Instinct Be Natural Puppy Real Chicken & Brown Rice Recipe Freeze-Dried Raw Coated Dry Dog Food

By Instinct
Rated 4.5556 out of 5 stars
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$67.99Chewy Price
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Top IngredientsChicken, Chicken Meal, Barley...Deboned Chicken, Chicken Meal, Brown Rice...Chicken Meal, Brown Rice, Chicken Fat (Preserved with Mixed Tocopherols)...Deboned Chicken, Chicken Meal, White Rice...Chicken, Chicken By-Products (organs only, source of arginine)...
Special DietNo Corn No Wheat No Soy, With GrainSensitive Digestion, High-Protein, No Corn No Wheat No Soy...No Corn No Wheat No Soy, Pea-Free, With GrainNo Corn No Wheat No Soy, Pea-Free, With GrainGluten Free, Pea-Free, With Grain
Breed SizeSmall Breeds, Medium BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large BreedsSmall Breeds, Medium BreedsSmall Breeds, Medium Breeds, Large Breeds, All Breeds
Food FlavorChicken, PoultryChickenChicken, PoultryChicken, Poultry, Seafood & FishChicken, Poultry
Food FormDry FoodDry FoodDry FoodDry FoodDry Food

About This Item

  • Crafted with cage-free chicken first, followed by fish and meat proteins to help fuel your companion’s muscles.
  • 100% free of fillers, corn, wheat, soy, poultry by-product meal, brewer’s rice, artificial colors, flavors and preservatives.
  • Specifically formulated for puppies—DHA supports healthy brain and eye development, while calcium and phosphorus encourage strong teeth and bones.
  • Kibble is tumbled with freeze-dried raw chicken for a boost of nutrition and flavor.
  • Made in the USA with added vitamins and minerals.
Play Video: Learn More About Instinct From Our Team of Experts
Learn More About Instinct From Our Team of Experts

About Instinct Be Natural Kibble for Puppies

Raw Coated Kibble

With Instinct’s raw-coated kibble adding the nutrition and taste of raw to your puppy’s daily diet is easy. Choose from a variety of delicious and nutritious recipes with added vitamins and minerals to suit your canine’s needs.

Whole Grain Kibble

Instinct Be Natural Kibble for puppies is crafted with the ingredients your little one needs to help her grow healthy and strong. Real animal proteins are included for muscle development and each recipe features optimal levels of calcium and phosphorus for strong teeth and bones.

The Benefits of Raw

Instinct believes that eating a diet rich in raw, unprocessed foods is just as good for our pets as it is for us. They make every meal with the understanding that real, less-processed, whole raw foods can have the power to transform lives.

Better Digestion

More Energy & Vitality

Weight Improvement

Excitement At Mealtime

Improved Skin And Coat

Pure, Real Nutrition of Raw on Every Piece


Not only is real meat the #1 ingredient in every recipe, but it’s also responsibly sourced.


The real fish ingredients in Instinct’s Be Natural Kibble for puppies provide an excellent source of DHA for brain and eye development.


These recipes are made without corn, wheat, soy, brewers rice, or artificial colors or preservatives.


Whole grains are included to provide beneficial fiber for digestive health.


Instinct crushes and tumbles their freeze-dried raw with their kibble, ensuring raw is on every piece!


Each recipe is made in the USA with the world’s finest ingredients.

About Instinct

Instinct has been crafting and perfecting raw recipes for over 15 years. From 100% raw frozen meals to freeze-dried, raw-coated kibble, Instinct gives you a variety of ways to incorporate raw into your pet’s diet. Their raw recipes are crafted in their own kitchens in Lincoln, Nebraska, to ensure the highest standards in quality and food safety according to SQF standards.
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Questions & Answers

10 Customer Questions

Does this food have taurine in it.
Answer by ChewyJan 30, 2020
Taurine is naturally occurring within meat so you may not see it added synthetically in the ingredient listing, though it's still present in the food. At this time, Nature's Variety does not test for taurine levels in their formulas.

