Iams ProActive Health Adult Lamb & Rice Formula Dry Dog Food
Say “bone” appetit with the Iams Proactive Health With Lamb & Rice Dry Dog Food. Made for dogs who love the taste of real lamb, this recipe offers all the yumminess they deserve plus the nutrition they need. Promoting healthy skin and a soft coat thanks to omega fatty acids, as well as L-carnitine to burn fat and maintain a healthy metabolism, this food is crafted from real, wholesome ingredients. Plus, it’s recommended by veterinarians and is made with real lamb, which mean you’ll feel just as good as your dog does when it’s dinnertime.
Key Benefits- Formulated for normally active adult dogs - 1 year and older.
- Crunchy texture keeps teeth clean and tartar-free.
- Prebiotics that work inside the digestive tract to promote healthy digestion and strong defenses.
- Select natural ingredients, with added vitamins and minerals.
- No fillers or artificial preservatives only the good stuff.
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Item Number145143
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Weight30.0 pounds
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Breed SizeSmall Breeds, Medium Breeds, Large Breeds
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Food FormDry Food
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LifestageAdult
New Formula: Lamb, Chicken By-Product Meal, Brewers Rice, Ground Whole Grain Barley, Ground Whole Grain Corn, Ground Whole Grain Sorghum, Chicken Fat (preserved with mixed Tocopherols), Corn Gluten Meal, Chicken Meal, Dried Beet Pulp, Natural Flavor, Brewers Dried Yeast, Dried Egg Product, Caramel Color, Potassium Chloride, Carrots, Flaxseed, Choline Chloride, L-Lysine Monohydrochloride, Fructooligosaccharides, Calcium Carbonate, L-Tryptophan, Vitamin E Supplement, Ferrous Sulfate, L-Carnitine, Mixed Tocopherols (a preservative), Zinc Oxide, Ascorbic Acid, Sodium Selenite, Calcium Pantothenate, Biotin, Manganese Sulfate, Copper Sulfate, Thiamine Mononitrate (source of vitamin B1), Vitamin B-12 Supplement, Vitamin A Acetate, Niacin Supplement, Riboflavin Supplement (source of vitamin B2), Inositol, Pyridoxine Hydrochloride (source of vitamin B6), Vitamin D3 Supplement, Rosemary Extract, Manganous Oxide, Folic Acid, Potassium Iodide.
Original Formula: Lamb, Ground Whole Grain Sorghum, Chicken By-Product Meal, Ground Whole Grain Barley, Brewers Rice, Chicken Fat (Preserved with Mixed Tocopherols), Dried Beet Pulp, Natural Flavor, Dried Egg Product, Brewers Dried Yeast, Caramel Color, Calcium Carbonate, Potassium Chloride, Flaxseed, Salt, Choline Chloride, Carrots, Tomatoes, Fructooligosaccharides, Green Peas, L-Lysine Monohydrochloride, Spinach, Minerals (Ferrous Sulfate, Zinc Oxide, Sodium Selenite, Manganese Sulfate, Copper Sulfate, Manganous Oxide, Potassium Iodide), Vitamins (Vitamin E Supplement, Ascorbic Acid, Calcium Pantothenate, Vitamin A Supplement, Biotin, Thiamine Mononitrate (Source of Vitamin B1), Vitamin B12 Supplement, Niacin, Riboflavin Supplement (Source of Vitamin B2), Inositol, Pyridoxine Hydrochloride (Source of Vitamin B6), Vitamin D3 Supplement, Folic Acid), Dried Apple Pomace, Dried Blueberry Pomace, L-Carnitine, Mixed Tocopherols, Rosemary Extract.
Caloric ContentNew Formula: 3,669 kcal/kg, 339 kcal/cup
Original Formula: 3,608 kcal/kg, 333 kcal/cup
New Formula:
Guaranteed Analysis: | |
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Crude Protein | 25.0% min |
Crude Fat | 14.0% min |
Crude Fiber | 5.0% max |
Moisture | 10.0% max |
Selenium | 0.35 mg/kg min |
Vitamin E | 60 IU/kg min |
L-Carnitine | 30 mg/kg min |
Omega-6 Fatty Acids | 1.75% min |
Original Formula:
Guaranteed Analysis: | |
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Crude Protein | 25.0% min |
Crude Fat | 14.0% min |
Crude Fiber | 5.0% max |
Moisture | 10.0% max |
Selenium | 0.45 mg/kg min |
Vitamin E | 60 IU/kg min |
L-Carnitine | 30 mg/kg min |
Omega-6 Fatty Acids | 1.60% min |
New Formula:
Weight of Dog | Daily Feeding (cups) |
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3 lbs | 1/3 - 1/2 |
10 lbs | 3/4 - 1 |
20 lbs | 1 1/3 - 1 2/3 |
30 lbs | 2 - 2 1/4 |
40 lbs | 2 1/3 - 2 3/4 |
50 lbs | 2 3/4 - 3 1/4 |
60 lbs | 3 1/4 - 3 2/3 |
70 lbs | 3 1/2 - 4 1/4 |
80 lbs | 4 – 4 1/2 |
90 lbs | 4 1/3 – 5 |
100 lbs | 4 2/3 - 5 1/3 |
Original Formula:
Weight of Dog | Daily Feeding (cups) |
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3 lbs | 1/3 - 1/2 |
10 lbs | 3/4 - 1 |
20 lbs | 1 1/2 - 1 2/3 |
30 lbs | 2 - 2 1/4 |
40 lbs | 2 1/3 - 2 3/4 |
50 lbs | 2 3/4 - 3 1/4 |
60 lbs | 3 1/4 - 3 3/4 |
70 lbs | 3 2/3 - 4 1/4 |
80 lbs | 4 1/3 - 5 |
100 lbs | 4 3/4 - 5 1/2 |
Start by mixing 25% new food with 75% of the current formula. Slowly change the proportions over the next 3 days or so by gradually increasing the new food and lessening the amount of the current food. At the end of the weaning process, you should be feeding 100% of the new food.

