Instinct by Nature's Variety Ultimate Protein Grain-Free Real Beef Recipe Natural Wet Canned Dog Food, 13.2-oz, case of 6

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Satisfy your canine companion’s need for real meat with Instinct by Nature's Variety Ultimate Protein Grain-Free Real Beef Recipe Natural Wet Canned Dog Food. Guided by Instinct’s belief in raw and loaded with the highest levels of protein from real meats, this grain-free recipe provides the ultimate in protein-packed natural nutrition. It’s thoughtfully balanced with wholesome foods including real meat, fruits and vegetables in a delicious loaf texture, along with essential vitamins, minerals and trace nutrients.

Key Benefits
  • USA-raised beef is the first ingredient in this savory recipe that’s packed with animal protein for strong, lean muscles.
  • Made with 95% of protein from real beef and liver, along with wholesome vegetables and fruits.
  • Contains no grain, potato, corn, wheat, soy, by-product meal, artificial colors or preservatives.
  • Delicious loaf also includes essential vitamins, minerals and trace nutrients for complete and balanced nutrition.
  • Proudly made in the USA with the finest ingredients from around the world.

See all items by Instinct

  • Item Number
  • Weight
    4.95 pounds
  • Packaging Type


  • Food Texture


  • Brand

    Nature's Variety

  • Breed Size

    Small Breeds, Medium Breeds, Large Breeds

  • Food Form

    Wet Food

  • Lifestage


  • Made in

    United States

  • Special Diet

    Gluten Free, Grain-Free, No Corn No Wheat No Soy, High-Protein

Nutritional Info

Beef, Beef Liver, Beef Broth, Tricalcium Phosphate, Ground Flaxseed, Montmorillonite Clay, Eggs, Peas, Carrots, Potassium Chloride, Salt, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Cobalt Proteinate, Potassium Iodide), Choline Chloride, Vitamins (Vitamin E Supplement, Thiamine Mononitrate, Niacin Supplement, d-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Biotin, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Folic Acid), L-Abscorbyl-2-Polyphosphate, Menhaden Fish Oil (preserved with Mixed Tocopherols), Artichokes, Cranberries, Pumpkin, Tomato, Blueberries, Broccoli, Cabbage, Kale, Parsley

Caloric Content

1,432 kcal/kg, 536 kcal/13.2 oz can

Guaranteed Analysis
Crude Protein 11.5% min
Crude Fat 7.5% min
Crude Fiber 3.0% max
Moisture 78.0% max
Omega-3 Fatty Acids 0.1% min
Omega-6 Fatty Acids 0.45% min
Feeding Instructions

Ideal feeding amounts will vary by age, weight and activity level. Feed at room temperature and refrigerate unused portion. Always provide access to clean, fresh water.

Adults: Feed 3/4 to 1 1/4 cans per 15 lbs of body weight per day.

Puppies: Feed up to twice the adult amount per day.

Pregnant/Nursing Females: Feed up to three times the adult amount per day.

Transition Instructions

Always introduce a new food over a period of 5 - 7 days, mixing increasing amounts of Instinct with the current food each day.


About Instinct Ultimate Protein Dog Food

Instinct Limited Ingredient Diet Dog Food


Instinct Ultimate Protein is unlike any other pet food. These recipes have up to three times more real chicken than other premium natural brands, and 95% of the protein comes from real chicken versus vegetables or animal meals.



Protein comes from pure animal sources, with absolutely no animal meals, like chicken meal or duck meal. These recipes are made without grain, corn, wheat, soy, by-product meal, or artificial ingredients.



Instinct Ultimate Protein has unmatched digestibility for optimal nutrient absorption, compared to other premium natural brands. All with the pure, real nutrition of raw on every piece.

The Pure, Real Nutrition of Raw Is In Everything Instinct Does

Instinct's Responsibility as The Raw Brand


It all started with Instinct's raw pet food. Since the beginning, they've led with raw because they know the good it can do. They're rewriting the rules of pet food and championing raw nutrition to bring its superior benefits to all that they do.


