Instinct by Nature's Variety Original Grain-Free Recipe with Real Chicken Dry Dog Food

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22.5-lb bag
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Satisfy your pet’s need for real food with Instinct by Nature's Variety Original Grain-Free Recipe with Real Chicken Dry Dog Food. Guided by Instinct’s belief in raw nutrition, this recipe unlocks your dog’s ability to thrive. It’s thoughtfully balanced with wholesome foods, like real chicken and vegetables, plus guaranteed levels of probiotics, natural omegas and antioxidants. The result is a tasty, high animal protein diet that promotes maximum digestibility, a healthy coat and skin, and immune health.

Key Benefits

  • Cage-free chicken is the first ingredient for high animal protein to support strong, lean muscles.
  • Features 70% real animal ingredients and nutritious oils, plus 30% fruits, vegetables and other wholesome ingredients.
  • Never contains any grain, potato, corn, wheat, soy, by-product meal, artificial colors or preservatives.
  • Guaranteed levels of live, natural probiotics, natural omegas and antioxidants to support digestive health, healthy skin and coat, and immune health.
  • It’s the only kibble with the pure, real nutrition of raw in every piece, and made in the USA with the finest ingredients from around the world.

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  • Item Number
  • Brand
    Nature's Variety
  • Breed Size
    Small Breeds, Medium Breeds, Large Breeds, All Breeds
  • Food Form
    Dry Food
  • Lifestage
    All Stages, Adult
  • Made in
    United States
  • Special Diet
    Grain-Free, Gluten Free, No Corn No Wheat No Soy

Nutritional Info


Chicken, Turkey Meal, Chicken Meal, Peas, Chickpeas, Chicken Fat (preserved with Mixed Tocopherols and Citric Acid), Salmon Meal, Chicken Eggs, Tapioca, Dried Tomato Pomace, Natural Flavor, Menhaden Fish Meal, Vitamins (Vitamin E Supplement, Niacin Supplement, L-Ascorbyl-2-Polyphosphate, Thiamine Mononitrate, d-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Montmorillonite Clay, Carrots, Apples, Cranberries, Salt, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Potassium Chloride, Freeze Dried Chicken, Choline Chloride, Freeze Dried Chicken Liver, Pumpkinseeds, Freeze Dried Chicken Heart, Dried Bacillus coagulans Fermentation Product, Rosemary Extract

Caloric Content

4,250 kcal/kg, 499 kcal/cup

Guaranteed Analysis
Crude Protein 37.0% min
Crude Fat 20.0% min
Crude Fiber 3.0% max
Moisture 10.0% max
Vitamin E 100 IU/kg min
Ascorbic Acid (Vitamin C) 85 mg/kg min
Omega-3 Fatty Acids 0.3% min
Omega-6 Fatty Acids 2.6% min
Bacillus Coagulants 60,000,000 CFU/lb min

Feeding Instructions

Weight Adult Maintenance Daily Feeding (cup) Adult Weight Loss Daily Feeding (cup)
5 - 15 lbs 1/2 - 1 1/4 - 1/2
16 - 25 lbs 1 - 1 1/4 1/2 - 3/4
26 - 50 lbs 1 1/4 - 2 1/4 3/4 - 1 1/2
51 - 75 lbs 2 1/4 - 3 1/4 1 1/2 - 2
76 - 100 lbs 3 1/4 - 4 2 - 2 1/2

Puppies (Except Large Breed [70+ lbs as an Adult]): Feed up to twice the Adult maintenance amount shown above.

Pregnant and Nursing Females: Feed up to 3 times the Adult maintenance amount shown above.

Ideal feeding amounts will vary by age, weight, and activity level so the guide below should be used as an initial recommendation. Divide the per day by the number of feedings per day. Be sure to always provide clean, fresh water. Along with dry food, we recommend feeding raw or wet food to help increase the amount of water in your pet’s diet.

Transition Instructions

Always introduce a new food over a period of 5 - 7 days, mixing increasing amounts of Instinct with the current food each day.

About Instinct Original Dog Food

Instinct Limited Ingredient Diet Dog Food


You'll find at least 70% real animal ingredients and nutritious oils, plus 30% vegetables, fruits and other wholesome ingredients. Made without grain, potato, corn, wheat, soy, by-product meals or artificial colors or preservatives.



