Purina Pro Plan Focus Adult Sensitive Skin & Stomach Formula Dry Dog Food

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  • 5-lb bag
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  • 30-lb bag
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  • Item Number
  • Weight
    30.0 pounds
  • Special Diet
    Sensitive Digestion, No Corn No Wheat No Soy
  • Brand
  • Food Form
    Dry Food
  • Made in
    United States
  • Lifestage

Nourish your dog's sensitive skin and stomach with Purina Pro Plan Focus Adult Sensitive Skin & Stomach Formula. It’s important to know that the food you choose for your dog will help keep him healthy, happy and feeling extraordinary. Purina Pro Plan Focus Sensitive Skin & Stomach supports his total well-being through a highly digestible formula with prebiotic fiber to maintain intestinal balance and to promote digestive health.

Key Benefits

  • Nutrient-rich salmon is the first ingredient and a primary source of protein
  • Rice and oatmeal are easily digestible and gentle on the digestive system
  • Made without corn, wheat, soy or artificial colors or flavors
  • Omega-6 fatty acids and zinc help nourish the skin and promote a healthy coat
  • Rich in antioxidants to help promote a healthy immune system

See all items by Purina Pro Plan

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Specialized Nutrition for
Unique Needs

High-quality protein like real chicken, lamb or salmon is the #1 ingredient in all dry formulas. Purina Pro Plan is formulated with key nutrients to help support specific needs based on life stage, lifestyle, breed size or other unique needs.

Purina Pro Plan Focus products
Purina Pro Plan Focus Life Stage Formula

Life-Stage Formulas

Puppy formulas are formulated with a growing dog in mind, with DHA for brain and vision development, and antioxidants to help nourish developing immune systems. Adult formulas are formulated with key nutrients to support specific needs, plus they contain vitamin A and linoleic acid, an omega-6 fatty acid, for a healthy skin and coat.

Breed-Size Formulas

Dogs of different sizes have different needs, and their breed size-specific formulas help to address them. Toy and Small Breed formulas offer nutrient-dense, size-appropriate kibble while the Large and Giant Breed formulas are specially formulated to meet the needs of bigger dogs.

Purina Breed Size
Purina Results

Sensitive Skin &
Stomach Formula

This specialized formula is great for dogs who may experience skin and/or stomach sensitivity. The dry formula is made with real salmon as the #1 ingredient and also contains easily digestible rice and oatmeal plus omega fatty acids and zinc.

Weight Management

For adult dogs who are overweight or less active, the Weight Management formulas offer an optimal protein-to-fat ratio to help them be their best.

Purina Pro Plan Weight Management

Why Purina Pro Plan?

Nutrition That Performs

Real meat is the #1 ingredient in all of the dry formulas to help promote total health. And every ingredient that follows is carefully chosen for a specific purpose. Plus, each dry formula is tailored to provide the optimal protein-to-fat ratio to help dogs maintain their ideal body condition.

5 Specialized Platforms

Purina Pro Plan offers a variety of dry formulas across five distinct nutritional platforms: Savor, Bright Mind, Natural, Focus and Sport. Each helps meet the unique needs of dogs based on their taste preferences, age, dietary considerations or activity, and lifestyle.

Backed by Expertise

Advanced nutrition is the result of 85+ years of Purina research, and is backed by over 400 scientists, including nutritionists, veterinarians and behaviorists. Together, they strive to give your dog the nutrition he needs to be his very best.

Chosen by Champions

Purina Pro Plan is the food of choice by competitors and champions nationwide, including the last 10 Westminster Best in Show Champions and 96 out of 100 AKC All Breed Champions.

About Purina

Purina is trusted and recommended by hundreds of veterinarians, breeders and rescues nationwide. They have a relentless focus on nutrition, quality and safety, and their products are backed by more than 500 scientists, including nutritionists, behaviorists and veterinarians. Through passionate expertise, they create extraordinary products for your pet's total health and wellness.

Shop Purina Pro Plan Foods

About Purina


Salmon, Canola Meal, Brewers Rice, Barley, Oat Meal, Fish Meal (Source of Glucosamine), Animal Fat Preserved with Mixed-Tocopherols, Salmon Meal, Dried Egg Product, Brewers Dried Yeast, Natural Flavor, Inulin, Fish Oil, Salt, Vitamin E Supplement, Potassium Chloride, Zinc Sulfate, L-Ascorbyl-2-Polyphosphate (Source of Vitamin C), Ferrous Sulfate, Manganese Sulfate, Niacin, Vitamin A Supplement, Copper Sulfate, Calcium Pantothenate, Pyridoxine Hydrochloride, Vitamin B-12 Supplement, Thiamine Mononitrate, Riboflavin Supplement, Calcium Iodate, Vitamin D-3 Supplement, Menadione Sodium Bisulfite Complex (Source of Vitamin K Activity), Folic Acid, Biotin, Sodium Selenite.

