Purina ONE Natural True Instinct With Real Turkey & Venison High Protein Dry Dog Food

By Purina ONE
Rated 4.6521 out of 5 stars
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Purina ONE Natural True Instinct With Real Turkey & Venison High Protein Dry Dog Food, 36-lb bag slide 1 of 11
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Purina ONE Natural True Instinct With Real Turkey & Venison High Protein Dry Dog Food, 36-lb bag slide 1 of 11

$50.75Chewy Price
$59.68Chewy Price
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About This Item

  • Real turkey is the #1 ingredient in this yummy dog food with venison which packs a punch of 30 percent protein to help support strong muscles, including a healthy heart.
  • This natural dog food is loaded with added vitamins, minerals and nutrients and has no poultry by-product meal or artificial flavors or preservatives to meet your high standards for your pup.
  • With 100 percent nutrition for adult dogs and 0 percent fillers, every ingredient has a purpose to help support your pal from nose to tail.
  • The premium dog food has omega-6 fatty acids to help support his healthy skin and radiant coat, and four antioxidant sources support your good boy's strong immune system.
  • The complete and balanced dog food kibble for adult dogs is crafted by Purina ONE, a veterinarian recommended brand, in Purina-owned, U.S. facilities.
Play Video: Learn More About Purina ONE From Our Team of Experts
Learn More About Purina ONE From Our Team of Experts

About Purina One Dry Dog Food

The Visible Difference

Feel confident you’re doing the very best for your pet with Purina ONE. Purina ONE brings nature and research together, for real nutrition that makes a difference. You can look at your pet and see the bright eyes, shiny coat and strong muscles, all driven by a healthy heart!

Ingredients from Nature for Real Nutrition

Carefully selected natural ingredients, crafted by nutritionists into meals that help make a difference in your pet. That is the Purina ONE difference.

Purposeful Ingredients

Each formula starts with ingredients found in nature. 100% nutrition and 0% fillers means every ingredient serves a purpose.

Nature. Research. Nutrition.

Purina’s nutritionists use their expertise, backed by research, to craft foods that can help make a difference in your pet.

Purina-Owned Facilities

Created with carefully selected ingredients and meticulous quality and safety standards in Purina’s own facilities, for ideal nutrition.

About Purina One

Purina One prides itself on being the first brand in grocery and mass retail stores to offer pet food with real meat, poultry, or fish as the #1 ingredient, starting in 1987. Over the years, they've maintained their position as a leader in the industry that provides best-in-class nutrition for dogs and cats. Through constant innovation and research, Purina One has created Smartblend formulas with the right mix of quality ingredients for tailored nutrition at every stage.
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Top IngredientsTurkey, Chicken Meal, Soy Flour...Chicken, Ground Whole Grain Barley, Ground Whole Grain Corn...Chicken, Ground Whole Grain Corn, Ground Whole Grain Sorghum...Chicken, Rice Flour, Chicken By-product Meal...New: Turkey, Chicken Meal, Brown Rice...
Special DietHigh-Protein, Natural, With GrainWith GrainWith GrainHigh-Protein, Natural, With GrainGluten Free, With Grain
Health FeatureHigh-Energy, Hip & Joint Support, Muscle Care...Muscle Care, Dental & Breath Care, Vitamins & MineralsImmune Support, Vitamins & Minerals, Muscle Care...High-Energy, Immune Support, Muscle Care...Vitamins & Minerals, Weight Management
Breed SizeSmall Breeds, Medium Breeds, Large Breeds, All BreedsLarge Breeds, Giant BreedsSmall BreedsLarge Breeds, Giant BreedsSmall Breeds, Medium Breeds, Large Breeds, All Breeds
Food FlavorTurkey, Venison, Poultry, MeatChicken, PoultryChicken, PoultryChicken, PoultryTurkey, Venison, Poultry, Meat

Questions & Answers

39 Customer Questions

What type of deer is used for this recipe and where does Purina source the venison from? Due to the entire white-tailed deer population being an endless host reservoir for the SARS-CoV-2 and its variants, it is extremely important to verify venison is guaranteed not taken from infected meat sources.

Is this "grain Free"?
Answer by ChewyOct 02, 2018
This formula is not grain-free. For a complete list of ingredients, click the “Nutritional Info” tab, next to the “Description” tab, just under the product photos.  

