Customer Reviews

The chicken and the beef varieties are both wonderful. I have a dog that would NEVER eat dry food by itself. Always frustrating when he would not eat. He loves his food now....without anything added to it!

Since we have switched our dog to Instinct, she has tons more energy and looks great. Her vet says she is “perfect” physically and her coat is gorgeous.

Tried several different brands b4. Dog magazine “whole Dog Journal” recommended this brand. Tried it and my Boxer loves it. Well buy again.

I've switched about 9 different brands of food, tried different proteins, wet / dry / toppings / home-cooked / raw - you name it - for my Australian Shepherd since he became very picky at ~6 months. He's been on this kibble for about 2 months and so far hasn't turned his nose up at it. His poops are great and he finishes every last bite. Hoping we can stay with this food because it seems to best suit his taste buds and health. Recommend to try this for incredibly picky / finicky eaters.

My finicky girls (Great Pyrenees sisters) like it!

My finicky wieners Took to it right away! No problems transitioning .

My mom’s dog has always taken until she was starving to eat any of the dog food we’ve given her. I feed the cat food from this brand and told my mom to give the dog food a try, and now my mom’s dog eats this food the minute it hits the bowl! And she even goes back to see if she has any left! Very happy with this food!

I have never seen my dog get so excited about food!

There are two main things I look for in a dog food. 1. Does the dog like it? 2. What does it look like when it comes out. The dog likes it, better then other premium brands, and the result is firm poop, not mush.

I am trying to slowly incorporate this food into their existing food but I can hardly put the bowls down before they've picked out all the Instinct. It must be really tasty for them!