Instinct by Nature's Variety Original Grain-Free Recipe with Real Chicken Dry Dog Food

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22.5-lb bag
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Satisfy your pet’s need for real food with Instinct by Nature's Variety Original Grain-Free Recipe with Real Chicken Dry Dog Food. Guided by Instinct’s belief in raw nutrition, this recipe unlocks your dog’s ability to thrive. It’s thoughtfully balanced with wholesome foods, like real chicken and vegetables, plus guaranteed levels of probiotics, natural omegas and antioxidants. The result is a tasty, high animal protein diet that promotes maximum digestibility, a healthy coat and skin, and immune health.

Key Benefits

  • Cage-free chicken is the first ingredient for high animal protein to support strong, lean muscles.
  • Features 70% real animal ingredients and nutritious oils, plus 30% fruits, vegetables and other wholesome ingredients.
  • Never contains any grain, potato, corn, wheat, soy, by-product meal, artificial colors or preservatives.
  • Guaranteed levels of live, natural probiotics, natural omegas and antioxidants to support digestive health, healthy skin and coat, and immune health.
  • It’s the only kibble with the pure, real nutrition of raw in every piece, and made in the USA with the finest ingredients from around the world.

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  • Item Number
  • Brand
    Nature's Variety
  • Breed Size
    Small Breeds, Medium Breeds, Large Breeds, All Breeds
  • Food Form
    Dry Food
  • Lifestage
    All Stages, Adult
  • Made in
    United States
  • Special Diet
    Grain-Free, Gluten Free, No Corn No Wheat No Soy

Nutritional Info


Chicken, Turkey Meal, Chicken Meal, Peas, Chickpeas, Chicken Fat (preserved with Mixed Tocopherols and Citric Acid), Salmon Meal, Chicken Eggs, Tapioca, Dried Tomato Pomace, Natural Flavor, Menhaden Fish Meal, Vitamins (Vitamin E Supplement, Niacin Supplement, L-Ascorbyl-2-Polyphosphate, Thiamine Mononitrate, d-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Montmorillonite Clay, Carrots, Apples, Cranberries, Salt, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Potassium Chloride, Freeze Dried Chicken, Choline Chloride, Freeze Dried Chicken Liver, Pumpkinseeds, Freeze Dried Chicken Heart, Dried Bacillus coagulans Fermentation Product, Rosemary Extract

Caloric Content

4,250 kcal/kg, 499 kcal/cup

Guaranteed Analysis
Crude Protein 37.0% min
Crude Fat 20.0% min
Crude Fiber 3.0% max
Moisture 10.0% max
Vitamin E 100 IU/kg min
Ascorbic Acid (Vitamin C) 85 mg/kg min
Omega 3 Fatty Acids 0.3% min
Omega 6 Fatty Acids 2.6% min
Bacillus Coagulants 60,000,000 CFU/lb min

Feeding Instructions

Weight Adult Maintenance Daily Feeding (cup) Adult Weight Loss Daily Feeding (cup)
5 - 15 lbs 1/2 - 1 1/4 - 1/2
16 - 25 lbs 1 - 1 1/4 1/2 - 3/4
26 - 50 lbs 1 1/4 - 2 1/4 3/4 - 1 1/2
51 - 75 lbs 2 1/4 - 3 1/4 1 1/2 - 2
76 - 100 lbs 3 1/4 - 4 2 - 2 1/2

Puppies (Except Large Breed [70+ lbs as an Adult]): Feed up to twice the Adult maintenance amount shown above.

Pregnant and Nursing Females: Feed up to 3 times the Adult maintenance amount shown above.

Ideal feeding amounts will vary by age, weight, and activity level so the guide below should be used as an initial recommendation. Divide the per day by the number of feedings per day. Be sure to always provide clean, fresh water. Along with dry food, we recommend feeding raw or wet food to help increase the amount of water in your pet’s diet.

Transition Instructions

Always introduce a new food over a period of 5 - 7 days, mixing increasing amounts of Instinct with the current food each day.

Visit the Instinct Pet Food website for more specific feeding recommendations and information on how to easily combine different forms of food.

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About Instinct Original Dog Food

Instinct Limited Ingredient Diet Dog Food


You'll find at least 70% real animal ingredients and nutritious oils, plus 30% vegetables, fruits and other wholesome ingredients. Made without grain, potato, corn, wheat, soy, by-product meals or artificial colors or preservatives.



High in animal protein, grain-free and guided by Instinct's belief in raw, each recipe starts with real meats like cage-free chicken, USA-raised beef or farm-raised rabbit.

