INSTINCT Original Grain-Free Recipe with Real Beef Freeze-Dried Raw Coated Dry Dog Food, 20-lb bag -

Instinct Original Grain-Free Recipe with Real Beef Freeze-Dried Raw Coated Dry Dog Food, 20-lb bag

By Instinct
Rated 4.2828 out of 5 stars
Flavor: Real Beef
Size: 20-lb bag

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$64.38Chewy Price
$79.99Chewy Price
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About This Item


  • USA-raised beef is the first ingredient for high animal protein to support strong, lean muscles.
  • Features 70% real animal ingredients and nutritious oils, plus 30% fruits, vegetables and other wholesome ingredients.
  • Never contains any grain, potato, corn, wheat, soy, by-product meal, artificial colors or preservatives.
  • Guaranteed levels of live, natural probiotics, natural omegas and antioxidants to support digestive health, healthy skin and coat, and immune health.
  • Made in the USA using premium ingredients from around the world, with the pure nutrition of raw in every piece.

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Nutritional Information

Feeding Instructions

Play Video: Learn More About Instinct From Our Team of Experts
Learn More About Instinct From Our Team of Experts

About Instinct Original Grain-Free Food For Dogs

Raw Coated Kibble

Instinct offers a variety of natural dry dog food recipes with added vitamins and minerals to suit your furry family member’s needs. And with freeze-dried raw coating on every piece of kibble, adding the nutrition and taste of raw into your pet’s diet is easy!

Grain-Free Kibble

Instinct’s grain-free, raw-coated kibble recipes are crafted with at least 70% animal ingredients to provide your pup with high-quality protein. Nutritious oils are also included, along with 30% veggies, fruits and other wholesome ingredients.

Pure, Real Nutrition of Raw on Every Piece


With responsibly sourced real meat as the first ingredient, these recipes are packed with animal protein for strong, lean muscles.


Naturally occurring omega-3 and omega-6 fatty acids support skin and coat health.


Antioxidant-rich vegetables and fruits help support immune health.


Guaranteed levels of live, natural probiotics are included to support your dog’s digestive health.


Instinct crushes and tumbles their freeze-dried raw with their kibble, ensuring raw is on every piece!


These recipes are made without grain, potato, corn, wheat, soy, by-product meal or artificial colors or preservatives.

The Benefits of Raw

Instinct believes that eating a diet rich in raw, unprocessed foods is just as good for our pets as it is for us. They make every meal with the understanding that real, less-processed, whole raw foods can have the power to transform lives.

Better Digestion

More Energy & Vitality

Weight Improvement

Improved Skin And Coat

Excitement At Mealtime

About Instinct

Instinct has been crafting and perfecting raw recipes for over 15 years. From 100% raw frozen meals to freeze-dried, raw-coated kibble, Instinct gives you a variety of ways to incorporate raw into your pet’s diet. Their raw recipes are crafted in their own kitchens in Lincoln, Nebraska, to ensure the highest standards in quality and food safety according to SQF standards.
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Questions & Answers

12 Customer Questions

Are you currently shipping the new ingredient formula?
Answer by ChewyAug 07, 2019
During this transition, customers may receive the old formulation and packaging.

What is the % taurine in this food?
Answer by ChewySep 04, 2019
This food doesn't contain added taurine. At this time, Nature's Variety does not test for taurine levels in their canine recipes as it’s not a required nutrient per AAFCO.

So just how is their kibble made?
Answer by ChewyMay 26, 2019
Instinct cooks their kibble at 180-200 degrees, depending on the extruder. A conventional oven environment is not present, but an extruder environment. An extruder eliminates all oxygen in the cooking process, therefore eliminating many of the variables that would be present to destroy some of the nutrients. All of Instinct's kibble has a freeze-dried raw coating on them. The manufacturer uses cold pressure processing to keep their raw recipes safe.

What size are the kibbles?
Answer by ChewyDec 08, 2020
The kibble size of the Instinct Original Grain-Free Recipe is 1 centimeter in diameter.

ReviewsWrite a Review

Rated 4.2828 out of 5 stars
99 Ratings
Would recommend to a friend

99 Customer Reviews

Rated 5 out of 5 stars
By Nance on Mar 27, 2023

Dogs love it!

My dogs both love this food and seem to tolerate it very well. I intend to use this brand from now on.

Rated 1 out of 5 stars
By Nicole on Sep 14, 2022

Dog food review

If I could leave a negative star I would. Smell is just horrible. My dog eats anything he wouldn't even eat it. Ended up throwing the bag out. Just the smell alone made me want to throw up.

Rated 5 out of 5 stars
By Jane on Oct 25, 2022

Instinct Dog Food

My dogs love this and get so excited when any Chewy box gets delivered.

Rated 5 out of 5 stars
By Pittiemomma on Mar 18, 2022

Finally found the one

I have 3 dogs. 2 pit bulls and a mixed breed. 2 of the 3 dogs are picky picky picky! 2 of the 3 have allergies. And one refuses to eat anything unless we hover over him. So it’s been a chore finding something they all 3 will eat….until now. The kibble has a strong odor but considering dogs use their sense of smell, it’s more appealing to them. The ingredients appear to be good quality and since I’ve been feeding them this food, there’s been a decrease of rashes, itching, and licking. And the boy eats all his food now. Thank goodness.

Rated 4 out of 5 stars
By ADVanceAcres on Dec 5, 2021

great product terrible delivery

The product is wonderful but Chewy need to work on delivery choices. According to tracking it will take 5 days to travel 46 miles to my house. It has already spent 3 days sitting in Ohio - 46 miles from my house.

Rated 2 out of 5 stars
By Pennysmom on Jan 7, 2022

Smell's bad

Our dog likes this food but it smells really bad. I won't be ordering it again.

Rated 5 out of 5 stars
By ZELDA on Nov 23, 2021


Instinct Original Grain-Free Recipe with Real Beef Freeze-Dried Raw Coated Dry Dog Food

Rated 5 out of 5 stars
By moni on Nov 26, 2021

excellent food

my two dogs are very picky, and they love instinct, it also smells real good.

Rated 5 out of 5 stars
By SallyInOhio on Jul 5, 2021

Delicious FOOD for my pup

I love this brand and Dr. Berg feeds it to his dogs too! With other kibble food, he would eat ONLY when he was starved. And I've tried several pup is only 2 but I just couldn't find the perfect one. And of course, Chewy delivery is like in 5 minutes.

Rated 3 out of 5 stars
By Cips on Jul 1, 2021

Can't find the right product!

I have used Instinct since I got my teacup Pomeranian. I have used small breed chicken, beef, but prefer rabbit or duck. I had to order the regular size from your website because of the lack of the small breed flavors.