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Purina Pro Plan Focus Adult Sensitive Skin & Stomach Formula Dry Dog Food

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Description

Nourish your dog's sensitive skin and stomach with Purina Pro Plan Focus Adult Sensitive Skin & Stomach Formula. It’s important to know that the food you choose for your dog will help keep him healthy, happy and feeling extraordinary. Purina Pro Plan Focus Sensitive Skin & Stomach supports his total well-being through a highly digestible formula with prebiotic fiber to maintain intestinal balance and to promote digestive health.

Key Benefits

  • Specialized formula for dogs with sensitive skin and stomachs made with nutrient-rich salmon as the first ingredient and primary source of protein
  • Highly digestible formula with prebiotic fiber to maintain intestinal balance and to promote digestive health
  • Includes omega-6 fatty acids and zinc help nourish the skin and promote a healthy shiny coat
  • 100% complete and balanced diet is rich in powerful antioxidants to support a healthy immune system for years to come
  • Proudly manufactured in Purina-owned U.S.A facilities and does not contain any added artificial colors, flavors, or preservatives

See all items by Purina Pro Plan

  • Item Number
    101143
  • Brand
    Purina
  • Breed Size
    All Breeds, Small, Medium, Large
  • Food Form
    Dry Food
  • Lifestage
    Adult
  • Made in
    United States
  • Special Diet
    Sensitive Digestion, No Corn No Wheat No Soy

Nutritional Info

Ingredients

  1. Salmon, Canola Meal, Brewers Rice, Barley, Oat Meal, Fish Meal (Source of Glucosamine), Animal Fat Preserved with Mixed-Tocopherols, Salmon Meal, Dried Egg Product, Brewers Dried Yeast, Natural Flavor, Inulin, Fish Oil, Salt, Vitamin E Supplement, Potassium Chloride, Zinc Sulfate, L-Ascorbyl-2-Polyphosphate (Source of Vitamin C), Ferrous Sulfate, Manganese Sulfate, Niacin, Vitamin A Supplement, Copper Sulfate, Calcium Pantothenate, Pyridoxine Hydrochloride, Vitamin B-12 Supplement, Thiamine Mononitrate, Riboflavin Supplement, Calcium Iodate, Vitamin D-3 Supplement, Menadione Sodium Bisulfite Complex (Source of Vitamin K Activity), Folic Acid, Biotin, Sodium Selenite.

Caloric Content

  1. 3,905 kcal/kg, 447 kcal/cup
Guaranteed Analysis
Crude Protein 26.0% min
Crude Fat 16.0% min
Crude Fiber 4.0% max
Moisture 12.0% max
Linoleic Acid 1.1% min
Calcium (Ca) 1.0% min
Phosphorus 0.8% min
Zinc 180 mg/kg min
Selenium 0.3 mg/kg min
Vitamin A 15,000 IU/kg min
Vitamin E 460 IU/kg min
Ascorbic Acid 70 mg/kg min
Glucosamine 400 ppm min
Omega 3 Fatty Acids 0.8%
Omega 6 Fatty Acids 1.3%

Feeding Instructions

Weight Daily Feeding (Cups)
3 - 12 lbs 1/2 - 1
13 - 30 lbs 1 - 1 1/2
21 - 35 lbs 1 1/2 - 2 1/4
36 - 50 lbs 2 1/4 - 2 3/4
51 - 75 lbs 2 3/4 - 3 2/3
76 - 100 lbs 3 2/3 - 4 1/2
100+ lbs Add 1/3 for every 10 lbs over 100 lbs

We recommend that you keep your dog in ideal body condition and not allow your dog to become overweight. The exact amount of food your dog requires will need to be adjusted according to age, activity and environment. A good place to start is with these guidelines for an average, active, adult dog fed once daily.

Provide adequate fresh water in a clean container daily.

Transition Instructions

Although you'll be anxious to see the difference Pro Plan can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food. Each day, simply feed a little less of the previous food and a little more Pro Plan until you're feeding Pro Plan exclusively. This gradual transition will help avoid dietary upsets.

