Purina Pro Plan Bright Mind Adult 7+ Chicken & Rice Formula Dry Dog Food

By Purina Pro Plan
Rated 4.5308 out of 5 stars
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$66.48Chewy Price
$69.49Chewy Price
$63.16Autoship Price
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Top IngredientsChicken, Poultry By-Product Meal, Rice...Chicken, Rice, Chicken By-Product Meal...Chicken, Brown Rice, Whole Grain Oats...Chicken, Brown Rice, Whole Grain Oats...Chicken, Brewers Rice, Yellow Peas...
Health FeatureBrain Health, Digestive Health, Hip & Joint Support, Immune SupportSenior Care, Brain Health, Digestive Health...Skin & Coat Health, Heart Care, Kidney Care...Immune Support, Kidney Care, Heart Care...Digestive Health, Vitamins & Minerals, Brain Health, Immune Support
Special DietHigh-Protein, Weight Control, With GrainHigh-ProteinNo Corn No Wheat No Soy, With GrainNo Corn No Wheat No Soy, With GrainLimited Ingredient Diet, With Grain
Breed SizeSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large BreedsSmall Breeds, Medium Breeds, Large BreedsLarge BreedsSmall Breeds, Medium Breeds, Large Breeds, All Breeds
Food FlavorChicken, PoultryChickenChicken, PoultryChicken, PoultryChicken, Poultry
Food FormDry FoodDry FoodDry FoodDry FoodDry Food

About This Item

  • Enhanced botanical oils promote alertness and mental sharpness in senior dogs age 7 and older.
  • Contains real chicken as the first ingredient.
  • EPA, an omega-3 fatty acid, and glucosamine support joint health and mobility.
  • Fortified with guaranteed live probiotics for digestive and immune health.
  • Vitamin A and linoleic acid nourish your dog's skin and coat.
Play Video: Learn More About Purina Pro Plan From Our Team of Experts
Learn More About Purina Pro Plan From Our Team of Experts

About Purina Pro Plan Cognitive Health Dog Food

Your Canine’s Cognitive Health

When you nourish your dog’s mind, you’re helping him live up to his full potential. That’s why Purina Pro Plan added a proprietary blend of brain-supporting nutrients to their already outstanding nutrition. When fed daily, this nutrient blend will help support a dog’s cognitive health throughout adulthood.

Specialized Nutrition for Cognitive Health

Real Meat

Chicken or salmon is the first ingredient in every Pro Plan Large Breed recipe.

Brain-Supporting Nutrients

For cognitive health, these Purina Pro Plan recipes include omega-3 fatty acids, DHA and EPA, plus antioxidants, B vitamins and arginine.

Ideal Protein-To-Fat Ratio

Balanced levels of protein and fat help your dog maintain healthy muscle mass during weight loss.


Antioxidants are included to support a healthy immune system.

About Purina Pro Plan

Pro Plan believes in always advancing and never compromising on the food your pet eats every day. That is why they never stop researching and enhancing their formulas to give your pets the most advanced nutrition possible. Pro Plan is trusted by experts and loved by the pets whose daily adventures it fuels. Because for all our pets give us, they deserve the best we can give them, too.
Shop Purina Pro Plan

Questions & Answers

27 Customer Questions

What size of dog (Toy/Small/Medium/Large) is this recommended for?
Answer by ChewyFeb 23, 2018
This formula is recommended for senior dogs of all breeds.

what is sodium content of this dog food please. thank you
Answer by ChewyOct 10, 2018
This food contains approximately 0.46% Sodium on an as fed basis, 0.50% on a dry matter basis.

What is the size of the kibble? We have a special bowl to deter our dog from gulping his kibble down. The larger pieces of kibble don't fit in the troughs of the bowl.
Answer by ChewyJan 29, 2019
This kibble is a square and is 1/2 an inch in length and width.

How many cups are in the 30 lb bag?
Answer by ChewyJan 25, 2019
There's approximately 20 cups of kibble in the 5 pound bag, 64 cups of kibble in the 16 pound bag, and 120 cups of kibble in the 30 pound bag.

