17
Rated 5 out of 5 by from Excellent for my dogs health I have been using Nature's Variety Instinct for more than 6 years. I have 12 rescue dogs whom I have adopted over the years. One is 17 yrs old (cattle dog) and is so very healthy having been on Nature's variety most of her life. I use the kibble mixed with the can. I alternate between each of the different flavors. Having 12 dogs and all healthy is definitely due to this wonderful product.
Date published: 2016-09-24
Rated 5 out of 5 by from Instinct is Awesome Food and Brings Us Back to Our Wolf Days Tres Amigos here - Frodo (13, Aussie), Willow (9, Golden Retriever), Mary (1.5, Pyr/Husky). We started eating Instinct about 6 weeks ago, when our mom went shopping for grain free food. She also wanted non-irritating ingredients, since Frodo has inflammatory bowel disease. She's tried about everything she can, including lots of different foods, medications from our doctor, and still, he lost about 10 pounds and had alot of bleeding and pain. While he still has bleeding, Frodo has started to gain weight again, and we know that Instinct is a big part of it. He thinks it's delicious and gets very excited when she pops the can. In fact, all of us try to steal the empty cans from the garbage can so we can lick off every delicious juice remnant. But, back to why this is awesome food: with Frodo's IBD, he gets really constipated. Instinct is helping immensely with that. When mom pops the can and gives us our food, we can see the different ingredients that are in it, and it doesn't SMELL like dog food, she says. Instinct Salmon is also really juicy and soft, so it makes it really easy to eat. Instinct is one of the top ranked canned dog foods, not just on Chewy.com, because of the quality of its ingredients. No corn meal, no fillers, no chicken fillers. The salmon is also helping all of our coats, but mostly, we love this because it's helping sweet Frodo the Aussie. Thank you Chewy for carrying it, because your autoship makes it easy (our local pet store does carry it, but with the autoship discount, buying from Chewy.com makes it less expensive). Instinct is most definitely Tres Amigos tested and Tres Amigos approved.
Date published: 2016-05-27
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