Customer Reviews

Rated 4.6 out of 5 by 246 reviewers.
Rated 5 out of 5 by I don't normally write reviews but... This food has been a lifesaver for my 2 year old pitbull who suffers from food allergies (diagnosed by elimination diet). My boy does not do well on grain free or red meat and it was difficult to find a fish based grain inclusive food, but also one that he would eat. Very happy I took a chance with this food. His allergy symptoms/yeast have been under control now for 6 months. We made the mistake about 2 weeks ago of switching to another "higher end" brand that was fish based, but grain free (because of the drop in bag size and recent price increase with this food) and my dog ended up at the vet with acute IBD due to a severe allergic reaction to the grain free food. We definitely learned our lesson and will be sticking with Pro Plan for good, dispite the smaller bag size. I am hoping the increase in kcals will make up for the smaller bag (you feed less of higher calorie foods). July 31, 2016
Rated 2 out of 5 by No Conditioning of The Dog I bought this because my mom dog was having stomach problems with the Pro Plan 30/20. She has not kept good on it at all. It is like a cheap dog food in how it conditions a dog. It has no umph. She was unable to lactate well on this as there just is not enough protein and fat to maintain on this food. I've put her back on the Pro Plan 30/20. Its a much better choice. I use this now when one of my dogs gets an upset stomach. But, now I have a full unused bag plus a half bag left. I wish I had none or just a small bag for times when I need it. I'm totally disappointed with this food and I do not recommend it unless you have no other choice. Your dog will look like its eating O'Roy! August 16, 2016
Rated 2 out of 5 by Disappointed in this food for many reasons. :( I have 2 wonderfully sweet indoor dogs. One is a 10 yr. old boxer/pit mix and weighs approx. 90 lbs and the other is a 3 yr. old coon hound that weighs approx 50 lbs. They both had been eating Neutro Large Breed dry food for several yrs. and have had no problems. I read about Purina Pro Plan Sensitive Skin and Stomach and thought I would give it a try because the ingredients sounded really good and it was a bit cheaper than the Neutro. They have been eating this food for 5 weeks and I am very disappointed by the results. The boxer/pit has had diarrhea for almost 2 weeks and whines at the door to go out and eat grass about once a week. Both of the dogs now have bad smelling gas. The coon hound has been excessively shedding daily. I have to vacuum (not just swiffer) each day due to the amount of shedding on the harwood floors. Both of the dogs like the food, but seem to be hungry just hours after eating. What a disappointment in this food, especially due to it being formulated for sensitive skin and stomachs. I am switching back to Neutro, today! June 6, 2016
Rated 2 out of 5 by The dogs DO NOT like this food I gave this product two stars because of the quality ingredients. HOWEVER the smell is TERRIBLE and the dogs will barely eat it. The bag is in the garage and I have to keep the top closed or the smell draws flies. I love this brand but will not purchase this flavor again. August 21, 2016
Rated 5 out of 5 by Great Product This food was recommended by a Vet for a dog'a skin condition and allergies. It is a very good food.. August 19, 2016
Rated 5 out of 5 by Fast, good value, and simple! I had tried to auto-ship my dog's special sensitive stomach food before but it wasn't available from Amazon or Petsmart. A coworkers recommended Chewy to me and I was pleasantly surprised to find both her brand of food and the salmon oil that I give her as a supplement available and less expensive than buying from Petsmart and 1-800-pet-meds. The shipment came fast and was boxed perfectly. I'm a fan. August 5, 2016
Rated 5 out of 5 by Great for any dog with sensitive skin issues Purina must think people are dim witted. I have been using this product for at least 10 years. It really helped my dogs. But they cut 3 pounds per bag and raised the price about 25 percent. Also they removed the easy open tab on the bag so you need scissors or a knife to open the bag. Product has n been great but I will start looking for an alternative. August 8, 2016
Rated 1 out of 5 by Recipe Change We used to love this food as it seemed to be one of the few recipes that agreed with our chocolate lab's sensitive stomach. However about a month or two ago we noticed a change in the size of the kibble followed by our lab beginning to lick and chew her paws relentlessly. Shortly thereafter, both our pooches began to turn their noses up at full bowls which is very unlikely for either of them. We've since switched to Merrick's salmon formula and the skin issues have already begun to clear. I have heard that Merrick was silently bought out by Purina but is not planning on changing their recipes or quality of ingredients. Hoping that holds true. July 24, 2016
  • 2016-08-28 T10:59:35.833-05:00
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