ReviewsWrite a Review

Rated 4.5308 out of 5 stars
454 Reviews
Would recommend to a friend

454 Customer Reviews

Rated 1 out of 5 stars
By Ashleigh on May 13, 2022

Formula Changed

I've been using this food for about a year with great success until the last three bags I've purchased. The first one had visible cat food (friskies) mixed in with it. Chewy was nice and sent me a new bag that must have been from a different batch because my dog ate it fine. However, these last two bags he has refused to eat. He lays down next to his bowl and wont touch it. The wet food seems fine. I think they made a change recently and I wouldn't recommend this food anymore.

Rated 5 out of 5 stars
By Kiddo on Feb 28, 2022

Good for Diabetic Dogs

My 12.5 year old Lab was diagnosed with diabetes three years ago. The vet recommended a very expensive food with a lot of fillers, plus an insulin that was very expensive. I quickly took her to a diabetic specialist who recommended Purina Pro Plan Bright Mind Adult 7+ and a different insulin. She has done beautifully with this food and with insulin half the price of the kind first given. She developed a sarcoma two years ago, and I was afraid her life span was going to end very soon. She continues to do well, and I attribute much of her well-being to this food. I just wish it was not out-of-stock so frequently!

Rated 5 out of 5 stars
By Sammie on Feb 1, 2022

Highly recommend for larger older dogs

I've used this food for my 10 year old hound for about 4 months now and I absolutely love it! I've really noticed a difference not only in his overall cognition and alertness but also his energy. He used to sleep the day away and had a lot of trouble using his back legs to walk around. Now, he's running around with my 1 year old dog like he's a young boy again! He's still his old man self but this food has definitely improved how he's feeling. It's wonderful to finally see him feeling better, I would recommend this food for any older dog who is dealing with the mental and physical afflictions of aging.

Rated 5 out of 5 stars
By Daisy on May 18, 2022

Purina Dry Dog Food and gift

Very good! See above: dog's name is Daisy Thank you also for the adorable painting of Daisy from a photo! I have it on display.

Rated 5 out of 5 stars
By BellaandRuby on Apr 16, 2022


Best change of senior food ever. Vet recommended and will never change back to no grain. My girls are back to energetic puppies again but are 10 yrs old. You would never guess though.

Rated 5 out of 5 stars
By Kathy on Mar 13, 2022

Both love it!

I specifically bought this food for my 15 year old Westie who is starting to have Canine Dementia -- lots of wandering, especially at night, being afraid of things, etc My Vet recommended this for her along with medication. I also have a 9 year old Pekingese who is eating it also.

Rated 5 out of 5 stars
By Grammy on Feb 8, 2022

Latch the door now

Our 13 yr old Brittany Spaniel/Golden Retriever mix had been getting sluggish. He had always been an active dog so our vet recommended Purina Bright Minds. It really made a noticeable diffference and sometimes we see him doing things he hadn't done in years! We had given up trying to get him to nose doors open. Well, he does it now and is quite proud of himself! If we want privacy in the bathroom, we have to be sure to completely close the door!

Rated 5 out of 5 stars
By nick on Feb 19, 2022


excellent food for my dogs! I have two who are 9 and 8 years old and since they started eating this food they have changed a lot, they don't seem the age they are today, they have a lot of energy and desire to play like when they were young. . and it shows a lot how their minds change, I am very happy to have bought this food for my little furry ones.

Rated 5 out of 5 stars
By NickKobi on Mar 7, 2022

Good switch from discontinued (?) dog food

Dogs were on Purina mature formula, but it was getting hard to find. Switched to this and they both like it. I like that there aren't different flavored nuggets, because previously my terrier would pick out his favorite nugget and leave the others for the aussie to eat (LOL).

Rated 5 out of 5 stars
By Lisa on Jan 12, 2022

Improved digestion

I've spent the better part of the last year searching for a new food for my cockers (13, 10, and 6) and so far this seems to be the winner. I originally tried the Purina veterinary diet in order to improve loose stools/gas. Unfortunately, that food did not end up working out for us but it seemed like there was some improvement on the Purina brand. This is the third different Purina formula we have tried and it's given the best results so far. All 3 of my dogs seem to enjoy the taste and the size works great to use when training or to put in their various enrichment toys for feeding. Additionally, stools are as good as they've ever been and there has been no gas on this formula. I can't really speak to the bright mind benefits as none of my dogs were having issues. But, all 3 are bright, alert, and happy to be involved in training and playing. If anything, my 13 year old girl is demanding even more training than normal. She wants all her food via training or in a puzzle toy and she barks to demand all the turns at agility class with my other dogs.