Have AAFCO feeding trials been conducted using this product?
Answer by ChewyNov 04, 2019
Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With A Blend Of Real Turkey & Venison provides complete and balanced nutrition for maintenance of adult dogs. AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Do you recommend this for dogs with sensitive skin?
Answer by ChewyOct 02, 2018
This food is high in omega-6 fatty acids to maintain a healthy and lustrous skin and coat.

ReviewsWrite a Review

Rated 4.6521 out of 5 stars
1190 Reviews
Would recommend to a friend

1190 Customer Reviews

Rated 5 out of 5 stars
By DeaconsMom on Jul 26, 2022

Pickiest Lab on Earth

I have never met a lab that isn’t a complete garbage disposal, until I adopted my little yellow Deacon. That dude won’t eat anything. I have tried all the expensive, high protein, human grade, natural ingredient, etc. etc. foods and I usually get about 2 unprotested meals out of a bag. Then it gets donated, given away, or returned. Finally, I gave up and bought him Purina which is what my other foster dog eats. You have to admit it’s not the highest grade food you can buy, which is why I was hesitant. But he loves it. As long as it’s high protein, has chondroitin and glucosamine, and is either grained or has added taurine, I’m ok with it. So we settled on this one. It is so much cheaper than what I’ve been buying and I don’t have to add anything to it to convince him to eat. Also, if you get down to the last day and don’t have time to place an order, this one is great because it is sold at big retailers as well.

Rated 5 out of 5 stars
By WolfPack8 on Jun 26, 2022

My wolf-dogs and “house” dogs LOVE it!

We have six wolf dog hybrids, a pit bull and a boston terrier and they LOVE this food. The “house” dogs prefer this kibble but will eat others (they’re kind of fatties :) but the WD can be verrrrry picky. They will only eat this kibble. While this is a smaller aspect of their diet as they mainly eat raw meat, veggies, etc., if you have a WD and you have a picky eater, this is the kibble for you! Turkey and venison is their favorite flavor and for my growing pups, who can go wrong with the protein content! Love it!

Rated 4 out of 5 stars
By Missy11 on Aug 6, 2022

First time having this

I open the bag up my pup is already about to knock me down fills 20g bucket fill the bowl she demolished a whole bowl so my pup was happy and still have a quarter bag left plenty of food for my Catahoula until next shipment

Rated 4 out of 5 stars
By Scout on Jun 8, 2022

My dog loves this food

I switched to True Instinct after my Lab stopped Eating Purina One Pro Food. Based on the Vet’s recommendation, my Lab was on a Purina One Pro food plan. But I think they changed the formula and my dog stopped eating it. When I switched to True Instinct he started eating again. I also supplement with Pro Plan Turkey and Rice canned food, which he also loves. I have tried the other True Instinct flavors and he seems to like the Turkey/Venison Flavor the best,,,I I hope Purina doesn’t change this formula next…

Rated 5 out of 5 stars
By HARSOF on Jun 30, 2022


I’ve been purchasing different foods even the $80-$100/bag and adding chicken to those to get them to eat it, so when this arrived and my dog began smelling the bag while taking it out, I was feeling hopeful. Both dogs loved it and ate it up without adding anything to it, they actually licked the bowl clean and wanted more.

Rated 5 out of 5 stars
By Katie on Jul 25, 2022

My pups love this!

I had been using Purina Pro Plan for many many years, but my dog seemed to get a little picky about it, and really didn't want to eat much. So I tried this Purina One product, and my dog's absolutely love it!

Rated 5 out of 5 stars
By Jackson on Aug 2, 2022

Yummy food

My mom switches between salmon and tuna and the venison and turkey. I don't complain about either flavor. I gobble it all up. She says I could probably lose a few pounds.

Rated 5 out of 5 stars
By Angie on Jun 10, 2022

Good food at a great value

My dog loves this food. This was the second brand we tried and he’s eaten this with no issues. Also want to note that this size bag of this particular food is hard to come by; always sold out in stores. Chewy offers the best value for this food in comparison to other stores. Will buy regularly from Chewy from now on.

Rated 5 out of 5 stars
By Dinner on Jul 10, 2022

Approved by Max

Max isn't a big fan of most dog foods. Even other purina! But he LOVES this! He literally rips the box open and then eats out of the container when we pour the bag in.

Rated 5 out of 5 stars
By Annie on Jul 22, 2022

Yummy....or so I've been told!

my senior Lab went after this change of brands like it was his birthday! it's not too hard/not too soft for him to chew. This is definitely his new favorite.