The IAMS Nutritional Difference
IAMS asks you to try their dog food and look for the visible differences their food can make. The difference you'll see in your pet's health comes directly from the nutrients and vitamins you're putting into his bowl every day. IAMS is formulated with premium protein, a unique fiber blend and a customized mix of protein and carbs. The result is a diet that promotes skin and coat health, supports digestive health and gives him energy for all kinds of playful moments.


Healthy Digestion
Getting the right amount and type of fiber is important for your dog's digestive health. IAMS uses a proprietary fiber blend that includes prebiotics and beet pulp. Prebiotics feed the good bacteria in the gut, and beet pulp is a great fiber source that helps the body absorb vital nutrients. Every IAMS recipe is tailored to your dog's nutritional needs with the proper level and right kind of fiber for healthy digestion.
Ideal Energy Levels
IAMS delivers a customized mix of protein and carbs to keep your dog energized and ready for running and playing. Dogs need a diet that's high in animal proteins and fat, with an ideal ration of protein to carbohydrates to maintain a healthy energy level. Dogs on IAMS are getting essential amino acids, plus the amount of carbs they need for fetching toys and retrieving slippers.


Healthy Skin and Coat
The best way to keep your dog's skin and coat looking their best is through a complete and balanced diet filled with key nutrients. Vitamins, minerals, protein and fat all play a big role in promoting excellent skin and coat health. IAMS includes vitamins A, E, C and B2, as well as biotin, zinc, copper and fatty acids from fish oil to nourish your dog's skin and help his coat flourish.
Backed by a Satisfaction Guarantee
IAMS is so sure that you'll see a visible difference in your pet that they back their food with a 100% satisfaction guarantee. Their recipes are formulated based on years of research and a dedication to keeping pets healthy through proper nutrition. IAMS believes that the right diet can do amazing things for your pet's health, like aid in weight loss, promote good digestion and increase energy levels.

About IAMS
IAMS is driven by a philosophy of innovation and an emphasis on advanced pet nutrition. Through extensive research and a unique understanding of dietary requirements for dogs and cats, they've developed diets that help pets thrive. Their formulas meet the everyday needs of pets and their owners with options for every household. IAMS is a leader in pet nutrition that has provided 60 years of nutritional excellence with innovative products that help improve the health of pets worldwide.

