Instinct by Nature's Variety Original Grain-Free Recipe with Real Chicken Dry Dog Food

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22.5-lb bag
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Satisfy your pet’s need for real food with Instinct by Nature's Variety Original Grain-Free Recipe with Real Chicken Dry Dog Food. Guided by Instinct’s belief in raw nutrition, this recipe unlocks your dog’s ability to thrive. It’s thoughtfully balanced with wholesome foods, like real chicken and vegetables, plus guaranteed levels of probiotics, natural omegas and antioxidants. The result is a tasty, high animal protein diet that promotes maximum digestibility, a healthy coat and skin, and immune health.

Key Benefits

  • Cage-free chicken is the first ingredient for high animal protein to support strong, lean muscles.
  • Features 70% real animal ingredients and nutritious oils, plus 30% fruits, vegetables and other wholesome ingredients.
  • Never contains any grain, potato, corn, wheat, soy, by-product meal, artificial colors or preservatives.
  • Guaranteed levels of live, natural probiotics, natural omegas and antioxidants to support digestive health, healthy skin and coat, and immune health.
  • It’s the only kibble with the pure, real nutrition of raw in every piece, and made in the USA with the finest ingredients from around the world.

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  • Item Number
  • Brand
    Nature's Variety
  • Breed Size
    Small Breeds, Medium Breeds, Large Breeds, All Breeds
  • Food Form
    Dry Food
  • Lifestage
    All Stages, Adult
  • Made in
    United States
  • Special Diet
    Grain-Free, Gluten Free, No Corn No Wheat No Soy

Nutritional Info


Chicken, Turkey Meal, Chicken Meal, Peas, Chickpeas, Chicken Fat (preserved with Mixed Tocopherols and Citric Acid), Salmon Meal, Chicken Eggs, Tapioca, Dried Tomato Pomace, Natural Flavor, Menhaden Fish Meal, Vitamins (Vitamin E Supplement, Niacin Supplement, L-Ascorbyl-2-Polyphosphate, Thiamine Mononitrate, d-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Montmorillonite Clay, Carrots, Apples, Cranberries, Salt, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Potassium Chloride, Freeze Dried Chicken, Choline Chloride, Freeze Dried Chicken Liver, Pumpkinseeds, Freeze Dried Chicken Heart, Dried Bacillus coagulans Fermentation Product, Rosemary Extract

Caloric Content

4,250 kcal/kg, 499 kcal/cup

Guaranteed Analysis
Crude Protein 37.0% min
Crude Fat 20.0% min
Crude Fiber 3.0% max
Moisture 10.0% max
Vitamin E 100 IU/kg min
Ascorbic Acid (Vitamin C) 85 mg/kg min
Omega-3 Fatty Acids 0.3% min
Omega-6 Fatty Acids 2.6% min
Bacillus Coagulants 60,000,000 CFU/lb min

Feeding Instructions

Weight Adult Maintenance Daily Feeding (cup) Adult Weight Loss Daily Feeding (cup)
5 - 15 lbs 1/2 - 1 1/4 - 1/2
16 - 25 lbs 1 - 1 1/4 1/2 - 3/4
26 - 50 lbs 1 1/4 - 2 1/4 3/4 - 1 1/2
51 - 75 lbs 2 1/4 - 3 1/4 1 1/2 - 2
76 - 100 lbs 3 1/4 - 4 2 - 2 1/2

Puppies (Except Large Breed [70+ lbs as an Adult]): Feed up to twice the Adult maintenance amount shown above.

Pregnant and Nursing Females: Feed up to 3 times the Adult maintenance amount shown above.

Ideal feeding amounts will vary by age, weight, and activity level so the guide below should be used as an initial recommendation. Divide the per day by the number of feedings per day. Be sure to always provide clean, fresh water. Along with dry food, we recommend feeding raw or wet food to help increase the amount of water in your pet’s diet.

Transition Instructions

Always introduce a new food over a period of 5 - 7 days, mixing increasing amounts of Instinct with the current food each day.

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About Instinct Original Dog Food

Instinct Limited Ingredient Diet Dog Food


You'll find at least 70% real animal ingredients and nutritious oils, plus 30% vegetables, fruits and other wholesome ingredients. Made without grain, potato, corn, wheat, soy, by-product meals or artificial colors or preservatives.



High in animal protein, grain-free and guided by Instinct's belief in raw, each recipe starts with real meats like cage-free chicken, USA-raised beef or farm-raised rabbit.