Frequently Asked Questions

How do you ensure the quality of your dog and cat food?

We maintain a strict code of standards for buying, storing and processing ingredients used in our pet foods. These standards are among the strictest in the pet food industry. You can feed our food with confidence, knowing the Purina commitment to quality provides the best possible nutrition for your pet.

Do you test your dog and cat food for aflatoxins?

Yes. We have a meticulous quality assurance program for every incoming load of dog and cat food ingredients. We have ingredient specialists at each of our North American Purina pet food manufacturing facilities who are trained to sample and analyze incoming grain. Our grain testing program helps ensure only high-quality grains are used in our products. This testing is part of our comprehensive food safety and HACCP programs

We maintain a strict code of standards for buying, storing and processing ingredients used in Purina pet foods, including grains. Every supplier of ingredients for Purina pet food must meet stringent standards for ingredient specification, product safety, sanitation and good manufacturing practices. Our quality assurance standards are among the strictest in the pet food industry.

Where is your dog and cat food manufactured?

99% of Purina pet food products sold in the U.S. are manufactured in our own facilities in the U.S.

Why does your dog and cat food contain colors?

Although dogs and cats are unable to distinguish color, we know that most pet owners consider the product’s appearance when purchasing food for their pet. Artificial coloring is added to maintain a more desirable and consistent appearance. All colorings used in our pet foods are approved for use by the Food and Drug Administration (FDA).

Where are your ingredients sourced from? Are they sourced from China?

The vast majority of ingredients used in Purina brand products are sourced from the United States. As with other food companies, we do source a limited amount of ingredients from China. These ingredients, which are primarily essential nutrients, such as taurine and B vitamins, are not commonly available in the USA or other countries in the quantities we need.

Why use corn in dog and cat food? Is corn a filler?

“Filler” may be defined as feed ingredients for pet food with little or no nutritional value. Every ingredient in our formulas has a valuable function and plays a part in providing an excellent source of nutrition to your pet. When properly cooked, corn provides a highly digestible source of carbohydrate, essential fatty acids and protein, and thus, is not considered filler. Corn also has among the highest level of natural antioxidants of any grains. Purina only uses the same grades of corn traditionally used in human food products.

Does your dog and cat food contain GMO grains?

It is likely that our pet food contains GMO grains because genetically modified grain and grain products constitute a significant portion of the supply of grain available throughout the U.S. for both human and pet foods. U.S. grain handling and distribution practices result in a co-mingling of supply, which results in a loss of identity preservation.

The FDA recognizes the safety and equivalence of products derived from U.S.-approved varieties of genetically modified grain, so there is no reason to exclude it from the general supply. In addition, the FDA does not require products containing GMO grains to bear additional labeling.

Why do you use by-products in dog and cat food?

By-products are defined as the co-product of a primary product and are usually portions of the animal not always consumed by people in the U.S. By-products are an excellent source of protein and other nutrients. By-products in pet foods that meet Association of American Feed Control Officials (AAFCO) guidelines come from clean animal parts other than meat, such as the liver, kidney and other organs. Purina purchases all by-products from USDA-inspected plants. They must meet stringent criteria for nutrient content, production and quality assurance.

What is animal digest?

Animal digest is often considered a substandard pet food ingredient. In some cases, this is because the word "digest" is mistakenly thought to describe the contents of the digestive tract. The word "digest" in "animal digest" refers to the digestive process used in production, not the ingredients.

The process starts with animal protein such as muscle and soft tissue supplied by USDA-inspected facilities.

These ingredients are processed in order to break them down, similar to the process of digestion in the body. The resulting digest is a liquid, but can also be made into a paste or powder.

Animal digest is a high-quality ingredient that provides an excellent source of protein and enhances the palatability of Dog & Cat foods.

Why don’t you utilize a natural source of Vitamin K instead of menadione?

