I and Love and You Lovingly Simple Limited Ingredient Diet Salmon and Sweet Potato Dry Cat Food

By I and Love and You
Rated 3.8904 out of 5 stars


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$34.18Chewy Price
$35.98Chewy Price
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This Item – I and Love and You Lovingly Simple Limited Ingredient Diet Salmon and Sweet Potato Dry Cat Food, 3.4-lb bag, bundle of 2
Rated 3.8904 out of 5 stars
$34.18Chewy Price

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I and Love and You Whascally Wabbit Pate Grain-Free Canned Cat Food, 3-oz, case of 24
Rated 4.3371 out of 5 stars
$38.99Chewy Price

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I and Love and You Variety Pack Wholly Cow!, Savory Salmon and Purrky Turkey Pate Canned Cat Food, 3-oz, case of 12
Rated 4.0842 out of 5 stars
$16.28Chewy Price

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Total Price: $89.45

About This Item


  • Naked Essentials protein-rich salmon is sourced using sustainable fishing practices to help maintain a healthier ocean and protect marine resources.
  • Grain-free recipe contains absolutely no wheat, rice, rye, barley or oats.
  • Packed to the gills with nutritious ingredients to promote strong muscles, good energy levels, healthy hair and flawless skin.
  • Allergy-friendly kibble contains no poultry, beef or grains.
  • Crafted with non-GMO protein and produce.

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Nutritional Information

Feeding Instructions

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Customer Rating
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Price Per Unit
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$5.00/lbChewy Price
$4.00/lbChewy Price
$34.18Chewy Price
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$19.98Chewy Price
$19.99Chewy Price
$32.47Chewy Price
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$18.99Chewy Price
$18.98Chewy Price
$18.99Chewy Price
Top IngredientsSalmon, Salmon Meal, Dried Peas...Salmon, Whitefish meal, Dried sweet potato...Salmon, Salmon Meal, Menhaden Fish Meal...Deboned Salmon, Chicken Meal, Turkey Meal...Tuna, Menhaden Fish Meal, Chicken Meal...
Health FeatureDigestive Health
Special DietGrain-Free, High-Protein, Limited Ingredient Diet...Grain-Free, Limited Ingredient Diet, No Corn No Wheat No Soy, Non-GMOGluten Free, Grain-Free, Limited Ingredient Diet...Gluten Free, Grain-Free, No Corn No Wheat No SoyGluten Free, Grain-Free, Indoor...
Food FlavorSeafood & Fish, Fruits & Vegetables, Salmon, Sweet PotatoSeafood & Fish, SalmonSeafood & Fish, SalmonSeafood & Fish, Fruits & Vegetables, Salmon, Sweet PotatoSeafood & Fish, Tuna
Food FormDry FoodDry FoodDry FoodDry FoodDry Food

Questions & Answers

11 Customer Questions

My cats are indoor and diarrhea alot! Would this help?
Answer by ChewyApr 15, 2018
This food is formulated for cats with sensitivities. If the loose stools are caused by allergies, this may help. We encourage pet parents to consult with their veterinarian to determine an accurate diagnosis and the best formula for their pets.

I would like to know if this cat food is ?made in USA and are the ingredients from the USA?
Answer by ChewyFeb 28, 2019
All of I and Love and You's products are manufactured in the United States and the majority of their ingredients are sourced and originate in the US or Canada. They do source some proteins from outside the US or Canada, such as from Australia, Brazil, and New Zealand, as they're always looking for the highest-quality ingredients they can find.

Does the product contain farmed fish?
Answer by ChewyMar 30, 2019
This cat food contains farmed fish.

Are any of the ingredients from China?
Answer by ChewyMay 13, 2020
I and Love and You's ingredients are sourced primarily from the USA but will also be sourced from Canada and Europe depending on availability. Their vitamins are sourced from the USA and China.

ReviewsWrite a Review

Rated 3.8904 out of 5 stars
73 Ratings
Would recommend to a friend

73 Customer Reviews

Rated 5 out of 5 stars
By Josie on Aug 22, 2023

great limited diet

We got this for our cat who seems to have GI issues/ issues with digesting certain foods. Within just a few days we could see a major improvement in both his appetite and his behavior. A bit pricey for the amount but I couldnt be happier knowing that our kitty isnt dealing with upset stomach anymore.