Pure, real nutrition of raw on every piece

Pure, real nutrition of raw on every piece

They put the pure, real nutrition of raw on every piece of Instinct Limited Ingredient Diet by tumbling their kibble with crushed, freeze-dried raw—raising the bar in nutrition and taste.

The Pure, Real Nutrition of Raw Is In Everything Instinct Does

Instinct's Responsibility as The Raw Brand


It all started with Instinct's raw pet food. Since the beginning, they've led with raw because they know the good it can do. They're rewriting the rules of pet food and championing raw nutrition to bring its superior benefits to all that they do.


Delicious and nutritious pet food should only use real ingredients. For Instinct, this means all-natural, real meat, fruits and vegetables, with nothing artificial.


Feeding raw should be simple, and it should easily fit into your everyday routine. Instinct believes raw should be accessible to pet parents so every pet can experience the benefits of raw nutrition.


Instinct believes in the power of raw nutrition. It only makes sense to share it. Together with Best Friends Animal Society, they're furthering the no-kill movement and their shared mission of transforming and saving the lives of pets.


Instinct has never been afraid to challenge the status quo of pet nutrition. They continuously redefine what better means—always pushing their standards of nutrition to raise the bar in pet food.

Pure, real nutrition of raw on every piece


All pets deserve food that's real, nutrient-rich, grain-free and natural. That's why Instinct provides over one million meals annually to the dogs and cats at Best Friends Animal Society adoption centers nationwide. Because what we feed them can make all the difference. Here "we" refers to the pet parent, not Instinct.

About Instinct

Instinct believes deeply that it's up to them to find a way to make it possible for more people to feed their pets the pure, real nutrition that only comes from raw. They know that if they can get the nutrition of raw into more bowls, they'll transform the lives of more pets. And that's really why they do what they do.

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Customer Reviews

165 reviews 165 Reviews 4.6 out of 5 Stars

94% Recommend

94% of reviewersrecommend this product

4.6 / 5
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  • Healthy dog food for a decent price

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    I feel like I'm able to provide wholesome food for our faithful companion. She depends on us to care for her and I'm able to give her what her body needs at a price I can afford. By getting her off dogfood that has carbohydrates and starch in it, we have finally freed her of the yeast in her body that was keeping her sick. I would definitely recommend this product to a friend.

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  • Instinct was a Big hit

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    Due to a recent change of food brands- We tried something else. My guy wasn't thrilled with 1st change, but LOVES this one and his energy and happiness is back up. He runs to the food tin and wants to eat from that as soon as I take the lid off, Very happy to have his spunk back up. Appreciate the guidance Chewy.com!

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  • Just not the same as the original

    By on

    I cannot figure out why they changed the formula. My dog does not really like it anymore. Plus, they now give you less in the bag, but charge considerably more. I obviously have stopped using this when they did this. I have now started Muenster and my golden loves it. Also, the ingredient list is very good.

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  • Excellent food

    By on

    I have been feeding my three Dobermans various varieties of the Instinct brand about a year now. I rotate flavors. This is a really great food and all three, 10yrs, 6yrs, and 5 years have maintained a good weight along with nice muscle tone and glossy coats. Stool is firm. Love this food!

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  • Makes my pup gassy

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    My dog likes the food, however it makes him have the worst gas! He has never had this much gas on any other kibble i've tried (hes a picky eater, so i've tried quite a few). He doesn't have a sensitive stomach, so im wondering why this food does it to him?

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  • Nature's Variety Instinct Chicken

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    I have been feeding Nature's Variety for almost 3 years and my 3 siberian huskies thrive on it! We use this brand as a rotational diet so they never get tired with the same protein. Thank you Chewy for always having this brand readily available and providing fast shipping!

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  • instinct dog food

    By on

    this is a good dog food. My dogs love it and it doesn't smell like chemicals. I have 5 large dogs some with a lot of food allergies and this seems to work well for them. I Love it...

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  • Great dog food product

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    I Switched from Nutro because they changed formula with no warning. Many customers that used Chicken Oatmeal Rice, were upset, that new formula gave my dog the runs, and vomiting. Switched to Instinct Original Grain Free, recommended by friend that has three American Pit Bulls. So I'm giving my girl this and she loves it and has healthy bowels, and no vomiting! Great Product!. .

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  • Our dogs love it!

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    I have been buying this brand since my dog was about 8 months old. She went through a phase where she would barely eat. We tried several foods but she wouldn't eat any of them. Someone recommended this and she loves it. My mother's elderly dog stopped eating his food about a month ago and was losing a lot of weight. I sat for him a few times. While he was with us he never touched his own but always ate all of my dog's food. We buy it for him now too.

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  • Just starting

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    I'm still in the transition period from another food but my golden retriever has had no undesirable side effects and she seem to love it.

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