Give your canine companion a treat you can slice, dice, break and freeze with Happy Howie’s Premium Beef Roll! This tasty reward is moist, flavorful and never crumbles, for a mess-free snacking experience you and your canine companion will love. Available in a one-pound roll and a two-pound roll, this meaty treat is made in the USA with real beef first and just 10 ingredients! It’s also completely free of sugar, corn, wheat, soy and anything artificial.
Made in the USA.
100% free of common food allergens like corn, wheat, soy and gluten.
Limited ingredient rewards made with real beef first.
Completely free of hormones and nitrates for a treat you can trust.
All-natural rewards you can feel good about feeding your BFF.
You can chop, grate or crumble this roll, and add it to dry dog food to ease feeding. Also great for picky eaters. Store in a dry and cool place. Please refrigerate after opening. For best results, refrigerate at time of purchase to preserve its full flavor. For extended storage, you can freeze this roll. Feed as a treat.
I learned about this from my pup's trainer and immediately went home to order some. The first night I tried it out, Yuba came running uphill multiple times when called to get this delicious treat. She is a very good puppy but at 7mos she definitely does not typically listen like that. I have used everything from cheese to boiled chicken to all of the best training treats but nothing has gotten her attention like this stuff! We will definitely continue using this in training! I do wish I could order a larger one - with the amount of training we do I'm sure this will go fast.
Bring back the big rolls
on Sep 9, 2020
Always loved Happy Howies for training - dog love it and easy to cut into little pieces. HOWEVER - the price has gone up and the roll size has gone down! Too expensive to use to everyday training. As a trainer - I go through A LOT of this stuff. Looking for another treat that is more economical. Red Barn is too crumbly - wish they would have kept this affordable!
Great all around treat
on Sep 21, 2020
We love Happy Howie's! Specifically, it's great that it can be cut into any size pieces. We cut it into tiny pieces for training our 7 lb puppy, and then leave it in bigger chunks to stuff in a Kong (and cut to a shape that it will stay inside it). We also freeze it and just take out little bits at a time to feed to our pup.
Premium Beef Roll Dog Treat
on Oct 2, 2020
Same as the lamb roll treat -- this one is too solid. My fur babies love it, but I did not. I use these rolls to 'hide' their meds -- this one is too solid to do that.
Best Training Reward
on Aug 4, 2020
Great high value reward, my dog loves it! It's easy to cut up into small pieces or let your dog nibble off a chunk during training. Not particularly smelly, but just enough to be irresistible.
Dog likes it but weird plastic smell when microwaved
on May 17, 2020
I cut these into little cubes to use as training treats. My dog likes them and they are easy to cut up and don't crumble! I put what I wouldn't use right away in the freezer, pre-cut. However I noticed they give off a strange plastic smell when defrosting in the microwave, even if its just 5 seconds. I don't plan on buying them again because of that smell, and because it makes me think there might be something a bit weird in the filler.
on Jun 15, 2020
This is a great product. I use it cut up for treat rewards but more so for scent tracking practice. I am very disappointed that Chey does not sell the 2 lb version. The small one does not meet my needs as well as a larger one and buying multiples outprices what I was paying for a 2 lb.
Great for training!
on Sep 23, 2020
My girl loves this treat. We use it for training and it keeps her attention whenever I use it.
on Jul 5, 2020
I’m constantly on the hunt for training treats for my picky GSD. While the flavor of this treat seems to agree with her, this does not crumble up easily. It’s great for chopping up and adding to her nightly dish, just not for training treats.
salami for dogs
on Jun 16, 2020
my dog has been getting tired of the training treats we use (even though we have a whole assortment...) but as soon as he smells these, he's suddenly very alert :) it's like fine cold cuts for dogs.