Is this a grain free food?
Answer by ChewyNov 04, 2020
This recipe contains grains. For a complete list of ingredients, click on the 'Nutritional Info' tab, next to the 'Description' tab, just under the product photos. When viewed on the app, Click the 'Nutritional Info' tab, next to the 'Description' tab, towards the top bar above the product image.

Does this meet AAFCO requirements?
Answer by ChewyMay 18, 2020
This variety is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages except for growth of large size dogs (70 lbs or more as an adult).

What size are the individual pieces? Will they fit in a dog toy that dispenses treats?
Answer by ChewyMay 17, 2022
The kibble size can vary from batch to batch, and even within the same batch. The target size for the regular dog kibble is 1cm in diameter. The target shape is a flat disc. It may fit within a treat dispenser, depending on the dispenser.

ReviewsWrite a Review

Rated 4.5556 out of 5 stars
27 Reviews
Would recommend to a friend

27 Customer Reviews

Rated 5 out of 5 stars
By WHOisTIFFANAAAY on Sep 18, 2022

an Instinct brand family!

we are an Instinct brand family. from our dogs to our ferrets - they all eat Instinct brand food! we trust the quality of it and are never disappointed in the high quality food Instinct offers our 4 legged pals! once we got a new puppy — we already knew he would grow to be an Instinct pup! he loves the food and as always the ingredients are great!

Rated 4 out of 5 stars
By Ember on Nov 17, 2021

Foster to Adopt

So we started fostering a great dane mix puppy and his brother and adopted our boy but durring foster they had him on Purina so we switched him to this and his Gland issues have gotten better but do still need to add pumpkin to help more but he really enjoys the food.

Rated 5 out of 5 stars
By Loveforpaws on Sep 27, 2021

Chow Down!

I have a picky eater and she absolutely loves this food. I love it because I know it has all the nutrients my puppy needs to grow. Not to mention, the best feature is the resealable bag!

Rated 5 out of 5 stars
By Cecifer on Nov 24, 2021

Natural ingredients!

My Yellow Lab Loooves that food! I think have a good size for little puppys and big puppys too.

Rated 5 out of 5 stars
By Remi on Aug 3, 2021

puppy loved it!

My 11 week old puppy ate it right up! Mixed it with some of her old food (which alone she never finishes) and licked the bowl clean! Although the bag is bigger than she is (she weighs under 7lbs), the kibble pieces are just the right size for her to eat!

Rated 5 out of 5 stars
By KingsMeals on Jul 21, 2021

Meal Time fit for a King

We have used Instinct food since King has arrived on our doorstep. He loves it and we look forward to growing with you.

Rated 5 out of 5 stars
By Ella on Mar 1, 2021

Great Quality Food!

My puppy absolutely loves this food. We have had no problems while she has been on this food. She has good and solid stools and is very happy and healthy. I highly recommend Instinct Be Natural Puppy.

Rated 1 out of 5 stars
By junk on Feb 1, 2021

2 dogs refuse to eat this

We gave this food to our puppy for about two days he snacked lightly on yet then he started violently getting L every single time he would come near this food or other dog who has never turn down food won’t even come near the food

Rated 5 out of 5 stars
By Beebee on Feb 4, 2021

Puppy loves it

It is always hard to find quality food, especially given almost everything is grain free with peas. I was excited to find a food that was corn, soy, wheat, potato and pea free. My puppy also approves!

Rated 5 out of 5 stars
By ChickenNugget on Nov 12, 2020
Top 500 Contributor

Big pup will eat and isn't getting diarrhea

I've tried about 5 different puppy foods for my new big pup and this one he likes and it do any give him diarrhea. It is his second favorite of the 5 that didn't give him diarrhea so I'm actually going to feed him his first favorite instead but I'm still happy I found something he will eat that's good for him and it won't make him sick. I'm going to just throw some of this food in with his fav food until the small bag is gone.