Frisco Brightening Cat & Dog Shampoo with Aloe

By Frisco
Rated 4.5714 out of 5 stars


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$25.18Chewy Price
$57.37Chewy Price
$23.92Autoship Price
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About This Item


  • From Frisco by Chewy. Brightening shampoo works to restore brilliance to white and light-colored coats. Ideal for dogs and cats.
  • Formulated to safely remove stains and condition skin and coat with regular use.
  • With hydrating aloe vera and violet flowers that help enhance brightness. Paraben free.
  • Frisco products are crafted to deliver more happy moments together—from quality grooming products to sturdy toys, to absorbent potty pads. Designed, tested and approved by the pet experts at Chewy.

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Top IngredientsPurified Water, Coconut & Plant Derived Cleansers, Glycerine...Purified Water, Coconut & Plant Based Cleansers, Aloe Vera Juice...Deionized Water, Cetyl Alcohol, Cationic Polymer Blend...
LifestageAdultAdultPuppy, Kitten, Adult, SeniorAdult
Breed SizeSmall Breeds, Medium Breeds, Large BreedsSmall Breeds, Medium Breeds, Large BreedsSmall Breeds, Medium Breeds, Large Breeds
Health FeatureItch & Redness RemedySensitive Skin, Skin & Coat Health

Questions & Answers

5 Customer Questions

Will this take the yellow out of white fur?
Answer by ChewyMay 14, 2021
This brightening shampoo works to restore brilliance to white and light-colored coats in dogs and cats, including removing stains.

Will this remove tear stains on a white dog?
Answer by ChewyMar 27, 2021
This shampoo is formulated to safely remove stains and condition skin and coat with regular use. Be careful to avoid eyes, inner ears and other sensitive areas.

Can I use the Shampoo and the Conditioner afterwards or is it one or the other?
Answer by ChewyJan 06, 2022
Conditioner can be used after shampooing.

Can this be used safely for a puppy?
Answer by ChewyApr 19, 2020
When used as directed, this shampoo is safe for use with dogs and cats of all ages.

ReviewsWrite a Review

Rated 4.5714 out of 5 stars
14 Ratings
Would recommend to a friend

14 Customer Reviews

Rated 1 out of 5 stars
By Scooby on Dec 29, 2021

Toxic Ingredients!!!

Ok, I have not seen any reviews about using this on cats, and I pray I never do. Aloe Vera is not good for cats and cats will lick their fur after being shampooed. Fragrance is dangerous and Definitely the colors are extremely toxic and dangerous. This Shampoo contains D&C Red No. 33, FD&C Blue No. 1. We would like to know why these dangerous chemicals are being used in pet products??? Oatmeal is not recommended for pets who have skin conditions such as yeast infection. See Dr. Karen Becker Veterinarian on youtube for more info. Glycerin when used in pets foods is causing kidney disease. Fragrance should never be used on pets. Pearlizers are emulsifyers. List of chemicals to avoid: Tick and Flea shampoo also has killed many pets. The ingredients are deadly. PLEASE only use safe organic ingredients on your pets. You can make your own shampoo with Applecider vinegar, castile soap, and a drop of organic lavendar or peppermint oil.

Rated 5 out of 5 stars
By Rubee on Aug 29, 2021

Smells great

We recently switched to this shampoo and I just wanted to say that this shampoo smells great! Our maltishi looks great after her baths and the scent lasts longer than a week.

Rated 5 out of 5 stars
By AJJ13 on May 1, 2021
Top 50 Contributor

works well

My merle chihuahua looks so much better with this shampoo! Really brightens up his coat. I like the smell too - not too strong or perfume-scented.

Rated 4 out of 5 stars
By mrmcoy on Mar 4, 2021

Seems to work

I've only used it on the dog one time so we'll see how it works over time for her weekly baths. I do think that I noticed a difference from the first use though. Her fluffy white butt looks even brighter white. It smells nice too.

Rated 5 out of 5 stars
By Good on Feb 28, 2021

Good shampoo

Smells great my little weiner dog was really shiny and soft after her bath.

Rated 5 out of 5 stars
By Rosa on Jan 4, 2021

Whitening shampoo

I like how it leaves their fur and white. They look very clean and pretty. I will order it again

Rated 5 out of 5 stars
By winston on Jan 9, 2021

Wow! Soft fur

Just used this shampoo today. My Maltese is so soft and his white hair is shiny and bright

Rated 4 out of 5 stars
By Mindy11 on Jan 13, 2021

Good product

Made my dog bright white again! Makes the dogs smell good too!

Rated 5 out of 5 stars
By Connie on Dec 10, 2020

Looks shinny

Makes their hair so shiny and pretty. Can't go wrong buying and price very reasonable

Rated 5 out of 5 stars
By Lindsay on Nov 1, 2020

Husky mom approved

This worked great on my husky mix! Smells great, got her super clean and left her white areas vivid.