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Purina Pro Plan Focus Adult Sensitive Skin & Stomach Formula Dry Dog Food

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30-lb bag
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Description

Give your pet everything they need to thrive with Purina Pro Plan Focus Adult Sensitive Skin & Stomach Formula Dry Dog Food. Made with high-quality ingredients that work cohesively to soothe sensitive systems and deliver precise nutrients, this unique formula is designed to support healthy skin while promoting soft and shiny coats. Antioxidants help support immune system health while wholesome barley settles sensitive stomachs. Support your pet’s total well-being through this highly digestible formula and watch as they flourish.

Key Benefits

  • Manufactured in Purina-owned U.S.A facilities without the use of added artificial colors, flavors or preservatives.
  • This unique formula includes added zinc to help nourish the skin and promote a healthy shiny coat.
  • Highly digestible formula with prebiotic fiber to maintain intestinal balance and to promote digestive health.
  • Crafted with Omega-3 and Omega-6 fatty acids to promote healthy joints while increasing mobility.
  • This 100% complete and balanced diet is rich in powerful antioxidants to support a healthy immune system.

See all items by Purina Pro Plan

  • Item Number
    101143
  • Weight
    30.0 pounds
  • Brand
    Purina
  • Breed Size
    All Breeds, Small Breeds, Medium Breeds, Large Breeds
  • Food Form
    Dry Food
  • Lifestage
    Adult
  • Made in
    United States
  • Special Diet
    Sensitive Digestion, No Corn No Wheat No Soy

Nutritional Info

Ingredients

Salmon, Barley, Ground Rice, Canola Meal, Oat Meal, Fish Meal (Source of Glucosamine), Animal Fat Preserved with Mixed-Tocopherols, Brewers Dried Yeast, Salmon Meal (Source of Glucosamine), Natural Flavor, Sunflower Oil, Chicory Root Inulin, Salt, Fish Oil, Vitamins [Vitamin E Supplement, Niacin (Vitamin B-3), Vitamin A Supplement, Calcium Pantothenate (Vitamin B-5), Pyridoxine Hydrochloride (Vitamin B-6), Folic Acid (Vitamin B-9), Vitamin B-12 Supplement, Thiamine Mononitrate (Vitamin B-1), Vitamin D-3 Supplement, Riboflavin Supplement (Vitamin B-2), Menadione Sodium Bisulfite Complex (Vitamin K), Biotin (Vitamin B-7)], Potassium Chloride, Minerals [Zinc Sulfate, Ferrous Sulfate, Manganese Sulfate, Copper Sulfate, Calcium Iodate, Sodium Selenite], L-Ascorbyl-2-Polyphosphate (Vitamin C), Choline Chloride.

Caloric Content

3725 kcal/kg, 429 kcal/cup

Guaranteed Analysis
Crude Protein 26.0% min
Crude Fat 16.0% min
Crude Fiber 4.0% max
Moisture 12.0% max
Linoleic Acid 1.1% min
Calcium (Ca) 1.0% min
Phosphorus 0.8% min
Zinc 180 mg/kgmin
Selenium 0.3 mg/kg min
Vitamin A 15,000 IU/kg min
Vitamin E 460 IU/kg min
Ascorbic Acid 70 mg/kg min
Glucosamine 400 ppm min
Omega 3 Fatty Acids 0.8%
Omega 6 Fatty Acids 1.3.0%

Feeding Instructions

Weight Daily Feeding (cup)
3 - 12 lbs 1/2 - 1
13 - 30 lbs 1 - 1 1/2
21 - 35 lbs 1 1/2 - 2 1/4
36 - 50 lbs 2 1/4 - 2 3/4
51 - 75 lbs 2 3/4 - 3 2/3
76 - 100 lbs 3 2/3 - 4 1/2
100+ lbs Add 1/3 for every 10 lbs over 100 lbs

We recommend that you keep your dog in ideal body condition and not allow your dog to become overweight. The exact amount of food your dog requires will need to be adjusted according to age, activity and environment. A good place to start is with these guidelines for an average, active, Adult dog fed once daily.