The basic story about the dangers of Menadione has emerged at various times during the past decades as something of an urban legend in the pet food industry and are not research-based. In fact, numerous research studies and nutritional textbooks have identified Menadione as a safe and effective means of providing the important nutrient Vitamin K to Dogs & Cats. Menadione has been commonly used in pet foods for approximately 25 years with no documented negative health effects. Menadione is a stable source of the essential nutrient vitamin K. Vitamin K provides the following nutritional benefits: it is required for the synthesis of a number of body proteins, most notably the proteins responsible for normal blood clotting.

How do I know how to feed my dog or cat? How do I know if my dog/cat is overweight?

Feeding your pet is one of the most important ways you can care for him. Once you have chosen the right food for your pet, you can develop a plan for portioning and scheduling. For more information, check your product package for specific feeding amounts.

All of our Dog & Cat foods come with feeding instructions to help you properly feed your pet depending on his size, but certain types of pets may require specialized foods to help them maintain an ideal body condition.

What is a complete and balanced nutrition in dog or cat food?

Pet food makes up the entirety of a pet’s diet, so it needs to deliver all of the nutrients they need. That’s why pet foods so often use the phrase “complete and balanced.” Every pet food needs to meet federal (FDA) and state regulatory standards before it gets near your dog’s or cat’s bowl.

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High-quality protein like real chicken, lamb or salmon is the #1 ingredient in all dry formulas. Purina Pro Plan is formulated with key nutrients to help support specific needs based on life stage, lifestyle, breed size or other unique needs.

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Purina Pro Plan Focus Life Stage Formula

Life-Stage Formulas

Puppy formulas are formulated with a growing dog in mind, with DHA for brain and vision development, and antioxidants to help nourish developing immune systems. Adult formulas are formulated with key nutrients to support specific needs, plus they contain vitamin A and linoleic acid, an omega-6 fatty acid, for a healthy skin and coat.

Breed-Size Formulas

Dogs of different sizes have different needs, and their breed size-specific formulas help to address them. Toy and Small Breed formulas offer nutrient-dense, size-appropriate kibble while the Large and Giant Breed formulas are specially formulated to meet the needs of bigger dogs.

Purina Breed Size
Purina Results

Sensitive Skin & Stomach Formula

This specialized formula is great for dogs who may experience skin and/or stomach sensitivity. The dry formula is made with real salmon as the #1 ingredient and also contains easily digestible rice and oatmeal plus omega fatty acids and zinc.

Weight Management Formulas

For adult dogs who are overweight or less active, the Weight Management formulas offer an optimal protein-to-fat ratio to help them be their best.

Purina Pro Plan Weight Management

Why Purina Pro Plan?

Nutrition That Performs

Real meat is the #1 ingredient in all of the dry formulas to help promote total health. And every ingredient that follows is carefully chosen for a specific purpose. Plus, each dry formula is tailored to provide the optimal protein-to-fat ratio to help dogs maintain their ideal body condition.

5 Specialized Platforms

Purina Pro Plan offers a variety of dry formulas across five distinct nutritional platforms: Savor, Bright Mind, Natural, Focus and Sport. Each helps meet the unique needs of dogs based on their taste preferences, age, dietary considerations or activity, and lifestyle.

Backed by Expertise

Advanced nutrition is the result of 85+ years of Purina research, and is backed by over 400 scientists, including nutritionists, veterinarians and behaviorists. Together, they strive to give your dog the nutrition he needs to be his very best.

Chosen by Champions

Purina Pro Plan is the food of choice by competitors and champions nationwide, including the last 10 Westminster Best in Show Champions and 96 out of 100 AKC All Breed Champions.

About Purina

Purina is trusted and recommended by hundreds of veterinarians, breeders and rescues nationwide. They have a relentless focus on nutrition, quality and safety, and their products are backed by more than 500 scientists, including nutritionists, behaviorists and veterinarians. Through passionate expertise, they create extraordinary products for your pet's total health and wellness.

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About Purina

Customer Reviews

416 reviews 416 Reviews 4.6 out of 5 Stars
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94% Recommend

94% of reviewersrecommend this product

4.6 / 5
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  • No Complaints

    By on

    I recently adopted my 2 year old Siberian Husky from a rescue. I asked what food she had been eating while at the rescue and they told me it was Pro Plan Sensitive Skin and Stomach. She seems to enjoy the food except I have given her other brands and she seems to enjoy them more. It does not have the best smell but that's to be expected with dog food. My dog doesn't have the best skin and coat so I'm not sure how useful this food is in helping with that. She also has massive poops (just being honest!) which none of my other dogs have ever had. Overall I'd say this food is about average.