Customer Reviews
97% Recommend
97% of reviewersrecommend this product
You've Already Reviewed This Item
193 Reviews
Showing 1-10 of 193 Reviews
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They love it
By Robdal on Nov 30, 2019
One of our dogs is very picky, he’s skinny as he doesn’t like most dry foods (vet said he’s healthy). He loves this food, we have always had him on Ian’s and bought this for our other 2 dogs, but Scrappy our little guy eats it as soon as you put it down. The only other tome he eats like this is canned food.
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Highly Recommend!
By deede on Oct 19, 2019
Hi, y'all I have four furry babies who range in size and need specific things in their diet. I am always researching and trying new things that will help them. I like how on chewy I can find a quality food for my Jack russell mixes who weigh about 20 pounds. I also, like how I can find a quality food like Iams for my bigger dogs. I have a 1 yr old English Lab/Australian Lab who weighs maybe 70 to 75 pounds named Butch and a 5 year old Min pin and American Lab who is about 40-50 pounds named Sadie who can not get enough of this food. I was feeding them this morning and putting food in their bowls, and Butch decides to try to stick his head in the tub to steal some food even before I had put some Hi, y'all I have four furry babies who range in size and need specific things in their diet. I am always researching and trying new things that will help them. I like how on chewy I can find a quality food for my Jack russell mixes who weigh about 20 pounds. I also, like how I can find a quality food like Iams for my bigger dogs. I have a 1 yr old English Lab/Australian Lab who weighs maybe 70 to 75 pounds named Butch and a 5 year old Min pin and American Lab who is about 40-50 pounds named Sadie who can not get enough of this food. I was feeding them this morning and putting food in their bowls, and Butch decides to try to stick his head in the tub to steal some food even before I had put some in his bowl. It makes me happy when they are happy with their food. I love how they have a good quality food for them and at the same time they are getting a nutritious meal at the same time. It is a win-win. Truth to be told I was afraid to have them try Lamb because, I have bought lamb before (different brand of food) and they did not like it. I took the leap and they love it! I totally recommend Iams Lamb and rice! I love how there is beet pulp in it because, beats are good for them. I buy all my dog food on chewy along with other things and my furry-babies could not be happier! … more
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Helped allergy problem
By eilaencia on Sep 28, 2019
My bulldog has terrible allergies and colitis, and even with taking allergy medication, so many foods worsened her problems. Even grain free limited ingredient dog foods did not help. This red bag lamb and rice iams formula is one of the very few foods she can eat and once I changed her to this food, along with her continued apoquel, her skin allergies are getting better and her hair is growing back, with no colitis flare ups. All my 4 dogs eat it and seem to like the taste also.
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Full of dies.
By MyCats on Oct 4, 2019
I got this food because it wasn't full of peas. I opened the bag to see different sizes & colors of kibble. Why does the food need different sizes and colors? If it's good then it doesn't need all this human eye appeal. My dogs didn't like it and even thought I mixed it slowly in the old food the dogs kept getting stomach upsets. I do not recommend this food.
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Happier tummy
By Profam on Oct 3, 2019
When I got my dogs they had already been on Iams with the chicken but had insanely bad gas. The vet recommended I change the protein and or food. I went to lamb first and the constant crop dusting of gas has stopped. We are very excited.
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Iams Lamb and Rice dog food
By Doggiestwo on Oct 14, 2019
One of our dogs did not care for the Lamb and Rice...instead he preferred the Beef and Rice. The other dog enjoys both the Lamb and Beef. The food is good and delivery is great...right to our door.
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Best Food For My Dogs!
By Vicki on Aug 5, 2019
I've always struggled with finding a good food for my pups, and I lucked out with this one! Beforehand my dogs were using the bathroom too frequently, but this food has seemed to cut that down quite a bit. They love the taste of it, as they devour it within minutes. A fun trick I've learned is to put a little bit of water into their food, as if it were a cereal or soup for them. They enjoy it even more and usually eat it quicker that way too. I love this brand and type of food!
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Picky eater
By Niko on Jul 13, 2019
I'm a GSD/Husky who gives my mom heck when it comes to food. I will flat out refuse food, even if it's from proclaimed "best manufacturers". I know what I like and I don't. I really like this food and my brother who is on a special prescription diet is caught at times trying to steal bites out of my bowl, he likes it too. My dog gives me a headache when he chooses to stop eating. He will stop eating and choose to starve himself if he don't like a good. We've been through dozens of brands and hundreds of dollars trying to do what's best. What's best is that he likes it, he eats it and he's happy & healthy. So I'm happy.
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Amazing product
By Hannah on Jul 23, 2019
We love this brand! And this flavor seems to be the dogs' favorite! I love that Iams doesn't use fake dyes or fillers, just real food - ever since we have been feeding our dogs Iams, they really seem to love the food but eat less of it. So I believe they're getting sufficient nutrients they need compared to the cheaper Purina version we used to buy, and don't need to eat as much. Their coats look and feel healthier too. Thank you Iams! Affordable but quality dogfood <3
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Excellent Choice
By Rospow on Sep 4, 2019
I had all my dogs on this and they all lived healthy and long lives. I tried something else with my current dog but I switched back to IAMS lamb and rice. This is also recommended by my vet.