Provide adequate fresh water in a clean container daily.

Transition Instructions

Although you'll be anxious to see the difference Pro Plan can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food. Each day, simply feed a little less of the previous food and a little more Pro Plan until you're feeding Pro Plan exclusively. This gradual transition will help avoid dietary upsets.

Frequently Asked Questions

How do you ensure the quality of your dog and cat food?

We maintain a strict code of standards for buying, storing and processing ingredients used in our pet foods. These standards are among the strictest in the pet food industry. You can feed our food with confidence, knowing the Purina commitment to quality provides the best possible nutrition for your pet.

Do you test your dog and cat food for aflatoxins?

Yes. We have a meticulous quality assurance program for every incoming load of dog and cat food ingredients. We have ingredient specialists at each of our North American Purina pet food manufacturing facilities who are trained to sample and analyze incoming grain. Our grain testing program helps ensure only high-quality grains are used in our products. This testing is part of our comprehensive food safety and HACCP programs

We maintain a strict code of standards for buying, storing and processing ingredients used in Purina pet foods, including grains. Every supplier of ingredients for Purina pet food must meet stringent standards for ingredient specification, product safety, sanitation and good manufacturing practices. Our quality assurance standards are among the strictest in the pet food industry.

Where is your dog and cat food manufactured?

99% of Purina pet food products sold in the U.S. are manufactured in our own facilities in the U.S.

Why does your dog and cat food contain colors?

Although dogs and cats are unable to distinguish color, we know that most pet owners consider the product’s appearance when purchasing food for their pet. Artificial coloring is added to maintain a more desirable and consistent appearance. All colorings used in our pet foods are approved for use by the Food and Drug Administration (FDA).

Where are your ingredients sourced from? Are they sourced from China?

The vast majority of ingredients used in Purina brand products are sourced from the United States. As with other food companies, we do source a limited amount of ingredients from China. These ingredients, which are primarily essential nutrients, such as taurine and B vitamins, are not commonly available in the USA or other countries in the quantities we need.

Why use corn in dog and cat food? Is corn a filler?

“Filler” may be defined as feed ingredients for pet food with little or no nutritional value. Every ingredient in our formulas has a valuable function and plays a part in providing an excellent source of nutrition to your pet. When properly cooked, corn provides a highly digestible source of carbohydrate, essential fatty acids and protein, and thus, is not considered filler. Corn also has among the highest level of natural antioxidants of any grains. Purina only uses the same grades of corn traditionally used in human food products.

Does your dog and cat food contain GMO grains?

It is likely that our pet food contains GMO grains because genetically modified grain and grain products constitute a significant portion of the supply of grain available throughout the U.S. for both human and pet foods. U.S. grain handling and distribution practices result in a co-mingling of supply, which results in a loss of identity preservation.

The FDA recognizes the safety and equivalence of products derived from U.S.-approved varieties of genetically modified grain, so there is no reason to exclude it from the general supply. In addition, the FDA does not require products containing GMO grains to bear additional labeling.

Why do you use by-products in dog and cat food?

By-products are defined as the co-product of a primary product and are usually portions of the animal not always consumed by people in the U.S. By-products are an excellent source of protein and other nutrients. By-products in pet foods that meet Association of American Feed Control Officials (AAFCO) guidelines come from clean animal parts other than meat, such as the liver, kidney and other organs. Purina purchases all by-products from USDA-inspected plants. They must meet stringent criteria for nutrient content, production and quality assurance.

What is animal digest?

Animal digest is often considered a substandard pet food ingredient. In some cases, this is because the word "digest" is mistakenly thought to describe the contents of the digestive tract. The word "digest" in "animal digest" refers to the digestive process used in production, not the ingredients.

The process starts with animal protein such as muscle and soft tissue supplied by USDA-inspected facilities.

These ingredients are processed in order to break them down, similar to the process of digestion in the body. The resulting digest is a liquid, but can also be made into a paste or powder.

Animal digest is a high-quality ingredient that provides an excellent source of protein and enhances the palatability of Dog & Cat foods.

Why don’t you utilize a natural source of Vitamin K instead of menadione?

