Purina Pro Plan Bright Mind Adult 7+ Chicken & Rice Formula Dry Dog Food

By Purina Pro Plan
Rated 4.5266 out of 5 stars
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$54.78Chewy Price
$56.79Chewy Price
$52.04Autoship Price
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This Item - Purina Pro Plan Bright Mind Adult 7+ Chicken & Rice Formula Dry Dog Food, 16-lb bag
Rated 4.5266 out of 5 stars
$54.78Chewy Price
Purina Pro Plan Bright Mind Senior Adult 7+ Turkey & Brown Rice Entree Wet Dog Food, 10-oz tub, case of 8
Rated 4.5056 out of 5 stars
$31.84Chewy Price
Total Price: $0.00

About This Item

  • Enhanced botanical oils promote alertness and mental sharpness in senior dogs age 7 and older.
  • Contains real chicken as the first ingredient.
  • EPA, an omega-3 fatty acid, and glucosamine support joint health and mobility.
  • Fortified with guaranteed live probiotics for digestive and immune health.
  • Vitamin A and linoleic acid nourish your dog's skin and coat.
Play Video: Learn More About Purina Pro Plan From Our Team of Experts
Learn More About Purina Pro Plan From Our Team of Experts

About Purina Pro Plan Cognitive Health Dog Food

Your Canine’s Cognitive Health

When you nourish your dog’s mind, you’re helping him live up to his full potential. That’s why Purina Pro Plan added a proprietary blend of brain-supporting nutrients to their already outstanding nutrition. When fed daily, this nutrient blend will help support a dog’s cognitive health throughout adulthood.

Specialized Nutrition for Cognitive Health

Real Meat

Chicken or salmon is the first ingredient in every Pro Plan Large Breed recipe.

Brain-Supporting Nutrients

For cognitive health, these Purina Pro Plan recipes include omega-3 fatty acids, DHA and EPA, plus antioxidants, B vitamins and arginine.

Ideal Protein-To-Fat Ratio

Balanced levels of protein and fat help your dog maintain healthy muscle mass during weight loss.


Antioxidants are included to support a healthy immune system.

About Pro Plan

The advanced nutrition of Pro Plan is nutrition that performs. Pro Plan strives to make your pet’s best life possible through the power of nutrition. They are proud to offer a full spectrum of performance and specialized nutrition formulas, including options that support healthy aging, provide guaranteed live probiotics and more. Try Pro Plan today and discover what nutrition can do.

Shop Purina Pro Plan

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Top IngredientsChicken, Poultry By-Product Meal, Rice...Chicken, Rice, Poultry By-Product Meal...Chicken, Rice, Poultry By-Product Meal (Source Of Glucosamine)...Chicken Meal, Cracked Pearled Barley, Brewers Rice...Salmon, Rice, Barley...
Special DietHigh-Protein, Weight Control, With GrainHigh-Protein, With GrainHigh-Protein, With GrainLimited Ingredient Diet, With GrainChicken-Free, High-Protein, Limited Ingredient Diet...
Health FeatureBrain Health, Digestive Health, Hip & Joint Support, Immune SupportAppetite Stimulation, Digestive Health, Immune Support...Brain Health, Digestive Health, Hip & Joint Support...Digestive Health, Vitamins & Minerals, Skin & Coat HealthSenior Care, Sensitive Skin, Digestive Health...
Breed SizeSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsLarge Breeds, Giant BreedsExtra Small Breeds, Small BreedsSmall Breeds, Medium Breeds, Large Breeds
Food FlavorChicken, PoultryChicken, PoultryChicken, PoultryChicken, PoultrySalmon

Questions & Answers

31 Customer Questions

What size of dog (Toy/Small/Medium/Large) is this recommended for?
Answer by ChewyFeb 23, 2018
This formula is recommended for senior dogs of all breeds.

what is sodium content of this dog food please. thank you
Answer by ChewyOct 10, 2018
This food contains approximately 0.46% Sodium on an as fed basis, 0.50% on a dry matter basis.

How many cups are in the 30 lb bag?
Answer by ChewyJan 25, 2019
There's approximately 20 cups of kibble in the 5 pound bag, 64 cups of kibble in the 16 pound bag, and 120 cups of kibble in the 30 pound bag.

