I and Love and You Lovingly Simple Limited Ingredient Diet Whitefish & Sweet Potato Dry Dog Food

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    $29.99 FREE 1-2 Day Shipping over $49

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10.25-lb bag
  • 3.85-lb bag
  • 10.25-lb bag
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Description

Feed your sensitive pooch the simply nutritious goodness of the I and Love and You Lovingly Simple Limited Ingredient Diet Whitefish & Sweet Potato Dry Dog Food. Specially designed for dogs with sensitivities, it’s got whitefish as the first ingredient for dogs that can’t tolerate poultry, chicken, or beef. Every bite is packed with high-quality animal protein to support active, lean muscles, antioxidant nutrients for a strong immune system, omegas for a healthy skin and coat, plus prebiotics and probiotics for happy tummies. It’s a simple concept—a limited ingredient diet with no limits on flavor, nutrition or love. So go ahead, fill up his bowl and get ready for all those satisfied doggy smooches.

Key Benefits
  • Grain-free, limited-ingredient kibble has real whitefish as the first ingredient for easily-digestible protein to fuel active muscles.
  • Formulated for dogs with sensitivities or on limited ingredient diets, with no chicken or beef.
  • Provides a 100% complete and balanced diet for dogs of all life stages, straight out of the bag or mixed in with wet food.
  • Packed with nutrients for overall well-being, prebiotics and probiotics for healthy digestion, and omegas for a healthy skin and coat.
  • Lovingly made in the USA with handpicked ingredients from around the world, with zero fillers, by-products, corn, wheat, rice, soy, or artificial colors, flavors or preservatives.

See all items by I and Love and You

  • Item Number
    141541
  • Weight
    10.25 pounds
  • Breed Size
    Small Breeds, Medium Breeds, Large Breeds
  • Food Form
    Dry Food
  • Lifestage
    Adult
  • Special Diet
    High-Protein, No Corn No Wheat No Soy, Grain-Free, Limited Ingredient Diet, Sensitive Digestion
Nutritional Info
Ingredients

Whitefish, Menhaden Fish Meal, Ground Peas, Chickpeas, Sunflower Oil (Preserved With Mixed Tocopherols), Pea Starch, Pea Protein, Sweet Potatoes, Natural Flavor, Salt, Zinc Sulfate, Ferrous Sulfate, Calcium Carbonate, Copper Sulfate, Manganese Sulfate, Sodium Selenite, Calcium Iodate, Vitamin A Supplement, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, D-Calcium Pantothenate, Riboflavin Supplement, Thiamine Mononitrate, Pyridoxine Hydrochloride, Folic Acid, Vitamin B12 Supplement, Mixed Tocopherols (As Preservative), Rosemary Extract, Choline Chloride, Dried Chicory Root, Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Dried Lactobacillus Aciphophilus Fermentation Product, Dried Lactobacillus Plantarum Fermentation Product, Dried Lactobacillus Reuteri Fermentation Product, Dried Bifidobacterium Animalis Fermentation Product, Dried Enterococcus Faecium Fermentation Product.

Caloric Content

3,570 kcal/kg, 365 kcal/cup

Guaranteed Analysis
Crude Protein30.0% min
Crude Fat15.0% min
Crude Fiber4.0% max
Moisture12.0% max
Zinc225 mg/kg min
Vitamin A5,000 IU/kg min
Vitamin E70 IU/kg min
Omega 6 Fatty Acids 3.0% min
Omega 3 Fatty Acids 0.75% min
Total Microorganisms1,000,000 CFU/lb
Feeding Instructions

Total Daily Feeding Guidelines of Lovingly Simple to be split between breakfast and dinner:

Dog Weight Amount of Food in Cups
up to 5lbs 3/4 cup
6-10 lbs 3/4 - 1 1/4 cups
11-20 lbs 1 1/4 - 2 cups
21-30 lbs 2 - 2 3/4 cups
31-40 lbs 2 3/4 - 3 1/4 cups
41-60 lbs 3 1/2 - 4 1/2 cups
61-80 lbs 4 1/2 - 5 3/4 cups
81-100 lbs 5 3/4 - 6 3/4 cups

Feed up to twice the adult amount to puppies and feed up to three times the above amounts to pregnant/nursing dogs. Amount of food your dog requires will depend on activity, age, environment and breed. Always provide access to clean, fresh water.

