Now Fresh Grain-Free Adult Recipe Dry Cat Food

The amount of food your cat needs will vary depending on breed, activity level, age and climate. Use our feeding chart as a guide, adjusting the quantity fed to achieve your cat’s ideal weight. We suggest feeding twice a day. Provide fresh, clean water at all times. Love, attention, playtime and chin scratches should be given freely, as often as possible.

It’s important to slowly transition your pet to a new food so their system has a chance to adapt to the change. The transition period should be at minimum, 10 days and could take upwards of 2 weeks, depending on your pet’s sensitivity to change: On day one, introduce 10% new food / 90% old food. Keep the food at this ratio for 2 or more days. Next, increase the ratio to 20% new food / 80% old food for 2 or more days. Repeat increasing in increments of 10% until you’re feeding 100% of the new food. If your pet experiences any kind of digestive upset during this time, try slowing down the process to let his/her digestive tract adjust to the new food. Some vomiting and/or diarrhea can be normal when introducing new foods as the digestive process and the naturally occurring bacteria your pet’s body requires is a complex and delicate system. If you experience any vomiting and/or diarrhea, be sure to reduce the amount of new food the next time you feed and overall, slow the whole transition period down even more.

Are the ingredients used in Petcurean products “human-grade”?

All of our fresh meat and meat meal ingredients are sourced from animals passed fit for human consumption by the CFIA. The fruits and vegetables used in our recipes also come from the human food chain. We do not, however, claim that our ingredients are “human-grade”; once an individual ingredient leaves a “human-grade” processing facility and enters a “pet food” processor, the ingredient loses its “human-grade” classification.

What is an organic ingredient?

A certified organic ingredient provides a guarantee that the ingredient has met strict government standards for how food is grown, handled and processed; using organic agricultural methods. Organic agriculture focuses on farming practices that encourage soil and water conservation and regeneration, and reduces pollution. Organic farmers use natural fertilizers and pest control methods to benefit the soil, plants and animals for a healthy environment. For more information on Pet Food Certifications read our blog here.

Where are your products made?

Petcurean dry pet foods are produced in Ontario, Canada. Our canned products are primarily produced in Ontario, Canada and secondarily at a plant in New Jersey, USA. Our SPIKE Jerky Treats are manufactured in Gainsville, Georgia and our SPIKE Treat Bars are made in Brampton, Ontario. We are 100% China free for processing and ingredient sourcing. None of our meat proteins, grains, cereals, fruits and vegetables in any of our recipes are processed in China, and none of our ingredients are sourced in China.

Do you use wheat gluten, or rice protein concentrate in any of your recipes?

No. Glutens from wheat and rice protein concentrate are an inferior source of protein and we prefer to use only premium sources of protein (in the form of meat, poultry and fish).

What is a meal (i.e. chicken meal)?

Fresh meat is converted into a meat meal by a third party using a cooking process. This process removes the water from the meat and allows pet food manufacturers to add meat meal as a dry ingredient. Meat meals are used in pet food to ensure a finished pet food kibble which is high in quality protein and more nutrient dense (since it takes 3 to 5 lbs of fresh meat to produce 1 lb of meal). In addition, meat meals have an increased shelf life as compared to fresh meat. Other manufacturers may use preservatives such as ethoxyquin, BHA and BHT on meat between slaughter and the processing plant, which may not be listed on a food’s ingredient panel. At Petcurean, however, we ensure all of our meat meals are not preserved with ethoxyquin, BHA or BHT between slaughter and processing and require all of our suppliers and partners to use natural preservatives (Vitamin E). Petcurean only uses ‘named’ meat meals (such as chicken meal) in our foods as these meals are of higher quality protein source and are made only from muscle meats and bone. Alternative meat meal sources (by-product meals and un-named