Purina Pro Plan Focus Adult Sensitive Skin & Stomach Formula Dry Dog Food

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Nourish your dog's sensitive skin and stomach with Purina Pro Plan Focus Adult Sensitive Skin & Stomach Formula. It’s important to know that the food you choose for your dog will help keep him healthy, happy and feeling extraordinary. Purina Pro Plan Focus Sensitive Skin & Stomach supports his total well-being through a highly digestible formula with prebiotic fiber to maintain intestinal balance and to promote digestive health.

Key Benefits

  • Specialized formula for dogs with sensitive skin and stomachs made with nutrient-rich salmon as the first ingredient and primary source of protein
  • Highly digestible formula with prebiotic fiber to maintain intestinal balance and to promote digestive health
  • Includes omega-6 fatty acids and zinc help nourish the skin and promote a healthy shiny coat
  • 100% complete and balanced diet is rich in powerful antioxidants to support a healthy immune system for years to come
  • Proudly manufactured in Purina-owned U.S.A facilities and does not contain any added artificial colors, flavors, or preservatives

See all items by Purina Pro Plan

  • Item Number
  • Weight
    30.0 pounds
  • Brand
  • Breed Size
    All Breeds, Small, Medium, Large
  • Food Form
    Dry Food
  • Lifestage
  • Made in
    United States
  • Special Diet
    Sensitive Digestion, No Corn No Wheat No Soy

Nutritional Info


  1. Salmon, Canola Meal, Brewers Rice, Barley, Oat Meal, Fish Meal (Source of Glucosamine), Animal Fat Preserved with Mixed-Tocopherols, Salmon Meal, Dried Egg Product, Brewers Dried Yeast, Natural Flavor, Inulin, Fish Oil, Salt, Vitamin E Supplement, Potassium Chloride, Zinc Sulfate, L-Ascorbyl-2-Polyphosphate (Source of Vitamin C), Ferrous Sulfate, Manganese Sulfate, Niacin, Vitamin A Supplement, Copper Sulfate, Calcium Pantothenate, Pyridoxine Hydrochloride, Vitamin B-12 Supplement, Thiamine Mononitrate, Riboflavin Supplement, Calcium Iodate, Vitamin D-3 Supplement, Menadione Sodium Bisulfite Complex (Source of Vitamin K Activity), Folic Acid, Biotin, Sodium Selenite.

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Specialized Nutrition fo Unique Needs

High-quality protein like real chicken, lamb or salmon is the #1 ingredient in all dry formulas. Purina Pro Plan is formulated with key nutrients to help support specific needs based on life stage, lifestyle, breed size or other unique needs.

Purina Pro Plan Focus products
Purina Pro Plan Focus Life Stage Formula

Life-Stage Formulas

Puppy formulas are formulated with a growing dog in mind, with DHA for brain and vision development, and antioxidants to help nourish developing immune systems. Adult formulas are formulated with key nutrients to support specific needs, plus they contain vitamin A and linoleic acid, an omega-6 fatty acid, for a healthy skin and coat.

Breed-Size Formulas

Dogs of different sizes have different needs, and their breed size-specific formulas help to address them. Toy and Small Breed formulas offer nutrient-dense, size-appropriate kibble while the Large and Giant Breed formulas are specially formulated to meet the needs of bigger dogs.

Purina Breed Size
Purina Results

Sensitive Skin & Stomach Formula

This specialized formula is great for dogs who may experience skin and/or stomach sensitivity. The dry formula is made with real salmon as the #1 ingredient and also contains easily digestible rice and oatmeal plus omega fatty acids and zinc.

Weight Management Formulas

For adult dogs who are overweight or less active, the Weight Management formulas offer an optimal protein-to-fat ratio to help them be their best.

Purina Pro Plan Weight Management

Why Purina Pro Plan?

Nutrition That Performs

Real meat is the #1 ingredient in all of the dry formulas to help promote total health. And every ingredient that follows is carefully chosen for a specific purpose. Plus, each dry formula is tailored to provide the optimal protein-to-fat ratio to help dogs maintain their ideal body condition.

5 Specialized Platforms

Purina Pro Plan offers a variety of dry formulas across five distinct nutritional platforms: Savor, Bright Mind, Natural, Focus and Sport. Each helps meet the unique needs of dogs based on their taste preferences, age, dietary considerations or activity, and lifestyle.

Backed by Expertise

Advanced nutrition is the result of 85+ years of Purina research, and is backed by over 400 scientists, including nutritionists, veterinarians and behaviorists. Together, they strive to give your dog the nutrition he needs to be his very best.

Chosen by Champions

Purina Pro Plan is the food of choice by competitors and champions nationwide, including the last 10 Westminster Best in Show Champions and 96 out of 100 AKC All Breed Champions.

