Purina Pro Plan Focus Adult Sensitive Skin & Stomach Formula Dry Dog Food

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30-lb bag
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Give your pet everything they need to thrive with Purina Pro Plan Focus Adult Sensitive Skin & Stomach Formula Dry Dog Food. Made with high-quality ingredients that work cohesively to soothe sensitive systems and deliver precise nutrients, this unique formula is designed to support healthy skin while promoting soft and shiny coats. Antioxidants help support immune system health while wholesome barley settles sensitive stomachs. Support your pet’s total well-being through this highly digestible formula and watch as they flourish.

Key Benefits

  • Manufactured in Purina-owned U.S.A facilities without the use of added artificial colors, flavors or preservatives.
  • This unique formula includes added zinc to help nourish the skin and promote a healthy shiny coat.
  • Highly digestible formula with prebiotic fiber to maintain intestinal balance and to promote digestive health.
  • Crafted with Omega-3 and Omega-6 fatty acids to promote healthy joints while increasing mobility.
  • This 100% complete and balanced diet is rich in powerful antioxidants to support a healthy immune system.

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  • Item Number
  • Weight
    30.0 pounds
  • Brand
  • Breed Size
    All Breeds, Small Breeds, Medium Breeds, Large Breeds
  • Food Form
    Dry Food
  • Lifestage
  • Made in
    United States
  • Special Diet
    Sensitive Digestion, No Corn No Wheat No Soy

Nutritional Info


Salmon, Barley, Ground Rice, Canola Meal, Oat Meal, Fish Meal (Source of Glucosamine), Animal Fat Preserved with Mixed-Tocopherols, Brewers Dried Yeast, Salmon Meal (Source of Glucosamine), Natural Flavor, Sunflower Oil, Chicory Root Inulin, Salt, Fish Oil, Vitamins [Vitamin E Supplement, Niacin (Vitamin B-3), Vitamin A Supplement, Calcium Pantothenate (Vitamin B-5), Pyridoxine Hydrochloride (Vitamin B-6), Folic Acid (Vitamin B-9), Vitamin B-12 Supplement, Thiamine Mononitrate (Vitamin B-1), Vitamin D-3 Supplement, Riboflavin Supplement (Vitamin B-2), Menadione Sodium Bisulfite Complex (Vitamin K), Biotin (Vitamin B-7)], Potassium Chloride, Minerals [Zinc Sulfate, Ferrous Sulfate, Manganese Sulfate, Copper Sulfate, Calcium Iodate, Sodium Selenite], L-Ascorbyl-2-Polyphosphate (Vitamin C), Choline Chloride. K-4449.

Caloric Content

3,725 kcal/kg, 429 kcal/cup

Guaranteed Analysis
Crude Protein 26.0% min
Crude Fat 16.0% min
Crude Fiber 4.0% max
Moisture 12.0% max
Linoleic Acid 1.5% min
Calcium 1.0% min
Phosphorus 0.8% min
Zinc 180 mg/kg min
Selenium 0.3 mg/kg min
Vitamin A 15,000 IU/kg min
Vitamin E 460 IU/kg min
Ascorbic Acid 70 mg/kg min
Glucosamine 350 ppm min
Omega-3 Fatty Acids 0.8% min
Omega-6 Fatty Acids 1.6% min

Feeding Instructions

Weight Daily Feeding (Cups)
3 - 12 lbs 1/3 - 1
13 - 20 lbs 1 - 1 1/4

We recommend that you keep your dog in ideal body condition and not allow your dog to become overweight. The exact amount of food your dog requires will need to be adjusted according to age, activity and environment. But a good place to start is with these guidelines for an average, active, adult dog fed once daily. Provide adequate fresh water in a clean container daily.

Transition Instructions

Please allow 7-10 days to ease the transition from your dog's current food. Each day, simply feed a little less of the previous food and a little more Pro Plan until you're feeding Pro Plan exclusively. This gradual transition will help avoid dietary upsets.

Specialized Nutrition for Unique Needs

High-quality protein like real chicken, lamb or salmon is the #1 ingredient in all dry formulas. Purina Pro Plan is formulated with key nutrients to help support specific needs based on life stage, lifestyle, breed size or other unique needs.

Purina Pro Plan Focus products
Purina Pro Plan Focus Life Stage Formula

Life-Stage Formulas

Puppy formulas are formulated with a growing dog in mind, with DHA for brain and vision development, and antioxidants to help nourish developing immune systems. Adult formulas are formulated with key nutrients to support specific needs, plus they contain vitamin A and linoleic acid, an omega-6 fatty acid, for a healthy skin and coat.

Breed-Size Formulas

Dogs of different sizes have different needs, and their breed size-specific formulas help to address them. Toy and Small Breed formulas offer nutrient-dense, size-appropriate kibble while the Large and Giant Breed formulas are specially formulated to meet the needs of bigger dogs.

Purina Breed Size
Purina Results

Sensitive Skin & Stomach Formula

This specialized formula is great for dogs who may experience skin and/or stomach sensitivity. The dry formula is made with real salmon as the #1 ingredient and also contains easily digestible rice and oatmeal plus omega fatty acids and zinc.

Weight Management Formulas

For adult dogs who are overweight or less active, the Weight Management formulas offer an optimal protein-to-fat ratio to help them be their best.

Purina Pro Plan Weight Management

Why Purina Pro Plan?

