I and Love and You Lovingly Simple Limited Ingredient Diet Salmon & Sweet Potato Dry Cat Food, 3.4-lb bag

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Description

Feed your sensitive pal the simply nutritious goodness of the I and Love and You Lovingly Simple Limited Ingredient Diet Salmon & Sweet Potato Dry Cat Food. Specially designed for kitties with sensitivities, it’s got salmon as the first ingredient for cats that can’t tolerate poultry, chicken, or beef. Every bite is packed with high-quality animal protein to support active, lean muscles, antioxidant nutrients for a strong immune system, omegas for a healthy skin and coat, plus prebiotics and probiotics for happy tummies. It’s a simple concept—a limited ingredient diet with no limits on flavor, nutrition or love. So go ahead, fill up his bowl and get ready for all those satisfied kitty smooches.

Key Benefits
  • Grain-free, limited-ingredient kibble has real salmon as the first ingredient for easily-digestible protein to fuel active muscles.
  • Formulated for cats with sensitivities or on limited ingredient diets, with no chicken or beef.
  • Provides a 100% complete and balanced diet for cats of all life stages, straight out of the bag or mixed in with wet food.
  • Packed with nutrients for overall well-being, prebiotics and probiotics for healthy digestion, and omegas for a healthy skin and coat.
  • Lovingly made in the USA with handpicked ingredients from around the world, with zero fillers, by-products, corn, rice, soy, or artificial colors, flavors or preservatives.

See all items by I and Love and You

  • Item Number
    141543
  • Weight
    3.4 pounds
  • Lifestage
    Adult
  • Food Form
    Dry Food
  • Special Diet
    Grain-Free, High-Protein, No Corn No Wheat No Soy, Limited Ingredient Diet, Sensitive Digestion
Nutritional Info
Ingredients

Salmon, Menhaden Fish Meal, Ground Peas, Salmon Meal, Sunflower Oil (Preserved With Mixed Tocopherols), Sweet Potatoes, Chickpeas, Pea Starch, Natural Flavor, Salt, Choline Chloride, Dried Chicory Root, Potassium Chloride, Vitamin A Supplement, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, Thiamine Mononitrate, D-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Vitamin B12 Supplement, Folic Acid, Biotin, Menadione Sodium Bisulfate Complex (Vitamin K), Zinc Sulfate, Ferrous Sulfate, Calcium Carbonate, Copper Sulfate, Manganese Sulfate, Sodium Selenite, Calcium Iodate, Taurine, Mixed Tocopherols (As Preservative), Rosemary Extract, Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Fish Oil, Dl-Methionine, Dried Lactobacillus Aciphophilus Fermentation Product, Dried Lactobacillus Plantarum Fermentation Product, Dried Lactobacillus Reuteri Fermentation Product, Dried Bifidobacterium Animalis Fermentation Product, Dried Enterococcus Faecium Fermentation Product.

Caloric Content

3538 kcal/kg, 362 kcal/cup

Old Formulation

Guaranteed Analysis
Crude Protein36.0% min
Crude Fat16.0% min
Crude Fiber5.5% max
Moisture10.0% max
Docosahexaenoic Acid (DHA)0.05% min
Zinc 150 mg/kg min
Vitamin A25,000 IU/kg min
Vitamin E200 IU/kg min
Taurine 0.2% min
Omega 6 Fatty Acids 2.2% min
Omega 3 Fatty Acids 0.5% min
Total Microorganisms1,000,000 CFU/lb

New Formulation

Guaranteed Analysis
Crude Protein36.0% min
Crude Fat16.0% min
Crude Fiber5.5% max
Moisture12.0% max
Docosahexaenoic Acid (DHA)0.05% min
Zinc 150 mg/kg min
Vitamin A25,000 IU/kg min
Vitamin E200 IU/kg min
Taurine 0.2% min
Omega 6 Fatty Acids 2.2% min
Omega 3 Fatty Acids 0.5% min
Total Microorganisms1,000,000 CFU/lb
Feeding Instructions

Total Daily Feeding Guidelines of Lovingly Simple to be split between breakfast and dinner:

Cat Weight in Lbs Amount of Food in Cups
up to 4lbs 1/2 cup
5-9 lbs 1/2 to 3/4 cup
10-14 lbs 3/4 to 1 1/4 cup

Feed up to twice the adult amount to kittens and feed up to three times the above amounts to pregnant/nursing cats. Amount of food your cat requires will depend on activity, age, environment, and breed. Always provide access to clean, fresh water.

Transition Instructions

It's important to introduce the new food into your pet's diet gradually. To ensure a happy tummy, we recommend transitioning your pet to “I and Love and You” using this easy 10 day schedule.

DaysAmount Lovingly Simple
Day 1-3 25% Lovingly Simple
Day 4-6 50% Lovingly Simple
Day 7-9 75% Lovingly Simple
Day 10 100% Lovingly Simple
Rating: 3.9 of 5 stars 57 Reviews 57 Reviews 4 out of 5 Stars

81% Recommend

81% of reviewersrecommend this product

Rating: 3.9 of 5 stars 4 / 5

You've Already Reviewed This Item

57 Reviews

Showing 1-10 of 57 Reviews

  • 5 out of 5 stars

    All 3 cats seem to love it

    By DrKW on Apr 1, 2021

    I have a very sensitive gluten intolerant cat that I've been feeding the I and Love and You food for a while now, but he had extra loose stools recently so I switched all 3 to this one. The kibble are smaller than the other version but my younger cats seem to fight over eating this. They are little trash and people food eaters so take that with a grain of salt...but it does seem to help my older guy feel a bit better and that's all I really need.