High in animal protein, grain-free and guided by Instinct's belief in raw, each recipe starts with real meats like cage-free chicken, USA-raised beef or farm-raised rabbit.

Pure, real nutrition of raw on every piece

Pure, real nutrition of raw on every piece

They put the pure, real nutrition of raw on every piece of Instinct Original by tumbling their kibble with crushed, freeze-dried raw — raising the bar in nutrition and taste.

The Pure, Real Nutrition of Raw Is In Everything Instinct Does

Instinct's Responsibility as The Raw Brand


It all started with Instinct's raw pet food. Since the beginning, they've led with raw because they know the good it can do. They're rewriting the rules of pet food and championing raw nutrition to bring its superior benefits to all that they do.


Delicious and nutritious pet food should only use real ingredients. For Instinct, this means all-natural, real meat, fruits and vegetables, with nothing artificial.


Feeding raw should be simple, and it should easily fit into your everyday routine. Instinct believes raw should be accessible to pet parents so every pet can experience the benefits of raw nutrition.


Instinct believes in the power of raw nutrition. It only makes sense to share it. Together with Best Friends Animal Society, they're furthering the no-kill movement and their shared mission of transforming and saving the lives of pets.


Instinct has never been afraid to challenge the status quo of pet nutrition. They continuously redefine what better means—always pushing their standards of nutrition to raise the bar in pet food.

Pure, real nutrition of raw on every piece


All pets deserve food that's real, nutrient-rich, grain-free and natural. That's why Instinct provides over one million meals annually to the dogs and cats at Best Friends Animal Society adoption centers nationwide. Because what we feed them can make all the difference. Here "we" refers to the pet parent, not Instinct.

About Instinct

Instinct believes deeply that it's up to them to find a way to make it possible for more people to feed their pets the pure, real nutrition that only comes from raw. They know that if they can get the nutrition of raw into more bowls, they'll transform the lives of more pets. And that's really why they do what they do.

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Customer Reviews

182 reviews 182 Reviews 4.7 out of 5 Stars

94% Recommend

94% of reviewersrecommend this product

4.7 / 5

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  • Game changer

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    Backstory: We adopted our rescue dog and he had the hardest time transitioning to our home. It took months for him to even start to trust us. He was refusing to eat. We tried several brands, and even opted to soft foods-which was the only thing he was some what eating. He's a lab, he cant have soft foods for forever, so we decided to try Instinct dog foods after lots of searching around. This was the first time he had ever finished his bowl. Now, a year later, he gets so excited and jumps around as he hears me getting his bowl ready; He's a different dog now! Thank you, Instinct for being a big step in our adventure with J!

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  • Vet Recommended

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    We switched to this food in case the allergies our Golden has are caused by her old food, Hills Prescription j/d. She is much more enthusiastic about it & her stools look 'healthier!' Time will tell with the allergies.

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  • My dog loves it!

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    My dog loves it. It is a high quality food with good ingredients. Be careful because it contains higher calories though. My dog is more full with this food than diet foods, even though I feed her less. I think it is very satiating for her!

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  • High protein, high quality

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    This food is highly recommended, as it's filled with quality proteins and missing the wasteful fillers in lower quality foods. You're going to pay more, but considering the healthy benefits for your pets, why skimp?

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  • My dog loves it!

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    We switched my Golden Retriever to this food because she didn't care for her organic chicken with low carb kibble. We try to stay away from starch and carbs and this seems to work well for her.

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  • Dog Loves It!

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    I can't afford to totally feed this but I use it for little frozen cups with Instinct in it. My dog loves it and it's a great treat that won't put extra weight on her.

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  • Picky doggo

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    My long haired German Shepherd love love loves this food. She’s super picky; raised on Ol’ Roy. We were so happy to find a well rounded and healthy food that she eats!

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  • Instinct Original

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    I have been in the process of changing my dogs over to this food. So far, they love the food and have not experienced any tummy upsets with the change over.

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  • Fantastic Dog Food!

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    My lab has tried four different bags of dog food before this brand. A friend of mine recommended it to me as she feeds her dog the raw food. My lab seems to be very sensitive to many dog foods and has no issue with this one. I am so relieved! I am paying quite a bit less for this food as well. I love Chewy!!! Very happy!

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  • Cooper's choice

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    This is Cooper's favorite food. I love that it comes in a large size. The price is right and I received it quickly.

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