The basic story about the dangers of Menadione has emerged at various times during the past decades as something of an urban legend in the pet food industry and are not research-based. In fact, numerous research studies and nutritional textbooks have identified Menadione as a safe and effective means of providing the important nutrient Vitamin K to Dogs & Cats. Menadione has been commonly used in pet foods for approximately 25 years with no documented negative health effects. Menadione is a stable source of the essential nutrient vitamin K. Vitamin K provides the following nutritional benefits: it is required for the synthesis of a number of body proteins, most notably the proteins responsible for normal blood clotting.

How do I know how to feed my dog or cat? How do I know if my dog/cat is overweight?

Feeding your pet is one of the most important ways you can care for him. Once you have chosen the right food for your pet, you can develop a plan for portioning and scheduling. For more information, check your product package for specific feeding amounts.

All of our Dog & Cat foods come with feeding instructions to help you properly feed your pet depending on his size, but certain types of pets may require specialized foods to help them maintain an ideal body condition.

What is a complete and balanced nutrition in dog or cat food?

Pet food makes up the entirety of a pet’s diet, so it needs to deliver all of the nutrients they need. That’s why pet foods so often use the phrase “complete and balanced.” Every pet food needs to meet federal (FDA) and state regulatory standards before it gets near your dog’s or cat’s bowl.

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Specialized Nutrition fo Unique Needs

High-quality protein like real chicken, lamb or salmon is the #1 ingredient in all dry formulas. Purina Pro Plan is formulated with key nutrients to help support specific needs based on life stage, lifestyle, breed size or other unique needs.

Purina Pro Plan Focus products
Purina Pro Plan Focus Life Stage Formula

Life-Stage Formulas

Puppy formulas are formulated with a growing dog in mind, with DHA for brain and vision development, and antioxidants to help nourish developing immune systems. Adult formulas are formulated with key nutrients to support specific needs, plus they contain vitamin A and linoleic acid, an omega-6 fatty acid, for a healthy skin and coat.

Breed-Size Formulas

Dogs of different sizes have different needs, and their breed size-specific formulas help to address them. Toy and Small Breed formulas offer nutrient-dense, size-appropriate kibble while the Large and Giant Breed formulas are specially formulated to meet the needs of bigger dogs.

Purina Breed Size
Purina Results

Sensitive Skin & Stomach Formula

This specialized formula is great for dogs who may experience skin and/or stomach sensitivity. The dry formula is made with real salmon as the #1 ingredient and also contains easily digestible rice and oatmeal plus omega fatty acids and zinc.

Weight Management Formulas

For adult dogs who are overweight or less active, the Weight Management formulas offer an optimal protein-to-fat ratio to help them be their best.

Purina Pro Plan Weight Management

Why Purina Pro Plan?

Nutrition That Performs

Real meat is the #1 ingredient in all of the dry formulas to help promote total health. And every ingredient that follows is carefully chosen for a specific purpose. Plus, each dry formula is tailored to provide the optimal protein-to-fat ratio to help dogs maintain their ideal body condition.

5 Specialized Platforms

Purina Pro Plan offers a variety of dry formulas across five distinct nutritional platforms: Savor, Bright Mind, Natural, Focus and Sport. Each helps meet the unique needs of dogs based on their taste preferences, age, dietary considerations or activity, and lifestyle.

Backed by Expertise

Advanced nutrition is the result of 85+ years of Purina research, and is backed by over 400 scientists, including nutritionists, veterinarians and behaviorists. Together, they strive to give your dog the nutrition he needs to be his very best.

Chosen by Champions

Purina Pro Plan is the food of choice by competitors and champions nationwide, including the last 10 Westminster Best in Show Champions and 96 out of 100 AKC All Breed Champions.

About Purina

Purina is trusted and recommended by hundreds of veterinarians, breeders and rescues nationwide. They have a relentless focus on nutrition, quality and safety, and their products are backed by more than 500 scientists, including nutritionists, behaviorists and veterinarians. Through passionate expertise, they create extraordinary products for your pet's total health and wellness.