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  • Miracle Worker

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    I have a German short haired pointer mix who was having serious skin problems. The vet had suggested doing allergy testing but the expense was outrageous so I decided to do some research. Come to find out, with skin conditions, corn, wheat and soy are the usual culprits so I thought this formula might work out for us. With this formula my dog's oozing, puss filled sores were healing up and growing hair within 2 weeks! Talk about a miracle worker! She's been on this formula for 2 years now. She loves the taste and is in beautiful physical condition. Her skin is soft and supple and her coat shines like the sun. Everywhere I take her I get complements on how beautiful she is. I love the complements I have a German short haired pointer mix who was having serious skin problems. The vet had suggested doing allergy testing but the expense was outrageous so I decided to do some research. Come to find out, with skin conditions, corn, wheat and soy are the usual culprits so I thought this formula might work out for us. With this formula my dog's oozing, puss filled sores were healing up and growing hair within 2 weeks! Talk about a miracle worker! She's been on this formula for 2 years now. She loves the taste and is in beautiful physical condition. Her skin is soft and supple and her coat shines like the sun. Everywhere I take her I get complements on how beautiful she is. I love the complements but seeing her healthy and happy is what really fills my heart. … more

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  • Finally a food that helps!

    By on

    I have a Boxer that has had ear infection after ear infection. My veterinarian recommended a prescription diet for allergies. It was really expensive. While searching the aisles of a local dog food warehouse, an employee asked if I needed help. I explained the situation and he confessed he was the owner of the store. He said he had Labradors with skin issues and he could feed any food he wanted. He said,"Out of all these foods the only one that I'll feed is this." He then pointed to Pro Plan Focus Sensitive Skin and Stomach in Salmon. I bought a bag right there. That was five years ago and my dog has only had one ear infection in those five years. ONE. It's amazing. My veterinarian I have a Boxer that has had ear infection after ear infection. My veterinarian recommended a prescription diet for allergies. It was really expensive. While searching the aisles of a local dog food warehouse, an employee asked if I needed help. I explained the situation and he confessed he was the owner of the store. He said he had Labradors with skin issues and he could feed any food he wanted. He said,"Out of all these foods the only one that I'll feed is this." He then pointed to Pro Plan Focus Sensitive Skin and Stomach in Salmon. I bought a bag right there. That was five years ago and my dog has only had one ear infection in those five years. ONE. It's amazing. My veterinarian is happy with his health and he is doing great! … more

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  • Tears of joy!

    By on

    I have a 16 month old Terrier mix named Fiona that has struggled with skin allergies and sensitive stomach since she was 2 months old. I discovered the Sensitive skin and stomach formula in August 2016 and decided to give it a try. As soon as I brought the bag home and put a portion in Fiona's bowl, she ate instantly. She for once didn't hesitate on eating and didn't pick through the food. This was the easiest transition I've ever made with her. Over the next couple weeks I was able to lower her allergy medications and by 30 days, she was completely medication free! I wouldn't have been able to pull her from medications with any other formula or brand! Pro plan is my forever trusted brand of I have a 16 month old Terrier mix named Fiona that has struggled with skin allergies and sensitive stomach since she was 2 months old. I discovered the Sensitive skin and stomach formula in August 2016 and decided to give it a try. As soon as I brought the bag home and put a portion in Fiona's bowl, she ate instantly. She for once didn't hesitate on eating and didn't pick through the food. This was the easiest transition I've ever made with her. Over the next couple weeks I was able to lower her allergy medications and by 30 days, she was completely medication free! I wouldn't have been able to pull her from medications with any other formula or brand! Pro plan is my forever trusted brand of pet food! … more

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  • Pro Plan Sensitive Skin and Stomach

    By on

    I have a malti-poo puppy mill rescue that is allergic to everything! I decided to change his diet to a more limited ingredient diet and was thrilled to find that it helped with his licking and scratching. Then I found out about Pro Plan's Sensitive Skin and Stomach, which is specifically for animals with sensitivities. It is truly wonderful! He does so well on it! NO MORE licking and scratching and I can mix in the canned Sensitive Skin and Stomach Pro Plan with the dry food for a treat! I am so glad I found Pro Plan's Skin & Stomach formula. Thank you Pro Plan!