Nutrition That Performs

Real meat is the #1 ingredient in all of the dry formulas to help promote total health. And every ingredient that follows is carefully chosen for a specific purpose. Plus, each dry formula is tailored to provide the optimal protein-to-fat ratio to help dogs maintain their ideal body condition.

5 Specialized Platforms

Purina Pro Plan offers a variety of dry formulas across five distinct nutritional platforms: Savor, Bright Mind, Natural, Focus and Sport. Each helps meet the unique needs of dogs based on their taste preferences, age, dietary considerations or activity, and lifestyle.

Backed by Expertise

Advanced nutrition is the result of 85+ years of Purina research, and is backed by over 400 scientists, including nutritionists, veterinarians and behaviorists. Together, they strive to give your dog the nutrition he needs to be his very best.

Chosen by Champions

Purina Pro Plan is the food of choice by competitors and champions nationwide, including the last 10 Westminster Best in Show Champions and 96 out of 100 AKC All Breed Champions.

About Purina

Purina is trusted and recommended by hundreds of veterinarians, breeders and rescues nationwide. They have a relentless focus on nutrition, quality and safety, and their products are backed by more than 500 scientists, including nutritionists, behaviorists and veterinarians. Through passionate expertise, they create extraordinary products for your pet's total health and wellness.

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About Purina

Customer Reviews

592 reviews 592 Reviews 4.6 out of 5 Stars

94% Recommend

94% of reviewersrecommend this product

4.6 / 5

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  • Great Dog Food

    By on

    We've had our Rottweilers and Maltese on this food for years. When one of our rotties was a puppy, the vet commented on how dull her coat was. She recommended we switch to this food and ever since then all we get are compliments on how beautiful all of our dogs' coats are. They tolerate this food great and have never had any issues. It's also relatively easy to find almost anywhere they sell dog food. Using Chewy.com has brought convenience and cheaper prices! 5 stars.

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  • Very good for tummy troubles

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    Well let me just say I have had my dog on this food for a little while now few months and it has helped with his tummy and his puking issues and itching... on the other hand I'm NOT!! happy with the price increase all the time and last bag I order was smaller so sadly I might be buying from someone else I do not want too but it's cause your prices seem to be going up on everything on here all the time now and with less to choose from.

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  • Labrador approved

    By on

    I have one Labrador that has a sensitive stomach and another Labrador that has skin issues and this food fits both of them perfectly! No more upset tummy's in the middle of the night. The coats on both dogs are looking great and the itching on my one with the allergies has already started to subside. We were using the lamb formula of the same sensitive skin and stomach formula but this one really seems to be making a bigger difference.

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  • So far so good!

    By on

    Our Huskey has a lot of digestive issues. So we recently switched his food from puppy to the next stage. He used to just play with his old food. Now he loses his mind with excitement to eat. The transition went smoothly with no problems. I would definitely say that’s a win in my books. You won’t regret switching to this if your unsure.

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  • New dog food

    By on

    Our pup has a skin allergy of some kind so we are trying this food mixed with his "old" food. He loves it so far and his skin is looking a little better. Chewy associate was very helpful and patient with our decision to give this food and other treats a try (before we purchased some from our vet). Thank you Chewy.com!!

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  • Purina Senstive Skin

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    I have a puppy Frenchie that suddenly became itchy to the point of drawing blood under her arms. I learned on a Frenchie site they highly recommend Purina for Sensitive Skin. In just a few short weeks the difference of Luna’s skin allergies are night and day. I would highly recommend this food and Chewy.com

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  • Perfect choice

    By on

    I recently switched over to this brand of dog food. My boxer will be 4 years old in a few weeks. He hated his old food. He would throw up at least once a week. Sometimes he would skip his breakfast or dinner. I knew he was unhappy with it. Thank goodness my vet told me to switch food when I had him at the vet for a severe allergic reaction on his skin. This vet was not my regular vet as I was away for thanksgiving. My dog is back to be happy and healthy. NO more throwing up either. He is so excited for breakfast and dinner. It's almost like he can't wait to eat. I am so happy I switched him over to something healthier and my dog is back to living happy again. Thank you Chewy!!

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  • Good for Frenchies!

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    I have 3 frenchies and 2 have severe food allergies. One would break out in hives and have inflamed ears and the other one would lose hair and had very itchy skin. I’ve tried about 10 different brands of dog food and all types of proteins (duck, chicken, venison, lamb, beef) and prescription dog food before this. I did not want to buy prescribed dog food anymore because it was getting so expensive plus it made one of them very constipated. Purina pro plan for sensitive stomach and skin has helped them so much! Their fur is nice and shiny and has grown back!

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  • Great for sensitive pups!

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    I'd been feeding some high dollar boutique brand kibble thinking it was best for my greyhounds, but they struggled with itching, dry skin, inconsistent appetites, and tender tummies. A friend recommended this food and my dogs absolutely love it. After only one bag, there is a noticeable difference in their energy levels -- and they're no longer driving themselves nuts itching!

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  • very happy

    By on

    My Boston Terrier has several allergies and has always had skin issues. She started having multiple bowel movements daily-would range from very thin to stool so hard that she had difficulty passing . We have used Proplan for several years ,but never this formula. Since we have been feeding this food, her bowel movements have decreased and are within normal consistency and her skin issues have completely cleared. This food has made a difference in her comfort!

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