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Iams ProActive Health Adult Active Maturity Small & Toy Breed Dry Dog Food, 7-lb bag

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Description

Say “bone” appetit with the Iams ProActive Health Adult Active Maturity Small & Toy Breed Dry Dog Food. Designed for dogs 7 years and older and up to 20 pounds at maturity, this healthy kibble contains an exclusive antioxidant blend to help keep the immune system of your older small or toy dog at healthy adult levels. It's also crafted with Iams DHA Gold to help promote alertness and mental sharpness to encourage healthy cognition in older canines. Vets recommend this premium dog food’s concentrated nutrition, which is formulated for the unique energy needs of smaller dogs. The delicious meal dogs crave reduces tartar buildup by up to 50%. Protein from chicken and egg helps build strong, firm muscles while seven essential nutrients nourish the heart.  

Key Benefits
  • Made with real chicken first and features Iams DHA Gold to help encourage mental sharpness and alertness in older dogs.
  • Formulated for normally active small or toy adult dogs—7 years or older, up to 20 pounds at maturity.
  • Crunchy texture keeps teeth clean and tartar-free, plus it’s fortified with essential minerals to help maintain strong bones.
  • Formulated with L-carnitine to help burn fat and maintain a healthy metabolism, plus it has a tailored fiber blend with prebiotics and beet pulp for a healthy digestion.
  • Vet-recommended formula doesn’t contain soy or wheat, plus it has an antioxidant blend to boost your pal’s immune system.

This product has recently undergone a slight formulation & package change. Customers may receive the old formulation & packaging during this transition.

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  • Item Number
    145149
  • Weight
    7.0 pounds
  • Breed Size
    Small Breeds, Extra Small & Toy Breeds
  • Food Form
    Dry Food
  • Lifestage
    Senior
  • Made in
    United States
Nutritional Info
Ingredients

Old Formulation: Chicken, Ground Whole Grain Corn, Chicken By-Product Meal, Ground Whole Grain Barley, Dried Beet Pulp, Brewers Dried Yeast, Natural Flavor, Chicken Fat (Preserved with Mixed Tocopherols), Dried Egg Product, Potassium Chloride, Caramel Color, Sodium Hexametaphosphate, Flaxseed, Salt, Calcium Carbonate, Carrots, Choline Chloride, Tomatoes, Fructooligosaccharides, Green Peas, Spinach, Minerals (Ferrous Sulfate, Zinc Oxide, Sodium Selenite, Manganese Sulfate, Copper Sulfate, Manganous Oxide, Potassium Iodide), Vitamin E Supplement, Dl-Methionine, Dried Apple Pomace, Beta-Carotene, Vitamins (Ascorbic Acid, Calcium Pantothenate, Vitamin A Supplement, Biotin, Thiamine Mononitrate (Source of Vitamin B1), Vitamin B12 Supplement, Niacin, Riboflavin Supplement (Source of Vitamin B2), Inositol, Pyridoxine Hydrochloride (Source of Vitamin B6), Vitamin D3 Supplement, Folic Acid), Dried Blueberry Pomace, L-Carnitine, Mixed Tocopherols, Rosemary Extract.

New Formulation: Chicken, Chicken By-Product Meal, Ground Whole Grain Corn, Ground Whole Grain Barley, Dried Beet Pulp, Natural Flavor, Brewers Dried Yeast, Dried Egg Product, Chicken Fat (preserved with mixed Tocopherols), Flaxseed, Caramel Color, Marine Microalgae, Sodium Hexametaphosphate, Potassium Chloride, Carrots, Calcium Carbonate, Choline Chloride, Fructooligosaccharides, Vitamin E Supplement, Beta-Carotene, Ferrous Sulfate, L-Carnitine, Zinc Oxide, Mixed Tocopherols (a preservative), Ascorbic Acid, Sodium Selenite, Calcium Pantothenate, Manganese Sulfate, Copper Sulfate, Biotin, Thiamine Mononitrate (source of vitamin B1), Vitamin B-12 Supplement, Vitamin A Acetate, Niacin Supplement, Riboflavin Supplement (source of vitamin B2), Inositol, Pyridoxine Hydrochloride (source of vitamin B6), Vitamin D3 Supplement, Rosemary Extract, Manganous Oxide, Potassium Iodide, Folic Acid.

Caloric Content

Old Formulation: 3,646 kcal/kg, 380 kcal/cup

New Formulation: 3659 kcal/kg, 390 kcal/cup

Old Formulation:

Guaranteed Analysis:
Crude Protein28.0% min
Crude Fat15.0% min
Crude Fiber5.0% max
Moisture10.0% max
Calcium0.90 % min
Phosphorus0.70 % min
Vitamin E140 IU/kg min
Beta-Carotene10 mg/kg min
L-Carnitine30 mg/kg min
Omega-6 Fatty Acids2.40% min

New Formulation:

Guaranteed Analysis:
Crude Protein28.0% min
Crude Fat15.0% min
Crude Fiber5.0% max
Moisture10.0% max
Docosahexaenoic Acid0.05%
Calcium0.90 % min
Phosphorus0.70 % min
Vitamin E140 IU/kg min
Beta-Carotene10 mg/kg min
L-Carnitine30 mg/kg min
Omega-6 Fatty Acids2.10% min
Feeding Instructions

Old Formulation:

Weight of Dog 6-11 weeks3-4 months5-7 months8-12 months
1 lbs 1/2 1/2 1/4 1/8
3 lbs 1 1 5/8 3/8
5 lbs 1 3/8 1 3/8 7/8 1/2
10 lbs 2 1/4 2 1 1/4 3/4
15 lbs 3 2 3/4 1 3/4 1
20 lbs 3 1/2 3 1/4 2 1/4 1 1/4

New Formulation:

Weight of Dog Recommended Daily Feeding (Cups)
1 lbs 1/8 - 1/6
3 lbs 1/3 - 3/8
5 lbs 3/8 - 1/2
10 lbs 3/4 - 7/8
15 lbs1 - 1 1/4
20 lbs1 1/4 - 1 1/3
Transition Instructions

Start by mixing 25% new food with 75% of the current formula. Slowly change the proportions over the next 3 days or so by gradually increasing the new food and lessening the amount of the current food. At the end of the weaning process, you should be feeding 100% of the new food.

