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Purina Pro Plan Focus Adult Sensitive Skin & Stomach Formula Dry Dog Food

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Description

Nourish your dog's sensitive skin and stomach with Purina Pro Plan Focus Adult Sensitive Skin & Stomach Formula. It’s important to know that the food you choose for your dog will help keep him healthy, happy and feeling extraordinary. Purina Pro Plan Focus Sensitive Skin & Stomach supports his total well-being through a highly digestible formula with prebiotic fiber to maintain intestinal balance and to promote digestive health.

Key Benefits

  • Specialized formula for dogs with sensitive skin and stomachs made with nutrient-rich salmon as the first ingredient and primary source of protein
  • Highly digestible formula with prebiotic fiber to maintain intestinal balance and to promote digestive health
  • Includes omega-6 fatty acids and zinc help nourish the skin and promote a healthy shiny coat
  • 100% complete and balanced diet is rich in powerful antioxidants to support a healthy immune system for years to come
  • Proudly manufactured in Purina-owned U.S.A facilities and does not contain any added artificial colors, flavors, or preservatives

See all items by Purina Pro Plan

  • Item Number
    101143
  • Brand
    Purina
  • Breed Size
    All Breeds, Small, Medium, Large
  • Food Form
    Dry Food
  • Lifestage
    Adult
  • Made in
    United States
  • Special Diet
    Sensitive Digestion, No Corn No Wheat No Soy

Nutritional Info

Ingredients

Salmon, Canola Meal, Brewers Rice, Barley, Oat Meal, Fish Meal (Source of Glucosamine), Animal Fat Preserved with Mixed-Tocopherols, Salmon Meal, Dried Egg Product, Brewers Dried Yeast, Natural Flavor, Inulin, Fish Oil, Salt, Vitamin E Supplement, Potassium Chloride, Zinc Sulfate, L-Ascorbyl-2-Polyphosphate (Source of Vitamin C), Ferrous Sulfate, Manganese Sulfate, Niacin, Vitamin A Supplement, Copper Sulfate, Calcium Pantothenate, Pyridoxine Hydrochloride, Vitamin B-12 Supplement, Thiamine Mononitrate, Riboflavin Supplement, Calcium Iodate, Vitamin D-3 Supplement, Menadione Sodium Bisulfite Complex (Source of Vitamin K Activity), Folic Acid, Biotin, Sodium Selenite.

Caloric Content

3,905 kcal/kg, 447 kcal/cup

Guaranteed Analysis
Crude Protein 26.0% min
Crude Fat 16.0% min
Crude Fiber 4.0% max
Moisture 12.0% max
Linoleic Acid 1.1% min
Calcium (Ca) 1.0% min
Phosphorus 0.8% min
Zinc 180 mg/kg min
Selenium 0.3 mg/kg min
Vitamin A 15,000 IU/kg min
Vitamin E 460 IU/kg min
Ascorbic Acid 70 mg/kg min
Glucosamine 400 ppm min
Omega 3 Fatty Acids 0.8%
Omega 6 Fatty Acids 1.3%

Feeding Instructions

Weight Daily Feeding (Cups)
3 - 12 lbs 1/2 - 1
13 - 30 lbs 1 - 1 1/2
21 - 35 lbs 1 1/2 - 2 1/4
36 - 50 lbs 2 1/4 - 2 3/4
51 - 75 lbs 2 3/4 - 3 2/3
76 - 100 lbs 3 2/3 - 4 1/2
100+ lbs Add 1/3 for every 10 lbs over 100 lbs

We recommend that you keep your dog in ideal body condition and not allow your dog to become overweight. The exact amount of food your dog requires will need to be adjusted according to age, activity and environment. A good place to start is with these guidelines for an average, active, adult dog fed once daily.

Provide adequate fresh water in a clean container daily.

Transition Instructions

Although you'll be anxious to see the difference Pro Plan can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food. Each day, simply feed a little less of the previous food and a little more Pro Plan until you're feeding Pro Plan exclusively. This gradual transition will help avoid dietary upsets.

Frequently Asked Questions

How do you ensure the quality of your dog and cat food?

We maintain a strict code of standards for buying, storing and processing ingredients used in our pet foods. These standards are among the strictest in the pet food industry. You can feed our food with confidence, knowing the Purina commitment to quality provides the best possible nutrition for your pet.