Transition Instructions

It's important to introduce the new food into your pet's diet gradually. To ensure a happy tummy, we recommend transitioning your pet to “I and Love and You” using this easy 10 day schedule.

DaysAmount Lovingly Simple
Day 1-3 25% Lovingly Simple
Day 4-6 50% Lovingly Simple
Day 7-9 75% Lovingly Simple
Day 10 100% Lovingly Simple
12 Reviews 12 Reviews 4.4 out of 5 Stars

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100% Recommend

100% of reviewersrecommend this product

4.4 / 5

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12 Reviews

Showing 1-10 of 12 Reviews

  • 5 out of 5 stars

    Great dry food!

    By on

    My dog is extremely picky and we buy expensive refrigerated fresh food for him. We have searched for a dry food to use and to mix with his other food but to no avail. He is 9 and has a finicky stomach. This food was the first that he liked and could handle! Will be ordering regularly.

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  • 5 out of 5 stars

    My dog loves this stuff!!!!

    By on

    My dog, Brownie, has a lot of allergies. Coconut, corn, eggs and poultry. Plus some other stuff I haven’t figured out yet. I found this product in my grocery store and it was priced at $14.99 for a 3 pound bag. It’s limited ingredients are perfect for her tummy and I got it for way cheaper with Chewy!

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  • 5 out of 5 stars

    Great for my food intolerant Frenchie

    By on

    I have a 1 year old French Bulldog who has some pretty severe food intolerances towards grains as well as chicken. She was doing ok on Taste Of The Wild’s pacific stream, but still she had the occasional loose stool with blood. Also, she never seemed to find the pacific stream very appetizing. After investigating other options, I discovered the ILY limited ingredient white fish option. Since switching her, her stool has been better than it has ever been and far less stinky. She also cleans up every bite! So far, this has been a very beneficial switch!

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  • 4 out of 5 stars

    Great for Dog with tummy trouble and food allergies

    By on

    My baby milo has a very sensitive tummy, I have tried every brand from blue buffalo to honest kitchen. The vet suggested something super rare like whitefish, and this has been a great addition to my little man's diet. No more tummy trouble. The lack of that fifth star comes from my pup being burned out on eating it for a while, but it is a great formula!

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  • 3 out of 5 stars

    OK but not GREAT

    By on Top 1000 Contributor

    Smells of fish, like I thought it would, but my dog just nibbles at it. Doesn't seem to like it but will eat it if it's the only thing in his plate. IF you have a dog that likes fish I guess this would be an OK food.

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  • 3 out of 5 stars

    Pup refused to eat this brand

    By on

    I'm not sure why but my dog refused to eat this brand. Sucks that I wasted some money on it. She's usually not a picky eater but she just didn't like this at all

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  • 4 out of 5 stars

    cautiously optimistic

    By on

    My GSD likes the taste and eats well however there's loose stool from this first bag. I will give it another bag full and decide what to do.

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  • 4 out of 5 stars

    Great for my dog with allergies

    By on

    My lab with skin allergies relies upon this. She loves it and eats it regularly. This is working!

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  • 5 out of 5 stars

    Speedy service!

    By on

    As I transitioned my dog to new, healthier food that wouldn’t upset her allergies, Chewy was the easiest choice. Clean website, good detailed reviews and I got my bag of dog food in less than 48 hours! It turned out to be cheaper than buying from the store.

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  • 5 out of 5 stars

    Saved our pooch

    By on

    We were disheartened when we learned our GSD developed a food allergy to poultry, beef and pork. She was so itchy and her skin so dry. This food has made such a difference. Thank you!

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