WAG

WAG knows that although dogs share 86% of our DNA, to pooch parents, they’re 100% human. We give them human names, clothes, and even their own cafes and social media accounts. Just like humans, our four-legged friends love treats, and it’s up to us to make the best choice for their health - but traditionally, treats and health haven’t been the best of pals. As a dog devotee of many years (224 in dog years, actually) Jeremy Goldman, WAG founder, wanted a more natural, wholesome treat for his best mate. He followed his instincts against the pack mentality of mass produced dog treats to create a product where taste didn’t come at the expense of health. WAG is a different breed of treat, giving dog parents peace of mind and doggos nothing but a piece of quality meat in the form of a grain free, additive free, natural treat they can chew happily. In fact, WAG has beef with any ingredient that’s not 100% natural. When you treat your pup to WAG, you’re treating them and their health with wholesome single-ingredient goodness. Doggos all over the world agree, WAG is a treat not just worth waiting for - it’s worth wagging for.