About Purina

Purina is trusted and recommended by hundreds of veterinarians, breeders and rescues nationwide. They have a relentless focus on nutrition, quality and safety, and their products are backed by more than 500 scientists, including nutritionists, behaviorists and veterinarians. Through passionate expertise, they create extraordinary products for your pet's total health and wellness.

Shop Purina Pro Plan Foods

About Purina

Customer Reviews

Purina Pro Plan Focus Adult Sensitive Skin & Stomach Formula Dry Dog Food is rated 4.6 out of 5 by 343.
Rated 5 out of 5 by from Dogs luv, easy transition My last brand of dog food was causing some severe stomach upset in my ENTIRE pack of 3. After an expensive week of chicken and rice, I made the transition to Purina Pro Plan Sensitive Skin and Stomach...and WOW! not only do my kids love it, but they are actually improving. Having pits and hounds, having a food that improves skin, coat, stools, and energy all around, makes a dog mom very very happy ! Also! I switched them from an expensive, grain free food to this... No problems, at all. They are improving wonderfully.
Date published: 2016-12-30
Rated 5 out of 5 by from Unbelievable results I have a white pitbull that HAD allergy induced hives, bald patches, red spots on belly, flaking skin, yeast infections that turned bacterial. Did due diligence with vet prescribed meds, shampoo and mild steroid . Vet recommended prescription food that was very expensive, so before getting it I read through numerous recommendations and finally decided on this. My dog hasn't had 1 flair up in 2.5 months! The week he began this there was a definite difference & now he looks ultra healthy and his coat is soooo shiny and soft! I'm thrilled to have had success with this food and the price and customer service here CAN NOT BEAT!!!!
Date published: 2017-01-05
Rated 5 out of 5 by from Speedy Deliver, Great Price My dog has eaten this food for the last 6 years. When we first started feeding it to her we purchased it from a local pet store chain and paid about $45 for 18lbs. It was a little pricey, but nothing to scoff at. About a year ago the price went down, and we were able to get an 18lbs bag for about $36-$40. Then two months ago Purina decided to decrease the bag size to 16lbs, and the pet store's price went up to $50! We were beyond frustrated. I heard about Chewy.com while waiting for a plane at Midway Airport, and thought it might be worth checking out. If for no other reason than avoiding having to go to the store. Come to find out I can twice as much food for $20 less! Couldn't pass that deal up!
Date published: 2016-12-03
Rated 5 out of 5 by from relieved itching I tried two other brands of dog food aimed specifically to relieve itching skin. This is the one that worked the best.her hair is growing back and she no longer chews on her feet. I'm very thankful to have discovered this dog food!
Date published: 2017-01-16
Rated 5 out of 5 by from Yellow Lab with allergies and sensitive skin I think my yellow lab is allergic to wheats and grains. I tried several other top name foods with no improvements. My lab scratched and broke out in a rash, until I started using this food for him. He cleared up and looks great!
Date published: 2016-12-31
Rated 5 out of 5 by from Excellant for shepherds My dogs have very sensitive stomachs. This is the only product my dogs can eat and actually keep down. I have tried everything this is a great product. My boys are gaining weight, and are very active
Date published: 2016-12-23
Rated 5 out of 5 by from Fishy smell and a bit pricy, but great product! My mini poodle gal can have a bit of a sensitive stomach. I had her on Pro Plan's lamb formula and a daily probiotic, but that didn't help enough. She'd still have a rumbling stomach, gas that could clear a room, etc. I switched to this food and the difference is amazing. Not only that, but my gal loves her salmon kibble. While I was switching from her old food to this one, she would pick out the salmon kibble first before eating the old stuff. She'll even take it as training treats! I think it's the smell and the small size that makes this food so attractive to my dog. The kibble size is definitely small enough for small dogs like mini poodles are even tiny dogs like chihuahuas. If you can't stomach the smell of fish, you might want to avoid this product, though. Especially when freshly-opened, it has a very strong odor.
Date published: 2016-10-04
Rated 5 out of 5 by from I don't normally write reviews but... This food has been a lifesaver for my 2 year old pitbull who suffers from food allergies (diagnosed by elimination diet). My boy does not do well on grain free or red meat and it was difficult to find a fish based grain inclusive food, but also one that he would eat. Very happy I took a chance with this food. His allergy symptoms/yeast have been under control now for 6 months. We made the mistake about 2 weeks ago of switching to another "higher end" brand that was fish based, but grain free (because of the drop in bag size and recent price increase with this food) and my dog ended up at the vet with acute IBD due to a severe allergic reaction to the grain free food. We definitely learned our lesson and will be sticking with Pro Plan for good, dispite the smaller bag size. I am hoping the increase in kcals will make up for the smaller bag (you feed less of higher calorie foods).
Date published: 2016-07-31
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