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  • No more itching and gas!

    By on

    I have a five year old Boxer named Morgan. His dry itchy skin was one issue but he had gas and lose stools too. I switched foods a few different times but they did not seem to make a difference. When I took her to our Veterinarian I told him about the issues Morgan was having. He suggested trying Proplan for Sensitive Skin and Stomach and so glad he did! Morgan is no longer annoyed with his itching and I'm no longer annoyed with his gas! The back yard clean up is much easier now too! This food is amazing and I recommend it to everyone.

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  • Pro Plan has changed my dog's life!!

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    My dog is thriving on Pro Plan!! Charlie has battled with stomach issues for over three years with little success from other expensive brands. When I first adopted Charlie, he was a happy and energetic dog. Over time, he began developed stomach issues. He had loose stool, constant gas, red ears, and infections in between his paws. He would scratch his skin all night long, which would cause even more issues. The vet gave me an antibiotic for his paws and ears, but it didn't solve his other problems. I was feeding him very expensive organic food that caused more problems. I thought the organic food would help him, but in the end it made it worse. He was getting sick from every brand I tried at My dog is thriving on Pro Plan!! Charlie has battled with stomach issues for over three years with little success from other expensive brands. When I first adopted Charlie, he was a happy and energetic dog. Over time, he began developed stomach issues. He had loose stool, constant gas, red ears, and infections in between his paws. He would scratch his skin all night long, which would cause even more issues. The vet gave me an antibiotic for his paws and ears, but it didn't solve his other problems. I was feeding him very expensive organic food that caused more problems. I thought the organic food would help him, but in the end it made it worse. He was getting sick from every brand I tried at this point. My groomer actually mentioned that it was probably from his food. I eventually tried the Sensitive Skin and Stomach formula, and it has changed Charlie's life. He no longer has gas, stomach issues, loose stool, and rashes. Even his ear and paw infections cleared up. He has high energy now, and even lost weight. He was a bit on the chubby side. Charlie also loves the taste of the food. I add the Pro Plan additions to the dry food as a treat. I actually had to buy a slow feeder for his food because he loves it so much. I'm am so grateful for this brand. I will continue to buy Pro Plan. … more

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  • Love Pro Plan

    By on

    We have a 6 year old American Bulldog with skin issues. We have tried many different brands of food over the last 6 years and have always stayed away from grains. We started to do a lot of research on our own and came accross pro plan. 3 months ago we made the switch to pro plans sensative skin and stomach. Our dogs coat looks amazing and it is so soft. 1 bonus when didn't know we would receive after making the switch, our dog has smaller firmer poops!! We highly recommend pro plan to anyone. There is a food that fits your pets needs.

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  • They love it!

    By on

    I recently switched from Natural Balance to Purina Pro Plan Focus. I have two dogs with horrendous skin issues, and was feeding one of the L.I.D. They were doing okay on it, but one of my dogs did not love the taste of it. I made the switch, and now my picky eater is actually enjoying meal time. I have noticed a tremendous difference in their coats as well. They both have gained much softer coats, and overall look great. I haven't had any issues with the switch, and they both seem happy with their new diets!

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  • Fixed My Dogs Allergies

    By on

    The Pro Plan Sensitive Skin and Stomach Salmon, has done wonders for my all white American Pit bull Terrier. I was at my wits end with my dogs allergy issues, i had tried literally every food on the shelves. My veterinarian recommended the Pro plan sensitive skin and stomach, her allergies went away. She no longer itches and no longer has hives all over her body!!! This food is the best and the rice has helped firm up her loose stools!! Thank you Pro Plan for helping my girl!!!

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