What is the size of the kibble? We have a special bowl to deter our dog from gulping his kibble down. The larger pieces of kibble don't fit in the troughs of the bowl.
Answer by ChewyJan 29, 2019
This kibble is a square and is 1/2 an inch in length and width.

ReviewsWrite a Review

Rated 4.5266 out of 5 stars
488 Reviews
Would recommend to a friend

488 Customer Reviews

Rated 5 out of 5 stars
By Rick on Nov 13, 2022

My Go-To Pet Store!

I've found this to be the best dog food for my nine yr old Sheltie, Jamie. He loves the taste and seems to keep him active and alert. I've also raised five other Shelties and an Aussie over that last 20 years or so. All on some variety of Purina Pro Plan. None have ever gotten wet food... only this kibble. So, I swear by it! And Chewy always come through! Since I live in a small, rural town, delivery is often the best option.

Rated 5 out of 5 stars
By FrenchieMama on Nov 7, 2022

Great Food

I really do like this food for my senior Labrador! I have been using it for three years and I actually feel like it is helping her to remember things. She has always been extremely smart and I did notice before using this food that she was having some trouble remembering her tricks she learned as a young lass. After feeding her this for a few months she was doing her tricks just like when she was younger! I think it is good food for older pups!

Rated 4 out of 5 stars
By Lucy on Oct 29, 2022

Great food, not so great prices

Decided to switch my 10 year old Dachshund Lab mix over to this after not being able to get a handle on her seizures. After switching to this food, I can definitely see a difference. Not only does Lucy LOVE her food, but the amount of seizures she was having decreased substantially in about a month. Been on it for 2 years now but the 30lb bag of food all of a sudden jumped from $50 to $70. I won't switch her buy definitely hit my wallet hard.

Rated 5 out of 5 stars
By NCJenn on Nov 14, 2022

Great transition

We needed to transition our 7 year old golden to a more calorie conscious food and PPP Bright Mind is what our breeder recommends and uses for her dogs. I mixed for about increasing the PPP daily and our Wave had no problems with the food change..hoping he continues to enjoy it!

Rated 5 out of 5 stars
By SunshineCanines on Oct 13, 2022

Vet Recommended

My vet recommended that I switch my 7yr old Husky with severe arthritis to this formula. This combined with a Cosequin joint supplement everyday has helped her be able to stay active! She also really seems to like this food. She’s a notoriously picky eater, and this is one of the only foods that she will consistently eat. There’s no perfect food for every single dog, but this is definitely one of my favorites to feed!

Rated 5 out of 5 stars
By Mary on Nov 19, 2022

Great dogfood

My vet suggested this food for our 12 year old Sheepadoodle. I was surprised that we saw a difference in just a few days. She is sharper and more like her younger self.

Rated 5 out of 5 stars
By Jasmin on Oct 28, 2022

My senior dog loves it!

My senior dog is 11 years old and this is the only food I get him. He loves it! It has helped him mentally and physically to the point he plays more like his younger self. Beautiful coat as well!

Rated 5 out of 5 stars
By JoeS on Dec 5, 2022

Good product

I am very pleased with with the Purina Pro Plan. My two shepherds are doing well on this product. No more digestive issues.

Rated 5 out of 5 stars
By Memommy on Sep 11, 2022

Great service & products!

Our 13 year old dog has been blind for 9 years! She was showing signs of dementia, but has DEFINITELY shown improvement being on Purina Pro Bright Mind! She seems more alert, less lethargic ,and can find her bowl more easily! Plus, she loves the taste! Very pleased & strongly recommend!

Rated 5 out of 5 stars
By Hushabye on Aug 18, 2022

Healthy coat!

When we got our big Golden retriever rescue he had been fed a low quality dry food and his coat was dull and itchy when they found him. The rescue group recommended this Purina Pro plan which he had been on for about a month when we got him. We have noticed a tremendous improvement in his coat, shiny and growing out beautifully and he has more energy and moves great for a 9 year old 70+ pound dog. His teeth look good, eyes are brighter, BIG difference.