The IAMS Nutritional Difference

IAMS asks you to try their dog food and look for the visible differences their food can make. The difference you'll see in your pet's health comes directly from the nutrients and vitamins you're putting into his bowl every day. IAMS is formulated with premium protein, a unique fiber blend and a customized mix of protein and carbs. The result is a diet that promotes skin and coat health, supports digestive health and gives him energy for all kinds of playful moments.

IAMS Adult Cat Food Products
Healthy Digestion

Healthy Digestion

Getting the right amount and type of fiber is important for your dog's digestive health. IAMS uses a proprietary fiber blend that includes prebiotics and beet pulp. Prebiotics feed the good bacteria in the gut, and beet pulp is a great fiber source that helps the body absorb vital nutrients. Every IAMS recipe is tailored to your dog's nutritional needs with the proper level and right kind of fiber for healthy digestion.

Ideal Energy Levels

IAMS delivers a customized mix of protein and carbs to keep your dog energized and ready for running and playing. Dogs need a diet that's high in animal proteins and fat, with an ideal ration of protein to carbohydrates to maintain a healthy energy level. Dogs on IAMS are getting essential amino acids, plus the amount of carbs they need for fetching toys and retrieving slippers.

Ideal Energy Levels
Healthy Skin and Coat

Healthy Skin and Coat

The best way to keep your dog's skin and coat looking their best is through a complete and balanced diet filled with key nutrients. Vitamins, minerals, protein and fat all play a big role in promoting excellent skin and coat health. IAMS includes vitamins A, E, C and B2, as well as biotin, zinc, copper and fatty acids from fish oil to nourish your dog's skin and help his coat flourish.

Backed by a Satisfaction Guarantee

IAMS is so sure that you'll see a visible difference in your pet that they back their food with a 100% satisfaction guarantee. Their recipes are formulated based on years of research and a dedication to keeping pets healthy through proper nutrition. IAMS believes that the right diet can do amazing things for your pet's health, like aid in weight loss, promote good digestion and increase energy levels.

100% satisfaction guarantee

About IAMS

IAMS is driven by a philosophy of innovation and an emphasis on advanced pet nutrition. Through extensive research and a unique understanding of dietary requirements for dogs and cats, they've developed diets that help pets thrive. Their formulas meet the everyday needs of pets and their owners with options for every household. IAMS is a leader in pet nutrition that has provided 60 years of nutritional excellence with innovative products that help improve the health of pets worldwide.

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Customer Reviews

37 Reviews 37 Reviews 4.8 out of 5 Stars

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97% Recommend

97% of reviewersrecommend this product

4.8 / 5

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37 Reviews

Showing 1-10 of 37 Reviews

  • 4 out of 5 stars

    Very good product

    By on

    Well, I didn't eat it but my dogs seemed to like it, at least at first, then they get finicky and won't eat anything. Even my lab/shepherd mix likes small kibble. My only wish is that it came in larger bag sizes.

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  • 5 out of 5 stars

    She loves Iams

    By on

    I wish the brought back back the Iams that promoted good health teeth brushing teeth for senior that was discontinued!

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  • 5 out of 5 stars

    Daisy's choices

    By on

    At 1st she sniffed, circled, sat and looked then looked at me. When i left the room so did she. However, and hour later upon inspection...her bowl was empty and she was at the door ready for a walk. She loves her little cans usually mixed in...but i tried this without and she didn't need bribing. Awesome

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  • 5 out of 5 stars

    My dog loves it!

    By on

    The nuggets in the bag that Chewy shipped are slightly different shaped/smaller than the bags in the stores here...and now my pup absolutely loves eating her food again! Much easier for her to chew.

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  • 2 out of 5 stars

    Iams mature dog food

    By on

    I am sure that this is a good food, but our dogs wouldn't do anything but put it in their mouths, roll it around a little and then spit it out!

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  • 5 out of 5 stars

    Senior dogs

    By on

    Good product, especially for older small dogs. Good nutrition

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  • 4 out of 5 stars

    Good Product, Questionable packaging practices

    By on

    Iams is always a good choice; dog has loved every type and flavor I have purchased.

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  • 5 out of 5 stars

    Doggie approved

    By on

    I have 2 chihuahuas and they live this dog food. It's easy for them to chew and they don't eat alot. I would definitely recommend this product to anyone with a small breed of dog.

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  • 5 out of 5 stars

    Perfect bite sized nuggets.

    By on

    I got this for my Chihuahua mix and she loves it. Perfect size nuggets for her little mouth.

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  • 5 out of 5 stars

    Mature Dog Food Needs

    By on

    I have been searching for morsels small enough for my 11 year old Min-Pin, but also nutritious for his senior needs. He loves the taste and the bite size morsels. He used to leave his other food in his bowl for a while, that is not the case anymore!

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