Pure, real nutrition of raw on every piece

Pure, real nutrition of raw on every piece

They put the pure, real nutrition of raw on every piece of Instinct Original by tumbling their kibble with crushed, freeze-dried raw — raising the bar in nutrition and taste.

The Pure, Real Nutrition of Raw Is In Everything Instinct Does

Instinct's Responsibility as The Raw Brand


It all started with Instinct's raw pet food. Since the beginning, they've led with raw because they know the good it can do. They're rewriting the rules of pet food and championing raw nutrition to bring its superior benefits to all that they do.


Delicious and nutritious pet food should only use real ingredients. For Instinct, this means all-natural, real meat, fruits and vegetables, with nothing artificial.


Feeding raw should be simple, and it should easily fit into your everyday routine. Instinct believes raw should be accessible to pet parents so every pet can experience the benefits of raw nutrition.


Instinct believes in the power of raw nutrition. It only makes sense to share it. Together with Best Friends Animal Society, they're furthering the no-kill movement and their shared mission of transforming and saving the lives of pets.


Instinct has never been afraid to challenge the status quo of pet nutrition. They continuously redefine what better means—always pushing their standards of nutrition to raise the bar in pet food.

Pure, real nutrition of raw on every piece


All pets deserve food that's real, nutrient-rich, grain-free and natural. That's why Instinct provides over one million meals annually to the dogs and cats at Best Friends Animal Society adoption centers nationwide. Because what we feed them can make all the difference. Here "we" refers to the pet parent, not Instinct.

About Instinct

Instinct believes deeply that it's up to them to find a way to make it possible for more people to feed their pets the pure, real nutrition that only comes from raw. They know that if they can get the nutrition of raw into more bowls, they'll transform the lives of more pets. And that's really why they do what they do.

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Customer Reviews

174 reviews 174 Reviews 4.7 out of 5 Stars

94% Recommend

94% of reviewersrecommend this product

4.7 / 5

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  • Instinct was a Big hit

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    Due to a recent change of food brands- We tried something else. My guy wasn't thrilled with 1st change, but LOVES this one and his energy and happiness is back up. He runs to the food tin and wants to eat from that as soon as I take the lid off, Very happy to have his spunk back up. Appreciate the guidance Chewy.com!

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  • Fantastic Dog Food!

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    My lab has tried four different bags of dog food before this brand. A friend of mine recommended it to me as she feeds her dog the raw food. My lab seems to be very sensitive to many dog foods and has no issue with this one. I am so relieved! I am paying quite a bit less for this food as well. I love Chewy!!! Very happy!

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  • My dog loves it!

    By on

    My dog loves it. It is a high quality food with good ingredients. Be careful because it contains higher calories though. My dog is more full with this food than diet foods, even though I feed her less. I think it is very satiating for her!

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  • My dog picked it!

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    I purchased three small different bags of dog food, Taste of the Wild, Candidae and this one based on favorable reviews. I had all three bowls down and my Aussie emptied this one consistantly. He did eat the others eventually, but this was definitely his favorite!

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  • High protein, high quality

    By on

    This food is highly recommended, as it's filled with quality proteins and missing the wasteful fillers in lower quality foods. You're going to pay more, but considering the healthy benefits for your pets, why skimp?

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  • Healthy dog food for a decent price

    By on

    I feel like I'm able to provide wholesome food for our faithful companion. She depends on us to care for her and I'm able to give her what her body needs at a price I can afford. By getting her off dogfood that has carbohydrates and starch in it, we have finally freed her of the yeast in her body that was keeping her sick. I would definitely recommend this product to a friend.

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  • Excellent food

    By on

    I have been feeding my three Dobermans various varieties of the Instinct brand about a year now. I rotate flavors. This is a really great food and all three, 10yrs, 6yrs, and 5 years have maintained a good weight along with nice muscle tone and glossy coats. Stool is firm. Love this food!

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  • My dog loves it!

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    We switched my Golden Retriever to this food because she didn't care for her organic chicken with low carb kibble. We try to stay away from starch and carbs and this seems to work well for her.

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  • Excellent high Calorie product

    By on

    I needed to put weight on my German Shepherd who does both IPO and Agility, her previous food could not keep up with her energy needs. I switched her to Instinct and within two weeks I saw an improvement in body condition.

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  • Makes my pup gassy

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    My dog likes the food, however it makes him have the worst gas! He has never had this much gas on any other kibble i've tried (hes a picky eater, so i've tried quite a few). He doesn't have a sensitive stomach, so im wondering why this food does it to him?

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