Now Fresh Grain-Free Adult Recipe Dry Cat Food

  • Price:

    $39.99 FREE 1-2 Day Shipping over $49

In stock
8-lb bag
  • 4-lb bag
  • 8-lb bag
  • 16-lb bag
- Quantity +


It's no surprise that cats love the freshness of Now cat food. With this Now Fresh Adult Recipe, your cat gets 100% fresh turkey, salmon and duck, and omega-3 and 6 oils from coconuts and canola. It also features wholesome berries, fruits and veggies such as peas, spinach, cranberries, pumpkin, blackberries, alfalfa sprouts, kelp, lentils and carrots. It contains zero grains, gluten, wheat, beef, corn, soy, rendered meats, by-products or artificial preservatives. This recipe is suitable for cats between 1 and 7 years of age.

Key Benefits

  • A grain- and gluten-free formula that is free from any corn, wheat, soy or fillers.
  • Does not contain any rendered meats or meat by-products.
  • Balanced and high-protein content supports an active cat’s lifestyle.
  • Added omega-3 and omega-6 fatty acids support a soft and shiny coat.
  • Added prebiotics and probiotics aid in good digestive health.

See all items by Now Fresh

  • Item Number
  • Weight
    8.0 pounds
  • Brand
  • Food Form
    Dry Food
  • Lifestage
  • Made in
  • Special Diet
    Grain-Free, Gluten Free, No Corn No Wheat No Soy

Nutritional Info


De-Boned Turkey, Potato Flour, Peas, Potatoes, Pea Fiber, Whole Dried Egg, Tomato, Canola Oil (Preserved with Mixed Tocopherols), Flaxseed, Natural Flavor, Coconut Oil (Preserved with Mixed Tocopherols), De-Boned Salmon, De-Boned Duck, Apples, Carrots, Pumpkin, Bananas, Blueberries, Cranberries, Raspberries, Blackberries, Papayas, Pineapple, Grapefruit, Lentil Beans, Broccoli, Spinach, Cottage Cheese, Alfalfa Sprouts, Alfalfa, Calcium Carbonate, Phosphoric Acid, Sodium Chloride, Lecithin, Potassium Chloride, Dl-Methionine, Taurine, Vitamins (Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate (a Source of Vitamin C), Niacin, Inositol, Vitamin A Supplement, Thiamine Mononitrate, D-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin, Beta-Carotene, Vitamin D3 Supplement, Folic Acid, Biotin, Vitamin B12 Supplement), Minerals (Zinc Proteinate, Ferrous Sulphate, Zinc Oxide, Iron Proteinate, Copper Sulphate, Copper Proteinate, Manganese Proteinate, Manganous Oxide, Calcium Iodate, Sodium Selenite), Dried Kelp, L-Lysine, Dried Chicory Root, Dried Lactobacillus Acidophilus Fermentation Product, Dried Enterococcus Faecium Fermentation Product, Dried Aspergillus Niger Fermentation Product, Dried Aspergillus Oryzae Fermentation Product, Yucca Schidigera Extract, L-Carnitine, Marigold, Dried Rosemary.

Caloric Content

3,862 kcal/kg, 444 kcal/cup

Guaranteed Analysis
Crude Protein 31%
Crude Fat 18%
Crude Fiber 2.5%
Crude Ash 6.5%
Moisture 10.0%
Magnesium 0.09%
Taurine 2400 mg/kg
Omega 6 Fatty Acids 2.4%
Omega 3 Fatty Acids 0.48%

Feeding Instructions

Weight Less Active Daily Feeding (Cups) Active Daily Feeding (Cups)
5 - 7 lbs 1/4 - 1/3 1/4 - 1/3
7 - 10 lbs 1/3 - 1/2 1/3 - 1/2
10 - 13 lbs 1/2 - 3/4 1/2 - 7/8
13 - 16 lbs 3/4 -1 7/8 - 1

The amount of food your cat needs will vary depending on breed, activity level, age and climate. Use our feeding chart as a guide, adjusting the quantity fed to achieve your cat’s ideal weight. We suggest feeding twice a day. Provide fresh, clean water at all times. Love, attention, playtime and chin scratches should be given freely, as often as possible.