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About Purina

Customer Reviews

520 reviews 520 Reviews 4.6 out of 5 Stars

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94% of reviewersrecommend this product

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  • Jury is still out.

    By on

    So far, so ok. I have 3 very different personalities and problems to feed. 1is super picky, 1 has itchy, hair loss issues and the 3rd has a very sensative stomach. None of the dogs seen to care for the taste unless I add egg, cheese or bacon to it. I am hoping, over time, that this will change, but I am not optimistic. My picky eater even went 24 hrs without eating, until I gave in with the goodies. It is very difficult to find a food they can all eat and like without breaking the budget.

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  • Great food

    By on

    I was hesitant to try proplan but I'm glad I did. My puppy struggles with digesting food too fast. For months he would vomit bile between meals and he was having too frequent bowl movements that weren't formed. This food fixed it all. I had tried 4 different foods before this and everytime it would start out great but then he would start vomiting bile again. He's been on the food for 3 months and he Is still doing great

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  • Purina Pro Plan

    By on

    After several months of trying to find a food that agreed with my dog's stomach, Purina Pro Plan (Salmon) did the trick to eliminate almost daily vomiting. I had switched to Wellness that was on the recommended list for my dog's particular allergies but that food seemed to make the situation worse. When I switched to Purina Pro Plan, I did not switch gradually but had no problem with diarrhea. Very pleased with Pro Plan!

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  • fixed my dog's health issues, but gave him gas

    By on

    My dog has skin issues and a sensitive stomach. This did wonders for fixing his skin. I must warn future buyers that it did cause him (a Pekingese/shih tzu/bulldog/who-knows-what-else mix) and my parents' two shih tzus to have frequent gas. I eventually had to switch away from this brand (by vet recommendation to a prescription pet food) in order to fix other health issues. However, I do still highly recommend this product. Just have a lot of strong air fresheners ready to deal with the smell.

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  • Great option for the budget minded!

    By on

    I previously fed canidae to my six dogs, 5 the chicken, 1 grain free due to stomach issues. It was getting costly! Grain free is pricey! My daughter convinced me to try this food and I have to say there have been no issues. All are now eating the sensitive skin and stomach and they love, love, love the taste. Very satisfied !

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  • Great choice!

    By on

    I have literally fed our dogs over 15 types of food over their years of life. Everything from grain free, soy free, dairy free, sensitive stomach and so on. All brand name, well known foods. None of them worked as well for them as this food. They both have sensitivities to different things and this food has done wonders for both. I recommend it to all my friends and definitely recommend to anyone to try for dogs no matter what their issues are.

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  • Too early for official feedback

    By on

    So far so good. My buddy likes to eat in general so not always easy to say. He was eating the ACTIVE Pro plan (purple kind) before. I am hoping to see reduction in paw allergies. He is happy for his 7am feeding as of now. I will have to post later after he has eaten for awhile.

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  • DOG FOOD FOR SENSITIVE TUMMIES AND SKIN

    By on

    I have been trying different dog foods to find something that doesn't aggravate my 2 Lhasa Apsos' and 1 Peekapoo's stomachs. My 12 pound female Lhasa has the worst problem with her stomach. I still have to feed her some wet food once in a while with pumpkin to settle it. They seem to like it better than some I have tried. The skin sensitivities still exist (just itching but no fleas) but not as bad as before. I haven't been feeding it to them for long so will wait and see...

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  • Happy Consumer

    By on

    I can only go by what my furry son tells me and he is a happy camper. He has always had terrible food allergies and difficulties with his digestion. We recently switched from an lid diet to this food and I am happy to say he is enjoying the new food. They are nice smaller bites which makes it easier for him to eat! Happy!

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  • Feed it to six dogs

    By on

    I had six dogs of different breeds, ages, and sizes. One had chronic colitis and food allergies, and was just sick all the time. He never had a solid stool untill I fed this food, and his stomach issues did not disappear, but was diminished do much. Of the Rest of the pack, three were itchy, allergic to flea saliva, allergic to certain proteins, preservatives, food coloring, and grains. This food helped my entire pack's stomach and itchy issues, and they always love the taste.

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