Do you test your dog and cat food for aflatoxins?

Yes. We have a meticulous quality assurance program for every incoming load of dog and cat food ingredients. We have ingredient specialists at each of our North American Purina pet food manufacturing facilities who are trained to sample and analyze incoming grain. Our grain testing program helps ensure only high-quality grains are used in our products. This testing is part of our comprehensive food safety and HACCP programs

We maintain a strict code of standards for buying, storing and processing ingredients used in Purina pet foods, including grains. Every supplier of ingredients for Purina pet food must meet stringent standards for ingredient specification, product safety, sanitation and good manufacturing practices. Our quality assurance standards are among the strictest in the pet food industry.

Where is your dog and cat food manufactured?

99% of Purina pet food products sold in the U.S. are manufactured in our own facilities in the U.S.

Why does your dog and cat food contain colors?

Although dogs and cats are unable to distinguish color, we know that most pet owners consider the product’s appearance when purchasing food for their pet. Artificial coloring is added to maintain a more desirable and consistent appearance. All colorings used in our pet foods are approved for use by the Food and Drug Administration (FDA).

Where are your ingredients sourced from? Are they sourced from China?

The vast majority of ingredients used in Purina brand products are sourced from the United States. As with other food companies, we do source a limited amount of ingredients from China. These ingredients, which are primarily essential nutrients, such as taurine and B vitamins, are not commonly available in the USA or other countries in the quantities we need.

Why use corn in dog and cat food? Is corn a filler?

“Filler” may be defined as feed ingredients for pet food with little or no nutritional value. Every ingredient in our formulas has a valuable function and plays a part in providing an excellent source of nutrition to your pet. When properly cooked, corn provides a highly digestible source of carbohydrate, essential fatty acids and protein, and thus, is not considered filler. Corn also has among the highest level of natural antioxidants of any grains. Purina only uses the same grades of corn traditionally used in human food products.

Does your dog and cat food contain GMO grains?

It is likely that our pet food contains GMO grains because genetically modified grain and grain products constitute a significant portion of the supply of grain available throughout the U.S. for both human and pet foods. U.S. grain handling and distribution practices result in a co-mingling of supply, which results in a loss of identity preservation.

The FDA recognizes the safety and equivalence of products derived from U.S.-approved varieties of genetically modified grain, so there is no reason to exclude it from the general supply. In addition, the FDA does not require products containing GMO grains to bear additional labeling.

Why do you use by-products in dog and cat food?

By-products are defined as the co-product of a primary product and are usually portions of the animal not always consumed by people in the U.S. By-products are an excellent source of protein and other nutrients. By-products in pet foods that meet Association of American Feed Control Officials (AAFCO) guidelines come from clean animal parts other than meat, such as the liver, kidney and other organs. Purina purchases all by-products from USDA-inspected plants. They must meet stringent criteria for nutrient content, production and quality assurance.

What is animal digest?

Animal digest is often considered a substandard pet food ingredient. In some cases, this is because the word "digest" is mistakenly thought to describe the contents of the digestive tract. The word "digest" in "animal digest" refers to the digestive process used in production, not the ingredients.

The process starts with animal protein such as muscle and soft tissue supplied by USDA-inspected facilities.

These ingredients are processed in order to break them down, similar to the process of digestion in the body. The resulting digest is a liquid, but can also be made into a paste or powder.

Animal digest is a high-quality ingredient that provides an excellent source of protein and enhances the palatability of Dog & Cat foods.

Why don’t you utilize a natural source of Vitamin K instead of menadione?

The basic story about the dangers of Menadione has emerged at various times during the past decades as something of an urban legend in the pet food industry and are not research-based. In fact, numerous research studies and nutritional textbooks have identified Menadione as a safe and effective means of providing the important nutrient Vitamin K to Dogs & Cats. Menadione has been commonly used in pet foods for approximately 25 years with no documented negative health effects. Menadione is a stable source of the essential nutrient vitamin K. Vitamin K provides the following nutritional benefits: it is required for the synthesis of a number of body proteins, most notably the proteins responsible for normal blood clotting.

How do I know how to feed my dog or cat? How do I know if my dog/cat is overweight?