Delicious and nutritious pet food should only use real ingredients. For Instinct, this means all-natural, real meat, fruits and vegetables, with nothing artificial.


Feeding raw should be simple, and it should easily fit into your everyday routine. Instinct believes raw should be accessible to pet parents so every pet can experience the benefits of raw nutrition.


Instinct believes in the power of raw nutrition. It only makes sense to share it. Together with local shelters and volunteer efforts nationwide we’re on a mission to transform the lives of all pets.


Instinct has never been afraid to challenge the status quo of pet nutrition. They continuously redefine what better means—always pushing their standards of nutrition to raise the bar in pet food.

Pure, real nutrition of raw on every piece

About Instinct

Instinct believes deeply that it's up to them to find a way to make it possible for more people to feed their pets the pure, real nutrition that only comes from raw. They know that if they can get the nutrition of raw into more bowls, they'll transform the lives of more pets. And that's really why they do what they do.

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Customer Reviews
12 Reviews 12 Reviews 3.9 out of 5 Stars

67% Recommend

67% of reviewersrecommend this product

3.9 / 5

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Showing 1-10 of 12 Reviews

  • Too high in fat !

    By on Top 1000 Contributor

    I was very disappointed in this canned food. I wanted a good quality food with less peas, but not more fat ! The food is loaded with white pieces of fat all throughout it. When I give my dogs human grade beef, I always trim off the fat, so this high fat diet was unacceptable to me for heart health and obesity.

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  • Highly recomended dog food

    By on

    I try to only feed my dogs high quality food with B-complex vitamins added. The food I raised them on was no longer available, so I started experimenting with what varieties are available on Chewy. Got very lucky, the first time I put this down the dogs wolfed it down, licked the bowl, and asked for more. Every time it is put in their kennel it is gone in seconds. Dogs are frisky, playful and very healthy. Checked with my Vet, he also highly recommended it.

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  • Instinct Protein

    By on

    As great as all foods from Natures Variety. We mix the Prairie kibble with all kinds of their wet food and our doodle loves it. The food smells amazing and has a lot of broth which we definitly appreciate since we mix dry and wet. It is great food and when mixed with dry more affordable.

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  • Good but pricey

    By on

    When I selected the Instinct I did not realize it was only a 6-can pack. I normally purchase 12-can cases. Although my dogs seemed to love it, I most likely won't purchase it again due to costs. Other than that, the product is great and seems high quality.

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  • I should have read the label

    By on

    It was my own fault. When I saw 95 % beef and beef liver, I didn't go any further. My dogs do not do well on peas and they were the first vegetable listed. My puppy likes it and I use it as a topper on her dry food. If you dog doesn't have a problem with peas, it's a fine food.

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    By on

    My dog absolutely LOVED this, although it was a lil pricey, well worth it :P

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  • Thumbs up on the beef flavor!

    By on

    My dogs love this, just as they love the salmon flavor! I was concerned when I first opened the beef flavor, as it had something white on/in it. I searched enough online to assure myself it was normal - nothing bad. Sure enough, there has been a little in every can. Don't let it scare you. My dogs love this, and that's the main thing!

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  • wonderful canned food

    By on Top 500 Contributor

    I am very happy with this product and use everyday to feed my two dogs. I rotate between the flavors. Trusted company and excellent food. This company, in my research, does not use any ingredients that are not needed. My dogs love the taste too.

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  • The cats say, "Yum!"

    By on Top 500 Contributor

    I bought this for my cats. The dog formula of canned Instinct and canned Instinct Ultimate Protein is the same. I called NV and asked if the same was true for the Beef U.P. since it isn't offered in cans labeled for cats. I was told that since it does contain taurine that I could feed it to my cats. They really liked it! It is a much softer pate than the regular Instinct Beef. It also has some broth that they enjoy. Buying the large dog cans is much more economical than buying the cat cans when you have multiple cats to feed.

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  • High protein

    By on

    Dogs love it when mixed with dry food. Good supplement. No adverse effects. Lewellyn setter and beagle.

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