Rated 1 out of 5 stars
By Carmel on Feb 6, 2023


I loved finding this food because one of my cat's has a chicken and egg allergy. She was eating a very expensive brand but they increased the price again but changed the recipe so it no longer worked. The hunt continued and I found this one. I was very happy because I used it for two of my three cats. Well, my other cat started having issues with pooping. He would huss and hotel not being able to go after sitting in his litter box for a long time. I took him to the vet thinking his love for plastic girl him clogged up but nothing so I took him to another vet and still nothing. I decided to change his good and only give this brand to Sophia since she seemed fine but recently I noticed she is doing the same. Irritable, hard time going to the bathroom and very upset. I think there is an issue with this brand and my cats.

Rated 2 out of 5 stars
By 1classybabe on Sep 19, 2022


I have a finicky cat (but then again who doesn't) who had a lot of work donE on his teeth before I adopted him. I tried this food because there was no chicken anything but he wouldn't touch it. I mixed this food with Nutro Wholesome Essentials Adult Salmon & Brown Rice Recipe Dry Cat Food (has chicken meal & chicken fat and has a large kibble) to no avail! He picks out only the Nutro and leaves the very, small, Lovingly Simple kibble in the bowl. He has trouble eating a smaller kibble food like this and I've tried Wellness Indoor Salmon & Herring Meal Recipe with the same problem (smaller kibble) BUT both of these foods have NO CHICKEN!ANYTHING! SO SAD ANOTHER ONE BITES THE DUST! :(

Rated 1 out of 5 stars
By Savy123 on Feb 24, 2023

Car won’t eat

My cat won’t even eat this food. He has no interest in it at all.

Rated 5 out of 5 stars
By Tyler on Aug 11, 2022

Been feeding for years, big difference

This food is both affordable and digestible to my cat, who gets sick from eating almost everything. She seems to have trouble with poultry, and this food actually has salmon and other fish in it instead of sneaking in some chicken parts. She seems to feel better on this food, and she keeps it down. A word of caution: the other salmon flavor by this brand comes in very similar packaging and is deceivingly named ‘naked essentials,’ which in my mind meant limited ingredient (which is actually called ‘lovingly simple’). A local grocery store carries the naked essentials, and I erroneously bought it a few times and wondered why my cat started getting sick again. Read the packaging carefully! But all in all, this is an excellent food.

Rated 1 out of 5 stars
By HotNTx on Jun 26, 2022

Total miss

I bought this brand on a long shot last year when I had a cat that was at deaths door. I chose the chicken flavor. She started eating again and the other 2 cats loved it. I bought this particular formulation because the chicken formulations were unavailable and since they loved the original flavor (chicken) I thought this would be no problem. It was a total miss. None of my cats would eat it even after it being the only food available for 3 days. I ended up going out and getting another brand locally and they ate it with no problem. I don't know if it was the formulation or the batch however they typically don't have any issues with fish flavors. Thus is a no go.. based on my 3 cats opinions. Love the brand.. hate this formula.

Rated 5 out of 5 stars
By Atom on Sep 9, 2022

Cat is happy

My senior cat had not been very interested in her food recently. We switched to this and she cannot wait to get fed everyday.

Rated 5 out of 5 stars
By Pete on Nov 16, 2021

For Chicken Allergy...

Our kitty is intolerant of chicken and we checked the ingredients lists of many other "quality" expensive food brands' sensitive stomach and limited ingredient foods, and many have chicken, chicken meal, or chicken fat high in the list, even if it supposedly Salmon, Whitefish, or duck. I and Love and You Limited Ingredient Salmon has no chicken, and is available at a better price than most fancy pants brands. Also, not a Nestle brand, which we won't buy Nestle.

Rated 5 out of 5 stars
By Denain on May 30, 2021

Absolutely the best

Our kitty has issues with constipation and is the pickiest eater on the planet. We have tried EVERYTHING the vet has recommended. The one thing he loves is salmon; and the vet recommended adding pumpkin or sweet potatoes to his diet. When I saw this formula I figured, what the heck it can't be any worse than the thousands of other things we have tried. OMG, was I wrong! He LOVES it!!! And on top of it our constipation issues have gotten 100% better. We have always used the "I Love You" canned food but I never could have imagined just how great this dry food could be.

Rated 5 out of 5 stars
By DrKW on Apr 1, 2021

All 3 cats seem to love it

I have a very sensitive gluten intolerant cat that I've been feeding the I and Love and You food for a while now, but he had extra loose stools recently so I switched all 3 to this one. The kibble are smaller than the other version but my younger cats seem to fight over eating this. They are little trash and people food eaters so take that with a grain of salt...but it does seem to help my older guy feel a bit better and that's all I really need.