Smells very salmon-y! My dog seems to enjoy it. I think compared to other omega oil benefit products it may be very slightly lower in omegas but the great price is totally worth it... My dog had an orthopedic surgery and omegas were one of the products recommended to prevent her injuring the other knee. I haven't noticed any stool softening either from adding the recommended amount to her diet so I feel if you wanted to hit the same omega numbers in the fancier brands you could just add another pump or so and still save a lot of money.
Great stuff been using it for over a month and noticed a huge improvement I’m my boys skin and coat. He is shedding less and his coat is so shiny!!!