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  • 1 out of 5 stars

    I Really Wanted Them To Like This

    By NoLove on Mar 5, 2021

    I've got an aging, diabetic, fuzzy chub cat, and a younger, not very finicky slightly less chub cat. I have been having issues with the diabetic scarfing down her Rx dry food and gakking it up soon after. I was looking for something in the simple neighborhood for both of them. Neither one of them would give this food a chance. I am both greatly surprised and disappointed. When trying to gradually change over, the cats wouldn't even eat around it. They would avoid the whole bowl. I will say that this cat food is probably one of the strongest smelling foods I've ever encountered. To me, it smells like fish food. Either cats will adore this or loathe it. I have no doubt that I've got an aging, diabetic, fuzzy chub cat, and a younger, not very finicky slightly less chub cat. I have been having issues with the diabetic scarfing down her Rx dry food and gakking it up soon after. I was looking for something in the simple neighborhood for both of them. Neither one of them would give this food a chance. I am both greatly surprised and disappointed. When trying to gradually change over, the cats wouldn't even eat around it. They would avoid the whole bowl. I will say that this cat food is probably one of the strongest smelling foods I've ever encountered. To me, it smells like fish food. Either cats will adore this or loathe it. I have no doubt that this is a great product. Unfortunately, I have the stubborn brat cats that wanted nothing to do with it. … more

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  • 5 out of 5 stars

    My picky cat will eat this!

    By Bernie on Feb 3, 2021

    I have a cat with allergies, and she will not eat many of the limited ingredient foods; this one, she does! Happy with my purchase, and will be ordering more.

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  • 4 out of 5 stars

    this brand good

    By flavor on Mar 1, 2021

    this brand both my cats like so i wanted to try this receipe for them and they both are liking it

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  • 5 out of 5 stars

    Our 3 Cats Love It

    By CatMom on Aug 13, 2020

    We have 3 cats with very different eating styles and food choices. My problems with my cats first. 1 Eats like a Darn pig especially with small food, he eats so fast and so much that he pukes all over the place. this leads to cat #2 problem since #1 eats to much to fast #2 does the same in fear of the other eating his portion. #3 on the other hand has allergies to most foods. My solution! This brand of food seems to be more filling for my 1st cat including being a bigger size food bit so he has to slow down and chew. this fixed number 2 problem including helping him with his fur-ball problem, he has very long hair. and for #3 he isn't allergic to this food. win win for all 3 :) I buy the salmon We have 3 cats with very different eating styles and food choices. My problems with my cats first. 1 Eats like a Darn pig especially with small food, he eats so fast and so much that he pukes all over the place. this leads to cat #2 problem since #1 eats to much to fast #2 does the same in fear of the other eating his portion. #3 on the other hand has allergies to most foods. My solution! This brand of food seems to be more filling for my 1st cat including being a bigger size food bit so he has to slow down and chew. this fixed number 2 problem including helping him with his fur-ball problem, he has very long hair. and for #3 he isn't allergic to this food. win win for all 3 :) I buy the salmon brand on here but i get the other food choices at my local Fred-Myers! hopefully Chewy will bring more of this brand on and with bigger portions too! … more

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  • 4 out of 5 stars

    High quality food, but not a big hit with my cats

    By Smaisie on Sep 10, 2020

    I purchased this because my cats love the soft food from this brand, and one of my two cats has lost interest in the other grain-free hard food I normally give them. While I think this brand is great, unfortunately neither of my cats seemed all that interested in this hard food.

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  • 5 out of 5 stars

    Good food for sensitive tummies

    By js2016 on Oct 11, 2020

    Our cats have sensitive tummies and throw up at least once a week. We tried all types of food (even expensive kind) but nothing worked until we bought this one. They love it.

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  • 4 out of 5 stars

    allergy ridden cat

    By littleones on Jun 11, 2020

    my cat has numerous allergies and licks the fur off his legs. Has been on prescription food but hasn't seemed to help. I decided to take him off chicken and grains and see if that would make a difference. I bought this along with the canned rabbit that this company also sells. My cat will eat this, but prefers the wet rabbit in the can. He still does some licking of his fur, but has cut back dramatically and you can see the fur is growing back in. It has only been two weeks. I am hoping this company will come up with an alternate simply limited ingredient dry food so the cats can have a different choice.

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  • 2 out of 5 stars

    Cats wont eat it..

    By Kaycee on Jun 27, 2020

    It seemed like a good brand and deal but my cats won't touch it. I noticed many others had a similar problem so I wonder what the deal is with the smell or flavoring of this.

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  • 5 out of 5 stars

    Problem SOLVED

    By KaleidescopeLancaster on Mar 9, 2020

    My 12 year old cat began having a problem with diarrhea due to a stomach bug. I needed a plain food that would be extra gentle on his system. We tried I AND LOVE AND YOU for the first time and were extremely pleased with the way in which it helped him to recover. He had shunned his usual food but readily took to the salmon and sweet potato formula designed for sensitive stomachs. The stomach bug ran its course but he was able to get the nutrition he needed throughout the illness. We will be trying other flavors of this product as it seems to be to his liking! Thanks, Chewy, for making this product available and getting it here in record time!

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