Transition Instructions

It’s important to slowly transition your pet to a new food so their system has a chance to adapt to the change. The transition period should be at minimum, ten days and could take upwards of two weeks, depending on your pet’s sensitivity to change: On day one, introduce 10% new food / 90% old food. Keep the food at this ratio for two or more days. Next, increase the ratio to 20% new food / 80% old food for two or more days. Repeat increasing in increments of 10% until you’re feeding 100% of the new food. If your pet experiences any kind of digestive upset during this time, try slowing down the process to let his/her digestive tract adjust to the new food. Some vomiting and/or diarrhea can be normal when introducing new foods as the digestive process and the naturally occurring bacteria your pet’s body requires is a complex and delicate system. If you experience any vomiting and/or diarrhea, be sure to reduce the amount of new food the next time you feed and overall, slow the whole transition period down even more.

Frequently Asked Questions

Are the ingredients used in Petcurean products “human-grade”?

All of our fresh meat and meat meal ingredients are sourced from animals passed fit for human consumption by the CFIA. The fruits and vegetables used in our recipes also come from the human food chain. We do not, however, claim that our ingredients are “human-grade”; once an individual ingredient leaves a “human-grade” processing facility and enters a “pet food” processor, the ingredient loses its “human-grade” classification.

What is an organic ingredient?

A certified organic ingredient provides a guarantee that the ingredient has met strict government standards for how food is grown, handled and processed; using organic agricultural methods. Organic agriculture focuses on farming practices that encourage soil and water conservation and regeneration, and reduces pollution. Organic farmers use natural fertilizers and pest control methods to benefit the soil, plants and animals for a healthy environment. For more information on Pet Food Certifications read our blog here.

Where are your products made?

Petcurean dry pet foods are produced in Ontario, Canada. Our canned products are primarily produced in Ontario, Canada and secondarily at a plant in New Jersey, USA. Our SPIKE Jerky Treats are manufactured in Gainsville, Georgia and our SPIKE Treat Bars are made in Brampton, Ontario. We are 100% China free for processing and ingredient sourcing. None of our meat proteins, grains, cereals, fruits and vegetables in any of our recipes are processed in China, and none of our ingredients are sourced in China.

Do you use wheat gluten, or rice protein concentrate in any of your recipes?

No. Glutens from wheat and rice protein concentrate are an inferior source of protein and we prefer to use only premium sources of protein (in the form of meat, poultry and fish).

What is a meal (i.e. chicken meal)?

Fresh meat is converted into a meat meal by a third party using a cooking process. This process removes the water from the meat and allows pet food manufacturers to add meat meal as a dry ingredient. Meat meals are used in pet food to ensure a finished pet food kibble which is high in quality protein and more nutrient dense (since it takes 3 to 5 lbs of fresh meat to produce 1 pound of meal). In addition, meat meals have an increased shelf life as compared to fresh meat. Other manufacturers may use preservatives such as ethoxyquin, BHA and BHT on meat between slaughter and the processing plant, which may not be listed on a food’s ingredient panel. At Petcurean, however, we ensure all of our meat meals are not preserved with ethoxyquin, BHA or BHT between slaughter and processing and require all of our suppliers and partners to use natural preservatives (Vitamin E). Petcurean only uses ‘named’ meat meals (such as chicken meal) in our foods as these meals are of higher quality protein source and are made only from muscle meats and bone. Alternative meat meal sources (by-product meals and un-named meat meals) are inferior sources of protein and are not used by Petcurean. By-product meals (such as poultry-by-product meal) may include unwanted ingredients such as beaks and feathers. Un-named meat meals (such as poultry-meal) may include meats from many different unknown animal sources.

What is dehydrated chicken or cod?