Feeding your pet is one of the most important ways you can care for him. Once you have chosen the right food for your pet, you can develop a plan for portioning and scheduling. For more information, check your product package for specific feeding amounts.

All of our Dog & Cat foods come with feeding instructions to help you properly feed your pet depending on his size, but certain types of pets may require specialized foods to help them maintain an ideal body condition.

What is a complete and balanced nutrition in dog or cat food?

Pet food makes up the entirety of a pet’s diet, so it needs to deliver all of the nutrients they need. That’s why pet foods so often use the phrase “complete and balanced.” Every pet food needs to meet federal (FDA) and state regulatory standards before it gets near your dog’s or cat’s bowl.

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Specialized Nutrition fo Unique Needs

High-quality protein like real chicken, lamb or salmon is the #1 ingredient in all dry formulas. Purina Pro Plan is formulated with key nutrients to help support specific needs based on life stage, lifestyle, breed size or other unique needs.

Purina Pro Plan Focus products
Purina Pro Plan Focus Life Stage Formula

Life-Stage Formulas

Puppy formulas are formulated with a growing dog in mind, with DHA for brain and vision development, and antioxidants to help nourish developing immune systems. Adult formulas are formulated with key nutrients to support specific needs, plus they contain vitamin A and linoleic acid, an omega-6 fatty acid, for a healthy skin and coat.

Breed-Size Formulas

Dogs of different sizes have different needs, and their breed size-specific formulas help to address them. Toy and Small Breed formulas offer nutrient-dense, size-appropriate kibble while the Large and Giant Breed formulas are specially formulated to meet the needs of bigger dogs.

Purina Breed Size
Purina Results

Sensitive Skin & Stomach Formula

This specialized formula is great for dogs who may experience skin and/or stomach sensitivity. The dry formula is made with real salmon as the #1 ingredient and also contains easily digestible rice and oatmeal plus omega fatty acids and zinc.

Weight Management Formulas

For adult dogs who are overweight or less active, the Weight Management formulas offer an optimal protein-to-fat ratio to help them be their best.

Purina Pro Plan Weight Management

Why Purina Pro Plan?

Nutrition That Performs

Real meat is the #1 ingredient in all of the dry formulas to help promote total health. And every ingredient that follows is carefully chosen for a specific purpose. Plus, each dry formula is tailored to provide the optimal protein-to-fat ratio to help dogs maintain their ideal body condition.

5 Specialized Platforms

Purina Pro Plan offers a variety of dry formulas across five distinct nutritional platforms: Savor, Bright Mind, Natural, Focus and Sport. Each helps meet the unique needs of dogs based on their taste preferences, age, dietary considerations or activity, and lifestyle.

Backed by Expertise

Advanced nutrition is the result of 85+ years of Purina research, and is backed by over 400 scientists, including nutritionists, veterinarians and behaviorists. Together, they strive to give your dog the nutrition he needs to be his very best.

Chosen by Champions

Purina Pro Plan is the food of choice by competitors and champions nationwide, including the last 10 Westminster Best in Show Champions and 96 out of 100 AKC All Breed Champions.

About Purina

Purina is trusted and recommended by hundreds of veterinarians, breeders and rescues nationwide. They have a relentless focus on nutrition, quality and safety, and their products are backed by more than 500 scientists, including nutritionists, behaviorists and veterinarians. Through passionate expertise, they create extraordinary products for your pet's total health and wellness.

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About Purina

Customer Reviews

442 reviews 442 Reviews 4.6 out of 5 Stars
  • 5 Stars
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  • 4 Stars
    14%
  • 3 Stars
    3%
  • 2 Stars
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94% Recommend

