I like this salt. It's a Turkish brand I started using when I switched from Reef Crystals. I usually buy this salt in 14 lb tubs (50 gallon) and you get what you see in the product picture. I recently ordered the 50lb tub (approximately 175 gallons) and it will arrive in a clear bag with no labels. No branding on the box, bag, or anywhere. I can only assume the salt is the brand I ordered. Just an FYI if you order the 50lb.