Dehydrated meats are concentrated sources of protein and are less processed than meat meals. Unlike meat meals which are made by rendering, which first removes the fat through pressing and cooking, dehydrated meats are simply dried with no cooking or pressing involved. Dehydration uses the entire raw material and simply removes the water, not the fat.

Why do some of your recipes use meat meals while others do not?

GO! was created to be nutrient-rich and energy packed; a true fitness food for everyday dogs and cats, plus those with special dietary needs. GO! uses named meat meals (i.e. chicken meal or salmon meal), as a high-quality concentrated source of protein to ensure that your pet gets the most nutrients possible from the least amount of food.

Is the poultry used in your recipes cage-free? What about steroid and hormone free?

Yes. The use of hormones and steroids in the production of chicken is illegal in Canada and has been since the 1960’s. Our trusted network of farmers raise their poultry in open barns; the flocks are free roaming and have constant access to food and water.

Is the fish used in your recipes tested for heavy metals such as mercury?

Yes, we ensure that the fish we use in our recipes are tested for heavy metals before accepting them for processing at our plant.

Why do you use Krill in your GATHER Wild Ocean and Free Acres recipes?

We use Krill as it is an excellent source of the omega-3 fatty acids DHA & EPA to support heart and brain health. Plus, krill is considered to be at the bottom of the food chain, which limits their ability to accumulate heavy metals. Our producer partner is certified by the Marine Stewardship Council. The krill we use in GATHER is fished from the oceans surrounding Antarctica, using proprietary Eco-Harvesting technology which prevents by-catch. And, only 0.3% of Antarctica’s krill supply is harvested annually. For more information on krill read our blog here.

What kind of preservatives do you use in your recipes?

Petcurean uses only natural mixed tocopherols to preserve our food; we don’t use any artificial or chemical preservatives in our salmon meal or any of our pet food recipes (no ethoxyquin, BHA or BHT). We are extremely diligent regarding this issue and take extra steps to ensure all of our suppliers and partners are fully compliant. Mixed tocopherols are also an excellent source of vitamin E

Is your food baked or extruded?

Our goal is to maintain the nutritional integrity of the ingredients we use in our recipes and so we extrude our foods at temperatures which are lower than typical baking. The end result; a nutrient-rich, highly digestible product for pets.

Where are the ingredients used in your products sourced?

GO!™ and NOW FRESH Products: All of the meat proteins, grains, cereals, fruits and vegetables in our GO! and NOW FRESH products are sourced from North America (as close to the production facility as possible) with the exception of our pasture raised lamb and grass fed venison which is sourced from Australia and New Zealand (from EU certified plants). We choose to partner with a trusted network of local farmers and ranchers who can provide us with the freshest and highest-quality product possible; this not only fulfills our requirement for freshness and nutritional integrity, but using local sources means less emissions polluting our air from long-distance trucking. SUMMIT products: All of the meat proteins, grains, cereals, fruits and vegetables in our SUMMIT products are sourced from North America (as close to the production facility as possible) with the exception of our lamb which is sourced from Australia and New Zealand (from an EU certified plant). All lamb is government and veterinarian inspected prior to entering Canada. We are 100% China free for processing and ingredient sourcing. None of our meat proteins, grains, cereals, fruits and vegetables in any of our recipes are processed in China, and none of our ingredients are sourced in China.

Sometimes the color and shape of the kibbles can vary. Why?

At Petcurean, we formulate our recipes using real food ingredients – the best of the best; and like real food that Mother Nature provides, the color and texture of the ingredients going into our recipes varies. For example; Meat supply will vary between different suppliers and batches (e.g. dark meat vs. white meat). Also, diets with a higher meat content are denser and sometimes more difficult to extrude (versus cereal or grains) which leads to variance in the kibble shape. Oils, as they are applied, either outside of or inside the kibble, can affect the color and the density (size) of the kibble. Oils also play a significant role in the palatability of the food. Finally, Petcurean does not use any artificial colors, flavors or preservatives, which also contributes to variances of the color and texture.