94% of reviewersrecommend this product

4.6 / 5
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  • Great Food

    By on

    Next to Blue Buffalo Basics this is the only other food I will buy! The Salmon has the Omega 3 oil that helps with digestion and the coat. I'm a Director of our Animal Shelter and Animal Control Officer. I only use this food in the shelter for all the dogs. @HuskyMom, the reason you have to add cheese to get one of your dogs to eat is because any dog food for sensitive stomach & skin does not have the added ingredients that makes the food more yummy to the dogs but at the same time is harmful to them. Husky's have a thick coat and require added omega 3 oils to smooth it down. You can buy Omega oil to add to the food. The reason why her poop is larger than normal is because the salmon oil is Next to Blue Buffalo Basics this is the only other food I will buy! The Salmon has the Omega 3 oil that helps with digestion and the coat. I'm a Director of our Animal Shelter and Animal Control Officer. I only use this food in the shelter for all the dogs. @HuskyMom, the reason you have to add cheese to get one of your dogs to eat is because any dog food for sensitive stomach & skin does not have the added ingredients that makes the food more yummy to the dogs but at the same time is harmful to them. Husky's have a thick coat and require added omega 3 oils to smooth it down. You can buy Omega oil to add to the food. The reason why her poop is larger than normal is because the salmon oil is cleaning out her digestive system which means it's good food and working. … more

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  • Change of diet

    By on

    My vet recommended changing my two labs food to a sensitive skin formula. Since 1988 I have fed my labs Science Diet foods. I switched to Purina for sensitive skin partially because it is a local company, but primarily because of the ingredients. First three Science diet ingredients are Brewers rice, chicken meal, and whole grain sorghum, while Purina's are Salmon, canola meal, and Brewers rice. Hard to find the omega ingredient in Science Diet while Purina's is top of the list. So far the dogs are happy with it, and hopefully it will improve their health issues once completely switched to new food (still in the mixing food phase to change diet).

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  • This is definitely salmon!

    By on

    I purchased this food on the recommendation from someone as my dog has really itchy skin. Salmon is one ingredient that has a low incidence of allergies for dogs. Boy, when you open this bag, it smells like SALMON! I think that is good. The pieces are small and easily chewed. One dog likes it, but another isn't crazy about it, so I have to add a little shredded cheese. The price is better at Chewy than anywhere else!

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  • Good dog food and great service

    By on

    Have only been using this food for a week but the dogs seem to like it. I will reorder again. My Shorkie has dry skin and seems to scratch allot. This food seems to be helping his skin condition. He is not scratching! My goldendoodle has a sensitive stomach and it's definitely helping her.

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  • Very convenient

    By on

    We ordered from chewy.com because we were on our way out the door for a vacation, didn't have enough time to run to the pet store, and didn't want to put that responsibility on our pet/house sitter. The order came within 2 days of placing it.

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  • Solved our dogs Skin issue

    By on

    My pitbull kept breaking out in tummy rashes as well as getting irritated ears. Spent big money at the vet where they said she has "seasonal" allergies. Wasn't until we took her to get a bath that a lady informed us that pit bulls are known to have sensistive skin. We are big purina fans as the company's headquarters are in our city (amongst other reasons). This dog food has worked great for our dog. No more skin issues!

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  • No Complaints

    By on Top 250 Contributor

    I recently adopted my 2 year old Siberian Husky from a rescue. I asked what food she had been eating while at the rescue and they told me it was Pro Plan Sensitive Skin and Stomach. She seems to enjoy the food except I have given her other brands and she seems to enjoy them more. It does not have the best smell but that's to be expected with dog food. My dog doesn't have the best skin and coat so I'm not sure how useful this food is in helping with that. She also has massive poops (just being honest!) which none of my other dogs have ever had. Overall I'd say this food is about average.

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  • Great Food

    By on

    After trying all of the so called "highest quality food" we ended up with a dog in the hospital for pancreatitis. Needless to say, the vet told us that some of that food is too rich for some dogs, which may have caused the health issues. They suggested we try this food, which is much less expensive. So far, the dogs love it, there have been no stomach issues and our one dog with very dry skin, is getting much better. I highly recommend.

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  • No problems

    By on

    We have an older dog who has had skin issues all his life. His usual shampoo has started to not work as well so we looked for other options and this seems to have worked the best. He still gets itchy spots but not nearly as many since we started him on this. I can't say much about the sensitive stomach part but switching them was a breeze so I'm sure that helped!

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  • He seems to likes it....

    By on

    Due to some medical issues we needed to switch from the "large breed" Pro Plan to this version for dogs with skin and coat challenges. In keeping with any food change we notice some up system upset so we have mixed the current food with the new food to ease the transition. It has only been a week but so far he seems to like it and his coat is looking better....already!

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