Pet Lovers Also Bought

Customer Reviews

44 reviews 44 Reviews 4.9 out of 5 Stars

95% Recommend

95% of reviewersrecommend this product

4.9 / 5
Write a Review

You've Already Reviewed This Item

Showing 1-10 of 44 Reviews

Sort by:
Filter by:
  • My cats are addicted!

    By on

    I've been feeding my cats wellness core dry food ever since I got them three years ago. I supplement their dry food with red barn wet food every morning. I decided to reevaluate the food I'm giving them and found this brand listed as one of the top foods. The second I opened it, I was being swarmed by three curious cats. I gave each cat a handful and they loved it! I've never seen them eat so fast! Definitely happy I chose to switch them over!

    You liked it! Something went wrong. Please try again later. Report
  • Worth the $$

    By on

    A few months ago I noticed my four cats had dandruff and were honestly starting to get chunky (as much as I hated to admit it) which is when I decided to switch their dry food from Blue Buffalo to Petcurean Now. Not only does this cat food have healthy ingredients but my cats really enjoy it, they no longer have dandruff and they've even lost a little bit of weight!

    You liked it! Something went wrong. Please try again later. Report
  • Feline Favorite

    By on

    My little two year old Mew Mew actually chewed into the bag to get at the food! I guess she can smell the food thru the bag. I had no choice but to open the bag even though I still had 8 lbs of the Health Extension bag left. Both my kitties like it n it has a very nice appealing aroma just like the Health Extensions. I tried the smaller bag to make they love it before getting bigger bag n well, this one's a winner!

    You liked it! Something went wrong. Please try again later. Report
  • Wonderful Dry Food!

    By on

    I have always fed a high protein premium cat food to my three older cats. I switched to Now Fresh about a year ago and my cats love it. They are so addicted to it, they even want it as treats. Their coats are healthy and no stomach issues from my one sensitive cat. If you are looking for a quality dry cat food, I would definitely recommend trying this brand!

    You liked it! Something went wrong. Please try again later. Report
  • My cats love it!

    By on

    We mainly feed our cats wet food and leave the dry food out in the night time, just in case. Our cats love this so much, they usually finish it in the middle of the night!

    You liked it! Something went wrong. Please try again later. Report
  • Great food in theory...

    By on

    Great food in theory, but not one of my cats would come near it. They refused to eat for days until I caved and ran to the pet store for a bag of food I know they will eat. Ingredients are great and quality is there. Flavor... I'm guessing not so much.

    You liked it! Something went wrong. Please try again later. Report
  • Cats gone crazy

    By on

    Both of my cats LOVE this food...even the one that's a finicky eater. And, the ingredients are all healthy, high quality and quite yummy!

    You liked it! Something went wrong. Please try again later. Report
  • I never thought Id find great cat food

    By on

    I switched to this product after seaching and searching for a food my KITTIES would love and that was good for their health. I have a KITTY with severe allergies and this has helped to calm her itchiness. All 4 of my KITTIES LOVE this food! I cant keep it in their bowl! They eat it like its tuna fish! Im very happy to have found this. Its more expensive yes but my KITTIES are family and worth it. I figure i spend it on good food now and less on vet bills later.

    You liked it! Something went wrong. Please try again later. Report
  • cat still getting used to it- but doesn't walk away!

    By on

    good ingredients and cat doesn't walk away from it so it may take a while to get used to i can wait

    You liked it! Something went wrong. Please try again later. Report
  • My Sisters Cat Loves it!

    By on

    My sisters cat has been on a prescription diet since she got him as a kitten. She could not find a food that agreed with him. After switching my dog to this food I suggested it to her after he started scratching and pulling his hair out. She is switching over to the new food and said she is already noticing a difference. He loves it, and is eating it all up. So far, no problems with his stomach or stool.

    You liked it! Something went wrong. Please try again later. Report